Thu.Dec 20, 2018

8 content marketing trends manufacturing marketers need to know

Tomorrow People

“ The manufacturing industry has welcomed significant opportunities created by digital technology. The extent to which manufacturing companies succeed is dependent on how those technologies are applied ”, says George Houtappel, Vice President of Marketing at Solvay.

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Report: 50% of Marketers to See their Martech Budgets Increase within 12 Months

KoMarketing Associates

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money.

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Dealing With Multiple Voices in Your Content Marketing Team

Marketing Insider Group

Here’s a conundrum that businesses face when they dive into content marketing. Who should be the face person? Whose voice or voices should be the ones engaging with the audience? There are some hidden challenges in these questions. We’re going to tease out one possible solution in this article.

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Insights from Oracle Social Cloud Puts Marketers in the Driver’s Seat

Modern Marketing

Business and customer insights are the foundation of an effective marketing strategy. That's why the Oracle Social Cloud Product team is excited to announce the launch of Insights.

More Trending

Score Big with a Marketing Measurement Playbook

Measure Up Marketing

We most often hear about playbooks in reference to sports, but the concept is applicable in almost any industry. A playbook serves as a useful tool to outline a strategy for an activity.

Non-Promotional Holiday Email Ideas To Transition Into The New Year


Stay top-of-mind with your customers and set up a smooth transition into the New Year with these non-promotional holiday email ideas. Email Marketing customer engagement email holiday

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. So much has happened and there is still quite a bit to do as well. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. We are fortunate to work in an industry where there are so many talented individuals and organizations willing to share their learnings and experience.

How to Find and Connect with Your B2B Customer in 2019


How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we need to evolve with it.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Survive and Thrive This Holiday Season and Beyond


Some businesses reportedly get 18 to 20% of their annual sales between Thanksgiving and the cut-off date for Christmas delivery, so there is pressure and monetary incentive to make sure those few weeks run as smoothly as possible.

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4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

Content Marketing Institute

Some of the best gifts are those you don’t realize you need, but once opened, you immediately see how useful they can be. Unsolicited advice doesn’t always fall into that welcome-gift category. But Andrew Davis’ Unsolicited Advice column in Chief Content Officer typically does.

3 Demand Generation Trends to Watch in 2019


Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How To Map Content To Your Conversion Funnel


For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey.

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Social Media Sentiment Analysis: What Marketers Need to Know


Would you like to discover your audience's feelings towards your brand? Boost your online reputation? Ward off social media crises before they even happen?If If you answered yes, it's time you embrace social media sentiment analysis.

They Bought Your Product. Now What?


You’ve got a customer. Now what? The relationship doesn’t end when someone clicks the “buy” button; in fact, it’s really just beginning. At the end of the Convert stage, you began transitioning into the Fulfill stage by delivering your newly purchased product or service, whether by email, mail or in person. Now it’s time to […]. The post They Bought Your Product. Now What? appeared first on The ONTRAPORT Blog. Marketing Automation

How to Perform a Year-End Content Marketing Retrospective

Content Standard

At the end of the year, it’s important to take stock of your successes and celebrate the big wins. After twelve months of hard work, marketers would be remiss not to pat themselves on the back for a job well done.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads


Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey.

The Short & Sweet Guide to Google Keep


I have a confession to make: organization does not come naturally to me. To give you a better idea of what exactly we're talking about here, this is what my phone home screen looks like on any given day: Not too pretty.

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Go Beyond SEO

These days, it’s not enough that you have an office to meet clients. You have to have a strong online presence. Check out this guide on law firm marketing. Every lawyer who ventures out on their own has a vision of a bustling practice and nailing one case after another. In reality, most find themselves with less action and more thumb-twiddling, than they’d like to admit. The field of law, including family law, is a saturated and competitive industry.

What Is Phishing and How Can You Protect Your Business From an Attack?


Last year in August, staff at MacEwan University, a school in Edmonton, Canada, received an email from a major vendor stating they had recently changed their electronic banking information and needed payments to be sent to a new account.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Content Audit Vs Content Inventory: What's the Difference?

Atomic Reach

If you’re familiar with content marketing, then you’ve probably heard of content audits and content inventories. These processes are important for optimizing a website’s content and improving their results.

Social Bookmarking: The Best Option


Have you ever bookmarked a website in your web browser? Have you ever saved, tagged or shared something on a social site? Well, you have then been using social bookmarking.

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The 15 Best WordPress Themes for Podcasters in 2019


Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity.

Stop Measuring Your B2B Marketing Campaigns with B2C KPIs. Here's How


B2B marketers: Stop evaluating B2B marketing campaigns through a B2C key performance indicator (KPI) lens. We all know there are fundamental differences between consumer-focused marketing and an integrated marketing campaign targeted at business decision-makers.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!