Tue.Mar 19, 2019

2 Tips to Connect and Build Rapport with People Immediately

Marketing Insider Group

Want to connect better with people on the phone or in person and build rapport today? Over the past few days, I’ve had two readers reach for advice on how to do better outreach. One reader wrote, “never had a role like this before and I’m desperate to succeed and be the best I can […].

Build 173

Office Activities that Spark the Creative Process


Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate

Industrial Lead Generation for Sales – It’s Complicated!

Industrial Marketing Today

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Just like the hit movie, it’s complicated! There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

How to Provide Context in Content Marketing

Marketing Insider Group

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Tactics to Improve B2B Lead Quality on LinkedIn

KoMarketing Associates

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort.

More Trending

8 proven B2B sales lead generation methods

Sales Lead Insights

Drive more sales leads by including these marketing tactics in your B2B lead generation programs. The post 8 proven B2B sales lead generation methods appeared first on Sales Lead Insights. B2B Lead Generation Sales lead generation

Introducing the New Biznology


We are very pleased, honored, and excited to announce the launch of the new Biznology. The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years.

Let Your Leads Pick the Best Channel for their Lead Nurturing Journey


Here’s an attention-grabbing data point for you — 400 percent more money.

Calculate Your Influencer Marketing ROI in 5 Steps

Content Marketing Institute

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step.

ROI 90

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

3 Secrets to Earning 5-Star Customer Reviews


When it comes to marketing your business, there’s nothing more helpful (or more detrimental) than a customer review. In 2017, a Bright Local survey found that 86 percent of consumers read reviews for local businesses.

Deliverability Inspo: When Email Goes Irish


Welcome to the first in a series of bite-sized pieces of deliverability inspiration from around the globe. First up: the luck o’ the email reach. For St Patrick’s Day, email goes Irish, just like the rest of us.

Surprises in the 2019 Demand Gen Benchmark Report


The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Are you confident in which content works best for each stage of your marketing funnel?

Brand Awareness Campaign Guide: From Why To How in 3 Simple Steps


We all want to have a powerful brand, right? Regardless the fact that we are promoting a personal brand or a company brand. Well, branding is the only thing that has the power to distinguish your company/product/yourself from the competition.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

5 Proven Web Design Tips to Increase Conversions


There are almost 2 billion live websites on the internet and this number is increasing even as we speak. Design & UX

The Importance of Data Activation in Your CDP Strategy


In the business world, it’s easy to be so focused on just getting something done, that you forget about why you were doing it in the first place.

How to Create an Epic B2B Website Resources Page

Golden Spiral

Content marketing is a foundational element of a successful B2B tech marketing strategy. It drives website traffic, fuels the funnel, closes deals, builds trust, and aids in retention.

How to Hire a World-Class Content Team [Webinar]


Remember when you’d get assigned a group project in high school? And you’d inevitably get paired with an ever-absent football player and the kid whose backpack contained three crumpled pieces. The post How to Hire a World-Class Content Team [Webinar] appeared first on Kapost Blog.

Class 71

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

The Ultimate List of Email Marketing Stats for 2019


Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email.

Stats 70

Should RevOps Police Sales?


A debate has existed in the sales community for years: Whose job is it to police the sales team — sales management or RevOps (Revenue Operations)? I won’t bury the lead here. The answer is sales management. Some people will disagree with me, but those people are wrong.

Why Writers Need to Know CMS


Even though I’m only the ripe ‘ole age of 30, I sometimes feel the timing of my journalism degree means I missed out on the proper schooling of digital writing. Instead of learning in the classroom, I taught myself on the fly, dancing between different full-time jobs and eventually, freelance gigs.

Class 69

How Your Current Traffic Impacts Your SEO

SmartBug Media

Can’t find your website in search results? You’re not alone. Millions of sites struggle to carve out space for themselves on search engines. If current traffic is low, you might be wondering if that’s hurting your chances at moving up the ranks. Although the total amount of traffic isn’t going to influence your search rankings, traffic does play a significant role in where your website appears in search results.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Building Website Engagement: How to Keep People on Your Site


You want to build a website that keeps people engaged. You want to achieve the lowest possible bounce rate, you want people to click around your site and decide to enter your sales funnel, and most importantly, you want to inspire users to become paying customers.

Sites 66

ContentTECH Summit: 5 Sessions We’re Most Looking Forward To


We can’t wait for ContentTECH Summit to arrive! Three days of learning about using technology effectively and improving processes to help your strategic marketing efforts. There are so many interesting workshops and session happening during this three-day event.

proving marketing ROI from patient acquisition efforts


how to set (and leverage) cost per acquisition targets in healthcare. jeremy mathis 7-minute read. in brief: Problem: Leaders in healthcare are demanding increased accountability from marketing. Solution: Set a cost per acquisition target to gain influence and demonstrate return on marketing investment. Response: What’s a reasonable CPA target and how do I calculate mine? Proving direct return on investment is a challenge for many marketing leaders. In healthcare, this is especially true.

Weekly Wisdom with Ross Tavendale: Advanced Internal Linking


This week, we are going to be looking at a dummy‘s guide to internal link building.

Link 92

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Emojis Speak Louder than Words


On Twitter, since 2015, 110 billion emojis have been tweeted. So, there is no doubting the ubiquity of emoji usage on social media platforms, and for good reason.

Words 63

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

B2B 62

How to Clean Dirty Data and Increase Your Marketing ROI


Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale?

ROI 62