Fusion Marketing Partners

JANUARY 30, 2019

Is the primary purpose of your company and its products and/or services to create demand or fulfill demand? Perhaps you […].

Fulfillment 109

Fulfillment Demand Service Product 109

Marketing Insider Group

JANUARY 30, 2019

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is […].

Promotion 161

Promotion Brand Identity Branding User-Generated Content 161

Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Marketing Insider Group

JANUARY 30, 2019

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see […]. The post 7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed appeared first on Marketing Insider Group.

Social Media 197

Social Media Small Business Marketing Marketing Social Marketing 197

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. A call-to-action (CTA), assists with this process. CTAs guide users to their desired destination, which most commonly includes the following actions: Downloading content. Sharing content on social media.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Biznology

JANUARY 30, 2019

Consumers want simplicity, transparency and control. Serving those needs can make you a winner. For the third in our series of Wednesday Wisdom posts on the hot topics in business and technology for 2019, we asked Consultants Collective member consultant Shira Kates what she’s hearing from her clients. “The ink is still drying on our 2019 calendar and already there are lots of fascinating opportunities,” she says.

Design 91

Design Trends Startups Work Management 91

Spiralytics

JANUARY 30, 2019

You can churn out as many pieces of content as you like, but if your target market isn’t reading them, your efforts are all for naught. For content marketing to be a successful strategy, your intended audience should be consuming it.

Buyer Personas 102

Buyer Personas Content Marketing Content Marketing & Strategy 102

The Daily Egg

JANUARY 30, 2019

When you want the most from your web marketing efforts, the benefits of conversion rate optimization (CRO) cannot be overstated. Whether you’re looking for subscriptions, leads, sales, or a higher return on your marketing investments, conversion rate optimization is the path to follow. The thing about CRO is that it works. The Weather Channel managed […] The post 8 Incredible Benefits of Conversion Rate Optimization (CRO) appeared first on The Daily Egg.

Conversion Rate 103

Conversion Rate Conversion Optimization Work Management 103

Atomic Reach

JANUARY 30, 2019

This is one of the most common questions asked. What does my team need to execute a successful content marketing program? We wanted to find out, once and for all, what is involved in achieving content marketing success. So, we went to the best of the best. Check out what 10 of the top content marketing influencers say makes up a successful content marketing program below!

Budget Programs 101

Budget Programs Content Marketing Planning Advertising Agencies 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Kapost

JANUARY 30, 2019

The responsibilities of marketing leaders have continued to expand as the function has evolved from cost-center to an accountable deliverer of results. But the latest corporate imperative—customer experience (CX)—has put. The post Excellent Customer Experience: It’s the Journey, Not the Interaction appeared first on Kapost Blog.

Deliverability 97

Deliverability Interactive Marketing Cost Marketing 97

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. Those days are over. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Hinge Marketing

JANUARY 30, 2019

The first 100 days of a new marketing leadership position can be both exciting and stressful. Whether you are new to your organization or the role, you’ll be tempted to come in and start making changes on Day 1. After all, you’re an experienced marketer and that’s why you’ve been put in this position, right? It is true that your experience and enthusiasm have helped you get the job, but now is the time to listen before you act.

Planning 90

Planning Marketing Automation Services Peer-to-peer Budget Programs 90

Brightedge

JANUARY 30, 2019

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers. We put together this list of international SEO best practices to equip you with what you need to know about driving global traffic to your domains. Know the search engines used […].

Practices 89

Practices SEO Best Practices Domain 89

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Social Media

Allocadia

JANUARY 30, 2019

The tradition has always been to have Marketing and Sales work together as partners. Makes sense right? Marketing is creating the atmosphere and supplying the resources that Sales uses to close deals. Another tradition as old as time, has been to set up Marketing and Finance as opponents. But are we really on opposite sides? Not even close! Recently on a cloudy Seattle morning, Allocadia and Heinz Marketing hosted a fireside chat with the goal of encouraging these departments to work together.

Tips 86

Tips Planning Budget Programs Advertising Agencies 86

SEMrush

JANUARY 30, 2019

With the new year now well underway, Google is rolling out a fresh stream of updates for search users, advertisers, and website owners. Its more notable updates include a new publishing platform for local news (“Newspack“), a new pricing strategy for G-Suite Basic and Business Editions, and the integration of AdWords Express campaigns into the Google Ads platform.

Pricing 86

Pricing Price Google Campaigns 86

Brandwatch Marketing

JANUARY 30, 2019

We use social media as an outlet to vent our frustrations. We use social media to research brands and get suggestions before we purchase products. We reach out to brands on social media, and expect them to respond to us. As a reflection of both a brand’s promise and a commitment to customer service, social media is every company’s main channel for showcasing customer experience.

Brand Identity 84

Brand Identity Branding Best Practices Social Media 84

ClearVoice

JANUARY 30, 2019

Keeping up with current content creation and marketing best practices is a full-time job by itself. The problem for you and most of our other readers is that you are being pulled in too many different directions to focus too much time only on keeping up on news and updates. Thankfully, Content Radar provides to you on a weekly basis the most important items you need to know.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

BenchmarkONE

JANUARY 30, 2019

Google’s machine learning powers their new responsive search ads. This means that customer searches can have more efficient responses when advertisers create ads that match search ideals. All advertisers should have access in the next few months, as responsive search ads are currently in beta. (Contact your Google representative to be added to the beta.).

Ads 76

Ads Mobile Advertising Display Keywords 76

Ontraport

JANUARY 30, 2019

“With a lead scoring process that’s built right into your automation platform, your sales team will be able to not only distinguish between hot and cold leads, but also add them to automated follow-up campaigns.”. The post How to Create a Lead Scoring System in Your Ontraport Account appeared first on The ONTRAPORT Blog.

Lead Scoring 75

Lead Scoring Lead Ranking Leads Lead 75

Schubert B2B

JANUARY 30, 2019

Whether you are starting a new B2B marketing program or have been actively executing one for some time, it’s important to clearly identify your customer personas. You might be thinking, “But we already know our customers. We’ve been selling to them for 30 years.” True, but markets, attitudes, perceptions, challenges, companies and people change. To stay in tune with your current customers and win the mindshare of prospects, here are four things to keep in mind about personas: 1.

B2B Marketing 69

B2B Marketing Effectiveness Ideal Customer Profiles Marketing Management 69

LiveRamp

JANUARY 30, 2019

If you’ve been to RampUp before, you know that it’s a great opportunity to meet people from all corners of the industry. Movers and shakers from data geeks, premium publishers, agencies, top brands, and technology players – thousands gather at the Fairmont Hotel in San Francisco once a year to network and learn, all while progressing the industry. Sounds great!

First-Mover Advantage 73

First-Mover Advantage Paid Search Agency Curation Advertising Agencies 73

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JANUARY 30, 2019

As marketers, we all know what macro conversions are -- simply put, a macro-conversion is the primary goal of your site. For instance, Amazon's macro conversion is when a user purchases a product. Boston Web Group's macro-conversion, on the other hand, is when someone requests a consultation appointment. But oftentimes, a user doesn't jump straight to a macro conversion.

Conversion 76

Conversion Marketing Analytics Tools Sales Qualified Leads Landing Pages 76

Markempa

JANUARY 30, 2019

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? Conversational Marketing is about having direct one-to-one conversations to connect with customers and offer help.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Eric Mower + Associates

JANUARY 30, 2019

Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z ( Expedia ), respectively. And it impacts every step of their travel planning process, from researching destinations to choosing the airline or cruise line that will get them there, the hotel or resort they’ll stay at, and the activities they’ll pursue once they’ve arrived.

Social Media 64

Social Media Rules Social Marketing Media 64

Hubspot

JANUARY 30, 2019

This post is part 10 of 11 in a series on the HubSpot Customer Code. If you want to see an otherwise calm and collected person switch to blind rage, ask them about a time they tried to cancel a service. Ask me about my attempts to cancel cable. My colleague’s gym only allowed cancellations if you showed up in-person, during business hours. And don’t even get me started on the nightmare of cancelling magazine subscriptions.

Cable 68

Cable Hubspot Work Management Purchase 68

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Heinz Marketing

JANUARY 30, 2019

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. While the blog post I wrote a couple months ago called ‘Part 1: Adulting is Hard’ contained a decent amount of self-deprecation and light-hearted satire, I was actually feeling very overwhelmed by my new lifestyle. Nope, lifestyle isn’t the word for it… I was feeling very overwhelmed by the prospect of being wholly responsible for my own failings, mediocrities, and successes.

Peer-to-peer 60

Peer-to-peer Sales Qualified Leads Spending Opinions 60

Launch Marketing

JANUARY 30, 2019

Content marketing has become a fixture of B2B marketing strategy for leading companies, and for good reason- per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer and explain how your product or service can address their unique pain points.

Top of Funnel 48

Top of Funnel Product Content Marketing Marketing Management 48

Goolara

JANUARY 30, 2019

Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing. Either people have finally made sure that their name fields contain information, or they’re starting to use dynamic content more.

CAN-SPAM 49

CAN-SPAM SIC Phishing API 49