Wed.Feb 06, 2019

The Sound of Silence: Reading into Your Customers' Lack of Noise

Modern Marketing

When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears?

How to Hire a Great Content Strategist

Kapost

We all know—I hope—that a content strategist isn’t the person in charge of figuring out how to make more content, but rather owns the strategy of translating organizational and marketing strategy. The post How to Hire a Great Content Strategist appeared first on Kapost Blog.

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Predicting sources of traffic to content in 2019

Parse.ly

Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. Some of those trends jump out more than others.

Biggest Challenges to AI Marketing Success

Marketing Insider Group

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

More Trending

The 411 on Content Marketing in Enterprises [New Research]

Content Marketing Institute

If you want to succeed, it never hurts to dream big. Ask any entrepreneur what their goals are, and their responses likely boil down to one thing: Growing bigger.

Text Analysis for Online Marketers

SEMrush

Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale?

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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Shane Barker: Digital Strategist, Brand and Influencer Consultant

Ontraport

Shane Barker was recognized as one of the 100 most influential people in influencer marketing, alongside Kim Kardashian, Gary Vaynerchuk and legendary PR leaders such as the CEO of Edelman.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Where Marketing Attribution Falls Short—and How to Get it Right

Marketo

With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

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A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

The late great Dr. Seuss once said “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing.

Local Business Advertising: 20 Strategies To Start Thriving Now

Bannersnack

A few years ago I started working for a small children’s club in London, UK. It was all I ever wanted as a child, so I immediately fell in love with it. They had a beautiful two-story building, a playground, lots of toys, a mini-bar and a wide range of classes for kids, starting from […].

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Closing the B2B Buyer Blind Spot Gap with Customer Intelligence

Cintell

WEBINAR. B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond

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Social Media CRO Audit: How to Do a Successful Audit, Step-by-Step

Convert

Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Social media is a powerful tool for branding and marketing.

5 Reasons to Get Excited About the HubSpot Platform in 2019

Hubspot

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We believe the world has changed. We see businesses using more kinds of software, not less, that all needs to work together.

Facebook Pushes Aggressive 2019 Plans to Rise from the Ashes

ClearVoice

Now that the groundhog has seen his shadow, everybody has seen the Super Bowl commercials, and the Superb Owl got its 15 minutes of fame. it’s time to get back to work and discuss the news and trends from this week that will make you a better content marketer and creator.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

OutboundEngine Places 2nd Overall at Startup Games 2019

Outbound Engine

This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. As a result of our team’s effort, we raised $12,000 for Austin Pets Alive! which was all the more reason to celebrate! What is the Startup Games ?

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Marketing

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How a Minority of Business Bloggers Outperform the Majority [New Data]

Hubspot

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves.

The Importance of Photography for Professional Services Company Websites

SmartBug Media

There’s only one chance for a first impression, so how do you want your business to be perceived? Professional photography is a great way to depict your organization's brand without having to use words.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Ultimate Guide to Google Shopping in 2019

Hubspot

Online shopping — we all do it. Heck, it’s arguably the greatest thing since sliced bread. Did you know you can shop online for that , too? Crazy.). But, have you ever been looking for a product and wanted to shop among a variety of brands and labels?

How to Scale ABM Programs: Your Questions, Answered

Integrate

According to Gartner, 75% of B2B technology service providers with more than $10 million dollars in revenue will be adopting account-based marketing as their primary market model in 2019, a 50% increase from 2017.

How The Flesch Reading Ease Test Can Help You Write Clear and Concise Copy

Hubspot

After writing The Old Man and the Sea, Ernest Hemingway famously said his novel was “the best I can write ever for all of my life.” To a certain extent, he was right.

Valentine’s Day Strategies to Warm Your Heart

AcuityAds

Valentine’s Day is oftentimes undervalued. It’s known to get overlooked as plans focus on wrapping up the holidays vs. strategically preparing for marketing to a specific audience during the weeks leading up to V-Day. consumers are expected to spend an average $143.56

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Sales Experts Weigh In: How to Use Sales Data to Improve Your Business

Ontraport

There are so many stats to measure, and which ones you use depends greatly on your industry, your business type and your goals. We asked sales experts what works for them and gained some insight that can be applied to any business. The post Sales Experts Weigh In: How to Use Sales Data to Improve Your Business appeared first on The ONTRAPORT Blog. Sales Force Automation

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5 Signs Your Employer Brand Could Use an Overhaul

Hatchbuck

In today’s congested business landscape, brand is everything. It’s what represents the promises you’ve made to your customers. But what many business leaders forget is how the brand promise also impacts employees. In fact, your employer brand can begin to create expectations in your employees before they even become your employees. Your ability to attract, recruit and retain top talent can either be bolstered or hindered by your brand. How can you know if your brand is in trouble?

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January Product Round-Up

Outreach

2019 is full steam ahead and on pace to finish out another amazing decade, minus one little hiccup (*cough* 35-day partial federal government shutdown ). January was a busy, busy month!