INDUSTRY INSIGHTS YOUR PEERS ARE READING
When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. MORE
It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation. MORE
What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. As with any battle, the key to winning is knowing the terrain on which the battle is taking place. Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield. MORE
Today, I am very excited to share that Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation. That’s right: Outreach is officially a “ unicorn ” and the only one in the rapidly growing sales engagement space. MORE
In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before the era of “marketing and sales alignment.” There was a time when the sales team grudgingly accepted a lead from marketing. MORE
In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide. With email usage so high, it's no wonder you likely constantly receive marketing emails from businesses. Email marketing works -- even in the B2B space. MORE
Designing and developing a website is the easy part. the hard part (and the most neglected part) is getting your website to rank highly in search engines so that it can attract organic traffic to your business. MORE
Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. MORE
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. MORE
Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention? This is the reality of email marketing today. MORE
When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail. MORE
You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. Digital Marketing MORE
This is a guest blog post from Aubrey Harper, manager of partner and content strategy at Kapost. Fellow marketers, sanity check: How many times in the last week have the words “data-driven” come out of your mouth? MORE
As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. MORE
Welcome to Weekly Wisdom by SEMrush. In this episode, we will see how to optimize your Instagram profile and also how to create a nice feed, even if you don‘t have a lot of resources. See tips for optimizing your Instagram bio and your feed to grab customers. Social Media Weekly Wisdom MORE
Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. MORE
Marketers publish content through a variety of channels on a regular basis. But what do you do with that content once it’s been distributed? Collect those webinars, blog posts and e-books in a content hub to extend the life of your best assets. MORE
Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. MORE
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email MORE
At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. MORE
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help. MORE
Here’s a scary fact: 50% of businesses fail in the first five years of business, and 66% in the first 10 years. In other words, if you’re in business for less than five years, you stand a 50-50 chance of surviving. MORE
Just like in sports, your goal as a business leader is to put together an all-star roster. In the age of Moneyball where deep analysis of skills, traits, and talents are assessed, hiring key players and building an unstoppable team has become a science. MORE
A common challenge in the B2B space is figuring out how to use social media to drive results. When it comes to the organic side of social media, a question that often comes up from clients is what type of social media content will reach, and more importantly, resonate with their target audiences. MORE
KoMarketing Associates
APRIL 16, 2019
A common challenge in the B2B space is figuring out how to use social media to drive results. When it comes to the organic side of social media, a question that often comes up from clients is what type of social media content will reach, and more importantly, resonate with their target audiences.
Act-On
APRIL 16, 2019
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email
Marketing Insider Group
APRIL 16, 2019
At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.
KoMarketing Associates
APRIL 16, 2019
As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
The Point
APRIL 16, 2019
Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Webbiquity
APRIL 16, 2019
When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail.
Kapost
APRIL 16, 2019
You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. Digital Marketing
Biznology
APRIL 16, 2019
It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation.
DiscoverOrg
APRIL 16, 2019
What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. As with any battle, the key to winning is knowing the terrain on which the battle is taking place. Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield.
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Account-Based Marketing is a strategy, not a solution.
Content Marketing Institute
APRIL 16, 2019
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help.
Content4Demand
APRIL 16, 2019
Marketers publish content through a variety of channels on a regular basis. But what do you do with that content once it’s been distributed? Collect those webinars, blog posts and e-books in a content hub to extend the life of your best assets.
Hatchbuck
APRIL 16, 2019
Retargeting, or remarketing, is super powerful. It can convert a lost-forever prospect to a repeat customer. If you want to up your agency’s retargeting game, you don’t have to go it alone.
Scoop.it
APRIL 16, 2019
Here’s a scary fact: 50% of businesses fail in the first five years of business, and 66% in the first 10 years. In other words, if you’re in business for less than five years, you stand a 50-50 chance of surviving.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Outreach
APRIL 16, 2019
Today, I am very excited to share that Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation. That’s right: Outreach is officially a “ unicorn ” and the only one in the rapidly growing sales engagement space.
SnapApp
APRIL 16, 2019
This is a guest blog post from Aubrey Harper, manager of partner and content strategy at Kapost. Fellow marketers, sanity check: How many times in the last week have the words “data-driven” come out of your mouth?
Zoominfo
APRIL 16, 2019
Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention? This is the reality of email marketing today.
B2B Lead Blog
APRIL 16, 2019
When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Litmus
APRIL 16, 2019
Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design.
Engagio
APRIL 16, 2019
Just like in sports, your goal as a business leader is to put together an all-star roster. In the age of Moneyball where deep analysis of skills, traits, and talents are assessed, hiring key players and building an unstoppable team has become a science.
TrueInfluence
APRIL 16, 2019
In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before the era of “marketing and sales alignment.” There was a time when the sales team grudgingly accepted a lead from marketing.
Brandpoint
APRIL 16, 2019
Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Pearl Digital Marketing
APRIL 16, 2019
Designing and developing a website is the easy part. the hard part (and the most neglected part) is getting your website to rank highly in search engines so that it can attract organic traffic to your business.
Hubspot
APRIL 16, 2019
In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide. With email usage so high, it's no wonder you likely constantly receive marketing emails from businesses. Email marketing works -- even in the B2B space.
Buffer
APRIL 16, 2019
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.
SEMrush
APRIL 16, 2019
Welcome to Weekly Wisdom by SEMrush. In this episode, we will see how to optimize your Instagram profile and also how to create a nice feed, even if you don‘t have a lot of resources. See tips for optimizing your Instagram bio and your feed to grab customers. Social Media Weekly Wisdom
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
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