Wed.May 08, 2019

How to Use the 3 Most Popular Agile Marketing Practices

Marketing Insider Group

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing doesn’t work.

Stop Stomping on the Sidelines: Get in the ABM Game!


97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Not 15%… Not 45%… but 97%!

5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar

Launch Marketing

Like most B2B organizations, you probably have developed a content marketing strategy (if not, time to play catch up).

The Simple Trick To Content Marketing Strategy Prioritization

Marketing Insider Group

We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Top 6 Benefits of Accurate Market Segmentation


Who can deny the fact market segmentation is essential to creating successful campaigns? segmenting

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Report: List Segmentation and Leveraging Data Sources is Helping Email Marketers Exceed Expectations

KoMarketing Associates

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results.

3 Proven Small Business Digital Marketing Tactics


Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s highly competitive world and it allows you to make your mark.

Content Marketing and the Future of Sales Enablement


At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Ultimately, though, your total audience consists of more than just those people. Brands create content for investors, analysts, job candidates, the press, etc.

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How to Create an “Add to Calendar” Link for Your Emails


In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Make Your Content Personalized but Not Creepy

Content Marketing Institute

Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to strike a good balance.

5 Big Trends in Marketing Automation


Over the past few years, marketing automation has become a standard technology for online businesses, and it’s only getting more popular. Industry revenue is growing by more than 30% every year: Adoption is growing, but the state of marketing automation is also evolving.

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How to Drive Engagement and Conversions Through Content Marketing


More than 80% of people have purchased a product or service as a result of consuming business content, according to a study by Clutch. People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell?

Demand Generation Marketing: A Five-Minute Guide

Modern B2B Marketing

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Most likely, the first one is “What exactly is it?”. The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails


I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. 10 months ago.

Feature Release: New Dashboard Metrics


We’ve added some of your highly requested metrics to the dashboard. These new additions let you use your dashboard as a thorough overview of all the stats that matter to you. Custom objects You can now create metrics for Deals, Companies and your custom objects.

Improve Your B2B Sales Process with Company and Contact Data


True sales productivity boils down to two things: numbers and time. How many calls can you make in a day? How much time do you spend on selling vs. non-selling activities?

What Should In-house Marketers Look For When Hiring an SEO Agency?

Directive Agency

Hiring a quality search marketing agency can be one of the most essential business decisions you make. The right agency will add strategic keyword optimization strategies to your existing marketing efforts and drive your target audience to your website. Not every “SEO agency” can do that.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Ways to Optimize Your Blogging Content


Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization.

PODCAST: How to Solve Sales Development Challenges and Grow an SDR Team

HG Data

Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales development advice on David Dulany’s Sales Development podcast.

Marketing and Brand Orchestration: How to Create Harmony through Strategic Optimization

Content Standard

There’s always something new and shiny to try in marketing—from tools and technology to tactics and platforms. The list goes on and on. And agile marketers are used to testing and adapting. It’s ingrained in our minds and shows in our work.

Marketing Insider Group: This is How We Divvy


Editor’s Note: We’re stoked when industry heavy-hitters approach us with a personal request for us to get involved in their own companies (cc: Ann Handley & MarketingProfs). In this case, keynote speaker and author Michael Brenner recognized that his team at Marketing Insider Group needed a beefier solution to manage a new content service.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry


Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket. Airbnb took travel, and made us all feel at home across globe. Netflix made video rentals a thing of the past, and disrupted the Oscars.

The 16 Best Survey Software and Questionnaire Tools in 2019


Data is critical to ensuring you're running an effective marketing campaign and truly delighting your intended audience -- in fact, companies who adopt data-driven marketing are six times more likely to be profitable year-over-year than companies that don't.

How to create a YouTube Business account: a step-by-step guide

Sprout Social

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”.

Key Elements for Creating Product Pages

SmartBug Media

When creating a product page for your business, it is important to follow some guidelines to make your page successful. There are some important key elements that you should use when creating product pages that help your business gain new customers and keep current ones coming back.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.