Kapost
FEBRUARY 6, 2019
We all know—I hope—that a content strategist isn’t the person in charge of figuring out how to make more content, but rather owns the strategy of translating organizational and marketing strategy. The post How to Hire a Great Content Strategist appeared first on Kapost Blog.
Parse.ly
FEBRUARY 6, 2019
Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. Some of those trends jump out more than others. Wouldn’t it be great to predict how reliable those trends are? Things change fast online.
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Marketing Insider Group
FEBRUARY 6, 2019
Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren’t any pitfalls when it comes to using AI in marketing. A survey carried […].
InsightSquared
FEBRUARY 6, 2019
The late great Dr. Seuss once said “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decis
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
FEBRUARY 6, 2019
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. Statistics from the survey showed that millennials (90 percent) are far and wide more likely to click through to a business’s website from social media than Generation Xers (80 percent) and baby boomers (61 percen
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
FEBRUARY 6, 2019
With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI. CMOs are under increased pressure to demonstrate their team’s ability to influence buyer cycles, so the importance of delivering strong insights is as important as ever before.
Contently
FEBRUARY 6, 2019
On Super Bowl Sunday, 33 people sat in a California bar watching a boring football game. Some watched intently; some focused on their food and drink. These weren’t ordinary fans, though. They had been recruited by Dr. Paul J. Zak, the director of the Center for Neuroeconomics Studies at Claremont Graduate University, to partake in a study about Super Bowls ads.
The Daily Egg
FEBRUARY 6, 2019
As the new year rolls around, you may be considering a new CRO strategy to help you exceed last year’s traffic and revenue goals. If so, you’ve come to the right place, and you’re acting at just the right time. Now, more than ever, web visitors are more discerning and require an A-level web presence […] The post The Best CRO Strategy for 2019 appeared first on The Daily Egg.
Ontraport
FEBRUARY 6, 2019
Shane Barker was recognized as one of the 100 most influential people in influencer marketing, alongside Kim Kardashian, Gary Vaynerchuk and legendary PR leaders such as the CEO of Edelman. He’s also an instructor of personal branding and influencer marketing at UCLA and a contributor at Inc.com, Huff Post, Forbes and Salesforce. He’s also an […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
FEBRUARY 6, 2019
Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale? What techniques can we use to quickly figure out important topics, users, or maybe products, in a set of textual data?This is a tutorial that uses data science techniques to solve these questions.
Ontraport
FEBRUARY 6, 2019
There are so many stats to measure, and which ones you use depends greatly on your industry, your business type and your goals. We asked sales experts what works for them and gained some insight that can be applied to any business. The post Sales Experts Weigh In: How to Use Sales Data to Improve Your Business appeared first on The ONTRAPORT Blog.
BenchmarkONE
FEBRUARY 6, 2019
In today’s congested business landscape, brand is everything. It’s what represents the promises you’ve made to your customers. But what many business leaders forget is how the brand promise also impacts employees. In fact, your employer brand can begin to create expectations in your employees before they even become your employees. Your ability to attract, recruit and retain top talent can either be bolstered or hindered by your brand.
Bannersnack
FEBRUARY 6, 2019
A few years ago I started working for a small children’s club in London, UK. It was all I ever wanted as a child, so I immediately fell in love with it. They had a beautiful two-story building, a playground, lots of toys, a mini-bar and a wide range of classes for kids, starting from […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Convert
FEBRUARY 6, 2019
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Social media is a powerful tool for branding and marketing. As the rest of the world is bound to tell you, it’s one of the most effective ways.
ClearVoice
FEBRUARY 6, 2019
Now that the groundhog has seen his shadow, everybody has seen the Super Bowl commercials, and the Superb Owl got its 15 minutes of fame. it’s time to get back to work and discuss the news and trends from this week that will make you a better content marketer and creator. Here is your football and animal-free look at the items you need to keep on your radar this week.
Hubspot
FEBRUARY 6, 2019
This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We believe the world has changed. We see businesses using more kinds of software, not less, that all needs to work together. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform.
Outbound Engine
FEBRUARY 6, 2019
This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. As a result of our team’s effort, we raised $12,000 for Austin Pets Alive! which was all the more reason to celebrate! What is the Startup Games ? Think team building, fun networking, and philanthropy all rolled up into one tournament-style competition. 18 local startups with less than 250 employees compete against one another in a series of events, such as dodgeball and trivia, to win
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
FEBRUARY 6, 2019
There’s only one chance for a first impression, so how do you want your business to be perceived? Professional photography is a great way to depict your organization's brand without having to use words. But if you aren’t using the right photography on your website, you might be sending the wrong message. Now more than ever, visual communication is key for modern marketing, and as a result, photography is becoming a crucial component for promoting any given product or service.
Heinz Marketing
FEBRUARY 6, 2019
By Maria Geokezas , VP of Client Services at Heinz Marketing. When growth-phase organizations feel the pain of keeping up, their first instinct is to throw more people at the problem. More people means more things get done faster. Right? Not always. More people could mean more chaos, lower efficiency, less productivity and slower results if you don’t have a solid plan in place that addresses the growth.
Smarte
FEBRUARY 6, 2019
Marketing and sales teams would love to get insights about the technology stack of their prospective customers. For targeting the […]. The post Successful Competitive Displacement Campaigns appeared first on SMARTe Inc.
Hubspot
FEBRUARY 6, 2019
When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves. Why? Because successful inbound marketers thrive when they master content marketing and, of course, blogging is an all-important cornerstone for most strategies.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
FEBRUARY 6, 2019
During the shutdown, my Washington D.C.-area friends and family members were abuzz. As the region hardest hit by the government shutdown , everyone I knew was either furloughed or affected by someone who was furloughed. No one was immune. People were swapping tips and tricks, creative ideas, strategies, and tactics to stay afloat until their paychecks resumed.
Hubspot
FEBRUARY 6, 2019
After writing The Old Man and the Sea, Ernest Hemingway famously said his novel was “the best I can write ever for all of my life.” To a certain extent, he was right. The Old Man and the Sea won the Pulitzer Prize for Fiction in 1953 and was specifically cited when Hemingway won the Nobel Prize in Literature the following year. Sadly, he never published a major work of fiction again.
Outreach
FEBRUARY 6, 2019
2019 is full steam ahead and on pace to finish out another amazing decade, minus one little hiccup (*cough* 35-day partial federal government shutdown ). January was a busy, busy month! While you were finishing out the fiscal year strong or starting to chomp away at your Q1 quota, we were heads down launching products to better equip your team for success!
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Valasys
FEBRUARY 6, 2019
It’s A against B in this ultimate email marketing campaign split testing. Which one will win and how will they be decided? Stay tuned to know more. But first, for those who are as yet unaware of the existence of split testing, it is a great method for optimizing your email marketing campaigns in order to experience the success you so crave. Among a previously chosen small group of subscribers, 2 different versions of your email are sent and based on which one does better, that version gets chose
Hubspot
FEBRUARY 6, 2019
We all know the usual suspects: Craigslist. Monster. Career Builder. Newspapers (half-kidding on that one). Or perhaps you're more of a networking kind of person when looking or hiring for a job: frequenting marketing events to get some face time with heavy hitters who might want you to join their teams. Marketers -- or anyone -- looking for work have probably spent time in all of these places at one time or another.
Stevens & Tate
FEBRUARY 6, 2019
There’s a common misconception that some businesses that pop-ups are always a bad idea. While it’s true that pop-up ads can be annoying, especially if they are disrupting the visitor’s website experience , they can also be very effective if you know how to implement them properly. For example, you’ll want to refrain from having pop-ups on every page of your site as this will probably annoy your visitors.
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