Tue.Mar 19, 2019

2 Tips to Connect and Build Rapport with People Immediately

Marketing Insider Group

Want to connect better with people on the phone or in person and build rapport today? Over the past few days, I’ve had two readers reach for advice on how to do better outreach. One reader wrote, “never had a role like this before and I’m desperate to succeed and be the best I can […].

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Office Activities that Spark the Creative Process


Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate

Industrial Lead Generation for Sales – It’s Complicated!

Industrial Marketing Today

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Just like the hit movie, it’s complicated! There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

How to Provide Context in Content Marketing

Marketing Insider Group

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

5 Tactics to Improve B2B Lead Quality on LinkedIn

KoMarketing Associates

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort.

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8 proven B2B sales lead generation methods

Sales Lead Insights

Drive more sales leads by including these marketing tactics in your B2B lead generation programs. The post 8 proven B2B sales lead generation methods appeared first on Sales Lead Insights. B2B Lead Generation Sales lead generation

Introducing the New Biznology


We are very pleased, honored, and excited to announce the launch of the new Biznology. The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years.

Let Your Leads Pick the Best Channel for their Lead Nurturing Journey


Here’s an attention-grabbing data point for you — 400 percent more money.

3 Secrets to Earning 5-Star Customer Reviews


When it comes to marketing your business, there’s nothing more helpful (or more detrimental) than a customer review. In 2017, a Bright Local survey found that 86 percent of consumers read reviews for local businesses.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Brand Awareness Campaign Guide: From Why To How in 3 Simple Steps


We all want to have a powerful brand, right? Regardless the fact that we are promoting a personal brand or a company brand. Well, branding is the only thing that has the power to distinguish your company/product/yourself from the competition.

ContentTECH Summit: 5 Sessions We’re Most Looking Forward To


We can’t wait for ContentTECH Summit to arrive! Three days of learning about using technology effectively and improving processes to help your strategic marketing efforts. There are so many interesting workshops and session happening during this three-day event.

Calculate Your Influencer Marketing ROI in 5 Steps

Content Marketing Institute

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step.

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5 Proven Web Design Tips to Increase Conversions


There are almost 2 billion live websites on the internet and this number is increasing even as we speak. Design & UX

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Deliverability Inspo: When Email Goes Irish


Welcome to the first in a series of bite-sized pieces of deliverability inspiration from around the globe. First up: the luck o’ the email reach. For St Patrick’s Day, email goes Irish, just like the rest of us.

Surprises in the 2019 Demand Gen Benchmark Report


The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Are you confident in which content works best for each stage of your marketing funnel?

Should RevOps Police Sales?


A debate has existed in the sales community for years: Whose job is it to police the sales team — sales management or RevOps (Revenue Operations)? I won’t bury the lead here. The answer is sales management. Some people will disagree with me, but those people are wrong.

Why Writers Need to Know CMS


Even though I’m only the ripe ‘ole age of 30, I sometimes feel the timing of my journalism degree means I missed out on the proper schooling of digital writing. Instead of learning in the classroom, I taught myself on the fly, dancing between different full-time jobs and eventually, freelance gigs.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Hire a World-Class Content Team [Webinar]


Remember when you’d get assigned a group project in high school? And you’d inevitably get paired with an ever-absent football player and the kid whose backpack contained three crumpled pieces. The post How to Hire a World-Class Content Team [Webinar] appeared first on Kapost Blog.

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The Ultimate List of Email Marketing Stats for 2019


Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email.

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How Your Current Traffic Impacts Your SEO

SmartBug Media

Can’t find your website in search results? You’re not alone. Millions of sites struggle to carve out space for themselves on search engines. If current traffic is low, you might be wondering if that’s hurting your chances at moving up the ranks. Although the total amount of traffic isn’t going to influence your search rankings, traffic does play a significant role in where your website appears in search results.

proving marketing ROI from patient acquisition efforts


how to set (and leverage) cost per acquisition targets in healthcare. jeremy mathis 7-minute read. in brief: Problem: Leaders in healthcare are demanding increased accountability from marketing. Solution: Set a cost per acquisition target to gain influence and demonstrate return on marketing investment. Response: What’s a reasonable CPA target and how do I calculate mine? Proving direct return on investment is a challenge for many marketing leaders. In healthcare, this is especially true.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Building Website Engagement: How to Keep People on Your Site


You want to build a website that keeps people engaged. You want to achieve the lowest possible bounce rate, you want people to click around your site and decide to enter your sales funnel, and most importantly, you want to inspire users to become paying customers.

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How to Create an Epic B2B Website Resources Page

Golden Spiral

Content marketing is a foundational element of a successful B2B tech marketing strategy. It drives website traffic, fuels the funnel, closes deals, builds trust, and aids in retention.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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How to Clean Dirty Data and Increase Your Marketing ROI


Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale?

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Importance of Data Activation in Your CDP Strategy


In the business world, it’s easy to be so focused on just getting something done, that you forget about why you were doing it in the first place.

Emojis Speak Louder than Words


On Twitter, since 2015, 110 billion emojis have been tweeted. So, there is no doubting the ubiquity of emoji usage on social media platforms, and for good reason.

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Google Ads vs. AdSense: We Break Down the Differences


When most people think of advertising on Google, they picture the text ads that show up at the top of Google’s search engine results pages. But Google actually has another advertising program that they released three years after Google Ads ’ inception. It’s called Google AdSense.