Wed.Feb 06, 2019

The Sound of Silence: Reading into Your Customers' Lack of Noise

Modern Marketing

When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears?

How to Hire a Great Content Strategist


We all know—I hope—that a content strategist isn’t the person in charge of figuring out how to make more content, but rather owns the strategy of translating organizational and marketing strategy. The post How to Hire a Great Content Strategist appeared first on Kapost Blog.

Predicting sources of traffic to content in 2019

Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. Some of those trends jump out more than others.

Biggest Challenges to AI Marketing Success

Marketing Insider Group

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

More Trending

The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience


On Super Bowl Sunday, 33 people sat in a California bar watching a boring football game. Some watched intently; some focused on their food and drink. These weren’t ordinary fans, though. They had been recruited by Dr. Paul J.

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Shane Barker: Digital Strategist, Brand and Influencer Consultant


Shane Barker was recognized as one of the 100 most influential people in influencer marketing, alongside Kim Kardashian, Gary Vaynerchuk and legendary PR leaders such as the CEO of Edelman.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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The 411 on Content Marketing in Enterprises [New Research]

Content Marketing Institute

If you want to succeed, it never hurts to dream big. Ask any entrepreneur what their goals are, and their responses likely boil down to one thing: Growing bigger.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

A Peek Into Demandbase’s Data-Driven Field Marketing Approach


The late great Dr. Seuss once said “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing.

OutboundEngine Places 2nd Overall at Startup Games 2019

Outbound Engine

This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. As a result of our team’s effort, we raised $12,000 for Austin Pets Alive! which was all the more reason to celebrate! What is the Startup Games ?

How to Scale ABM Programs: Your Questions, Answered


According to Gartner, 75% of B2B technology service providers with more than $10 million dollars in revenue will be adopting account-based marketing as their primary market model in 2019, a 50% increase from 2017.

5 Reasons to Clean Your Marketing Database Today


Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. But, there’s a reason this topic has been discussed at such great length. That is, data quality is one of the biggest challenges facing businesses today.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Sales Experts Weigh In: How to Use Sales Data to Improve Your Business


There are so many stats to measure, and which ones you use depends greatly on your industry, your business type and your goals. We asked sales experts what works for them and gained some insight that can be applied to any business. The post Sales Experts Weigh In: How to Use Sales Data to Improve Your Business appeared first on The ONTRAPORT Blog. Sales Force Automation

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5 Reasons to Get Excited About the HubSpot Platform in 2019


This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We believe the world has changed. We see businesses using more kinds of software, not less, that all needs to work together.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

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The Importance of Photography for Professional Services Company Websites

SmartBug Media

There’s only one chance for a first impression, so how do you want your business to be perceived? Professional photography is a great way to depict your organization's brand without having to use words.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Marketing

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January Product Round-Up


2019 is full steam ahead and on pace to finish out another amazing decade, minus one little hiccup (*cough* 35-day partial federal government shutdown ). January was a busy, busy month!

Valentine’s Day Strategies to Warm Your Heart


Valentine’s Day is oftentimes undervalued. It’s known to get overlooked as plans focus on wrapping up the holidays vs. strategically preparing for marketing to a specific audience during the weeks leading up to V-Day. consumers are expected to spend an average $143.56

Where Marketing Attribution Falls Short—and How to Get it Right

Modern B2B Marketing

With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

5 Signs Your Employer Brand Could Use an Overhaul


In today’s congested business landscape, brand is everything. It’s what represents the promises you’ve made to your customers. But what many business leaders forget is how the brand promise also impacts employees. In fact, your employer brand can begin to create expectations in your employees before they even become your employees. Your ability to attract, recruit and retain top talent can either be bolstered or hindered by your brand. How can you know if your brand is in trouble?

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How to Increase a Customer Base with Effective Brand Representation

Altitude Branding

Everything we do is goal-oriented, and the goal is to bring as many customers as we can, whilst keeping them happy. If your brand doesn’t speak for itself, don’t expect many new customers and prepare to say goodbye to your current ones.

Social Media CRO Audit: How to Do a Successful Audit, Step-by-Step


Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Social media is a powerful tool for branding and marketing.

Steps To Successful Split Testing


It’s A against B in this ultimate email marketing campaign split testing. Which one will win and how will they be decided? Stay tuned to know more.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Local Business Advertising: 20 Strategies To Start Thriving Now


A few years ago I started working for a small children’s club in London, UK. It was all I ever wanted as a child, so I immediately fell in love with it. They had a beautiful two-story building, a playground, lots of toys, a mini-bar and a wide range of classes for kids, starting from […].

Text Analysis for Online Marketers


Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale?

Facebook Pushes Aggressive 2019 Plans to Rise from the Ashes


Now that the groundhog has seen his shadow, everybody has seen the Super Bowl commercials, and the Superb Owl got its 15 minutes of fame. it’s time to get back to work and discuss the news and trends from this week that will make you a better content marketer and creator.

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