Marketing Insider Group
JANUARY 16, 2019
Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over $400,000 at auction last month. It’s exciting stuff for sure, but what exactly does advanced […].
InsightSquared
JANUARY 16, 2019
It’s easy to say you need great onboarding, but it’s another to implement effective onboarding. On top of that, it’s easy for growing companies to push an onboarding strategy low on the list of priorities. This can be a fatal mistake. Bad onboarding can have lasting repercussions that continue to have a negative impact on your company for years.
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Marketing Insider Group
JANUARY 16, 2019
It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent, […]. The post How Mobile is Dominating the Customer Journey (and Why You Should Care) appeared first on Marketing Insider Group.
KoMarketing Associates
JANUARY 16, 2019
When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
JANUARY 16, 2019
In December, New York Magazine dropped an atom bomb on digital media. And no, I don’t mean this story on Snapchat filters for dogs. The day after Christmas, tech reporter Max Read analyzed and synthesized reports from the Justice Department, a New York Times report on follower factories, one of many lawsuits against Facebook , a list from MarketingLand , and takedowns of YouTube , Instagram influencers , and deepfakes , all to conclude that digital metrics are fake and overinflated.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
JANUARY 16, 2019
One of the most important responsibilities that professional services executives and marketing directors face is sustaining the health of their firm’s brand. A carefully managed brand is arguably your firm’s most powerful asset. However, if you aren’t diligent, the strength of your firm’s brand may begin to deteriorate. Your firm’s differentiators and positioning can lose their potency, confusing potential buyers and making it more difficult to recruit and retain top talent.
Oktopost
JANUARY 16, 2019
Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know.
Bannersnack
JANUARY 16, 2019
Not everyone visiting a website will end up buying a product. In fact, according to Google, 96% of visitors leave sites without converting. Considering the effort that’s being put into building an e-commerce website, that’s horrific news. But fortunately, advertising platforms nowadays offer retargeting as a way of reconnecting with those people who might otherwise […].
The Daily Egg
JANUARY 16, 2019
E-sellers attempting to scale online eventually begin to focus on the art of sales conversion rate optimization. Why is this such an important area of focus for online merchants who want to grow? When discussing e-commerce conversion rates, a conversion is said to occur when an individual makes a purchase from your online store. An […] The post Sales Conversion Rate: How to Optimize Your Website in 7 Key Steps appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
JANUARY 16, 2019
While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here.
Fusion Marketing Partners
JANUARY 16, 2019
I was on the phone with a friend and former colleague and he mentioned that he has been thinking about […].
Emplifi
JANUARY 16, 2019
Social media and email can be used as stand-alone strategies in your business.However, leveraging them in conjunction through social media and email marketing integration will help you attain even more benefits: from extending the reach of your campaigns to recognizing the industry stalwarts, and getting more subscribers on your list.
Content Marketing Institute
JANUARY 16, 2019
So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When it came time to offer up our latest batch of ideas to steal, I found it hard to pick just one from each. But I made myself do it. I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ontraport
JANUARY 16, 2019
The last thing you want to do is micromanage your sales team, but how else can you make sure they aren’t losing out on opportunities because of inconsistent follow-up? There is a better way, and it’s called sales force automation. The post You Don’t Have Time to Micromanage Your Sales Team; Do This Instead appeared first on The ONTRAPORT Blog.
Net-Results
JANUARY 16, 2019
You’ll obviously get a bunch of “pick me! pick me!” answers here. Now, I’ll do that, too (check out Net-Results! It will blow your mind!) , but I will also give you some pointers on how you can find the right platform for YOUR organization. Create a shopping list…Talk to your marketing, sales and IT […]. The post What is the best tool for B2B SaaS marketing automation?
Ontraport
JANUARY 16, 2019
Take full advantage of your sales automation software by avoiding these 5 common automation mistakes. The post The 5 Most Common Sales Automation Mistakes Entrepreneurs Make appeared first on The ONTRAPORT Blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SendGrid
JANUARY 16, 2019
Read how SendGrid uses Terraform to enable Software/DevOps engineers to reconcile infrastructure definition with software best practices. The post A Rough Guide to Terraform at SendGrid appeared first on SendGrid.
Heinz Marketing
JANUARY 16, 2019
That would be too easy, wouldn’t it? Whatever you’re trying to figure out, someone else has tried the exact same thing and can give you the precise blueprint to succeed. Pipe dream, my friend. Late last year I started sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus , Power of Thank You, Strategy is Choosing, Plans aren’t as important as
Hubspot
JANUARY 16, 2019
When I was job hunting and in the process of interviewing, one of the scariest questions I came across was this one -- "So, Caroline, where do you see yourself in five years?". At the time, I was a month out of graduation. I barely had an inkling of an idea what I wanted to do in six months, never mind five years. I struggled to find the line between honesty, genuine confusion, and fantasy.
SmartBug Media
JANUARY 16, 2019
Would you rather listen to this blog instead of reading it? Just click play below. It’s been a long time since people sat down and read blog articles word for word. In fact, it’s possible people never did this, but, as marketers, we convinced ourselves they did. Content best practices have run the gamut since the advent of the blog—from writing short, keyword-packed 300-word blog articles full of sales and self-promotion to writing long-form, 1,500-word blog articles that avoid keyword stuffing,
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClearVoice
JANUARY 16, 2019
Despite our best efforts, sometimes major players like Google and Facebook change the rules on us and cause us to back up and reassess our efforts. The good news for you is that we’re here to help make sure you have access to the news you need to know as you make changes to your content strategy. Take a quick look at the top five things you need to know this week.
Convert
JANUARY 16, 2019
Landing pages are of critical importance to your marketing efforts because for many members of your audience, it will be the “last stop” on their journey before they take your next desired action. You’ve gone through a huge amount of effort to prime them and get them motivated and now you’ve got one last chance.
Hubspot
JANUARY 16, 2019
With over 7,000 C#.Net programming jobs advertised every month that have an average salary of over $90,000 , the demand for this type of developer has exploded. But why is the C#.Net labor market so hot right now? Well, more and more engineering departments are adopting C#.Net to build their software because it's similar to other common C-type languages like C++ and Java.
Launch Marketing
JANUARY 16, 2019
With each new year and sometimes each new meeting, ideas abound with initiatives that just might make the difference when it comes to one’s B2B marketing efforts. The trouble is, new ideas and wish list additions tend to flow much easier than do the tradeoffs or supplemental resources that are typically necessary to bring these items to fruition. There are a myriad of reasons that you may want to hire a marketing firm to take on aspects of your B2B marketing efforts for your company or a new pro
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lead Liaison
JANUARY 16, 2019
The last quarter of 2018 was big for event lead management. We also snuck in an incredible update to our landing page builder. Read below to learn about all of the enhancements we released this last quarter. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Not yet a client? Schedule a demo here!
Spiralytics
JANUARY 16, 2019
E-commerce is all at once a rapidly expanding industry and one that is growing increasingly competitive. No matter your level of success, there is also someone making their way to the top and there is always someone a few steps ahead of you, hoping to grab your market share should you lose it for any reason. This necessitates constant planning and innovation on your part should you wish to grow in the future.
DivvyHQ
JANUARY 16, 2019
Jack of all trades, master of none: Once upon a time, this was a solid positioning in the digital space. Today, it’s a death sentence. Remember using America Online when the internet was first catching fire publicly? You could check your email, chat with your friends, find content through keywords… it was great! But after a while, as technology advanced and the web opened up, AOL’s accessible interface became restricting.
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