Mon.Oct 15, 2018

Building a Great B2B Loyalty Program to Prevent Churn

Marketing Insider Group

We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital.

Why Marketers Are Embracing Live Videos


Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries?

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Consumer Loyalty - 5 Ways to Make Your Customers Fall in Love With You

Modern Marketing

Customer Experience

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Why B2B Marketers Should Shift to a Conversational Voice and How To Do It

Marketing Insider Group

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service.

Where Politics & Business Collide: Political Donations of B2B Decision Makers


As the 2018 midterm election cycle heats up, demographic research and new insights about American voters has never been more in demand.

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How Marketers Should Operate in the Age of Fake News


Fake news is but one of the many things wrong with the Internet that massively influences how people consume media today. And it affects all of us – whether you’re a voter deciding on a candidate or a digital marketer working on next quarter’s marketing strategy. Fake News Content Marketing

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How to Sell to Top Executives and Decision-Makers


Landing a meeting or presentation with top executives and decision-makers don’t happen by luck. It’s the result of blood, sweat and often tears. However, once you’ve scheduled the meeting, your battle has only just begun. The stakes are high. Your time is limited. All eyes are on you.

A Primer to Boost Your Content’s Readability

Content Marketing Institute

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple.

Smart Data: Marketing for the Holiday Season


While in Florida we must pretend that Fall is here while we wait for our first cold front of the season to come, our minds are still gearing up for the holidays ahead. Black Friday had another record-setting year in 2017, with 65% of consumers making a purchase.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Contently Q3 Product Launch: Content Requests, Editorial Workshops, and Language Localization


Creating breakthrough content is difficult. Having a system in place to do it repeatedly is even harder. Brands must have a clear understanding of their audience, goals, and objectives.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI


Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns.

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38 Top Inbound Marketing Tools for 2018


If you’re like most marketers, you know there are a ton of tools out there built specifically to help with certain aspects of inbound marketing. But which ones are right for you?

Five Key Skills for Sales Ops Career Success


If you’ve ever thought about becoming a lawyer, the path is pretty clear: Get a Bachelor’s degree. Take the LSAT. Earn your JD. Pass the bar. The process may not be easy, but at least it’s laid out.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Seven Needs of a Content-Centric Marketing Organization

Content Standard

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. Well, maybe not quite.

Score your leads in 5 simple steps


Do you want to prioritize your prospects, convert more sales and make better use of resources? Well, that is where lead scoring can help.

Litmus Works Where You Work: Powerful Integrations with Your Favorite Email Tools


When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door.

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Using Automation When You’re Ready to Scale


If you are at or nearing a point of significant growth, business process automation (BPA) can bring your organization to the next level. BPA is a tool that many modern companies are using to remove the burden of repetitive tasks from employees’ plates so that they can focus on moving the business forward instead of […]. The post Using Automation When You’re Ready to Scale appeared first on The ONTRAPORT Blog. Business Automation

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Michael Brenner’s 5 Skills You Need to Become the Next CMO

Modern B2B Marketing

The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume.

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Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for.

How Social Transparency Tools Help You Overcome Consumer Skepticism


Content marketing continues to grow more difficult. We are overwhelmed with information in today’s digitally driven world. As a result, this digital revolution has made competition among news sources, businesses, and the media even more fierce.

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. Without careful evaluation of what type of content performs well, you only have anecdotal evidence.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The Future of Content Strategy


Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content.

Oktopost Launches Employee Advocacy for Salesforce to Empower Social Selling


Employee advocacy has the power to position sales professionals as brand ambassadors and thought leaders, in turn helping them drive forward more deals. However, even with a thorough strategy and a dedicated sales team, sharing company content can be a difficult and time-consuming process without a system in place to simplify and coordinate these efforts. […]. Inside Oktopost Sales Social Selling Thought Leadership

The 7 Best Smartphones for Business in 2018


We rely on smartphones to connect with our friends and family and stay informed about current events. But it seems like the only time we use smartphones for work is when we check our email.

5 Sales Development Coaching Mistakes You Need To Stop Doing


Sales development is the most crucial aspect of every business. And your sales development representatives play a vital role in the demand generation process, especially in the B2B company. So, it should be worth paying attention to your SDRs coaching.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications


Bringing SendGrid and Twilio together can empower all of our customers to better reach and engage more of their customers in-context, driving engagement and business growth. Together, we power more than 600 billion annual interactions every year for more than 100,000 customers.

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A Lively Discussion with Olivier Thierry on Mastering AI-Powered ABM to Increase Sales


It was incredible to host one of the breakout sessions this year at Gartner Sales & Marketing Conference in Las Vegas. The premise of the session was that ABM is incomplete without predictive and AI capabilities. While most companies are just starting their ABM journey, Olivier Thierry, CMO of Quorum Software has become a master. So, it was fitting to have him lead our discussion and share how he’s bringing his vision of ABM-at-scale to life at Quorum.

How to Create a Digital Center of Excellence


Never ending waves of technology innovation wash across marketing departments every day. Ignore this innovation at your peril. The change is constant. The complexity daunting. One proven strategy is the establishment of a digital center of excellence (DCoE). I participated in one of these digital journeys earlier in my career and it’s an exciting adventure for anybody who hasn’t tried it.

How Can I Boost My Networking Game on LinkedIn?

FMG Suite

We admit that growing your business by networking within LinkedIn can be easier said than done. But there are a […]. Marketing Tips Social Media Technology

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.