Tue.Apr 02, 2019

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Six SEO Facts About All High-Ranking Content

Webbiquity

Guest post by John Aaron. While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Our relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted in response to our behavior.

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What to Include in a B2B Brand Guide

BOP Design

The benefits of a brand guide may not be obvious at first. Although you may be very familiar with your company’s operations, mission, values, logo, website, templates, and brochures, is everyone in your organization on the same page? What about any new hires? Contractors outside of your organization? How about the B2B agency or freelancer you hire down the road to create a new brochure?

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How to Write For Corporate Social Media Channels (And Expand Social Reach)

Marketing Insider Group

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. Think about this, close to half the world’s […]. The post How to Write For Corporate Social Media Channels (And Expand Social Reach) appeared first on Marketing Insider Group.

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Survey: Customers and Marketers Disagree on the Success Rate of Personalized CX

KoMarketing Associates

Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. Statistics showed that 34 percent of marketers believe that brands do an “excellent job” of delivering an exceptional customer experience (CX).

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Clean Dirty Data and Increase Your Marketing ROI

Marketing Insider Group

Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM […]. The post How to Clean Dirty Data and Increase Your Marketing ROI appeared first on Marketing Insider Group.

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. We already know that the B2B journey is powered by content as prospects want to self-educate. Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelm

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B2B Demand Generation: Rethinking Strategies To Scale

Rev

According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. Intuitively this makes sense, considering that B2B companies achieve growth when salespeople have access to larger, higher quality pipelines. In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet.

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The next era of social is about trust: Sprout Sessions Live kicks off with a real bang

Sprout Social

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social. Yep, we’re pretty excited about it.

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Why You Need Original Research for Content Marketing

Content Standard

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Tension of Building a Content Strategy—and How to Handle It

Kapost

A content strategy is the north star of marketing—or at least, it should be. Too often, however, content strategies are no more than polished documents that are labored over, circulated, The post The Tension of Building a Content Strategy—and How to Handle It appeared first on Kapost Blog.

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The Ultimate Guide to Branding in 2019

Hubspot

Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences , and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase.

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Learning Freytag’s Pyramid: 5 Cool Examples of How to Use It in Marketing

ClearVoice

What is Freytag’s Pyramid? Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. While I was the assistant director in Asia of an international nonprofit, one of my main responsibilities was communications.

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7 of the Best Affiliate Programs for Making Real Money

Hubspot

Out of all the ways you can make money creating content, affiliate marketing is one of the best ways to do it. You don’t have to build, market, or sell a product or service. You just have to insert affiliate links or ads in your content, which usually doesn’t cost any money, and then wait for people to click on them and buy something, earning you a commission.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Do Native Advertising Right: A Brief Guide With Great Examples

Content Marketing Institute

Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices. Continue reading → The post How to Do Native Advertising Right: A Brief Guide With Great Examples appeared first on Content Marketing Institute.

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Weekly Wisdom with Tony Wright: Attribution Modeling and Weighting Part 2

SEMrush

In today‘s Weekly Wisdom, Tony is going to go over how to look at and evaluate the following in Google AnalytIcs: Conversions, Click Assisted Conversions, Assisted Conversions, Assisted Conversion Value, Attribution, Last Interaction vs. Linear, Custom Weighted Attributions and much more. You can‘t miss it.

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The Complete Guide to Building Employer Brand on Social Media

EveryoneSocial

Now that we are in a modern digital era, building your employer brand on social media has become a standard practice among organizations. Yet, not only is it becoming more of the norm, but it’s also necessary for companies to invest time and resources into employer branding on social media. With over 3 billion people on social media networks, it’s the easiest way to start building your brand as a trusted source and as a great place to work.

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C4D Answers Your Questions About Working with a Content Marketing Agency

Content4Demand

B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. We thought we’d share our answers to the most common questions we hear from our clients in case you’ve been wondering about the same things. How do I create content that will stand out from the clutter?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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6 Essentials of Successful B2B Demand Generation Marketing for 2019

SnapApp

B2B demand generation marketing is evolving. It’s not enough to generate leads or even marketing-qualified leads anymore. Marketers need to be delivering the types of leads Sales wants : Leads that become closed deals. The need for higher quality leads isn’t just aspirational for marketers, either. It’s tied to their paychecks and bonuses. Their marketing efforts are now expected to generate real and quantifiable business.

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How to Convert Webinar Leads into Customers

BenchmarkONE

According to Inside Sales, 73% of sales and marketing professionals list webinars as one of the most effective tools for generating high-quality leads. But the truth is, that’s really only half the battle. After all, just gathering leads won’t amount to much of anything if you’re not actually turning those leads into paying customers. So, what’s the best way to ensure that those prospects don’t end up in post-webinar limbo?

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5 Ways To Improve Your Email Marketing Results

Ontraport

When customers are constantly bombarded with notifications, it can be challenging to capture their attention in the inbox. However, there are ways to make your email marketing campaign stand out and be more effective, whether through the subject line, thank you pages, or through the content of the email itself. Here are five key elements […]. The post 5 Ways To Improve Your Email Marketing Results appeared first on The ONTRAPORT Blog.

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How to Connect Emotionally with Your B2B Audience

PureB2B

The level of competition in B2B marketing is high. Marketers need to develop strategies that make their products and services stand out and generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. This refers to campaigns that appeal to the feelings or emotions of their audience.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Are Your Salespeople Infected with Sales Fungus?

Fusion Marketing Partners

Sales Fungus takes many forms. It reveals itself as a brain disease often fatal to the rep’s career if not […].

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You’ve Got Mail!

Ontraport

You likely spend a lot of time and effort building your email list, writing emails, and sending them on a refined schedule as part of a well-orchestrated campaign. What’s often forgotten is what happens when your email is in sender purgatory, between when it’s fired off and when it reaches your recipient. Emails go through […]. The post You’ve Got Mail!

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4 Best Practices for Dynamic Personalization in B2B Advertising

DemandBase

We all know that the days of brand messages sprayed out to the world, hoping to catch some engagement from anybody and everybody, are long gone. In 2019, B2B marketers should expect precision from their ad campaigns and a personalized touch to help grab the attention of their intended audience. One of the best ways to do this and show a prospect that this isn’t some random ad coming out of the ether, is to add in dynamic personalization.

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6 Sneaky Tricks to Use in Your HubSpot Emails and Landing Pages

SmartBug Media

Whether you’re a seasoned HubSpot user or are just starting out, this reality applies to you: HubSpot can be sneaky. They like to slip in new functionality all the time, and it can be easy to miss unless you’re paying close attention to their product updates page. Here are six sneaky tricks to use in your HubSpot emails and landing pages. 1. Test in Email Clients.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. Here is the video above in blog format.

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How to Grow Your Social Media Following in a B2B World

Golden Spiral

If your B2B tech company is on social media, you probably have realized one thing: getting started is easy — growing your presence is hard. You have a lot of competition out there — and no, not just from your competition. You are rivals of the fleeting attention spans of your target audiences as they scroll through content from friends, family, and brands.

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How to Conduct a Twitter Audit of Your Account in Under 20 Minutes

Hubspot

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. While auditing your business's Twitter account doesn't sound fun, if you’re using Twitter for business, it's necessary to have a deep understanding of your content and performance.

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