Wed.Jan 23, 2019

How to Improve Your Account Based Marketing Results

Marketing Insider Group

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual.

How the Explainer Changed Digital Media Forever


Let’s suppose you want to learn about Brexit. You could go to a legacy news outlet like the The New York Times and search the archives. If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers.

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Why Not To Focus On Marketing & Sales Alignment In 2019

Marketing Insider Group

The page had hardly turned on 2018 when I saw the headline. Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […].

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Are CMOs Losing Their Best Ideas to The Competition?

Modern Marketing

In my previous article, I discussed how CMOs can lead more diverse teams and elevate employee engagement in 2019. Last year around this time, I took a hard look at the ways CMOs can mitigate risks when bringing in outside teams. A fresh calendar year is fast approaching.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

[VIDEO] 360-Degree ABM: Uncover Your Buyers, Leverage Intent, and Engage Accounts


Hello! Todd McCormick here, CRO of Terminus. I’m excited to join our partners at DiscoverOrg in beautiful Vancouver, Washington, for a whiteboard session. I’ll be talking about one of the opportunities and challenges that marketers face in building out an account-based strategy.

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More Trending

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot.

Data Privacy and What it Means for Marketers


Internet users will probably find the following as an all-too-common scenario. After making an online search for a product or service and viewing some suggestions from Google, they get served with related offers or ads.

How Your Email Inbox Actually Prevents Database Decay In 2019

Modern B2B Marketing

If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are You Maximizing the Yield of All Leads that Enter Your Funnel?


Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel.

5 Steps to Creating a Long-Term Content Strategy in 2019

SmartBug Media

We live in an information age. Anyone looking for answers to a question can get a list of results with a simple click of a button. This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour.

Sue Izzo: Basic Bananas USA


A pioneer at the young age of 24, Sue Izzo was the first female sports agent to launch a sports management agency in a male-dominated and cut-throat-action sports arena. For over 20 years, Sue represented world renowned professional athletes, Olympians, ESPY winners, and X-Games gold medalists.

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What a Difference a Year Makes: From Incarceration to the Arizona State Capitol


One year ago, I was completing a 5-year sentence at the Arizona Department of Corrections Perryville Complex. If someone had told me then that just 12 months later, I would advocate for sentencing reform on the steps of the Arizona State Capitol, I wouldn’t have believed them.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women

Brandwatch Marketing

Gillette's 'Best a Man Can Be' ad has received some backlash but was beloved by those it was truly for. Advertising ad campaign campaign analysis CPG gillette shave shaving

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How to Build the Ultimate Sales Prospect List


If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists.

How to Post on Instagram: a Step-by-Step Guide


With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.

How to Create Effective Social Media Bios for Brands on Twitter and Instagram

Content Standard

Creating a smart and unique online profile is key when trying to be a sparkling fish in the wide, wide pool of online daters. It’s a challenge that extends to companies, too.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Improve Your A/B Testing and Personalization Efforts with These Tips


A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best results.

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I Don't Mind Paying, But I Do Mind Being Played [The Customer Code Series]


This post is part 9 of 11 in a series on HubSpot’s Customer Code. Here’s a secret -- I wanted to launch the first version of The Customer Code at INBOUND 2017. I was excited about the idea, and wanted to start talking about it. But our leadership team pushed back on me.

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Design A Heart-Warming Valentine’s Day Banner In Bannersnack


Love is in the air. The sweetest time of the year is here, friends! Chocolate, heart-shaped candies, and tons of love declarations. Cupid’s work is done and now it’s our job to do the rest.

The 2-Step Process for Answering “What Motivates You?” During Interviews


Out of all the questions a hiring manager might throw your way during an interview, “What motivates you” might be the most crucial one to nail. One of the most important -- and common -- traits hiring managers typically vet for in candidates is their intrinsic motivation.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Unlocking the Path to Effective Sales and Marketing


Being a marketer isn’t easy. The profession carries its own unique challenges and problems. While Sales always has hard targets in mind, Marketing’s focus is a little more ethereal. There is a constant shift from focusing on the minutia to thinking about the larger picture.

Study: Don’t Sleep on Mobile Ads’ Effectiveness at Bedtime


Is your 2019 shaping into a great year for your digital content creation and marketing efforts? If yes, keep reading for more insights to keep you on the top of your game. If no, perhaps you are just a couple small adjustments from a breakthrough.

2019 Publisher Revenue


If you’re like us, then you know that sticking to your New Year’s resolution takes a lot of focus and work. While we can’t help you hit the gym more or spend less on take-out, LiveIntent is here to help you more easily manage your inventory to increase yield and drive revenue for your email newsletters.

Fun With B2B Marketing: 3 Reasons to Lighten Up


In a client call about an upcoming seasonal nurture, our client commented that he was glad to see the lighter theme and tone because it seemed a good change following two prior, more serious nurtures. People will notice and be more receptive if we change things up, he said, which is entirely true!

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.