Fri.Mar 22, 2019

3 Key Reasons Not to Give Up on Lead Scoring

The Point

Lead scoring – as a fundamental part of a company’s lead management strategy – has officially fallen out of fashion.

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences.

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Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic

Act-On

On the Rethink Marketing podcast, Tom Schwab outlines how podcasts can be a great lead gen tactic, even converting 25 times bettter than a blog. Demand & Lead Generation

The New Loyal Customer

Modern Marketing

What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. Someone might fly the same airline all the time or use the same driveshare service but never recommend it to somebody else.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Employee Advocacy and Executive Social Activation: Better Together

Biznology

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content.

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How to Create an e-Commerce Facebook Ads Strategy: A Case Study

SEMrush

Facebook Ads is a business channel only if you know how to set up and run profitable campaigns. If you have an e-commerce business, Facebook Ads can be extremely powerful.

How to Write a Helpful Headline People Will Want to Click

Contently

Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” ” That sounds great, but you probably don’t have that kind of time. You already spend enough researching, writing, and editing. By the time you get your article into the CMS, you may only have a placeholder title that’s been there since you first started the process. You might have a quick brainstorm with your colleagues. Or maybe you just come up with something on the fly.

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12 Things to Check Before Choosing an eCommerce Platform

Altitude Branding

If you are planning to build an ecommerce store, then one of the most important things that you should plan beforehand is which ecommerce platform you should choose.

Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Want better ROI from your email marketing?

ROI 101

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

Marketo

Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can depend on it.

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Client and Content Agency Share Insider Tips to Successful Relationship

Content Marketing Institute

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.

5 Steps for Building Stronger Customer Relationships Through Content Marketing

Blue Flame Thinking

Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand and deepening trust in your ability to understand what your customers want.

What do Basketball and ABM Have in Common?

Triblio

Just in time for March Madness, we thought we’d shed some light on the commonalities between basketball and account-based marketing (ABM). Naturally, you wouldn’t equate the sport of basketball with ABM but the two are far more similar than you would think. Teamwork Makes the Dream Work.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Announcing Outreach + Dynamics 365

Outreach

Big news—four letters. No, we didn’t just take a Myers-Briggs test (I’m an IFSP). MSFT is the stock ticker for Microsoft, and the reason we mention it is because we have an important announcement regarding Outreach and our fellow Seattle-based company.

Best winter display ad campaign 2019

Bannerflow

Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement. With the right tools, all of our customers can produce truly creative campaigns. Yet sometimes, some banners really stand-out. This is what this blog is all about – celebrating the best of the best!

Don’t Let Your B2B Website Be Like a Bad Car Salesman

Evergage

Who likes dealing with a bad car salesman? I think we can all agree that a pushy or unhelpful car salesperson can be one of the worst interactions you can encounter. But a poor B2B website experience can actually be quite comparable.

6 Tips Women Writers Swear By to Support Their Female Colleagues

ClearVoice

Since hashtags are becoming a new language that every professional must become fluent in, here are a few you can likely decipher without Google translate: #BossLady, #MeToo, #WhoRuntheWorld and #GirlBoss.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Make All Your Accounts Safer With Two-Factor Authentication (2FA)

Hubspot

Nowadays, account security is a major concern for companies and their employees.

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Required Reading from the 10 Most Influential CRM Blogs for B2Bs

Hatchbuck

Sales and marketing technology changes quickly. So how do you know when to invest in new technology, or when to change your process, or when to wait out a fad? Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. Check out these posts from 10 of the most influential CRM blogs on the world wide web, and follow them to stay in the know.

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Yahoo! Mail, AOL, and Verizon Now Support One-Click Unsubscribe

Litmus

The Verizon Media brand announced that Yahoo! Mail, AOL, and Verizon now support one-click unsubscribe, also known as RFC8058. Previously only available in AOL Mail, the one-click unsubscribe standard is now supported by all email clients that are part of the Verizon Media brand umbrella. “It’s It’s our job to help consumers get the emails they want—and help them get rid of the messages they don’t want to receive any more,” says Marcel Becker, Director of Product Management at Verizon Media. .

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TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

Hubspot

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Create a Topical Intent-Segmented Content Strategy

Content Science Review

This article looks at the pitfalls of pure SEO and topical content strategies then combines them with intent for an improved hybrid technique. Article

Four Surefire Ways to Grow Your Instagram

Nuvi

Thinking about getting your company established on Instagram but don’t know where to start? It can be stressful, but Instagram growth has great payoff potential. 300 million people use Instagram daily – that’s a ton of potential customers!

Bowlers Raise $400,000 for BreastCancer.org

Bionic

For the past ten years, more than 3,000 agency, advertiser, and media company leaders have gathered on an evening in March to Bowl for Breastcancer.org. To date, this fun annual event has raised over $4 million for Breastcancer.org!

3 Email Marketing Automation Mistakes To Avoid

SendGrid

Read about sme of the more common email marketing automation mistakes, and how you can avoid them in your own program. The post 3 Email Marketing Automation Mistakes To Avoid appeared first on SendGrid. Email Marketing

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!