Thu.Jan 24, 2019

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” That being said, they still face barriers when it comes to achieving this primary goal.

Influencer Marketing Trends to Know in 2019

Marketing Insider Group

Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer.

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The Guide To Social Media Marketing Automation


Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality).

Why Duplicate Data Is Bad for Your Business


One mistake that companies make far too often is that they allow duplicate data to make its way into their data management system because they don't realize just how detrimental it can be to their overall data quality.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Content Curation for Marketing: 10 Powerful Guides That Will Help

B2B PR Sense

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation.

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Why a Data-Driven Marketing Culture Needs to Be at the Top of Your List

Measure Up Marketing

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources.

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SearchChat: Can You Personalize Without Creepy Data?


Is the dream of the visitor journey dying? How do we make journeys more functional without using data people don’t want us to have? Marketers are starting to learn they can’t just orchestrate a visitor journey from start to finish. It’s all about improving the journeys people actually make.

Expand Your Marketing Network to Grow Your Business


A marketing network can help your business centralize marketing efforts and strengthen communication. Here are a few other benefits of combining this model with marketing automation. Corporate

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs database cleansing

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 ways that Conversational AI will shorten your sales cycle


A guest blog by Michael Hanson, VP of Marketing at CloudTask – CloudTask is a managed workforce provider for growing companies looking for B2B Sales, Sales Chat and Customer Support solutions.

How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel


Finding quality leads is often easier said than done. Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects.

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Power Up Social Media Strategy With These 4 Tech Tools

Content Marketing Institute

? ? ?. The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed.

Choozle donates $2,772.33 to two Denver nonprofits


Choozle donates $2,772.33 to two Denver nonprofits. Our Third Annual Playing It Forward has come and gone and it was our best year yet.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing


If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard? Forrester’s new report explores. The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive.

How to Write SEO-Friendly Blog Posts

SmartBug Media

If you’re actively publishing relevant blog posts on your company website, you’re already making big strides toward stronger SEO for your site’s domain. Blogging can be a huge driver of SEO—especially when you know how to set up each post for search engine success!

Increase Your Outbound Sales Part 2: Prospect Intelligently


In outbound sales, it takes brain more than brawn to engage prospects and close deals. The spray-and-pray strategy may get some replies, but it is a waste of valuable time and resources.

How to Reduce Bounce Rate and Make it Last

Directive Agency

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night staying for various amounts of time. However, a large portion of your patrons only stay five minutes, never order anything, and then leave. This same thing could be happening on your website.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Tapping Into ‘The Age of Ideas’ for Creatives: Interview With Alan Philips, Brand Invigorator


We’ve talked a lot about the gig economy, and the outlook is always uncertain for creatives. Netflix is buying ideas for tens of millions of dollars, while Fiverr is brokering them for the cost of a cup of coffee.

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5 Resolutions to Make Your Content Efforts More Impactful in 2019


It’s easy to look at the year ahead with competition goggles, putting dollars and focus on what’s next to stay ahead of trends, be first to market, or maintain influencer. The post 5 Resolutions to Make Your Content Efforts More Impactful in 2019 appeared first on Kapost Blog.

10 Ways Your Small Business Can Attract More B2B Clients in 2019


Do you feel like you’re always fighting an uphill battle to make the sale? You’re not alone. Gaining and keeping customers” is the top marketing goal for small business owners in 2019 , and this is a continual challenge due to time and budget constraints. And even when your client list is full, you have to keep your sales pipeline full for upcoming months – or risk running into some serious cash flow problems later. Let 2019 be the year of sales and more sales!

19 Tips to Jumpstart Your Instagram IGTV Strategy


Instagram's IGTV is game-changing for the platform. The fairly new addition to the app has transformed the platform from a photo-sharing space to video-sharing one. With such a huge transition, marketers are still learning. Read on to get 19 tips that will help you take your IGTV to new heights

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why is the Role of Revenue Operations Critical in ABM?


Over the last few years, the term “revenue operations” (often referred to ask RevOps) has come up more and more in conversations. RevOps is how Marketing, Sales, and Customer Success operate across the full funnel to drive growth.

The 7 benefits of in-house as defined by Europe’s top marketing decision makers


In-house marketing is no longer a wild frontier. In fact, it is now firmly established within many European brands. Moreover, according to an exclusive Bannerflow and Digiday report, 91% of decision-makers believe that in-housing is now the new normal. Yet, the question is: why?

The State of Email in 2019: The Data, Trends, and Innovations Shaping the Email Industry


Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails. That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report.

3 Email Marketing Trends to use in 2019


Try these 3 email marketing trends to stand out in that crowded inbox in 2019! The post 3 Email Marketing Trends to use in 2019 appeared first on SendGrid. Email Marketing

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.