Mon.Jan 23, 2012

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

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Lights, camera, action: Video helps you stay in touch with customers


Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.

Trending Sources

Case study: Content marketing success at a medical practice

grow - Practical Marketing Solutions

If you can’t view this video, Click here: Content marketing success at a medical practice. I first reported my friend Lisa Reath’s remarkable success marketing her family’s medical practice in 2011.

The Phrenology of the Modern B2B Marketer

Modern Marketing

by Joe Chernov | Tweet this We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. Heck, our co-founder Steve Woods literally wrote the book on the subject.) But today we have some really, really exciting news. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Now we can actually see inside their minds. Don’t ask us how.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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The Email Strategy That Turns Browsers Into Active Online Shoppers


If you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. In fact, shopping cart abandonment reached a record high in 2011 , at 72% , and is steadily rising.

Making a Marketing New Year’s Resolution or Revolution?

Tomorrow People

Are you making a marketing New Year’s resolution – or revolution? New Year’s resolutions – they can be a one-off idea or a serious promise that helps us create lasting change. With 2012 around the corner, now is a great time to apply business marketing resolutions to make good things happen. So how do you make your resolution more of a revolution? Think big, but don’t forget the detail.

How Book Clubs Can Transform Your Social Media Strategy


Remember book clubs? The practice of reading a particular book, meeting with friends who have also done so, and discussing it was once a common hobby--or simply what people did when they were no longer in school and required to do book reports. Nerd alert!

Webinar: The Right Way to Use Sweepstakes to Get More Facebook Fans


A Facebook sweepstakes can be a fast and effective way to get more Facebook fans. Part One of our Webinar Series:? Proven Strategies to Grow, Engage and Convert Facebook Fans ?goes goes over exactly what you need to know to run your own sweepstakes.the? right? Attendees of "The Right Way to Use Sweepstakes to Get More Facebook Fans" webinar?will will learn: How companies small and large have successfully used sweepstakes to get more Facebook fans.


Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Keep Guest Contributors From Ruining Your Blog


The more you feed your blog, the hungrier it gets. The paradox makes sense; as you post more and more remarkable content , you rise in search rankings, your traffic increases, and your audience of followers grows. So how do you keep that voracious marketing machine fed?

8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]


If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place.