Marketing Insider Group
JANUARY 29, 2019
A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, […].
KoMarketing Associates
JANUARY 29, 2019
More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result.
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DiscoverOrg
JANUARY 29, 2019
More data = more noise, amirite? More stuff to comb through, more “analysis paralysis,” more time wasted. It’s a comment Brandon Battey hears all the time. “But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development.
Webbiquity
JANUARY 29, 2019
Welcome to the second post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. It’s fitting that this second post highlights an entrepreneur who is now on his second company. Scott Burns was just 24 years old when he founded GovDelivery, a software firm that helped government agencies communicate digitally with the public, in 2000—right on the cusp of the dot-com bust.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JANUARY 29, 2019
Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vital to get your CTAs right, you should spend […]. The post 9 Best Practices for Optimizing Your Calls to Action appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Unbounce
JANUARY 29, 2019
As marketers, we all know how powerful word of mouth is. Clever copy, segmented targeting, and cute promotional videos with disarming ukulele soundtracks are no match for a trusted source saying, “Hey, I think you’ll like this.”. Whether you’re building a personal brand—or just know a bunch of other marketers— you’re somebody’s trusted source. And since building an effective marketing stack is a huge part of all of our jobs, you’ve likely recommended SaaS tools that you like to others.
SnapApp
JANUARY 29, 2019
In the face of increasing goals and changing preferences of B2B buyers, sales and marketing teams alike are being forced to evolve in order to meet the needs of their prospects today. And on top of those changes, they’re being asked to hit lofty revenue-based KPIs, so it’s not shocking that ways to drive faster sales cycles are a hot topic today. But the secret to faster sales cycles, as we’ll see below, is actually making sure you’re engaging with the right prospects through a process called le
Hubspot
JANUARY 29, 2019
Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “intelligence”. Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators.
Content Marketing Institute
JANUARY 29, 2019
You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. Is your dream job behind one of these doors? Let’s see. Door No. 1: Apple! Door No. 2: Acme Accounting! Door No. 3: ABC Plumbing! With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
TrustRadius Marketing
JANUARY 29, 2019
If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Enter the flywheel. If you have never heard of the marketing flywheel before, keep reading.
ClearVoice
JANUARY 29, 2019
Whether it is a product, a destination, a property or a person, every brand wants to share their unique proposition with the masses. Or more specifically, with the media. Publicists can be an indispensable part of reporting and journalism, since individuals and agencies are responsible with sharing trends, updates and news for their clients. The connection between a journalist and a publicist is a give-and-take type of tug-of-war, but one that can be mutually beneficial for each professional. .
TrustRadius Marketing
JANUARY 29, 2019
If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Enter the flywheel. If you have never heard of the marketing flywheel before, keep reading.
Emplifi
JANUARY 29, 2019
Content creation is harder than it looks! But in our digital and visual era, if you’re not putting out great content regularly, you’re losing your audience and conversions.But content creation can be a time-consuming process without the right tools - that’s why we’re here to help! Check out this comprehensive list of the best content creation tools and software.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SEMrush
JANUARY 29, 2019
Need to learn a fast way to review tons of keyword categories and break them down into smaller and effective chunks? This week in Weekly Wisdom Ross Tavendale will review super fast keyword research strategies anyone can use. See the step-by-step instructions in the tutorial video and get started today.
MarketMuse
JANUARY 29, 2019
Whether it be at the startup or enterprise level, if you’ve worked in the corporate world in the last 20 years, you’ve probably run into Agile. Agile, which started as a way to help software teams plan and execute their products more efficiently, has crept into practically every product-making team out there — including content […]. The post What is Agile Content Marketing?
Brightedge
JANUARY 29, 2019
It has been just about a year since Google first announced that they had begun their mobile-first algorithm rollout. This shift in the Google algorithm has forced a number of brands to step out of their previous paradigm of focusing on desktop users and giving some secondary thought to mobile users, and instead place their […]. The post Mobile-First Algorithm: Did You Make These Mistakes?
EveryoneSocial
JANUARY 29, 2019
Does your company embrace and dedicate resources to enterprise collaboration? Here’s why this concept is shaping the modern workplace and how your company can succeed. The way enterprise businesses stay connected internally and externally is continuing to evolve and becoming more digital, thanks to fast developments in technology. But besides that, the modern workplace is shifting.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Strategic-IC
JANUARY 29, 2019
We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Register or find out more here. Why Intent-Driven ABM Campaigns? Leveraging B2B intent data to create truly personalised, buyer behaviour-focussed strategies across sales and marketing is increasingly key for campaigns to resonate today.
Televerde
JANUARY 29, 2019
I had an experience last week that is quite unlike any other experience I’ve ever had. Let me tell you about it. As president of the Arizona Chapter of Conscious Capitalism , my goal is to help elevate humanity through business and we partner with companies that are actively committed to making this possible. Recently, Televerde appeared on my radar.
SmartBug Media
JANUARY 29, 2019
In our world of constant, data-driven website optimization, we are always looking for the next great idea, tool, or hack to help improve bounce rates, time on site, and exit rates; however, too often conversion rates are left untouched. Your website is your 24/7 sales and marketing (and in some cases, customer support) machine, running in the background, keeping the lights on for your organization.
Ontraport
JANUARY 29, 2019
Co-promotion with impunity is a hallmark of a shaky partnership. The post Land Your Next Cross-promotional Partnership With These Tips appeared first on The ONTRAPORT Blog.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Account-Based Marketing Boosted with Company Data
JANUARY 29, 2019
Account-Based Marketing (ABM) is the rising star of the B2B world. The rapid surge of marketing and sales tech has pushed forward the development and implementation of ABM at a scale. Left and right, companies are jumping on the ABM train, and they are doing it for a reason. A report from the Information Technology Services Marketing Association found that 84 % of companies surveyed said that account-based marketing delivers higher ROI than other types of marketing.
Outreach
JANUARY 29, 2019
They already know the specs. They’ve asked friends, read reviews, and visited the website. You’ll only bore them if you insist on repeating a litany of product features, using the same playbook that salespeople have been using for decades. Customers play a new game now with different rules - their knowledge share has skyrocketed and you can only catch their attention by offering something new.
BOP Design
JANUARY 29, 2019
A contemporary B2B website is key for any company looking to generate leads online. To help keep your website looking fresh, we’ve compiled the top 5 B2B website design trends for 2019. While trends tend to organically morph over time, the new year is always a good time to take a look back and determine what’s on the way out and what’s going to stick around in 2019.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heinz Marketing
JANUARY 29, 2019
I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights. The CFO and CMO relationship doesn’t get the same tradeshow airplay and blog coverage as sales alignment.
Choozle
JANUARY 29, 2019
I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step.
Albacross
JANUARY 29, 2019
Introduction. Reaching a B2B audience from paid search ads can be tricky. B2B campaigns often suffer from a variety of common challenges including highly competitive and expensive keywords in industries like finance and marketing, a smaller keyword universe with lower search volumes (thus driving up prices even more) and B2B vs. B2C keyword “crossover” which results in attracting unqualified clicks.
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