Wed.Dec 12, 2018

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

Why AI is Better Than A/B Testing

Marketing Insider Group

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages.

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More Marketers Turning to Email to Enhance Content Marketing Strategies

KoMarketing Associates

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance.

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5 Tips for Digital Marketing Over the Holiday Season

Marketing Insider Group

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5%

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Digital Marketing Trends to Watch in 2019

Webbiquity

Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

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5 Things to Consider When Implementing a Lead Scoring Program

Act-On

Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works for you. Lead Management Lead Scoring

State of Content Marketing 2019: Creativity Strikes Back

Contently

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet.

The benefits of implementing a native advertising strategy

NuSpark

. As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material.

How to Avoid Working in Silos that are Bad for Your Content Strategy

ScribbleLive

Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. In fact, Marketo reports that sales and marketing teams that are in alignment are 67% better at closing deals. It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales, and customer success – all three use content in their daily jobs and can provide important information that can help a content marketer do better work.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Content Marketing Institute

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%.

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Ten 2019 Digital Marketing Predictions You Should Ignore

inPowered

Is your inbox and/or feeds full of 2019 digital marketing predictions yet? Mine is. Starting last year, I thought I’d do something a little different. Since there’s so many prediction posts published why not find and curate those predictions that I don’t necessarily agree with.

New Study on How Brands Can Seize More Engagement on Instagram

ClearVoice

With the holiday season in full force, now is no time to take your foot off of the proverbial content marketing pedal. If you are looking for a little extra marketing “oomph” to get you through the season, look no more.

How to Spot When Advertising Is Led by a Quadropoly

Marketo

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Google News Digest: Multiple SERP Tests, Call-Only Ads Change, and Holiday Spirit with Google

SEMrush

The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

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Making the Case for More Content Marketing Budget in 2019

DivvyHQ

When the new year arrives, that big sparkling ball in Times Square will drop. Hopefully your content marketing budget won’t do the same. As the digital business environment keeps growing more competitive and challenging, we need more resources to keep pace, not fewer.

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Conversica

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Take Charge of Your Marketing Campaigns With These 7 Habits

Ontraport

Make these habits part of your everyday campaign leadership and management to increase your chances of a successful campaign. The post Take Charge of Your Marketing Campaigns With These 7 Habits appeared first on The ONTRAPORT Blog. Marketing Campaigns

Dun & Bradstreet aims to be its own best case study, says global head of marketing

Conversica

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20 Most Liked U.S. Facebook Pages

SocialBakers

Want to know which Facebook Pages are the most liked in the U.S.? Look no further. We've put together a complete list of the brands who are making the most out of their social media performance. See who's bringing in the most interactions and learn what it takes to have an engaging social media profile

YouTube Algorithm: The Constantly Updated Guide to YouTube’s Updates & Changes

Hubspot

Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The CMO’s Guide to Chinese Social Media Marketing

Content Standard

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month.

How to Create An Incredibly Well-Written Executive Summary [+ Example]

Hubspot

Whether you're an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans grow 30% faster than those that don't.

AI-Powered Lead Generation

Valasys

Are you 100% sure that you are engaging with the right audience, at the right time, through the right channel and with the right messaging? If you are, then congratulations you have a successful demand generation strategy but if not you probably face a few problems.

The Secretes Of Music Ads Revealed: 10 Gorgeous Banner Ads From The Music Industry

Bannersnack

Music artists face many challenges, but they benefit greatly from today’s media advancements. For example, a few decades ago, singers didn’t have the internet to advertise their records and tours.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Marketing Automation Guide: Definition, Benefits, and Examples

SendinBlue

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […].

New Study Finds Video Content Is Key Factor For Students When Deciding…

Magisto

Prospective students today are spoiled for choice when it comes to picking a university and program. This is only intensified for those who are considering the possibility of studying abroad.

4 Rules for Staying in Touch with Your Email List Year-Round

Hatchbuck

With the end of the year snowing down upon us, you may have already hit the “Go” button on your holiday marketing emails. It’s easy to extend your well-wishes and cheer during the holiday season, but wouldn’t it be nice to stay in touch all year? Your grandma certainly thinks so.). We understand: it’s hard to keep your email marketing momentum going when there are so many other things to do. There are so many “rules” these days when it comes to sending emails.

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