KoMarketing Associates

APRIL 16, 2019

Social Media 248

Social Media Media Social B2B 248

Act-On

APRIL 16, 2019

Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email

Test 201

Test Email Email Campaign Campaign 201

Marketing Insider Group

APRIL 16, 2019

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.

Writing 277

Writing Advertising Agency Content Agency 277

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research.

Channel 244

Channel Benchmark Statistics Budget 244

Advertiser: ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Lead Generation

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Search 244

Search Campaign B2B SEM 244

Webbiquity

APRIL 16, 2019

When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail.

Broker 150

Broker Hubspot Mail B2C 150

Kapost

APRIL 16, 2019

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. Digital Marketing

Promotion 131

Promotion Course Publisher Writing 131

Biznology

APRIL 16, 2019

It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation.

Podcast 127

Podcast Government Privacy SEO 127

DiscoverOrg

APRIL 16, 2019

What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. As with any battle, the key to winning is knowing the terrain on which the battle is taking place. Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield.

Sales 120

Sales B2B Television Sales Cycle 120

Advertisement

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Cost

SEMrush

APRIL 16, 2019

Welcome to Weekly Wisdom by SEMrush. In this episode, we will see how to optimize your Instagram profile and also how to create a nice feed, even if you don‘t have a lot of resources. See tips for optimizing your Instagram bio and your feed to grab customers. Social Media Weekly Wisdom

Practices 111

Practices Profiling Optimization Tips 111

Content Marketing Institute

APRIL 16, 2019

Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help.

Content 109

Content Content Marketing Best Marketing 109

Content4Demand

APRIL 16, 2019

Marketers publish content through a variety of channels on a regular basis. But what do you do with that content once it’s been distributed? Collect those webinars, blog posts and e-books in a content hub to extend the life of your best assets.

Content 109

Content Best Practice Touchpoints Vertical 109

Scoop.it

APRIL 16, 2019

Here’s a scary fact: 50% of businesses fail in the first five years of business, and 66% in the first 10 years. In other words, if you’re in business for less than five years, you stand a 50-50 chance of surviving.

Content 108

Content Curation Touchpoints Analysis 108

Advertiser: ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report

Hatchbuck

APRIL 16, 2019

Retargeting, or remarketing, is super powerful. It can convert a lost-forever prospect to a repeat customer. If you want to up your agency’s retargeting game, you don’t have to go it alone.

Ads 108

Ads Tools Adwords Insert 108

Zoominfo

APRIL 16, 2019

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention? This is the reality of email marketing today.

Deliverability 98

Deliverability Zoominfo Email Frequency 98

B2B Lead Blog

APRIL 16, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

Lead Generation 98

Lead Generation Analysis Conversion Optimization 98

Outreach

APRIL 16, 2019

Today, I am very excited to share that Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation. That’s right: Outreach is officially a “ unicorn ” and the only one in the rapidly growing sales engagement space.

Outreach 97

Outreach Trust Sales Lead 97

Advertiser: ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Intent

SnapApp

APRIL 16, 2019

This is a guest blog post from Aubrey Harper, manager of partner and content strategy at Kapost. Fellow marketers, sanity check: How many times in the last week have the words “data-driven” come out of your mouth?

Stats 96

Stats Strategy Sales Proposal 96

TrueInfluence

APRIL 16, 2019

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before the era of “marketing and sales alignment.” There was a time when the sales team grudgingly accepted a lead from marketing.

Intent 93

Intent Demand Generation Correlation Buyer Personas 93

Engagio

APRIL 16, 2019

Just like in sports, your goal as a business leader is to put together an all-star roster. In the age of Moneyball where deep analysis of skills, traits, and talents are assessed, hiring key players and building an unstoppable team has become a science.

Build 92

Build Strategy Medium Account Based Marketing 92

Litmus

APRIL 16, 2019

Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design.

Email 84

Email Class URL Mail 84

Advertiser: ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Zoominfo

Pearl Digital Marketing

APRIL 16, 2019

Designing and developing a website is the easy part. the hard part (and the most neglected part) is getting your website to rank highly in search engines so that it can attract organic traffic to your business.

Sites 83

Sites SEO Search Engine Traffic 83

Hubspot

APRIL 16, 2019

In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide. With email usage so high, it's no wonder you likely constantly receive marketing emails from businesses. Email marketing works -- even in the B2B space.

Tools 79

Tools Email API Benchmark 79

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing.

PageRank 113

PageRank SEO Tagging Strategy 113

The Lead Agency

APRIL 16, 2019

The insurance industry is constantly changing. Businesses in the industry have to navigate a range of advances in technology and changing consumer behaviours to stay relevant. Insuretechs, the Internet of Things and advancements in mobile have disrupted the insurance landscape.

Broker 79

Broker Differentiation Guidelines Segmentation 79

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing