Fri.Feb 01, 2019

How to Distribute Your Blog Content to Increase Impact


We all know it: attention spans are spread thin. Even if you write the most engaging, informative, and value-rich blog post, you may struggle to attract readers. Hitting the “publish” The post How to Distribute Your Blog Content to Increase Impact appeared first on Kapost Blog.

Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Real journalism is about building an audience by telling true stories.

Course 103

How You Can Protect Your Trademarks on Social Media

Modern Marketing

Trademarks apply in the social media world, just as they do in the traditional marketing world.

The Latest Insights on Gen Z, Tomorrow’s Target Audience


In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

Target 162

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat


We’ve all used chatbots. Sometimes they look like a pretty young receptionist named Kim, sometimes they look like robots … but sometimes chat is a different animal altogether.

Tips 156

More Trending

How Technology Improves Workplace Productivity


It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment.

Using Data to Run Your Sales Development Team


Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. During those years, there were many times when I was frustrated by the lack of reporting capabilities necessary to drive continuous improvement.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

B2B 96

How AI Will Redefine the Modern Marketing Campaign

Modern B2B Marketing

Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture


Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person. It boosts your brand as an employer because the voices of genuinely delighted employees are way more impactful than your company tooting its own horn. So why is employee advocacy such a big deal, and. The post What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture appeared first on Influitive.

5 Top Agency Blogs You Should Be Reading


Regardless of how much experience you and your employees have, there’s always someone out there who can teach you something new.

Mike Santoro Shares Tips for Accelerating Business Adaptation at ACCELERATE Chicago

Walker Sands

Walker Sands

Tips 83

How LinkedIn’s Interest Targeting Feature Can Enhance ABM


Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Mike Santoro Shares Tips for Accelerating Business Adaption at ACCELERATE Chicago

Walker Sands

Walker Sands

Tips 83

5 Link Shorteners to Try Besides Google URL Shortener


Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services.

URL 80

The Problem with Working After Hours and the “Right to Disconnect”

Heinz Marketing

By Joshua Baez , Engagement Manager at Heinz Marketing. We’re all busy. There’s no denying that. And in our line of work (that work being marketing, and even more specifically, agency marketing), being busy just comes with the job. It doesn’t matter whether it’s the first of the month or last of the month. Whether it’s the start or end of a quarter. Whether it’s morning, noon, or night.

Work 76

Boost Your Customer Engagement on Social Media


Engaging customers on social media is not an easy task. It takes the right strategy, a deep understanding of your audience, and commitment to be able to get your customers to interact with your brand.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Ahoy, Twilio SendGrid


The Twilio acquisition of SendGrid has officially been completed. Read more about these two companies and what it means for our customers around the world. The post Ahoy, Twilio SendGrid appeared first on SendGrid. Company

4 Ways to Use Video in Your Marketing Efforts

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Hey, you! Yeah, you! The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty sure that almost everyone knows that.

Video 70

Apply the Lazy User Model to Your Pitching Strategy for More Wins


As someone who regularly needs to produce, but doesn’t necessarily glory in the process, I’m always looking for more efficient ways to start, strategize and finish creative projects. Like Occum’s Razor for example – the theory that the simplest solution to a problem is most often the correct one. I love that. And this recent study that showed that people over 40 perform better when they’re only working 3 days a week.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

B2B 66

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How Invoca Tripled Target Account Engagement By Improving The Buyer Experience


Invoca’s sales cycle is complex and high-touch. As a result, reps have a limited capacity in the actual number of deals that they can work in a quarter. So, they need to make sure all opportunities are large enough to help them hit their lofty growth targets.

Honoring Televerde’s MVPs on this Super Bowl Weekend


Are you ready for some football!? Super Bowl LIII is right around the corner and we’re all anticipating the big game—or maybe just the commercials and halftime entertainment. Throughout these days leading up to Sunday’s game, it’s hard to avoid hearing the questions around who are you rooting for? and the deep analyzations of players, coaches and questionable officiating.

The Buyer Matrix Doesn't Just Sell Features, It Solves Problems.

Golden Spiral

There are problems in your target market. The more technology has evolved (and the more competition has arisen), the more complex those problems have become. And if you want your offering to succeed, then you need to be the one to provide the solution.

B2B Marketing; The questions we’re too ashamed to ask.

Inbox Insight

Reading time: 2 minutes. Get the basics right and the rest will look after itself. This may sound like a simple premise but in an industry where perpetual flux is an industry standard, the work of B2B digital marketing is far from simplistic.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.