Wed.Jan 16, 2019

How Deep Learning Will Drive The Future of Marketing

Marketing Insider Group

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology.

Content Marketing and the Power of Emotion in Storytelling

Modern Marketing

Content marketing tells the story of your brand. You’re building yourself up as an authority in your field, someone your customers can turn to when they are in search of solutions. The content marketing funnel itself is a story. A prospect becomes aware of a problem and seeks out a solution.

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How Mobile is Dominating the Customer Journey (and Why You Should Care)

Marketing Insider Group

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens.

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Survey: 60% of B2B Marketers Lack Confidence in their Data Coverage

KoMarketing Associates

When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important


In December, New York Magazine dropped an atom bomb on digital media. And no, I don’t mean this story on Snapchat filters for dogs.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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Brand Alignment: What Is It and How Do You Measure It?

Hinge Marketing

One of the most important responsibilities that professional services executives and marketing directors face is sustaining the health of their firm’s brand. A carefully managed brand is arguably your firm’s most powerful asset.

Our Top 2019 Marketing Automation Predictions


One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process.

Should You Finally Write Your Business Book?

Fusion Marketing Partners

I was on the phone with a friend and former colleague and he mentioned that he has been thinking about […]. Book Writing Business Book

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Predictions for 2019: Are you up on these hot topics in business and technology?


Prognosticators often get it wrong. But consultants who work across many industries know what women and men in the C-suite are focused on and worried about, and that’s the basis for our new Wednesday Wisdom series for the first quarter of 2019.

Google News Digest: New SERP Features and Pay for Conversions in Display Campaigns


While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here. Industry News

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8 CRM Stats That Will Help You Get Company Buy-In


It’s a no-brainer that a good customer relationship management (CRM) software can redefine your business. It boosts efficiency, saves money, improves your customer relationships and makes employees’ lives infinitely easier. But by how much, exactly, does it do all that?

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How AI Improves Customer Lifetime Value and Makes It a Primary KPI


Picture John. He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. After 12 months, John will have to renew his contract to keep his licenses active.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me.

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Social Recruiting: 6 Tactics to Master for Better ROI


Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know. Employee Advocacy LinkedIn Social Analytics Social Engagement Social Listening Social Selling

How To Effectively Onboard New SDR Hires


It’s easy to say you need great onboarding, but it’s another to implement effective onboarding. On top of that, it’s easy for growing companies to push an onboarding strategy low on the list of priorities. This can be a fatal mistake.

How to Integrate Email Marketing with Your Social Media Efforts


Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Recruiter-Approved Answers to "Where Do You See Yourself in 5 Years?"


When I was job hunting and in the process of interviewing, one of the scariest questions I came across was this one -- "So, Caroline, where do you see yourself in five years?". At the time, I was a month out of graduation.

What is the best tool for B2B SaaS marketing automation?


You’ll obviously get a bunch of “pick me! pick me!” answers here. Now, I’ll do that, too (check out Net-Results! It will blow your mind!) , but I will also give you some pointers on how you can find the right platform for YOUR organization.

What does 2019 have in store for influencer fraud? I Traackr


Tackle influencer fraud head on with a strategy grounded in strategic KPIs, long-term relationship building and data-driven influencer marketing

Your Facebook Engagement Probably Stunk in 2018 — Here’s What to Expect in 2019


Despite our best efforts, sometimes major players like Google and Facebook change the rules on us and cause us to back up and reassess our efforts.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

48 C# Interview Questions Any Interview Worth Their Salt Will Ask


With over 7,000 C#.Net Net programming jobs advertised every month that have an average salary of over $90,000 , the demand for this type of developer has exploded. But why is the C#.Net Net labor market so hot right now? Well, more and more engineering departments are adopting C#.Net

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What Makes DivvyHQ Different from Other Content Marketing Platforms?


Jack of all trades, master of none: Once upon a time, this was a solid positioning in the digital space. Today, it’s a death sentence. Remember using America Online when the internet was first catching fire publicly?

Nobody has the answers you’re looking for

Heinz Marketing

That would be too easy, wouldn’t it? Whatever you’re trying to figure out, someone else has tried the exact same thing and can give you the precise blueprint to succeed. Pipe dream, my friend. Late last year I started sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks.

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5 Powerful Reasons to Use Video Content on Your Landing Pages


Landing pages are of critical importance to your marketing efforts because for many members of your audience, it will be the “last stop” on their journey before they take your next desired action.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!