Thu.Dec 20, 2018

Why Enriched Data Is Essential to Your Marketing Strategy


Enriched data is data that has been enhanced and improved before you begin working on it. Data enrichment as a whole can be a useful tool for refining the data that your business is using to market and sell to your customers. marketing strategy

8 content marketing trends manufacturing marketers need to know

Tomorrow People

“ The manufacturing industry has welcomed significant opportunities created by digital technology. The extent to which manufacturing companies succeed is dependent on how those technologies are applied ”, says George Houtappel, Vice President of Marketing at Solvay.

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Report: 50% of Marketers to See their Martech Budgets Increase within 12 Months

KoMarketing Associates

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money.

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Dealing With Multiple Voices in Your Content Marketing Team

Marketing Insider Group

Here’s a conundrum that businesses face when they dive into content marketing. Who should be the face person? Whose voice or voices should be the ones engaging with the audience? There are some hidden challenges in these questions. We’re going to tease out one possible solution in this article.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You.

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More Trending

Clarke had it right, AI is magic


Any sufficiently advanced technology is indistinguishable from magic Arthur C Clarke. A few weeks ago, Tim Peter and I spoke about AI on our podcast. There continues to be a lot of hype about what AI can really do for website owners.

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How To Map Content To Your Conversion Funnel


For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey.

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Non-Promotional Holiday Email Ideas To Transition Into The New Year


Stay top-of-mind with your customers and set up a smooth transition into the New Year with these non-promotional holiday email ideas. Email Marketing customer engagement email holiday

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. So much has happened and there is still quite a bit to do as well. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. We are fortunate to work in an industry where there are so many talented individuals and organizations willing to share their learnings and experience.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Score Big with a Marketing Measurement Playbook

Measure Up Marketing

We most often hear about playbooks in reference to sports, but the concept is applicable in almost any industry. A playbook serves as a useful tool to outline a strategy for an activity.

3 Demand Generation Trends to Watch in 2019


Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations.

Content Curation: What it Really Takes to Skyrocket Your Brand’s Credibility

It’s often a challenge to dive into content marketing head first. It costs you money and time. You can’t see results quickly. And on top of that, if you’re going in the wrong direction, it might take you months until you realize it.

Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads


Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Find and Connect with Your B2B Customer in 2019


How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we need to evolve with it.

How to Survive and Thrive This Holiday Season and Beyond

Modern B2B Marketing

Some businesses reportedly get 18 to 20% of their annual sales between Thanksgiving and the cut-off date for Christmas delivery, so there is pressure and monetary incentive to make sure those few weeks run as smoothly as possible.

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4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

Content Marketing Institute

Some of the best gifts are those you don’t realize you need, but once opened, you immediately see how useful they can be. Unsolicited advice doesn’t always fall into that welcome-gift category. But Andrew Davis’ Unsolicited Advice column in Chief Content Officer typically does.

Canonicalizing Your Site: Understanding the Why and How


Site organization impacts how easily search engine spiders and users can navigate your site and find the content that addresses their needs. Poorly organized sites make it difficult for people to find related content, and it can even result in search engine spiders missing certain pages altogether.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

Social Media Sentiment Analysis: What Marketers Need to Know


Would you like to discover your audience's feelings towards your brand? Boost your online reputation? Ward off social media crises before they even happen?If If you answered yes, it's time you embrace social media sentiment analysis.

They Bought Your Product. Now What?


You’ve got a customer. Now what? The relationship doesn’t end when someone clicks the “buy” button; in fact, it’s really just beginning. At the end of the Convert stage, you began transitioning into the Fulfill stage by delivering your newly purchased product or service, whether by email, mail or in person. Now it’s time to […]. The post They Bought Your Product. Now What? appeared first on The ONTRAPORT Blog. Marketing Automation

Know Your Audience


How One Industry Giant Avoided Getting Nuked By Knowing Their Gamer Audience And Where To Communicate With Them. The gaming industry is expected to surpass $130 billion this year. What makes it so successful? Leading brands know their audience.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

What Is Phishing and How Can You Protect Your Business From an Attack?


Last year in August, staff at MacEwan University, a school in Edmonton, Canada, received an email from a major vendor stating they had recently changed their electronic banking information and needed payments to be sent to a new account.

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Go Beyond SEO

These days, it’s not enough that you have an office to meet clients. You have to have a strong online presence. Check out this guide on law firm marketing. Every lawyer who ventures out on their own has a vision of a bustling practice and nailing one case after another. In reality, most find themselves with less action and more thumb-twiddling, than they’d like to admit. The field of law, including family law, is a saturated and competitive industry.

Social Bookmarking: The Best Option


Have you ever bookmarked a website in your web browser? Have you ever saved, tagged or shared something on a social site? Well, you have then been using social bookmarking.

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The Short & Sweet Guide to Google Keep


I have a confession to make: organization does not come naturally to me. To give you a better idea of what exactly we're talking about here, this is what my phone home screen looks like on any given day: Not too pretty.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.