Thu.Jan 24, 2019

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” That being said, they still face barriers when it comes to achieving this primary goal.

Influencer Marketing Trends to Know in 2019

Marketing Insider Group

Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer.

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The Guide To Social Media Marketing Automation


Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality).

A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing


If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard? Forrester’s new report explores. The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why a Data-Driven Marketing Culture Needs to Be at the Top of Your List

Measure Up Marketing

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs database cleansing

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Expand Your Marketing Network to Grow Your Business


A marketing network can help your business centralize marketing efforts and strengthen communication. Here are a few other benefits of combining this model with marketing automation. Corporate

5 ways that Conversational AI will shorten your sales cycle


A guest blog by Michael Hanson, VP of Marketing at CloudTask – CloudTask is a managed workforce provider for growing companies looking for B2B Sales, Sales Chat and Customer Support solutions.

How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel


Finding quality leads is often easier said than done. Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Power Up Social Media Strategy With These 4 Tech Tools

Content Marketing Institute

? ? ?. The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed.

Choozle donates $2,772.33 to two Denver nonprofits


Choozle donates $2,772.33 to two Denver nonprofits. Our Third Annual Playing It Forward has come and gone and it was our best year yet.

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Increase Your Outbound Sales Part 2: Prospect Intelligently


In outbound sales, it takes brain more than brawn to engage prospects and close deals. The spray-and-pray strategy may get some replies, but it is a waste of valuable time and resources.

Tapping Into ‘The Age of Ideas’ for Creatives: Interview With Alan Philips, Brand Invigorator


We’ve talked a lot about the gig economy, and the outlook is always uncertain for creatives. Netflix is buying ideas for tens of millions of dollars, while Fiverr is brokering them for the cost of a cup of coffee.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Why is the Role of Revenue Operations Critical in ABM?


Over the last few years, the term “revenue operations” (often referred to ask RevOps) has come up more and more in conversations. RevOps is how Marketing, Sales, and Customer Success operate across the full funnel to drive growth.

5 Resolutions to Make Your Content Efforts More Impactful in 2019


It’s easy to look at the year ahead with competition goggles, putting dollars and focus on what’s next to stay ahead of trends, be first to market, or maintain influencer. The post 5 Resolutions to Make Your Content Efforts More Impactful in 2019 appeared first on Kapost Blog.

Content Curation for Marketing: 10 Powerful Guides That Will Help

B2B PR Sense

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation.

19 Tips to Jumpstart Your Instagram IGTV Strategy


Instagram's IGTV is game-changing for the platform. The fairly new addition to the app has transformed the platform from a photo-sharing space to video-sharing one. With such a huge transition, marketers are still learning. Read on to get 19 tips that will help you take your IGTV to new heights

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Workflow Automation Explained, and 5 of the Best Workflow Automation Software For 2019


Manual data entry might be one of the most tedious and inefficient tasks in the working world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits. In fact, data entry wastes over 10 hours per week for certain sales teams.

The 6-Step Employer Branding Process [VIDEO]

Hinge Marketing

?. As a professional services provider, you sell expertise. And there are people behind that expertise which means that one of your top priorities is attracting top talent. How do you do that? It’s all about developing your employer brand, which is really your reputation as a place to work.

3 Email Marketing Trends to use in 2019


Try these 3 email marketing trends to stand out in that crowded inbox in 2019! The post 3 Email Marketing Trends to use in 2019 appeared first on SendGrid. Email Marketing

The State of Email in 2019: The Data, Trends, and Innovations Shaping the Email Industry


Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails. That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Run an Effective Vetting Process for Candidates in 2019


According to Glassdoor , the average company in the U.S. spends about $4,000 to hire a new employee, and takes up to 52 days to fill a position. Undoubtedly, recruiting and hiring candidates is an expensive and time-consuming process.

What It Means to Grow: A Rare Look Into Our Clients’ Massive Success


Publishers large and small will be faced with an important question this year: Build or buy? To generate reach and revenue in the current digital landscape , every web property needs to be focused on content and hyper personalized.

How to Create a Data-Driven Video Strategy that Makes an Impact

The CSI Group

Customer data is abundant these days. Some even say it’s over abundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy. In a way, brands no longer have an excuse to not use it. B2B Video Strategy Data

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Growth Hacking Your B2B Company: 3 Foundational Elements

Marsden Marketing

Organizational growth is top of mind for any B2B company. This is especially true for those whose sales productivity is declining. But positioning your company to thrive and not just survive in this increasingly changing landscape can be challenging. It requires having a comprehensive growth plan.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!