Fri.Feb 01, 2019

How to Distribute Your Blog Content to Increase Impact


We all know it: attention spans are spread thin. Even if you write the most engaging, informative, and value-rich blog post, you may struggle to attract readers. Hitting the “publish” The post How to Distribute Your Blog Content to Increase Impact appeared first on Kapost Blog.

Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Real journalism is about building an audience by telling true stories.

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How You Can Protect Your Trademarks on Social Media

Modern Marketing

Trademarks apply in the social media world, just as they do in the traditional marketing world.

The Latest Insights on Gen Z, Tomorrow’s Target Audience


In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat


We’ve all used chatbots. Sometimes they look like a pretty young receptionist named Kim, sometimes they look like robots … but sometimes chat is a different animal altogether.

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More Trending

Rethink Marketing Podcast: Optimizing Your Best Performing Content


Do you know what is your best performing content? Are you optimizing your best performing content? Listen to Larry Kim's take on making unicorn babies. Content Marketing Content Strategy

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

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How Technology Improves Workplace Productivity


It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment.

Using Data to Run Your Sales Development Team


Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. During those years, there were many times when I was frustrated by the lack of reporting capabilities necessary to drive continuous improvement.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How AI Will Redefine the Modern Marketing Campaign


Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns.

5 Top Agency Blogs You Should Be Reading


Regardless of how much experience you and your employees have, there’s always someone out there who can teach you something new.

Mike Santoro Shares Tips for Accelerating Business Adaptation at ACCELERATE Chicago

Walker Sands

Walker Sands

Tips 83

Optimizing Your Google My Business Features

Method and Metric

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Mike Santoro Shares Tips for Accelerating Business Adaption at ACCELERATE Chicago

Walker Sands

Walker Sands

Tips 83

5 Link Shorteners to Try Besides Google URL Shortener


Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services.

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Tips on Proper Brand Building with Email Marketing in 2019

Altitude Branding

Building your brand is not something that can be done quickly it takes time and a lot of effort. One of the best channels to build brand awareness is through email marketing. Having a concrete email marketing strategy in place for your business will help you to successfully get the word out!

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How LinkedIn’s Interest Targeting Feature Can Enhance ABM


Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

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Boost Your Customer Engagement on Social Media


Engaging customers on social media is not an easy task. It takes the right strategy, a deep understanding of your audience, and commitment to be able to get your customers to interact with your brand.

Ahoy, Twilio SendGrid


The Twilio acquisition of SendGrid has officially been completed. Read more about these two companies and what it means for our customers around the world. The post Ahoy, Twilio SendGrid appeared first on SendGrid. Company

The Problem with Working After Hours and the “Right to Disconnect”

Heinz Marketing

By Joshua Baez , Engagement Manager at Heinz Marketing. We’re all busy. There’s no denying that. And in our line of work (that work being marketing, and even more specifically, agency marketing), being busy just comes with the job. It doesn’t matter whether it’s the first of the month or last of the month. Whether it’s the start or end of a quarter. Whether it’s morning, noon, or night.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

4 Ways to Use Video in Your Marketing Efforts

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Hey, you! Yeah, you! The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty sure that almost everyone knows that.

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Apply the Lazy User Model to Your Pitching Strategy for More Wins


As someone who regularly needs to produce, but doesn’t necessarily glory in the process, I’m always looking for more efficient ways to start, strategize and finish creative projects. Like Occum’s Razor for example – the theory that the simplest solution to a problem is most often the correct one. I love that. And this recent study that showed that people over 40 perform better when they’re only working 3 days a week.

How to Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign

Content Standard

Super Bowl Sunday is the single biggest advertising and marketing day of the calendar year. The opportunity to make a big splash with customers is never greater—and if you’re skeptical, just look at the price tag for a single Super Bowl ad.

Honoring Televerde’s MVPs on this Super Bowl Weekend


Are you ready for some football!? Super Bowl LIII is right around the corner and we’re all anticipating the big game—or maybe just the commercials and halftime entertainment. Throughout these days leading up to Sunday’s game, it’s hard to avoid hearing the questions around who are you rooting for? and the deep analyzations of players, coaches and questionable officiating.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!