Wed.Feb 06, 2019

The Sound of Silence: Reading into Your Customers' Lack of Noise

Modern Marketing

When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears?

How to Hire a Great Content Strategist


We all know—I hope—that a content strategist isn’t the person in charge of figuring out how to make more content, but rather owns the strategy of translating organizational and marketing strategy. The post How to Hire a Great Content Strategist appeared first on Kapost Blog.

Predicting sources of traffic to content in 2019

Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. Some of those trends jump out more than others.

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Biggest Challenges to AI Marketing Success

Marketing Insider Group

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.

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More Trending

The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience


On Super Bowl Sunday, 33 people sat in a California bar watching a boring football game. Some watched intently; some focused on their food and drink. These weren’t ordinary fans, though. They had been recruited by Dr. Paul J.

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Where Marketing Attribution Falls Short—and How to Get it Right

Modern B2B Marketing

With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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OutboundEngine Places 2nd Overall at Startup Games 2019

Outbound Engine

This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. As a result of our team’s effort, we raised $12,000 for Austin Pets Alive! which was all the more reason to celebrate! What is the Startup Games ?

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Closing the B2B Buyer Blind Spot Gap with Customer Intelligence


WEBINAR. B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond

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Shane Barker: Digital Strategist, Brand and Influencer Consultant


Shane Barker was recognized as one of the 100 most influential people in influencer marketing, alongside Kim Kardashian, Gary Vaynerchuk and legendary PR leaders such as the CEO of Edelman.

A Peek Into Demandbase’s Data-Driven Field Marketing Approach


The late great Dr. Seuss once said “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing.

The 411 on Content Marketing in Enterprises [New Research]

Content Marketing Institute

If you want to succeed, it never hurts to dream big. Ask any entrepreneur what their goals are, and their responses likely boil down to one thing: Growing bigger.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Local Business Advertising: 20 Strategies To Start Thriving Now


A few years ago I started working for a small children’s club in London, UK. It was all I ever wanted as a child, so I immediately fell in love with it. They had a beautiful two-story building, a playground, lots of toys, a mini-bar and a wide range of classes for kids, starting from […].

The Importance of Photography for Professional Services Company Websites

SmartBug Media

There’s only one chance for a first impression, so how do you want your business to be perceived? Professional photography is a great way to depict your organization's brand without having to use words.

How to Scale ABM Programs: Your Questions, Answered


According to Gartner, 75% of B2B technology service providers with more than $10 million dollars in revenue will be adopting account-based marketing as their primary market model in 2019, a 50% increase from 2017.

Text Analysis for Online Marketers


Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale?

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

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Sales Experts Weigh In: How to Use Sales Data to Improve Your Business


There are so many stats to measure, and which ones you use depends greatly on your industry, your business type and your goals. We asked sales experts what works for them and gained some insight that can be applied to any business. The post Sales Experts Weigh In: How to Use Sales Data to Improve Your Business appeared first on The ONTRAPORT Blog. Sales Force Automation

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Social Media CRO Audit: How to Do a Successful Audit, Step-by-Step


Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Social media is a powerful tool for branding and marketing.

Facebook Pushes Aggressive 2019 Plans to Rise from the Ashes


Now that the groundhog has seen his shadow, everybody has seen the Super Bowl commercials, and the Superb Owl got its 15 minutes of fame. it’s time to get back to work and discuss the news and trends from this week that will make you a better content marketer and creator.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

5 Signs Your Employer Brand Could Use an Overhaul


In today’s congested business landscape, brand is everything. It’s what represents the promises you’ve made to your customers. But what many business leaders forget is how the brand promise also impacts employees. In fact, your employer brand can begin to create expectations in your employees before they even become your employees. Your ability to attract, recruit and retain top talent can either be bolstered or hindered by your brand. How can you know if your brand is in trouble?

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Marketing

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5 Reasons to Clean Your Marketing Database Today


Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. But, there’s a reason this topic has been discussed at such great length. That is, data quality is one of the biggest challenges facing businesses today.

How to Increase a Customer Base with Effective Brand Representation

Altitude Branding

Everything we do is goal-oriented, and the goal is to bring as many customers as we can, whilst keeping them happy. If your brand doesn’t speak for itself, don’t expect many new customers and prepare to say goodbye to your current ones.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.