The Point

MARCH 22, 2019

Lead scoring – as a fundamental part of a company’s lead management strategy – has officially fallen out of fashion.

Lead Scoring 139

Lead Scoring Lead Leads Lead Qualification 139

KoMarketing Associates

MARCH 22, 2019

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences.

Report 235

Report Video Search Engine Statistics 235

Act-On

MARCH 22, 2019

On the Rethink Marketing podcast, Tom Schwab outlines how podcasts can be a great lead gen tactic, even converting 25 times bettter than a blog. Demand & Lead Generation

Lead Gen 170

Lead Gen Podcast Tactics Lead 170

Modern Marketing

MARCH 22, 2019

What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. Someone might fly the same airline all the time or use the same driveshare service but never recommend it to somebody else.

Customer 235

Customer Loyalty Press Words 235

Advertiser: ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Lead Generation

Biznology

MARCH 22, 2019

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content.

Activities 155

Activities Social Transparency Landing Page 155

SEMrush

MARCH 22, 2019

Facebook Ads is a business channel only if you know how to set up and run profitable campaigns. If you have an e-commerce business, Facebook Ads can be extremely powerful.

Case Study 114

Case Study Studies Case Ads 114

Contently

MARCH 22, 2019

Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” ” That sounds great, but you probably don’t have that kind of time. You already spend enough researching, writing, and editing. By the time you get your article into the CMS, you may only have a placeholder title that’s been there since you first started the process. You might have a quick brainstorm with your colleagues. Or maybe you just come up with something on the fly.

Click 127

Click Writing Help Storytelling 127

Altitude Branding

MARCH 22, 2019

If you are planning to build an ecommerce store, then one of the most important things that you should plan beforehand is which ecommerce platform you should choose.

Ecommerce 105

Ecommerce Search Engine Range Internet 105

Litmus

MARCH 22, 2019

Want better ROI from your email marketing?

ROI 101

ROI Tactics Email Spam 101

Advertisement

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Cost

Marketo

MARCH 22, 2019

Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can depend on it.

Rules 136

Rules Email Blasts Ecommerce 136

Content Marketing Institute

MARCH 22, 2019

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.

Relationship 92

Relationship Agency Tips Content Marketing 92

Blue Flame Thinking

MARCH 22, 2019

Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand and deepening trust in your ability to understand what your customers want.

Relationship 91

Relationship Build Persona Content Marketing 91

Triblio

MARCH 22, 2019

Just in time for March Madness, we thought we’d shed some light on the commonalities between basketball and account-based marketing (ABM). Naturally, you wouldn’t equate the sport of basketball with ABM but the two are far more similar than you would think. Teamwork Makes the Dream Work.

Startup 90

Startup Positioning Target Order 90

Advertiser: ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report

Outreach

MARCH 22, 2019

Big news—four letters. No, we didn’t just take a Myers-Briggs test (I’m an IFSP). MSFT is the stock ticker for Microsoft, and the reason we mention it is because we have an important announcement regarding Outreach and our fellow Seattle-based company.

Outreach 89

Outreach Trust Test Prospect 89

Bannerflow

MARCH 22, 2019

Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement. With the right tools, all of our customers can produce truly creative campaigns. Yet sometimes, some banners really stand-out. This is what this blog is all about – celebrating the best of the best!

Display 82

Display Ads Campaign Banner 82

Evergage

MARCH 22, 2019

Who likes dealing with a bad car salesman? I think we can all agree that a pushy or unhelpful car salesperson can be one of the worst interactions you can encounter. But a poor B2B website experience can actually be quite comparable.

Websites 79

Websites Interactive Relevance Experience 79

ClearVoice

MARCH 22, 2019

Since hashtags are becoming a new language that every professional must become fluent in, here are a few you can likely decipher without Google translate: #BossLady, #MeToo, #WhoRuntheWorld and #GirlBoss.

Blogger 78

Blogger Attitudes Aggregator Barriers 78

Advertiser: ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Intent

Hubspot

MARCH 22, 2019

Nowadays, account security is a major concern for companies and their employees.

Click 76

Click Mobile Facebook Google 76

Hatchbuck

MARCH 22, 2019

Sales and marketing technology changes quickly. So how do you know when to invest in new technology, or when to change your process, or when to wait out a fad? Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. Check out these posts from 10 of the most influential CRM blogs on the world wide web, and follow them to stay in the know.

CRM 73

CRM Forrester Small Business Ecommerce 73

Litmus

MARCH 22, 2019

The Verizon Media brand announced that Yahoo! Mail, AOL, and Verizon now support one-click unsubscribe, also known as RFC8058. Previously only available in AOL Mail, the one-click unsubscribe standard is now supported by all email clients that are part of the Verizon Media brand umbrella. “It’s It’s our job to help consumers get the emails they want—and help them get rid of the messages they don’t want to receive any more,” says Marcel Becker, Director of Product Management at Verizon Media. .

Mail 72

Mail Click Spam Trigger 72

Hubspot

MARCH 22, 2019

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality.

Forecast 71

Forecast Startup Analysis Service 71

Advertiser: ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Zoominfo

Content Science Review

MARCH 22, 2019

This article looks at the pitfalls of pure SEO and topical content strategies then combines them with intent for an improved hybrid technique. Article

Segmentation 69

Segmentation Intent SEO Strategy 69

Nuvi

MARCH 22, 2019

Thinking about getting your company established on Instagram but don’t know where to start? It can be stressful, but Instagram growth has great payoff potential. 300 million people use Instagram daily – that’s a ton of potential customers!

Hashtag 67

Hashtag Profiling Loyalty Social Media 67

Bionic

MARCH 22, 2019

For the past ten years, more than 3,000 agency, advertiser, and media company leaders have gathered on an evening in March to Bowl for Breastcancer.org. To date, this fun annual event has raised over $4 million for Breastcancer.org!

Salesforce.com 66

Salesforce.com Emarketing Blasts Agency 66

SendGrid

MARCH 22, 2019

Read about sme of the more common email marketing automation mistakes, and how you can avoid them in your own program. The post 3 Email Marketing Automation Mistakes To Avoid appeared first on SendGrid. Email Marketing

SME 93

SME Marketing Automation Email Automation 93

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing