Contently

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. It started far too early (9 am) for me, so it’s possible I hallucinated the whole thing. I’ve been told that at the end of the Q&A, I promised I’d answer some of the outstanding questions in my first Ask a Content Strategist column for 2019.

Content 131

Content Burn Rate Case Studies Case Study 131

KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. PROS recently published an eBook titled, “The Future is Now: Technologies Shaping Commerce” and found that 87 percent of companies that make an excess of $5 billion annually streamline the buying experience for customers.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. As customers , we got used to the big-data treatment – fast.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Oktopost

JANUARY 2, 2019

What do you do if employees have lost their momentum and are no longer sharing your content? From leading by example, to demonstrating the value of advocacy, and down to tailoring the program to their needs - here are 8 ways to get them to share your content.

Social Media 122

Social Media Media Content Lead Scoring 122

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sprout Social

JANUARY 2, 2019

Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. I’ve been a quote junkie since I was a kid.

Content Marketing 96

Content Marketing Content Advertising Agencies Paid Search Agency 96

SEMrush

JANUARY 2, 2019

Ranking well in search results is not the end of the line. eCommerce brands still need to work hard to convince users to click-thru to their websites. These 5 essential structured data elements should be present on every eCommerce website and will provide social proof to the user, a better understanding of each page for search engines, and a better “curb-appeal“ for each search listing.

eCommerce 94

eCommerce Marketing Websites Brand Identity Branding 94

Spiralytics

JANUARY 2, 2019

After you’ve finished optimizing all the pages on your site, the next step you need to work on is your off-page SEO tactics. This stage focuses on boosting your site’s ranking and search visibility.

Optimization 84

Optimization SEO Tactics 84

Liveintent

JANUARY 2, 2019

Here’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them. For instance, the other week my wife and I saw a show in a music venue that was not normally a music venue located in a very residential area of Queens – zoning laws be damned!

Elasticity 83

Elasticity Demand Newsletter Paid Search Agency 83

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Launch Marketing

JANUARY 2, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay top of mind via email nurture campaigns. Deliver timely and personalized messages to specific audiences.

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

Net-Results

JANUARY 2, 2019

Obviously you’re going to get some answers here that say “pick our tool!”. Indeed, I am equally biased, being part of the leadership over at Net-Results marketing automation. So, let me make this brief. Using Net-Results, you can: Capture and nurture leads from your website. Vital if you’re a small team, since you can’t manually follow […]. The post What are some of the best all-in-one lead generation and sales automation software for small B2B based businesses?

Marketing Automation Services 76

Marketing Automation Services Lead Generation B2B Sales Automation 76

Content Standard

JANUARY 2, 2019

The word optimize tends to pop up almost daily in the marketing lexicon, whether it’s in reference to your paid social ads or your project management processes. But what about content optimization ? How can you make the best and most effective use of your content if it’s been piling up for a few years? Having a backlog of marketing content is an opportunity to connect with prospects, but not if your older content has become disconnected from the rest of your recent content output.

Optimization 70

Optimization CMS Development Content Lead Scoring 70

BenchmarkONE

JANUARY 2, 2019

The ability to successfully close deals can make or break your career in sales. Fail, and all of the hard work you put in leading up to that moment was for naught. That’s why choosing the right strategy is so important. Whether you’re a sales newbie or you’re just looking for some ways to up your game and improve your results, check out these four proven closing techniques and give them a try.

Pricing 69

Pricing Price Lead Scoring Lead Ranking 69

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JANUARY 2, 2019

An online photography portfolio is often going to be the first introduction potential clients have to your work, so it's critical you create a memorable and sleek website to display your content. Additionally, many potential clients will use your photography portfolio as an opportunity to check out past clients with whom you've worked to get a gauge for how legitimate you are.

Marketing Websites 75

Marketing Websites Display Impressions Best Practices 75

SnapApp

JANUARY 2, 2019

Today, B2B marketers are rapidly shuffling their budgets to support account based marketing (ABM) efforts. In fact, 28 percent of marketing budgets are now allocated to support ABM. But when thinking about ABM, marketers often jump right into a plan for identifying and contacting target accounts. And as a result, they fail to think critically about what they need in order to connect with that account once they’ve been selected.

Account Based Marketing 63

Account Based Marketing ABM Allocation Marketing Budget 63

Hubspot

JANUARY 2, 2019

On most stock image websites, the pictures you download are usually so big they can fill up your entire screen. Needless to say, blown-up images don’t usually enhance the aesthetics of your content. But manually resizing images with one of your computer’s built-in programs can be a tedious task. Fortunately, there are a number of free tools on the internet that can quickly resize your images -- without making you download any new programs.

Banner Ads 74

Banner Ads Banners Internet Marketing Tools 74

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. Now, one year later, we can look back to see how these predictions panned out. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. But remember, nobody is right all the time.

Planning 65

Planning Emarketing Amazon Transparency 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Outreach

JANUARY 2, 2019

Email can do a lot of things. On one hand, it can be used to find the answer to your most nagging questions; and on the other it can make you seethe with righteous fury on the other. . Invented in the 1960s, email certainly is old school. But like the most dedicated student on campus, email still earns the highest grades — and will likely graduate at the top of its class.

Advertising Mediums 63

Advertising Mediums CAN-SPAM Privacy Class 63

NetLine

JANUARY 2, 2019

Keeping it real: cutting the fluff around what works and what’s next for content marketing. Our latest Marketer in the Showcase is Tim White , Director of Marketing for People.ai. While striking the balance between realist and visionary, Tim’s perspective provides B2B marketers with the “real-talk” of what matters most in demand gen.

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

SendGrid

JANUARY 2, 2019

Email list churn is rampant post- holidays. Learn how to spot it and how to deal! The post Post-Holiday Email Churn: How to Deal appeared first on SendGrid.

Email Marketing 56

Email Marketing Marketing 56

Delivra

JANUARY 2, 2019

Given the well-documented potential for massive ROI, it’s no wonder so many companies prioritize email marketing. In fact, a large number make it their main focus, using few–if any–other channels to convert prospects. Whatever the case, succeeding with email marketing requires mastering a handful of central metrics in order to gauge the effectiveness of your email marketing strategy.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Aberdeen

JANUARY 2, 2019

In folklore, a “highwayman” is a robber who preys on travelers as they journey on unfamiliar roads. In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Only B2B

JANUARY 2, 2019

The post appeared first on ONLY B2B.

B2B 89

B2B Demand Generation Demand Generation 89

Conversica

JANUARY 2, 2019

Marketing 111

Marketing Display 111

Aberdeen

JANUARY 2, 2019

It’s that time of year again. As the calendar turns to 2019, technology analysts and pundits everywhere will be peering into their crystal balls, hoping to figure out what trends and technologies will be important in the coming year. As someone who has been in the technology pundit and analyst game for a long time now, I’ve had my share of hits and misses when it comes to predictions.

Peer-to-peer 40

Peer-to-peer Intent Data Buyer Intent Intent 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Integrated B2B

JANUARY 2, 2019

Writing can feel like a very solitary task – and it often doesn’t provide much opportunity to ask for help. But at both cylindr BBN , the Copenhagen content creation agency where I work, and in our larger community of BBN , people are always open to lending a hand – and there are tremendous resources to draw on. My New Year’s resolution is to draw on those resources more often.

Case Study 40

Case Study Case Studies Opinions Ad Agencies 40

DemandMatrix

JANUARY 2, 2019

During a recent podcast episode of Sunny Side Up , Logan Lyles of Sweet Fish Media (a Podcast production agency for B2B companies) talked about how audio content is gaining more and more attention primarily because of the way we live & work these days.

B2B 40

B2B Paid Search Agency Advertising Agencies Ad Agencies 40

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Social Media 111

Social Media Trends Marketing AI Media 111