Mon.Oct 03, 2022

Top B2B Marketing Landing Page Trends

FunnelEnvy

A landing page is the critical element of a funnel upon which its broader results hinge.

Want To Generate More Demand? Follow These 4 Content Tips [Examples]

Content Marketing Institute

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results. Continue reading → Company News

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3 Trends B2B Marketers Should Know in 2022

Tyler Heuple

B2B Marketing continues to evolve and integrate with the latest digital technology, so we decided to put together a list of three trends to inform your ABM program in the new year

Trends 130

How Daphnee Lagredelle brought $100,000+ of revenue into her coaching business with ConvertKit

ConvertKit

Daphnee Lagredelle is a business coach for women from the African diaspora who want to start and grow their online business. She’s from Haiti, as are most of her clients.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Focusing on the Benefits in Product Descriptions

Rolf Preuß

In this blog post, I’ll show you how focusing your product description writing on benefits for the buyer can drive your sales leads

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CX vs. Customer Success: Are They the Same?

Cori Pearce

Are Customer Experience and Customer Success really the same? If not, what are the differences that set them apart? Perhaps, more importantly, how can businesses leverage both of these practices to improve customer retention and reduce churn

B2B 130

Fuel Growth Podcast: Building a Customer Acquisition Strategy

SugarCRM

What is SEO? The Beginner's Guide (2022)

Tomáš Novák

The way your site is optimized for SEO has a significant impact on its ability to rank. You can optimize it by on-page factors (factors you have control over and can change on your website) and off-page factors (anything done outside of your site

B2B 130

Unlock Revenue with CRM Reports & Dashboards

SugarCRM

Report 102

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Are Your Business Tools a Crutch?

Matt Inglis

With Q1 already in the rear view, now seems like a good time to take a way-too-early look back at our projections for what the business world will look like in 2022 and see where we got it right

B2B 100

Financial Services Firms Risk Missing the Boat on the ABM Data Revolution

6sense

Historically, 60% to 70% of financial services business growth has come from existing customer relationships. Insurers, banks, and asset management firms have been able to use strategic account programs that follow the 80/20 rule: relying on 20% of accounts to generate 80% of business.

How digital content creators are reshaping brand strategies

Sprout Social

Welcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators.

Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch CX

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience.

Tools 91

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

4 Influencer Marketing Strategies from the Outdoor Industry

Traackr

The outdoor industry is one of the best when it comes to influencer marketing. Find out what these brands do well and come away with 4 actionable tips

How Data Driven Creative Is Shifting The Advertising Industry

Stevens & Tate

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else.

How to Use Reverse Video Search (& Why It’s Useful) via @sejournal, @xandervalencia

Search Engine Journal

Reverse video search can help you find duplicate content and so much more. Take advantage of these tools and use it to help your SEO. The post How to Use Reverse Video Search (& Why It’s Useful) appeared first on Search Engine Journal. SEO SEO Strategy

Audience research for your ad campaigns

Bannersnack

< 1 minute read. The post Audience research for your ad campaigns appeared first on Creatopy Blog. Webinars

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

YouTube Shorts Adds Another TikTok Feature – Voice Narration via @sejournal, @MattGSouthern

Search Engine Journal

YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content. The post YouTube Shorts Adds Another TikTok Feature – Voice Narration appeared first on Search Engine Journal. News YouTube

How To Get Executive Buy-In For Your Content Marketing Strategy

ClearVoice

One of the biggest challenges content marketers face is having to get executive buy-in. Executives are usually busy running the company and don’t understand content marketing. They often don’t appreciate the strategies, trends, and tactics that it takes to make a brand relevant.

Buy 83

TikTok vs. YouTube: Which Is Better For You?

Search Engine Journal

Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first on Search Engine Journal. TikTok YouTube

TikTok Business vs. Creator account

Brandwatch CX

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

Facebook Launching New In-App Browser For Android via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For Android appeared first on Search Engine Journal. Facebook News

Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch CX

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience.

Tools 82

How To Get Law Firm Leads By Refreshing Your Content via @sejournal, @xandervalencia

Search Engine Journal

If you're looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm Leads By Refreshing Your Content appeared first on Search Engine Journal. Content Strategy Vertical SEO

TikTok Business vs. Creator account

Brandwatch CX

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Build Trust & Boost Conversions With 6 Key Principles [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Join us and our guests on October 12 at 2 PM ET. Learn what it takes to develop a winning digital strategy for your business. The post Build Trust & Boost Conversions With 6 Key Principles [Webinar] appeared first on Search Engine Journal.

TikTok Business vs. Personal Accounts: How To Choose

Hootsuite

It’s time: You’re ready to stop lurking and start actually using TikTok to grow your business. But how do you decide between a TikTok business vs. personal account? It may sound straightforward, but actually, there are benefits to both account types.

PLG and Customer Activation – New Paradigm in Marketing Analytics

B2B Marketing Analytics

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations.