Tue.Apr 16, 2019

5 Types of Social Media Content that Drives B2B Results

KoMarketing Associates

Test Your Emails Consistently for Continued Improvement


Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email

Test 153

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Content Writing is the New Copy Writing

Marketing Insider Group

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […]. The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. Content Marketing

41% of Marketers Now Believe Events are the Most Critical Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. Bizzabo recently published the “Bizzabo Event Marketing 2019: Benchmarks and Trends Report,” and statistics showed that the majority of marketers (41 percent) believe live events are the most critical marketing channel in achieving business outcomes. That being said, the data also indicated that companies are doubling down on live events.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

5 Most Common Fails in B2B Search Campaigns

The Point

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Search 187

More Trending

7 Ways You Should Be Promoting Your Content


You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. Digital Marketing

SearchChat Podcast: Making Data-Driven Marketing More Human


It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation. It seems some marketers have their head in the sand that it will never be an issue, others have their “paranoid” dial turned up to 13. People who have been giving away their data for free are tired of being abused. There’s an unease and distrust around privacy because that trust has been repeatedly violated.

The Entrepreneur Interview Series #11: Michael McCarthy, Inkit


When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail. But one Minneapolis entrepreneur did, and he’s building a rapidly growing business with his vision. Though direct mail has been around since the days of the Sears catalog and the Pony Express , it remains a popular and profitable marketing channel for many types of businesses.

Broker 129

Make Your Blog More Attractive With These 12 Visuals

Content Marketing Institute

Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help. Continue reading → The post Make Your Blog More Attractive With These 12 Visuals appeared first on Content Marketing Institute. Company News

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Content Intelligence: How Content Insights Power Up Your Market Intelligence


Here’s a scary fact: 50% of businesses fail in the first five years of business, and 66% in the first 10 years. In other words, if you’re in business for less than five years, you stand a 50-50 chance of surviving. Here’s some more food for thought: lack of understanding for the market is among the leading reasons businesses fail. Where’s the demand? How is competition doing? What are the problems and opportunities? Market intelligence is the answer to these questions.

Why You Need a Content Hub


Marketers publish content through a variety of channels on a regular basis. But what do you do with that content once it’s been distributed? Collect those webinars, blog posts and e-books in a content hub to extend the life of your best assets. A content hub centralizes content into a single location for web visitors to consume on demand, either on your own website or as a standalone site.

8 Top-Quality Tools for Retargeting Ads


Retargeting, or remarketing, is super powerful. It can convert a lost-forever prospect to a repeat customer. If you want to up your agency’s retargeting game, you don’t have to go it alone. There are a number of tools available that are designed specifically to help campaign managers and business owners get the most conversions out of their retargeted ads. Here are our top picks for the best tools for retargeting ads. AdRoll.

Ads 83

7 Ways You Should Be Promoting Your Content


You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Digital Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Steps to Improve Email Deliverability


Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention? This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control.

Announcing Outreach’s $114M Series E Funding Round


Today, I am very excited to share that Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation. That’s right: Outreach is officially a “ unicorn ” and the only one in the rapidly growing sales engagement space. Today is a momentous day not only for our founders, partners, investors, employees, and family, but for our customers—the more than 3,300 businesses that trust us to help fuel their growth.

Stats to Inform Your Sales Enablement Strategy


This is a guest blog post from Aubrey Harper, manager of partner and content strategy at Kapost. Fellow marketers, sanity check: How many times in the last week have the words “data-driven” come out of your mouth? And now, how many times have you dug into data to actually make data-driven decisions? Creating impactful content requires analyzing the channels of distribution with meaningful analytics.

Stats 74

4-step lead generation analysis to optimize sales conversion

B2B Lead Blog

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Intent Data: For Sales? For Marketing? For Both?


In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before the era of “marketing and sales alignment.” There was a time when the sales team grudgingly accepted a lead from marketing. However, the intrepid sales rockstar would much prefer their lead come from hour-after-hour of cold calling. Fortunately for us all, the days of three martini lunches has gone by the wayside along with leisure suits and pet rocks.

Accessibility in Email Marketing: 7 Simple Tricks to Make Your Code More Accessible


Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design. More and more brands are making sure that their email campaigns can be enjoyed by every subscriber, whether they have physical, visual, or cognitive disabilities—or even if they simply cannot view images in their emails due to a corporate setting. As email marketers, we all strive to deliver great emails to our subscribers’ inboxes.

Email 68

Best Project Management Tools for Marketing Teams

SmartBug Media

Early in my marketing career, I operated as a marketing team of exactly one at a small business. I quickly learned a lot about HubSpot , inbound marketing , and the business world in general. I also learned that digital marketing has a lot of moving pieces. Just to launch an e-book, we’d need copy written, a PDF designed, a landing page template with copy, a thank you page, emails, lead nurturing, calls to action … The list goes on.

Tools 65

How To Improve SEO: 21 Tips To Improve Your Site's Ranking

Pearl Digital Marketing

Designing and developing a website is the easy part. the hard part (and the most neglected part) is getting your website to rank highly in search engines so that it can attract organic traffic to your business. This organic traffic will then get to see your beautifully designed website and hopefully convert into a lead or customer. This list will show you how to improve SEO; from on-page to off-page and everything in between.

Sites 63

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Buffer Social

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time.

New Feature: Smart Resize – Scale Your Designs Faster Than Ever


We know that resizing visuals or animations is among the most time-consuming tasks. When it comes to creating a set of visuals for launching a new campaign, you usually work on the same concept that gets adapted to every network specific requests. We wanted to change how people create banner ads and find an easier […]. News & Updates

Why Guest Blogging Should Be Part of Your Content Marketing Strategy


Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy.

The Challenges of Insurance Marketing & How to Overcome Them

The Lead Agency

The insurance industry is constantly changing. Businesses in the industry have to navigate a range of advances in technology and changing consumer behaviours to stay relevant. Insuretechs, the Internet of Things and advancements in mobile have disrupted the insurance landscape. Not to mention the more stringent compliance requirements and consumers’ raised expectations for individualised insurance programs.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.