Fri.Feb 01, 2019

How to Distribute Your Blog Content to Increase Impact

Kapost

We all know it: attention spans are spread thin. Even if you write the most engaging, informative, and value-rich blog post, you may struggle to attract readers. Hitting the “publish” The post How to Distribute Your Blog Content to Increase Impact appeared first on Kapost Blog. Digital Marketing

Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Real journalism is about building an audience by telling true stories. “Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist. Brands that aren’t entirely honest or self-aware have a much harder time building audiences.”.

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How You Can Protect Your Trademarks on Social Media

Oracle

Trademarks apply in the social media world, just as they do in the traditional marketing world. Thus, just as you wouldn’t allow a competitor down the street to operate using a similar brand name or a similar logo, you can stop competitors, rivals or “haters” from creating fake social media accounts that mimic the look, feel, and design of your trademarks.

What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture

Influitive

Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person. It boosts your brand as an employer because the voices of genuinely delighted employees are way more impactful than your company tooting its own horn. So why is employee advocacy such a big deal, and. The post What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture appeared first on Influitive.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Rethink Marketing Podcast: Optimizing Your Best Performing Content

Act-On

Do you know what is your best performing content? Are you optimizing your best performing content? Listen to Larry Kim's take on making unicorn babies. Content Marketing Content Strategy

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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. The film is beautiful and excruciating.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

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Using Data to Run Your Sales Development Team

InsightSquared

Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. During those years, there were many times when I was frustrated by the lack of reporting capabilities necessary to drive continuous improvement. Through it all, it was clear that having the right metrics presented with actionable insights was the key to getting better.

How to Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign

Content Standard

Super Bowl Sunday is the single biggest advertising and marketing day of the calendar year. The opportunity to make a big splash with customers is never greater—and if you’re skeptical, just look at the price tag for a single Super Bowl ad. Business Insider reports that this year’s cost for a 30-second spot is running north of $5 million. That’s a hefty sum, even for a major global brand to spend on a Super Bowl marketing strategy.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How AI Will Redefine the Modern Marketing Campaign

Marketo

Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketers are ever-present through all stages of the sales journey , and their jobs are never done. It wasn’t always this way.

The Problem with Working After Hours and the “Right to Disconnect”

Heinz Marketing

By Joshua Baez , Engagement Manager at Heinz Marketing. We’re all busy. There’s no denying that. And in our line of work (that work being marketing, and even more specifically, agency marketing), being busy just comes with the job. It doesn’t matter whether it’s the first of the month or last of the month. Whether it’s the start or end of a quarter. Whether it’s morning, noon, or night.

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4 Ways to Use Video in Your Marketing Efforts

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Hey, you! Yeah, you! The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty sure that almost everyone knows that.

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How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Top Agency Blogs You Should Be Reading

BenchmarkONE

Regardless of how much experience you and your employees have, there’s always someone out there who can teach you something new. While some marketers try to project an air of being at the top of their game, the smart ones know that there’s always room to learn new things if they want to stay competitive. Fortunately, the modern world gives us plenty of ways to learn new skills and pick up new information.

Mike Santoro Shares Tips for Accelerating Business Adaptation at ACCELERATE Chicago

Walker Sands

Walker Sands

Tips 64

Honoring Televerde’s MVPs on this Super Bowl Weekend

Televerde

Are you ready for some football!? Super Bowl LIII is right around the corner and we’re all anticipating the big game—or maybe just the commercials and halftime entertainment. Throughout these days leading up to Sunday’s game, it’s hard to avoid hearing the questions around who are you rooting for? and the deep analyzations of players, coaches and questionable officiating.

Mike Santoro Shares Tips for Accelerating Business Adaption at ACCELERATE Chicago

Walker Sands

Walker Sands

Tips 64

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Optimizing Your Google My Business Features

Method and Metric

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. By enhancing your GMB listing with accurate and rich information, your business can improve its organic growth by increasing its visibility on local Google searches, and therefore be more easily found by potential customers.

5 Link Shorteners to Try Besides Google URL Shortener

Hubspot

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face -- scroll past it.

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Tips on Proper Brand Building with Email Marketing in 2019

Altitude Branding

Building your brand is not something that can be done quickly it takes time and a lot of effort. One of the best channels to build brand awareness is through email marketing. Having a concrete email marketing strategy in place for your business will help you to successfully get the word out! Should you use email marketing in 2019? The answer is obviously YES !

Ahoy, Twilio SendGrid

SendGrid

The Twilio acquisition of SendGrid has officially been completed. Read more about these two companies and what it means for our customers around the world. The post Ahoy, Twilio SendGrid appeared first on SendGrid. Company

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Boost Your Customer Engagement on Social Media

SocialBakers

Engaging customers on social media is not an easy task. It takes the right strategy, a deep understanding of your audience, and commitment to be able to get your customers to interact with your brand. If you're still struggling with engaging your customers on social, here are seven proven tactics you should try today

A brand marketer’s guide to programmatic advertising

Choozle

Why learn programmatic advertising. Win over your boss and build your programmatic buying team. Digital ad campaign best practices to think about. Choose the right tools. Tie your marketing metrics back to business outcomes. Ready to go forth and conquer? You’re not alone in this journey, modern marketer. More and more companies are creating in-house programmatic media buying teams.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

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Marketers—are you stuck in a loop?

Vidyard

Big plans for this year! I’m going to scrub our contact lists, spit-polish our old nurture emails, and finally get around to fixing the gate on our landing page. Oh, and events! I love events. Let’s do twice as many this year. And yes, this is the year we align with sales. Maybe we even launch a chatbot. And … wait. Have I seen all those resolutions before? I have. They’re from last year. And the year before that. And the year before that. Ahhh!

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.