Wed.Apr 03, 2019

How To Bring More Innovation to Your Demand Generation

Marketing Insider Group

Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old school” while the other half believe their approach is innovative.

5 Key Psychological Biases That You Can Leverage to Drive Sales


Our biases can make us do silly things. Our biases can also be leveraged to influence our decision-making. The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results.

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What Should Your Martech Stack Look Like?

Marketing Insider Group

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task.

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Modern Marketing Influencer Series: Key Ingredients of a Great Content Marketing Strategy for 2019

Modern Marketing

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

More Trending

ABM Undivided: How to Build Mind-blowing Campaigns

Modern Marketing

A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism.

Get Your Content Team Out of That Creative Rut

Content Marketing Institute

Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut.

4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams


For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments.

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5 Google Ads Hacks for 2019 Success


If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Easy and Impressive Client Thank You Gift Ideas

Outbound Engine

7 Elements of a Brilliant HTML Email Template


You’ve heard it a thousand times before: your email marketing campaign is only as good as the copy you write. But we’re here to share something else. If you’re not getting the desired results from your email marketing campaign, the problem might not be the content. While the right emails have the potential to create impressive revenue increases, missing out on important details can cause the unsubscribe button to work overtime.

March Monthly Round-UP


Outreach really SPRUNG forward this March!

7 Key Metrics Every Business Should Track


If you follow professional sports, you know that you can’t just boil a player’s value or ability to perform down to a single statistic. One metric can’t reveal that much insight -- analytics is more complicated than that.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Characteristics of a Great Client

Heinz Marketing

By Lisa Heay , Planning Manager at Heinz Marketing. My career began as an in-house marketer. Prior to my consulting days, I didn’t know how consultants did what they did. I had this misguided vision of consultants being these experts that knew absolutely everything about their field. There must be some kind of agency handbook for each industry they could reference with all the answers, right? But now, being on the other side, I know that’s silly. We don’t know all the answers.

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Google Maps Marketing Strategy: The Ultimate Cheat Sheet


A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I'm on my phone, I'll simply open the Maps app and click the "Food" or "Drinks" icon to begin perusing options near me.

Improve the Conversation About Your Brand with Better Testimonials

Leading Results Rambings

Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B marketers consider testimonials a powerful marketing tool.

What Amazon Can Teach You About Email Marketing: 4 Key Lessons


Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the second US company ever to reach a $1 trillion market valuation.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Use Tech Intelligence to Scale Revenue Growth

HG Data

When it comes to growing your business, having a compelling value proposition is important, but it’s not much use if nobody knows about it and you don’t have the intelligence you need to tailor your message to the needs of the prospects most likely to be interested in your product offering.

The 2019 Contently Summit: Keynote Presentations


The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here.

Let’s Tear Down the Silos that Separate Paid Media and Content Marketing


Do you know that up to 89% of content marketers do no paid amplification of their content via native advertising or social media networks? Is it because they don’t need too? Is it because they have massive organic audiences that flock to their content? Maybe they all have huge email lists they send their content to. Unlikely…. For years we’ve known that content marketers generally do a poor job at using paid media for distribution and amplification.

The Marketing Flywheel: Has This Approach to Customer Relationships Replaced the Marketing Funnel?


Is the marketing funnel obsolete? Well, short answer: no. Long answer: kind of. While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to spring clean (or set up) your branded YouTube channel


“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” ” without irony.

What Does The Marketing Leader Say? Reactions To B2B Research On How CMOs Buy


PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions.

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Email Marketing Surveys – 5 Reasons Brands Should Jump on Board


Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%.

5 Key Findings on the State of Artificial Intelligence in B2B Marketing


Artificial Intelligence (AI) has been a big buzzword in B2B marketing for several years now, but how are marketers really using AI? And does the hype match up to reality? To answer these questions and get a better sense of marketers’ understanding, usage, impact and optimism surrounding AI, we teamed up with Demand Metric and Salesforce Pardot to conduct a survey of over 100 B2B marketing and sales people. Below, we’ve highlighted five of our key findings.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!