Wed.Apr 03, 2019

How To Bring More Innovation to Your Demand Generation

Marketing Insider Group

Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old school” while the other half believe their approach is innovative.

5 Key Psychological Biases That You Can Leverage to Drive Sales

InsightSquared

Our biases can make us do silly things. Our biases can also be leveraged to influence our decision-making. The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results.

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What Should Your Martech Stack Look Like?

Marketing Insider Group

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task.

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Modern Marketing Influencer Series: Key Ingredients of a Great Content Marketing Strategy for 2019

Modern Marketing

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

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ABM Undivided: How to Build Mind-blowing Campaigns

Modern Marketing

A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism.

Get Your Content Team Out of That Creative Rut

Content Marketing Institute

Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams

Modern B2B Marketing

For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

ContentTECH: AI and the Future of Content

MarketMuse

This year at ContentTECH Summit there’s a special track called “The Future of Content.” Sessions in this track are all slated for the last day of the summit. Fortunately, the session run consecutively, so you won’t miss a thing!

5 Google Ads Hacks for 2019 Success

Sharpspring

If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience.

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5 Easy and Impressive Client Thank You Gift Ideas

Outbound Engine

Research has shown that 60-80 % of satisfied customers don’t go back to the business that initially satisfied them. Many customers simply can’t remember the name of the person who helped them find a health insurance plan five years ago or inspected their house last summer.

Characteristics of a Great Client

Heinz Marketing

By Lisa Heay , Planning Manager at Heinz Marketing. My career began as an in-house marketer. Prior to my consulting days, I didn’t know how consultants did what they did. I had this misguided vision of consultants being these experts that knew absolutely everything about their field. There must be some kind of agency handbook for each industry they could reference with all the answers, right? But now, being on the other side, I know that’s silly. We don’t know all the answers.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

7 Elements of a Brilliant HTML Email Template

Hatchbuck

You’ve heard it a thousand times before: your email marketing campaign is only as good as the copy you write. But we’re here to share something else. If you’re not getting the desired results from your email marketing campaign, the problem might not be the content. While the right emails have the potential to create impressive revenue increases, missing out on important details can cause the unsubscribe button to work overtime.

March Monthly Round-UP

Outreach

Outreach really SPRUNG forward this March!

7 Key Metrics Every Business Should Track

Hubspot

If you follow professional sports, you know that you can’t just boil a player’s value or ability to perform down to a single statistic. One metric can’t reveal that much insight -- analytics is more complicated than that.

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Improve the Conversation About Your Brand with Better Testimonials

Leading Results Rambings

Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B marketers consider testimonials a powerful marketing tool.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Google Maps Marketing Strategy: The Ultimate Cheat Sheet

Hubspot

A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I'm on my phone, I'll simply open the Maps app and click the "Food" or "Drinks" icon to begin perusing options near me.

How to Use Tech Intelligence to Scale Revenue Growth

HG Data

What Amazon Can Teach You About Email Marketing: 4 Key Lessons

Hubspot

Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the second US company ever to reach a $1 trillion market valuation.

The Marketing Flywheel: Has This Approach to Customer Relationships Replaced the Marketing Funnel?

Brandpoint

Is the marketing funnel obsolete? Well, short answer: no. Long answer: kind of. While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The 2019 Contently Summit: Keynote Presentations

Contently

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here.

What Does The Marketing Leader Say? Reactions To B2B Research On How CMOs Buy

PathFactory

PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions.

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Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%.

Read, Read, Read with Ahava Leibtag from Aha Media Group [#AtomicFeature:011]

Atomic Reach

What was the last piece of content you read? One of the most successful content marketing influencers out there, Ahava Leibtag , explains how important it is to read, read, and read more.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.