Wed.May 08, 2019

How to Use the 3 Most Popular Agile Marketing Practices

Marketing Insider Group

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing doesn’t work.

Stop Stomping on the Sidelines: Get in the ABM Game!


97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Not 15%… Not 45%… but 97%!

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5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar

Launch Marketing

Like most B2B organizations, you probably have developed a content marketing strategy (if not, time to play catch up).

The Simple Trick To Content Marketing Strategy Prioritization

Marketing Insider Group

We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Failure-Proof Your Account-Based Marketing Approach

Modern Marketing

Account-based marketing (ABM) is a strategy that’s been helping companies in the B2B arena capture and retain new clients in recent years. In fact, 60 percent of businesses that use ABM for at least a year see a revenue boost of at least 10 percent.

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3 Proven Small Business Digital Marketing Tactics


Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s highly competitive world and it allows you to make your mark.

Content Marketing and the Future of Sales Enablement


At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Ultimately, though, your total audience consists of more than just those people. Brands create content for investors, analysts, job candidates, the press, etc.

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How to Create an “Add to Calendar” Link for Your Emails


In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders.

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5 Big Trends in Marketing Automation


Over the past few years, marketing automation has become a standard technology for online businesses, and it’s only getting more popular. Industry revenue is growing by more than 30% every year: Adoption is growing, but the state of marketing automation is also evolving.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Make Your Content Personalized but Not Creepy

Content Marketing Institute

Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to strike a good balance.

How to Drive Engagement and Conversions Through Content Marketing


More than 80% of people have purchased a product or service as a result of consuming business content, according to a study by Clutch. People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell?

Google News Digest: Display & Video 360, CallJoy, Lite Mode, and European Google Local SERPs


Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine. Learn about the introduction of CallJoy, updates to Display & Video 360, Smart Bidding signals, and productivity tools.


Demand Generation Marketing: A Five-Minute Guide


If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Most likely, the first one is “What exactly is it?”. The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails


I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. 10 months ago.

Feature Release: New Dashboard Metrics


We’ve added some of your highly requested metrics to the dashboard. These new additions let you use your dashboard as a thorough overview of all the stats that matter to you. Custom objects You can now create metrics for Deals, Companies and your custom objects.

Improve Your B2B Sales Process with Company and Contact Data


True sales productivity boils down to two things: numbers and time. How many calls can you make in a day? How much time do you spend on selling vs. non-selling activities?

What Should In-house Marketers Look For When Hiring an SEO Agency?

Directive Agency

Hiring a quality search marketing agency can be one of the most essential business decisions you make. The right agency will add strategic keyword optimization strategies to your existing marketing efforts and drive your target audience to your website. Not every “SEO agency” can do that.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

5 Ways to Optimize Your Blogging Content


Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization.

PODCAST: How to Solve Sales Development Challenges and Grow an SDR Team

HG Data

Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales development advice on David Dulany’s Sales Development podcast.

Marketing and Brand Orchestration: How to Create Harmony through Strategic Optimization

Content Standard

There’s always something new and shiny to try in marketing—from tools and technology to tactics and platforms. The list goes on and on. And agile marketers are used to testing and adapting. It’s ingrained in our minds and shows in our work.

How to create a YouTube Business account: a step-by-step guide

Sprout Social

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The 16 Best Survey Software and Questionnaire Tools in 2019


Data is critical to ensuring you're running an effective marketing campaign and truly delighting your intended audience -- in fact, companies who adopt data-driven marketing are six times more likely to be profitable year-over-year than companies that don't.

Marketing Insider Group: This is How We Divvy


Editor’s Note: We’re stoked when industry heavy-hitters approach us with a personal request for us to get involved in their own companies (cc: Ann Handley & MarketingProfs). In this case, keynote speaker and author Michael Brenner recognized that his team at Marketing Insider Group needed a beefier solution to manage a new content service.

How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today.

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry


Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket. Airbnb took travel, and made us all feel at home across globe. Netflix made video rentals a thing of the past, and disrupted the Oscars.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!