Sun.Nov 22, 2020

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Lisa’s App of the Week: 6sense

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you’re running an account-based marketing initiative in your organization but not using an account engagement tool, you’re missing out. 6sense is one of the best in the biz—their Account Engagement platform has the power to elevate any sales team, showing them exactly which companies are in the consideration and decision phases of their buying cycle. .

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5 Beautifully Written Blogs Any Writer Must Follow

ClearVoice

Many years ago in college, a journalism professor started a lecture with these 11 words I’ve never forgotten: “If you are not a reader, you are not a writer.”. I have taken his words to heart throughout my career , and I’ve battled writer’s block by reading the work of other wordsmiths. As a writer, drawing inspiration and learning from others is a way to improve your creative skills, develop new ideas, and foster career growth.

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Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

Moz

Posted by KerryDuggan So we meet again, keyword research. Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant.

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New Research Unveils the Attributes of B2B Technology Buying and Selling

B2B Marketing Directions

Image Source: TrustRadius This month, TrustRadius published the findings of its fifth annual B2B buying disconnect study. The 2021 B2B Buying Disconnect report provides a wealth of valuable insights regarding the sale and purchase of business technology solutions. The report is based on two surveys that were fielded in September of this year. One was a survey of 907 individuals who were involved in making business technology purchases for their organization, and the second was a survey of 227 in

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Ways You Can Level Up As A Video Marketer Online

Alejandro Rioja

There’s no denying the fact that video makes up for about 80% of mobile internet traffic. People love watching videos instead of reading plain text articles because of the human element involved in them. Face, tone, body language, personality, sound – these together tell a compelling story in a format that words alone can’t achieve.