Wed.Jan 16, 2019

How Deep Learning Will Drive The Future of Marketing

Marketing Insider Group

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology.

Content Marketing and the Power of Emotion in Storytelling

Modern Marketing

Content marketing tells the story of your brand. You’re building yourself up as an authority in your field, someone your customers can turn to when they are in search of solutions. The content marketing funnel itself is a story. A prospect becomes aware of a problem and seeks out a solution.

How Mobile is Dominating the Customer Journey (and Why You Should Care)

Marketing Insider Group

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens.

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Survey: 60% of B2B Marketers Lack Confidence in their Data Coverage

KoMarketing Associates

When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Our Top 2019 Marketing Automation Predictions


One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process.

More Trending

10 Content Management Tools to Take You From Good to Great


Do you know that as of October 2018, more than 165.5 billion posts have been generated on Tumblr alone, according to Statista ? Despite its low reach (mostly young adults) as compared to other social media networks, Tumblr has experienced a humongous amount of content generation.

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Brand Alignment: What Is It and How Do You Measure It?

Hinge Marketing

One of the most important responsibilities that professional services executives and marketing directors face is sustaining the health of their firm’s brand. A carefully managed brand is arguably your firm’s most powerful asset.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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Predictions for 2019: Are you up on these hot topics in business and technology?


Prognosticators often get it wrong. But consultants who work across many industries know what women and men in the C-suite are focused on and worried about, and that’s the basis for our new Wednesday Wisdom series for the first quarter of 2019.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Should You Finally Write Your Business Book?

Fusion Marketing Partners

I was on the phone with a friend and former colleague and he mentioned that he has been thinking about […]. Book Writing Business Book

8 CRM Stats That Will Help You Get Company Buy-In


It’s a no-brainer that a good customer relationship management (CRM) software can redefine your business. It boosts efficiency, saves money, improves your customer relationships and makes employees’ lives infinitely easier. But by how much, exactly, does it do all that?

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How AI Improves Customer Lifetime Value and Makes It a Primary KPI

Modern B2B Marketing

Picture John. He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. After 12 months, John will have to renew his contract to keep his licenses active.

Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How To Effectively Onboard New SDR Hires


It’s easy to say you need great onboarding, but it’s another to implement effective onboarding. On top of that, it’s easy for growing companies to push an onboarding strategy low on the list of priorities. This can be a fatal mistake.

Social Recruiting: 6 Tactics to Master for Better ROI


Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know. Employee Advocacy LinkedIn Social Analytics Social Engagement Social Listening Social Selling

How to Integrate Email Marketing with Your Social Media Efforts


What is the best tool for B2B SaaS marketing automation?


You’ll obviously get a bunch of “pick me! pick me!” answers here. Now, I’ll do that, too (check out Net-Results! It will blow your mind!) , but I will also give you some pointers on how you can find the right platform for YOUR organization.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Google News Digest: New SERP Features and Pay for Conversions in Display Campaigns


While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here. Industry News

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6 Ways to Humanize Your Marketing Efforts


In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Then came television and the rise of infomercials.

Content Hubs: Your Ultimate Quick-Start Guide

If you’re like most content marketers, you’re dealing with consistent pressures and demands of the industry. If you fail to keep up, you can’t see results. Because…. An estimated 50% of all content is going completely unused. Evergreen, high-quality content has never been more paramount to the content strategy success, and you can’t afford any time to waste on content that won’t bring you ROI. Ranking in search to get in front of your target audience takes time.

Your Facebook Engagement Probably Stunk in 2018 — Here’s What to Expect in 2019


Despite our best efforts, sometimes major players like Google and Facebook change the rules on us and cause us to back up and reassess our efforts.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Recruiter-Approved Answers to "Where Do You See Yourself in 5 Years?"


When I was job hunting and in the process of interviewing, one of the scariest questions I came across was this one -- "So, Caroline, where do you see yourself in five years?". At the time, I was a month out of graduation.

5 Powerful Reasons to Use Video Content on Your Landing Pages


Landing pages are of critical importance to your marketing efforts because for many members of your audience, it will be the “last stop” on their journey before they take your next desired action.

What Makes DivvyHQ Different from Other Content Marketing Platforms?


Jack of all trades, master of none: Once upon a time, this was a solid positioning in the digital space. Today, it’s a death sentence. Remember using America Online when the internet was first catching fire publicly?

Four Forgotten Benefits of Hiring a B2B Marketing Firm

Launch Marketing

With each new year and sometimes each new meeting, ideas abound with initiatives that just might make the difference when it comes to one’s B2B marketing efforts.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.