FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing. Even if your landing page has been working well and capturing a healthy number of people, it can always be optimized so that you can convert even more visitors.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

B2B Marketing Zone Submitted Articles

OCTOBER 3, 2022

The way your site is optimized for SEO has a significant impact on its ability to rank. You can optimize it by on-page factors (factors you have control over and can change on your website) and off-page factors (anything done outside of your site).

SEO 189

SEO Optimization Marketing Websites 189

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn. The CEO of cryptocurrency exchange Binance tweeted that of the 7,000-plus LinkedIn profiles claiming to be Binance employees, only about 50 actually work there.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

B2B Marketing Zone Submitted Articles

OCTOBER 3, 2022

B2B Marketing continues to evolve and integrate with the latest digital technology, so we decided to put together a list of three trends to inform your ABM program in the new year.

Trends 130

Trends B2B Marketing B2B ABM 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

OCTOBER 3, 2022

Epos Now is an extensive and compelling point of sale (POS) software that covers all the bases. It splits its offering into. The post Epos Now Review appeared first on The Daily Egg.

POS 124

POS Software 124

The Daily Egg

OCTOBER 3, 2022

If you need to gather data, one of the easiest ways to do it is through an online survey-making tool. Microsoft and. The post Microsoft Forms vs. Google Forms appeared first on The Daily Egg.

Google 120

Google Customer Surveys Tools Marketing Websites 120

B2B Marketing Zone Submitted Articles

OCTOBER 3, 2022

In this blog post, I’ll show you how focusing your product description writing on benefits for the buyer can drive your sales leads.

Product 130

Product Sales Leads Leads Lead 130

Content Marketing Institute

OCTOBER 3, 2022

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.

Demand 119

Demand Tips Examples Generation 119

B2B Marketing Zone Submitted Articles

OCTOBER 3, 2022

With Q1 already in the rear view, now seems like a good time to take a way-too-early look back at our projections for what the business world will look like in 2022 and see where we got it right.

Tools 100

Tools Business 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data.

Advertising Agencies 112

Advertising Agencies Creativity Advertisements Advertising 112

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations. One of those limitations is a martech stack’s evolution.

Analytics 116

Analytics Privacy Protection Privacy Marketing Analytics Tools 116

Search Engine Journal

OCTOBER 3, 2022

Reverse video search can help you find duplicate content and so much more. Take advantage of these tools and use it to help your SEO. The post How to Use Reverse Video Search (& Why It’s Useful) appeared first on Search Engine Journal.

Video Marketing 105

Video Marketing SEO Tools Content 105

ClearVoice

OCTOBER 3, 2022

One of the biggest challenges content marketers face is having to get executive buy-in. Executives are usually busy running the company and don’t understand content marketing. They often don’t appreciate the strategies, trends, and tactics that it takes to make a brand relevant. This doesn’t mean that you can’t get them to buy into your content marketing strategy — however, it does mean that you should not (and must not) assume they appreciate content marketing the way th

Buy 98

Buy Marketing Strategy Marketing & Strategy Work Management 98

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Search Engine Journal

OCTOBER 3, 2022

YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content. The post YouTube Shorts Adds Another TikTok Feature – Voice Narration appeared first on Search Engine Journal.

Youtube 104

Youtube Features Video Marketing Content 104

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers.

Design 95

Design Practices Best Practices CAN-SPAM 95

Search Engine Journal

OCTOBER 3, 2022

Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first on Search Engine Journal.

Youtube 103

Youtube Video Marketing Business 103

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions.

Tools 92

Tools Blogger Demographics Social Media 92

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Account Based Marketing

Search Engine Journal

OCTOBER 3, 2022

Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For Android appeared first on Search Engine Journal.

Facebook 99

Facebook 99

Hubspot

OCTOBER 3, 2022

When I first sat down with David Stafford , Dropbox's Head of Customer Solutions, to discuss BATNA, he admitted what I'd also been thinking. "I'm going to be honest — I'm familiar with BATNA from business school and from a textbook point of view. But I never knew it as BATNA. So, this morning, I had to Google it.". I'd also spent the morning reading up on BATNA, so I could relate.

Best Practices 61

Best Practices Pricing Price Training 61

Search Engine Journal

OCTOBER 3, 2022

If you're looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm Leads By Refreshing Your Content appeared first on Search Engine Journal.

Leads 93

Leads Lead Marketing Qualified Leads Content 93

Versium

OCTOBER 3, 2022

Speakers: Chris Matty, co-founder + CRO of Versium | James Lamberti, CMO of SalesIntel.io Events are back, and in full swing! While conferences, happy hours, and other in-person event planning is still familiar after two years, have you noticed that parts of your process or team might be rusty? We’ll be discussing how to build fully integrated campaigns before, during, and after an event to.

Campaigns 52

Campaigns Ad Building ROI CMO 52

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Content

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. The primary focus of the marketing analytics work that we have been doing with some of the most forward-looking B2B marketing analytics leaders across SaaS organizations is being augmented with the PLG analytics frameworks.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Square 2 Marketing

OCTOBER 3, 2022

Everyone asks us these questions: What can I do today to generate more revenue tomorrow? How quickly will the recommendations you’re suggesting start helping us close more new customers? Fast, faster, fastest! That’s what everyone wants.

Generation 52

Generation Sales Leads Process Leads 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . The good news is that marketers realize intent data’s importance.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Smartyads

OCTOBER 3, 2022

Programmatic advertising is evolving every day and it already has many different options and strategies. There are different pricing models for programmatic advertising campaigns. Each of them has its advantages and disadvantages depending on what goals you want to achieve with advertising.

Cost Per Thousand 52

Cost Per Thousand CPM Campaigns Marketing & Strategy 52

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. It’s not just industry tactics and technologies that are changing.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. Many businesses are under utilising the value of a strong social media strategy or simply fail to appreciate its high potential. Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . Aligning marketing, sales and customer success teams with downstream intent data empowers brands to nurture accounts with personalized and timely messaging, create efficient customer retention strategies and develop more personal relationships with customers and prospects.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52