Tue.Apr 16, 2019

5 Types of Social Media Content that Drives B2B Results

KoMarketing Associates

A common challenge in the B2B space is figuring out how to use social media to drive results. When it comes to the organic side of social media, a question that often comes up from clients is what type of social media content will reach, and more importantly, resonate with their target audiences.

Test Your Emails Consistently for Continued Improvement

Act-On

Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email

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Content Writing is the New Copy Writing

Marketing Insider Group

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.

41% of Marketers Now Believe Events are the Most Critical Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

5 Most Common Fails in B2B Search Campaigns

The Point

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

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More Trending

The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail.

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7 Ways You Should Be Promoting Your Content

Kapost

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. Digital Marketing

SearchChat Podcast: Making Data-Driven Marketing More Human

Biznology

It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation.

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

DiscoverOrg

What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. As with any battle, the key to winning is knowing the terrain on which the battle is taking place. Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Make Your Blog More Attractive With These 12 Visuals

Content Marketing Institute

Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help.

4-step lead generation analysis to optimize sales conversion

B2B Lead Blog

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

Why You Need a Content Hub

Content4Demand

Marketers publish content through a variety of channels on a regular basis. But what do you do with that content once it’s been distributed? Collect those webinars, blog posts and e-books in a content hub to extend the life of your best assets.

Announcing Outreach’s $114M Series E Funding Round

Outreach

Today, I am very excited to share that Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation. That’s right: Outreach is officially a “ unicorn ” and the only one in the rapidly growing sales engagement space.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Intent Data: For Sales? For Marketing? For Both?

TrueInfluence

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before the era of “marketing and sales alignment.” There was a time when the sales team grudgingly accepted a lead from marketing.

8 Top-Quality Tools for Retargeting Ads

Hatchbuck

Retargeting, or remarketing, is super powerful. It can convert a lost-forever prospect to a repeat customer. If you want to up your agency’s retargeting game, you don’t have to go it alone.

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Building An ABM All-Star Team, From Strategy to Execution with Kathy Macchi

Engagio

Just like in sports, your goal as a business leader is to put together an all-star roster. In the age of Moneyball where deep analysis of skills, traits, and talents are assessed, hiring key players and building an unstoppable team has become a science.

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Obsessing About Learning with Jesper Laursen from Brand Movers [#AtomicFeature:013]

Atomic Reach

What was the last thing you learned? According to one of our most successful content marketing influencers , Jesper Laursen, being obsessive about learning, testing and trying new stuff out is the key to not only a successful content marketing strategy , but a successful career.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Weekly Wisdom with Andrea D'Ottavio: Instagram Marketing Practical Tips

SEMrush

Welcome to Weekly Wisdom by SEMrush. In this episode, we will see how to optimize your Instagram profile and also how to create a nice feed, even if you don‘t have a lot of resources. See tips for optimizing your Instagram bio and your feed to grab customers. Social Media Weekly Wisdom

Accessibility in Email Marketing: 7 Simple Tricks to Make Your Code More Accessible

Litmus

Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design.

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Content Intelligence: How Content Insights Power Up Your Market Intelligence

Scoop.it

Here’s a scary fact: 50% of businesses fail in the first five years of business, and 66% in the first 10 years. In other words, if you’re in business for less than five years, you stand a 50-50 chance of surviving.

Instagram Videos and Hashtags

Oktopost

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Buffer

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.

My Take on Pantone’s Color of the Year

SmartBug Media

PANTONE 16-1546. If you were to just read that label alone, it sounds like something from a sci-fi movie or a working title for the next installment of Star Wars. In reality, it’s actually the new color of the year from Pantone. Let’s refer to its everyday name, “Living Coral.”.

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Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services.

Impact Customers with Better Event Marketing

Brickfish

Picture this: It’s your first day of college orientation. You’re walking through a room of crowded tables and are approached by a credit card company that offers you a free t-shirt in exchange for signing up a new account with them.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

7 Ways You Should Be Promoting Your Content

Kapost

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog.

The Challenges of Insurance Marketing & How to Overcome Them

The Lead Agency

The insurance industry is constantly changing. Businesses in the industry have to navigate a range of advances in technology and changing consumer behaviours to stay relevant. Insuretechs, the Internet of Things and advancements in mobile have disrupted the insurance landscape.

Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Golden Spiral

It is our honor to introduce you to a new member of the Golden Spiral team, Angus Nelson. Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. He has built a career around human-focused marketing.