Mon.Jan 28, 2019

Making Sense of Social Media Sponsorships and Partnerships

Modern Marketing

Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader.

4 Tips for Assembling Your ABM Strategy


Rubik’s Cubes are best solved in layers. And while it might seem impossible to solve one at first—it’s not if you have a plan. In the 1980s, just about everyone was attempting to figure that out, during a so-called “Cube craze.” In today’s world, a sea of YouTube tutorials can teach us different methods for solving the often-infuriating plastic puzzle, though at the height of their popularity, the challenge was more likely to be solved with old-fashioned trial and error.

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How We Help Brands Like You Develop a Content Marketing Strategy

Marketing Insider Group

Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)


The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What’s It Called? Naming Your B2B Product

Marketing Insider Group

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course.

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5 Tips for Prepping Your Enterprise Technology Solution Video


How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment.

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Tips for “Tidying Up” Your Content


My, if organization and decluttering isn’t quite the zeitgeist. And it makes sense, given the fresh new year, new start, and blank canvas themes that tend to arrive with January. The post Tips for “Tidying Up” Your Content appeared first on Kapost Blog. Content Creation Customer Experience

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5 Tips for Prepping Your Enterprise Technology Solution Video


How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment.

Video 111

7 Surefire Strategies to Bring the Best B2B Marketing Talent Onboard


Building a top-notch marketing team that efficiently meets business goals requires constant scouting for the brightest B2B marketing talent.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Your 2020 Mission: A Unified Strategy for Content in Your Marketing

Content Marketing Institute

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior.

What’s the Mesh and Why It Matters for Marketers

Modern B2B Marketing

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones.

10 Best Adobe Creative Cloud Resources for Beginners


Adobe Creative Cloud is the cornerstone of any creative person’s digital toolkit. It’s powerful, versatile, and the gold standard in professional design software. It’s also extremely confusing for first-timers.

5 Ways to Grow Your Firm 5X Faster than Average

Hinge Marketing

More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. This has been no easy task. We’ve witnessed the professional services industry undergo tremendous change in that time.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Targeting the Right Accounts Is Only Half the Battle for Effective ABM


The first step in any account-based marketing strategy is, of course, picking the right accounts.

How to Eliminate Missed Deadlines with Your Content Calendar


Do you know how the word “deadline” came to be? Etymologists trace its origins back to Civil War times when it was used to describe the boundary line of a prison camp that inmates could not pass, under penalty of being shot. So, quite literal. Yeesh.

Social Media Engagement that Converts


Engagement that Converts – Five ways to improve the way you engage with leads. In the previous piece, we discussed how to find leads through Brickfish’s social listening platform, Nuvi, and the best tools to help your team stay on top of these opportunities.

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule


In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Biggest GDPR Fine Awarded To Google!


CNIL, the data protection regulator in France has issued a €50 million fine on Google for failure to comply with its GDPR obligations.

2019 Social Media Guide for Business Owners

Outbound Engine

All of us at OutboundEngine believe that every business deserves great marketing. We also know not every professional has the time or interest to take on the marketing tasks needed to promote and grow a business. As a result, we’ve put together this free guide to social media.

Tool Choice: How to pick a marketing automation tool

Velocity Partners

This is another post in our Content Performance series, in which we look at what B2B businesses need to make their marketing more effective. Choosing the right marketing automation tool is like picking a needle in a needlestack.

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Foreshadowing IPO: $1.5B Invested In Infor


New York based IT firm, Infor, announced on the 23 rd of January a massive $1.5 billion investment from Koch Equity Development, LLC (KED) their existing shareholder and Golden Gate Capital.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs lead generation hacks

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Where to Focus Your Social Ad Reporting Efforts in 2019

Content Standard

Social is changing, and the stakes for getting your online strategy right are rapidly rising. Thanks to paid media’s advantageous targeting abilities and wide reach, more marketers are investing in their social media strategy than ever before.

A Big Data Approach to ECM – White Paper from Deep Analysis

Technology Services Group

TSG recently participated in a research effort with Deep Analysis. The fundamental undertaking was to understand what alternatives innovative customers are considering when it comes to moving from Legacy ECM 1.0 to modern ECM 2.0 capabilities on premise or in the cloud.

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Chatbots in B2B marketing – the next big thing?

Really B2B

On average, B2B companies take 10 hours to respond to a message [i] , whereas 5 minutes or less is the optimum time to respond to a lead [ii]. chatbots martech b2b marketing blogs b2b martech marketing technology

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.