Wed.Jan 23, 2019

How to Improve Your Account Based Marketing Results

Marketing Insider Group

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual.

How the Explainer Changed Digital Media Forever


Let’s suppose you want to learn about Brexit. You could go to a legacy news outlet like the The New York Times and search the archives. If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers.

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Why Not To Focus On Marketing & Sales Alignment In 2019

Marketing Insider Group

The page had hardly turned on 2018 when I saw the headline. Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […].

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Are CMOs Losing Their Best Ideas to The Competition?

Modern Marketing

In my previous article, I discussed how CMOs can lead more diverse teams and elevate employee engagement in 2019. Last year around this time, I took a hard look at the ways CMOs can mitigate risks when bringing in outside teams. A fresh calendar year is fast approaching.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

[VIDEO] 360-Degree ABM: Uncover Your Buyers, Leverage Intent, and Engage Accounts


Hello! Todd McCormick here, CRO of Terminus. I’m excited to join our partners at DiscoverOrg in beautiful Vancouver, Washington, for a whiteboard session. I’ll be talking about one of the opportunities and challenges that marketers face in building out an account-based strategy.

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Wednesday Wisdom: Is Your Brand Future-Proof? How AI, video, and customer impatience will affect your business this year


This is the second in our series of Wednesday Wisdom articles from Consultants Collective on hot topics in business and technology 2019. Have ideas or predictions of your own? We’d love to hear them. The importance of branding grows more critical and more complex each year.

How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot.

Data Privacy and What it Means for Marketers


Internet users will probably find the following as an all-too-common scenario. After making an online search for a product or service and viewing some suggestions from Google, they get served with related offers or ads.

How Your Email Inbox Actually Prevents Database Decay In 2019


If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Are You Maximizing the Yield of All Leads that Enter Your Funnel?


Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel.

The Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women

Brandwatch Marketing

Gillette's 'Best a Man Can Be' ad has received some backlash but was beloved by those it was truly for. Advertising ad campaign campaign analysis CPG gillette shave shaving

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The Most Likely Causes of Content Campaigns Failing to Deliver (and the Solution)


The World Media Group recently released the results of a content-centric survey where they asked brands, agencies and media content studios from around the world their thoughts around content-led campaigns.

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Sue Izzo: Basic Bananas USA


A pioneer at the young age of 24, Sue Izzo was the first female sports agent to launch a sports management agency in a male-dominated and cut-throat-action sports arena. For over 20 years, Sue represented world renowned professional athletes, Olympians, ESPY winners, and X-Games gold medalists.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What a Difference a Year Makes: From Incarceration to the Arizona State Capitol


One year ago, I was completing a 5-year sentence at the Arizona Department of Corrections Perryville Complex. If someone had told me then that just 12 months later, I would advocate for sentencing reform on the steps of the Arizona State Capitol, I wouldn’t have believed them.

5 Steps to Creating a Long-Term Content Strategy in 2019

SmartBug Media

We live in an information age. Anyone looking for answers to a question can get a list of results with a simple click of a button. This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour.

How to Create Effective Social Media Bios for Brands on Twitter and Instagram

Content Standard

Creating a smart and unique online profile is key when trying to be a sparkling fish in the wide, wide pool of online daters. It’s a challenge that extends to companies, too.

How to Post on Instagram: a Step-by-Step Guide


With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Improve Your A/B Testing and Personalization Efforts with These Tips


A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best results.

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Design A Heart-Warming Valentine’s Day Banner In Bannersnack


Love is in the air. The sweetest time of the year is here, friends! Chocolate, heart-shaped candies, and tons of love declarations. Cupid’s work is done and now it’s our job to do the rest.

Unlocking the Path to Effective Sales and Marketing


Being a marketer isn’t easy. The profession carries its own unique challenges and problems. While Sales always has hard targets in mind, Marketing’s focus is a little more ethereal. There is a constant shift from focusing on the minutia to thinking about the larger picture.

I Don't Mind Paying, But I Do Mind Being Played [The Customer Code Series]


This post is part 9 of 11 in a series on HubSpot’s Customer Code. Here’s a secret -- I wanted to launch the first version of The Customer Code at INBOUND 2017. I was excited about the idea, and wanted to start talking about it. But our leadership team pushed back on me.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Study: Don’t Sleep on Mobile Ads’ Effectiveness at Bedtime


Is your 2019 shaping into a great year for your digital content creation and marketing efforts? If yes, keep reading for more insights to keep you on the top of your game. If no, perhaps you are just a couple small adjustments from a breakthrough.

The 2-Step Process for Answering “What Motivates You?” During Interviews


Out of all the questions a hiring manager might throw your way during an interview, “What motivates you” might be the most crucial one to nail. One of the most important -- and common -- traits hiring managers typically vet for in candidates is their intrinsic motivation.

5 Landing Pages All Entrepreneurs Need


We’ve broken down the top five Landing Pages essential to any growing business. The post 5 Landing Pages All Entrepreneurs Need appeared first on The ONTRAPORT Blog. Landing Pages

What Modern Data Looks Like in CRM


The post What Modern Data Looks Like in CRM appeared first on EverString. Data-Driven Marketing Modern Data

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!