Tue.Feb 05, 2019

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How to Create Content Your Customers Will Love To Read

Marketing Insider Group

As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]. The post How to Create Content Your Customers Will Love To Read appeared first on Marketing Insider Group.

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New Research Suggests Marketers May Want to Cater to B2B Buyers’ Emotions

KoMarketing Associates

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. Ipsos recently published the “GBI USA Launch Presentation” to gauge some of the factors that B2B buyers weigh during the customer journey.

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How to Create Content Your Customers Will Love to Read

Marketing Insider Group

As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]. The post How to Create Content Your Customers Will Love to Read appeared first on Marketing Insider Group.

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The Entrepreneur Interview Series #3: Atif Siddiqi, Branch

Webbiquity

Welcome to the third post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. The legendary Herb Kelleher, founder of Southwest Airlines, famously stated , “Your employees come first…If the employees come first, then they’re happy. A motivated employee treats the customer well.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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February 2019 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications.

More Trending

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank.

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads. . In February 2017, when Remi and his girlfriend Alondra were visiting Tokyo, the last thing they were thinking about was starting a business together.

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

“The bots are coming.”. This sort of line has been popular among marketers over the past couple of years. But is that reality finally coming to fruition? At this point, are chatbots really here to stay? Based on industry data and what we’ve seen firsthand at Sprout, the answer is a resounding “yes.”. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots.

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How Bustle Ignited Engagement and Created New Revenue Streams Using Instagram Stories

Buffer

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. . Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — were excited to see how the format could help the publisher connect with its audience in new

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride.

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5 Ways Artificial Intelligence Makes Content Scoring Easier

Atomic Reach

The time to evaluate your content marketing is now, but what's the best way to understand it? Content Scoring is one of the most effective ways to evaluate your content marketing and uncover why your content is performing well (or poorly). It is known to be a time consuming and somewhat complicated process. Luckily, we are living in a technological age where emerging technologies such as AI are making our jobs as marketers much easier.

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404 Page Optimization Tips: 7 Site Conversion Rate Optimization Ideas for Your Errors Page

Convert

Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Optimizing your 404 page’s conversion rate is all about turning a negative experience around. Use this opportunity to reinforce your value proposition and keep users engaged despite the.

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The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. But then you log in. Suddenly, you’re flooded with statistics. Leads. Impressions. Views. Clicks. Opens. Bounces. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Weekly Wisdom with Joel Bondorowsky: Prevent Ad Keyword Cannibalization in a Few Simple Steps

SEMrush

Want to avoid Keyword Cannibalization in your adds? Joel Bondorowsky explains how to do this in a few simple steps. Learn how to find and extract keyword data, create reports, how to handle negative keywords, and how to manage different keywords for different campaigns.

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads. . In February 2017, when Remi and his girlfriend Alondra were visiting Tokyo, the last thing they were thinking about was starting a business together.

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Celebrating agency excellence: our 2018 Partner of the Year

Sprout Social

The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. One in five provide full-service marketing to clients, and nearly 25% have a full-blown paid social media services offering to supplement the integrated marketing campaigns they execute on social.

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How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts

SmartBug Media

Paid search can be a valuable channel for any inbound marketing strategy. From increasing brand awareness to driving higher traffic and sales conversions, paid search can help you build a better link between search engines and your website and content. One paid search tactic commonly used to help businesses rank their pages above the noise and clutter of organic search results is pay-per-click (PPC), but if not fully optimized, your PPC efforts can turn out to be just expensive, fruitless tactic

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Why is our CMO, Jenn Steele, excited about Journey Acceleration?

Madison Logic

Today we launched Journey Acceleration™, which allows B2B marketers to hit the right members of the buying committee with the right content and messaging at the right time to speed them down the funnel. Marketing-speak aside, I’m excited about Journey Acceleration because it drives me to accelerate my four primary goals, which also happen to be stages.

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How Using Humans And Chatbots Together Generated 182% More Qualified Leads

Hubspot

Prospect expectations for businesses have never been higher -- in fact, according to Google , 61% of people now expect brands to deliver personalized experiences. At the same time, the amount of people who want to reach a business through messaging continues to rise. Which means keeping up on chat can be tough, even for well-trained teams. At HubSpot, we felt the brunt of that pain in early 2018.

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The Best Competitor Analysis Tools

Brandwatch Marketing

Getting to know your competitor’s strengths and weaknesses is the foundation on which to base good strategy. For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking.

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Unleash 19 Is Almost Here! More Sessions, Perks Announced

Outreach

The heat is definitely on (or it will be considering much of the country looks like a scene from Frozen —talk about cold calls, amirite?). We’re a little more than a month from Unleash 19 , THE Sales Engagement event of the year in sunny San Diego, and to keep excitement at peak levels, we’re announcing even more speakers and perks! Sessions on Sessions on Sessions.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How Bustle Ignited Engagement and Created New Revenue Streams Using Instagram Stories

Buffer

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. . Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — were excited to see how the format could help the publisher connect with its audience in new

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The B2B Buyer Journey is Unique for Everyone, so You Need to Personalize

Salesforce Marketing Cloud

Throughout the years, a lot of time has been spent on the concept of “journeys.” Just do a quick Google search for “customer journey” or “buyer’s journey” to see all the different ways marketers have tried to simplify the concept.

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The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

Facebook. Twitter. LinkedIn. Email. It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. But then you log in. Suddenly, you’re flooded with statistics. Leads. Impressions. Views. Clicks. Opens.

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The User Experience Should be the Best Experience

Heinz Marketing

By Brenna Lofquis t, Marketing Consultant for Heinz Marketing. Working for a small marketing agency has its perks, one being every project is different. Some people might think differently but, you are exposed to all kinds of things – people’s perspective, different ways of doing things, tools and tech, and more! One thing that has stuck out to me recently is around the user experience.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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5 Important KPIs for Customer Experience in 2019 and Beyond

Spiralytics

Quality customer service is becoming widely recognized as integral to a company’s success, but tracking what that actually means can sometimes be an issue.

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Only B2B - Untitled Article

Only B2B

Subscribe for blog. The post appeared first on ONLY B2B.

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Oracle ERP Cloud: Gartner Magic Quadrant Leader

Valasys

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report?

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