Mon.Oct 15, 2018

Building a Great B2B Loyalty Program to Prevent Churn

Marketing Insider Group

We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital.

Why Marketers Are Embracing Live Videos


Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries?

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Consumer Loyalty - 5 Ways to Make Your Customers Fall in Love With You

Modern Marketing

Customer Experience

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Why B2B Marketers Should Shift to a Conversational Voice and How To Do It

Marketing Insider Group

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service.

More Trending

New Forecast Predicts Increase in Spend on Paid Search & Social Media Marketing

KoMarketing Associates

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward.

How to Sell to Top Executives and Decision-Makers


Landing a meeting or presentation with top executives and decision-makers don’t happen by luck. It’s the result of blood, sweat and often tears. However, once you’ve scheduled the meeting, your battle has only just begun. The stakes are high. Your time is limited. All eyes are on you.

How Marketers Should Operate in the Age of Fake News


Fake news is but one of the many things wrong with the Internet that massively influences how people consume media today. And it affects all of us – whether you’re a voter deciding on a candidate or a digital marketer working on next quarter’s marketing strategy. Fake News Content Marketing

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Five Key Skills for Sales Ops Career Success


If you’ve ever thought about becoming a lawyer, the path is pretty clear: Get a Bachelor’s degree. Take the LSAT. Earn your JD. Pass the bar. The process may not be easy, but at least it’s laid out.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI


Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns.

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Using Automation When You’re Ready to Scale


If you are at or nearing a point of significant growth, business process automation (BPA) can bring your organization to the next level. BPA is a tool that many modern companies are using to remove the burden of repetitive tasks from employees’ plates so that they can focus on moving the business forward instead of […]. The post Using Automation When You’re Ready to Scale appeared first on The ONTRAPORT Blog. Business Automation

Smart Data: Marketing for the Holiday Season


While in Florida we must pretend that Fall is here while we wait for our first cold front of the season to come, our minds are still gearing up for the holidays ahead. Black Friday had another record-setting year in 2017, with 65% of consumers making a purchase.

A Primer to Boost Your Content’s Readability

Content Marketing Institute

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Contently Q3 Product Launch: Content Requests, Editorial Workshops, and Language Localization


Creating breakthrough content is difficult. Having a system in place to do it repeatedly is even harder. Brands must have a clear understanding of their audience, goals, and objectives.

Litmus Works Where You Work: Powerful Integrations with Your Favorite Email Tools


When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door.

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Score your leads in 5 simple steps


Do you want to prioritize your prospects, convert more sales and make better use of resources? Well, that is where lead scoring can help.

Metrics vs. Dimensions: Using Them in Google Data Studio

Altitude Marketing

When you first start using business or marketing analytics software like Google Data Studio, it’s common to be confused by the fundamental units of any chart: metrics and dimensions. Fortunately, once you get your head around them, they make all the sense in the world.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Michael Brenner’s 5 Skills You Need to Become the Next CMO

Modern B2B Marketing

The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume.

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Why stories matter?-?and how to own your "hero's journey"


The future belongs to those who tell the best stories. And behind every compelling story lies a universal pattern. It’s called the hero’s journey. The term comes from U.S. mythologist Joseph Campbell, who published The Hero with a Thousand Faces in 1949. In this now-iconic book, Campbell suggest. Backstage

How to Create a Digital Center of Excellence


Never ending waves of technology innovation wash across marketing departments every day. Ignore this innovation at your peril. The change is constant. The complexity daunting. One proven strategy is the establishment of a digital center of excellence (DCoE). I participated in one of these digital journeys earlier in my career and it’s an exciting adventure for anybody who hasn’t tried it.

The Future of Content Strategy


Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Tips for crushing your Q4 quota – Part 2


This blog’s focus on “What sales and marketing metrics are key to knowing you’re on track for Q4?”

How Social Transparency Tools Help You Overcome Consumer Skepticism


Content marketing continues to grow more difficult. We are overwhelmed with information in today’s digitally driven world. As a result, this digital revolution has made competition among news sources, businesses, and the media even more fierce.

Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications


Bringing SendGrid and Twilio together can empower all of our customers to better reach and engage more of their customers in-context, driving engagement and business growth. Together, we power more than 600 billion annual interactions every year for more than 100,000 customers.

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Oktopost Launches Employee Advocacy for Salesforce to Empower Social Selling


Employee advocacy has the power to position sales professionals as brand ambassadors and thought leaders, in turn helping them drive forward more deals. However, even with a thorough strategy and a dedicated sales team, sharing company content can be a difficult and time-consuming process without a system in place to simplify and coordinate these efforts. […]. Inside Oktopost Sales Social Selling Thought Leadership

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The 7 Best Smartphones for Business in 2018


We rely on smartphones to connect with our friends and family and stay informed about current events. But it seems like the only time we use smartphones for work is when we check our email.

True Football Fans Live in a Fantasy World

Crimson Hexagon

Are there differences between fans who watch football and those who play fantasy? We analyzed social media conversations to better understand these distinct audiences. Audience fantasy football fantasy football audience fantasy football vs. real football football

What are some of the challenges marketing automation providers like HubSpot and InfusionSoft face?


Having operated as a consultant in the B2B marketing automation space and having worked behind the scenes at a major marketing automation vendor, I can perhaps shed some light on this topic. Adoption One of the biggest problems I kept running into as a consultant was adoption. And that simply means that customers actually use the product on a […]. The post What are some of the challenges marketing automation providers like HubSpot and InfusionSoft face?