Tue.Apr 16, 2019

5 Types of Social Media Content that Drives B2B Results

KoMarketing Associates

Test Your Emails Consistently for Continued Improvement

Act-On

Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email

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Content Writing is the New Copy Writing

Marketing Insider Group

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.

41% of Marketers Now Believe Events are the Most Critical Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Most Common Fails in B2B Search Campaigns

The Point

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail.

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7 Ways You Should Be Promoting Your Content

Kapost

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. Digital Marketing

SearchChat Podcast: Making Data-Driven Marketing More Human

Biznology

It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation.

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

DiscoverOrg

What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. As with any battle, the key to winning is knowing the terrain on which the battle is taking place. Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Weekly Wisdom with Andrea D'Ottavio: Instagram Marketing Practical Tips

SEMrush

Welcome to Weekly Wisdom by SEMrush. In this episode, we will see how to optimize your Instagram profile and also how to create a nice feed, even if you don‘t have a lot of resources. See tips for optimizing your Instagram bio and your feed to grab customers. Social Media Weekly Wisdom

Make Your Blog More Attractive With These 12 Visuals

Content Marketing Institute

Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help.

Why You Need a Content Hub

Content4Demand

Marketers publish content through a variety of channels on a regular basis. But what do you do with that content once it’s been distributed? Collect those webinars, blog posts and e-books in a content hub to extend the life of your best assets.

Content Intelligence: How Content Insights Power Up Your Market Intelligence

Scoop.it

Here’s a scary fact: 50% of businesses fail in the first five years of business, and 66% in the first 10 years. In other words, if you’re in business for less than five years, you stand a 50-50 chance of surviving.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

8 Top-Quality Tools for Retargeting Ads

Hatchbuck

Retargeting, or remarketing, is super powerful. It can convert a lost-forever prospect to a repeat customer. If you want to up your agency’s retargeting game, you don’t have to go it alone.

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7 Steps to Improve Email Deliverability

Zoominfo

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention? This is the reality of email marketing today.

4-step lead generation analysis to optimize sales conversion

B2B Lead Blog

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

Announcing Outreach’s $114M Series E Funding Round

Outreach

Today, I am very excited to share that Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation. That’s right: Outreach is officially a “ unicorn ” and the only one in the rapidly growing sales engagement space.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Stats to Inform Your Sales Enablement Strategy

SnapApp

This is a guest blog post from Aubrey Harper, manager of partner and content strategy at Kapost. Fellow marketers, sanity check: How many times in the last week have the words “data-driven” come out of your mouth?

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Intent Data: For Sales? For Marketing? For Both?

TrueInfluence

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before the era of “marketing and sales alignment.” There was a time when the sales team grudgingly accepted a lead from marketing.

Building An ABM All-Star Team, From Strategy to Execution with Kathy Macchi

Engagio

Just like in sports, your goal as a business leader is to put together an all-star roster. In the age of Moneyball where deep analysis of skills, traits, and talents are assessed, hiring key players and building an unstoppable team has become a science.

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Accessibility in Email Marketing: 7 Simple Tricks to Make Your Code More Accessible

Litmus

Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How To Improve SEO: 21 Tips To Improve Your Site's Ranking

Pearl Digital Marketing

Designing and developing a website is the easy part. the hard part (and the most neglected part) is getting your website to rank highly in search engines so that it can attract organic traffic to your business.

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The 10 Best Free Email Marketing Tools in 2019

Hubspot

In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide. With email usage so high, it's no wonder you likely constantly receive marketing emails from businesses. Email marketing works -- even in the B2B space.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing.

The Challenges of Insurance Marketing & How to Overcome Them

The Lead Agency

The insurance industry is constantly changing. Businesses in the industry have to navigate a range of advances in technology and changing consumer behaviours to stay relevant. Insuretechs, the Internet of Things and advancements in mobile have disrupted the insurance landscape.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!