Tue.Jan 31, 2012

Trending Sources

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like.

The Six Stages of Emotional Branding

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint.

Brand 96

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012.

Is Your Business Ready for Marketing?

Digital B2B Marketing

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments

EMagine B2B Blog

In our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. Advanced Segments Advanced segments allow [.]. B2B Web Strategy Google Analytics

The Ultimate Guide to Mastering Pinterest for Marketing

Hubspot

Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. Not surprising. According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 million.

5 Things I Learned from Self-Publishing

B2B Memes

If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought.

What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

InsideView Reaches Social Media Milestone of 5,000 Followers

Sales Intelligence View

On January 26th, InsideView reached its 5,000th follower. Although some may not view this as an astronomical milestone in the metrics of social media, to us it is a huge accomplishment. We are not your typical company when it comes to social marketing, where the number of followers rule the measured success of our social engagement.

The Opportunity Social Media Offers Manufacturers

MLT Creative

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing.

PPC Optimization: Conversion is Only Half the Battle

Modern B2B Marketing

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger.

Don’t Let Your Social Media Hypothesis Dictate Your Conclusion

Biznology

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How to Use Lead Intel to Accelerate Sales

Hubspot

Marketers expend time and energy developing personas to explain their target customer, understand what motivates them, and paint a picture in the company's mind that depicts to whom they are speaking and selling every day.

Do Standardized Sales Processes Really Work Anymore?

ViewPoint

Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology ?. He is also the originator of the buyer persona research and creation methodology as well as Business Buyergraphics ™ that are widely used to make informed decisions from buyer insights. Tony also served in the role of Vice President in Sales and Marketing capacities for TRW, Knight-Ridder, and Compaq (HP). He holds a B.S. in Business and an M.B.A. in Marketing Management.

25% Increase in Facebook Likes in Just 5 Days

SnapApp

Comcast Sportsnet Philadelphia created a home site and Facebook sweepstakes giving away a pair of 2011 Philadelphia Eagles season tickets. To enter the sweepstakes, fans had to complete a form where they also had the option to sign up to receive Eagles news via email or text alert.