Mon.Jan 28, 2019

Making Sense of Social Media Sponsorships and Partnerships

Modern Marketing

Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader.

4 Tips for Assembling Your ABM Strategy


Rubik’s Cubes are best solved in layers. And while it might seem impossible to solve one at first—it’s not if you have a plan. In the 1980s, just about everyone was attempting to figure that out, during a so-called “Cube craze.” In today’s world, a sea of YouTube tutorials can teach us different methods for solving the often-infuriating plastic puzzle, though at the height of their popularity, the challenge was more likely to be solved with old-fashioned trial and error.

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How We Help Brands Like You Develop a Content Marketing Strategy

Marketing Insider Group

Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)


The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What’s It Called? Naming Your B2B Product

Marketing Insider Group

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course.

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5 Tips for Prepping Your Enterprise Technology Solution Video


How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment.

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5 Ways to Grow Your Firm 5X Faster than Average

Hinge Marketing

More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. This has been no easy task. We’ve witnessed the professional services industry undergo tremendous change in that time.

5 Tips for Prepping Your Enterprise Technology Solution Video


How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment.

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7 Surefire Strategies to Bring the Best B2B Marketing Talent Onboard


Building a top-notch marketing team that efficiently meets business goals requires constant scouting for the brightest B2B marketing talent.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Tips for “Tidying Up” Your Content


My, if organization and decluttering isn’t quite the zeitgeist. And it makes sense, given the fresh new year, new start, and blank canvas themes that tend to arrive with January. The post Tips for “Tidying Up” Your Content appeared first on Kapost Blog. Content Creation Customer Experience

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What’s the Mesh and Why It Matters for Marketers


“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones.

10 Best Adobe Creative Cloud Resources for Beginners


Adobe Creative Cloud is the cornerstone of any creative person’s digital toolkit. It’s powerful, versatile, and the gold standard in professional design software. It’s also extremely confusing for first-timers.

A Big Data Approach to ECM – White Paper from Deep Analysis

Technology Services Group

TSG recently participated in a research effort with Deep Analysis. The fundamental undertaking was to understand what alternatives innovative customers are considering when it comes to moving from Legacy ECM 1.0 to modern ECM 2.0 capabilities on premise or in the cloud.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

7 Creative Company Profile Examples to Inspire Your Own


We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result.

Targeting the Right Accounts Is Only Half the Battle for Effective ABM


The first step in any account-based marketing strategy is, of course, picking the right accounts.

Should Your Brand Use Controversial Advertising? 5 Examples to Help You Decide


Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement -- one that confronts toxic masculinity.

[Webinar] How to Make a Great First Impression on Your Customers


A great customer experience starts with the right first impression. And today, customer experience is more important than ever before. Email Marketing Email Intelligence

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Your 2020 Mission: A Unified Strategy for Content in Your Marketing

Content Marketing Institute

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior.

Where to Focus Your Social Ad Reporting Efforts in 2019

Content Standard

Social is changing, and the stakes for getting your online strategy right are rapidly rising. Thanks to paid media’s advantageous targeting abilities and wide reach, more marketers are investing in their social media strategy than ever before.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs lead generation hacks

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#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule


In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

What Content Appeals to Your Audience and Converts Best?

SmartBug Media

Great marketing content does more than just attract attention—it attracts a specific audience, compels them to engage with your brand, and ultimately drives sales. But how do you know if the content you created is actually attracting and resonating with the right people? What is the secret formula that makes certain pieces of content more effective than others? Below, we’ve outlined how to identify the content that appeals to your audience and be more deliberate in your approach.

Biggest GDPR Fine Awarded To Google!


CNIL, the data protection regulator in France has issued a €50 million fine on Google for failure to comply with its GDPR obligations.

Social Media Engagement that Converts


Engagement that Converts – Five ways to improve the way you engage with leads. In the previous piece, we discussed how to find leads through Brickfish’s social listening platform, Nuvi, and the best tools to help your team stay on top of these opportunities.

Tool Choice: How to pick a marketing automation tool

Velocity Partners

This is another post in our Content Performance series, in which we look at what B2B businesses need to make their marketing more effective. Choosing the right marketing automation tool is like picking a needle in a needlestack.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Foreshadowing IPO: $1.5B Invested In Infor


New York based IT firm, Infor, announced on the 23 rd of January a massive $1.5 billion investment from Koch Equity Development, LLC (KED) their existing shareholder and Golden Gate Capital.

B2B Local Search Marketing: A Guide to Hidden Opportunity


Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO?

2019 Social Media Guide for Business Owners

Outbound Engine

All of us at OutboundEngine believe that every business deserves great marketing. We also know not every professional has the time or interest to take on the marketing tasks needed to promote and grow a business. As a result, we’ve put together this free guide to social media.