Wed.Dec 12, 2018

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

Why AI is Better Than A/B Testing

Marketing Insider Group

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages.

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More Marketers Turning to Email to Enhance Content Marketing Strategies

KoMarketing Associates

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance.

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Digital Marketing Trends to Watch in 2019


Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Tips for Digital Marketing Over the Holiday Season

Marketing Insider Group

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5%

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More Trending

5 Things to Consider When Implementing a Lead Scoring Program


Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works for you. Lead Management Lead Scoring

State of Content Marketing 2019: Creativity Strikes Back


A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet.

The benefits of implementing a native advertising strategy


. As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material.

How to Avoid Working in Silos that are Bad for Your Content Strategy


Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. In fact, Marketo reports that sales and marketing teams that are in alignment are 67% better at closing deals. It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales, and customer success – all three use content in their daily jobs and can provide important information that can help a content marketer do better work.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

New Study on How Brands Can Seize More Engagement on Instagram


With the holiday season in full force, now is no time to take your foot off of the proverbial content marketing pedal. If you are looking for a little extra marketing “oomph” to get you through the season, look no more.

How to Shorten Your Sales Cycle with Social Media


The B2B sales cycle has always been complex and multifaceted—and it’s grown even more complicated in recent years. Thanks to modern technology, more decision-makers are involved in the average B2B purchase and, as a result, the way buyers find and consider products has changed dramatically.

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Content Marketing Institute

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%.

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How to Spot When Advertising Is Led by a Quadropoly

Modern B2B Marketing

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey


Display at home page News

Take Charge of Your Marketing Campaigns With These 7 Habits


Make these habits part of your everyday campaign leadership and management to increase your chances of a successful campaign. The post Take Charge of Your Marketing Campaigns With These 7 Habits appeared first on The ONTRAPORT Blog. Marketing Campaigns

Making the Case for More Content Marketing Budget in 2019


When the new year arrives, that big sparkling ball in Times Square will drop. Hopefully your content marketing budget won’t do the same. As the digital business environment keeps growing more competitive and challenging, we need more resources to keep pace, not fewer.

Dun & Bradstreet aims to be its own best case study, says global head of marketing


Display at home page News

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

AI-Powered Lead Generation


Are you 100% sure that you are engaging with the right audience, at the right time, through the right channel and with the right messaging? If you are, then congratulations you have a successful demand generation strategy but if not you probably face a few problems.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

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Marketing Automation Guide: Definition, Benefits, and Examples


What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […].

The CMO’s Guide to Chinese Social Media Marketing

Content Standard

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Art of Digital Storytelling – 5 Strategic Hacks to Conquering Digital Storytelling


As a child, storytelling time was always one of my favorite parts of the school day. Stories allowed you to travel to a place that can be new and exciting. As we become adults, this concept does not change.

Consent & Cookies: How Will GDPR and the ePrivacy Regulation Impact Websites?


Consent & Cookies: How Will GDPR and the ePrivacy Regulation Impact Websites? If you want to personalize your website’s content based on your site visitors’ data, you must understand two laws very well: 1) the GDPR and 2) the ePrivacy Regulation.

4 Rules for Staying in Touch with Your Email List Year-Round


With the end of the year snowing down upon us, you may have already hit the “Go” button on your holiday marketing emails. It’s easy to extend your well-wishes and cheer during the holiday season, but wouldn’t it be nice to stay in touch all year? Your grandma certainly thinks so.). We understand: it’s hard to keep your email marketing momentum going when there are so many other things to do. There are so many “rules” these days when it comes to sending emails.

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“Crap” Content Continues To Describe B2B Marketing — Don’t Let It Describe Yours


For the third consecutive year, B2B marketing content continues to underwhelm business consumers. Most say vendors give them to much material — a lot of which is useless. What can your company do to “cut the crap?” ” Read what Forrester has to say.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.