Wed.Apr 03, 2019

How To Bring More Innovation to Your Demand Generation

Marketing Insider Group

Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old school” while the other half believe their approach is innovative. According to the report, almost all of those […]. The post How To Bring More Innovation to Your Demand Generation appeared first on Marketing Insider Group. Content Marketing

5 Key Psychological Biases That You Can Leverage to Drive Sales


Our biases can make us do silly things. Our biases can also be leveraged to influence our decision-making. The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. Psychological or cognitive biases are subjective perceptions that we fall back on as we process information.

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What Should Your Martech Stack Look Like?

Marketing Insider Group

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task. It’s also pretty certain that you’ll need more than one tool, which is where your martech stack comes […]. The post What Should Your Martech Stack Look Like? appeared first on Marketing Insider Group. Marketing Strategy

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field. Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Modern Marketing Influencer Series: Key Ingredients of a Great Content Marketing Strategy for 2019


“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on creating a content strategy, the ever-changing field of marketing, and how it all comes together. ” If you’re still struggling with establishing your content marketing strategy for 2019, you’re not alone.

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ABM Undivided: How to Build Mind-blowing Campaigns


A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism. An Oracle preferred marketing partner, 90octane is a creative agency-consultancy who specializes in untangling the complex sale with a uniquely undivided approach. Reveal the "hidden" sides of marketing on their blog.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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Characteristics of a Great Client

Heinz Marketing

By Lisa Heay , Planning Manager at Heinz Marketing. My career began as an in-house marketer. Prior to my consulting days, I didn’t know how consultants did what they did. I had this misguided vision of consultants being these experts that knew absolutely everything about their field. There must be some kind of agency handbook for each industry they could reference with all the answers, right? But now, being on the other side, I know that’s silly. We don’t know all the answers.

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Get Your Content Team Out of That Creative Rut

Content Marketing Institute

Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut. Continue reading → The post Get Your Content Team Out of That Creative Rut appeared first on Content Marketing Institute. Company News

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Let’s Tear Down the Silos that Separate Paid Media and Content Marketing


Do you know that up to 89% of content marketers do no paid amplification of their content via native advertising or social media networks? Is it because they don’t need too? Is it because they have massive organic audiences that flock to their content? Maybe they all have huge email lists they send their content to. Unlikely…. For years we’ve known that content marketers generally do a poor job at using paid media for distribution and amplification.

4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams


For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments. When I first visit a marketing department, I ask its team members to describe their buyer profile as well as their customer’s interests, demographics, and pain points.

How to spring clean (or set up) your branded YouTube channel


“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” ” without irony.

5 Google Ads Hacks for 2019 Success


If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Since Google has added more ad slots in recent years, the increase in digital content makes it increasingly difficult to rank organically.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Easy and Impressive Client Thank You Gift Ideas

Outbound Engine

10 Easter Templates For Eggciting Promotional Ads


The most important holiday of the spring is here and we’re all so happy to be celebrating it! Easter is a time to dye the eggs, chase the rabbit, prepare our Easter baskets and eat chocolate bunnies. For businesses, it’s a great opportunity to run promotional campaigns, organize special events and offer delicious giveaways. And […]. Advertising Design

Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan

SmartBug Media

You have probably heard the saying, “It’s not what you know, it’s who you know.” Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building strategy. Just like in life, the relationships that your website pages have with each other and with the Google universe affect your website’s level of popularity or authority. Why a Link-Building Strategy Is Important.

March Monthly Round-UP


Outreach really SPRUNG forward this March! From selling out our 3rd annual Unleash conference, releasing The Book on Sales Engagement , and strengthening our ever-evolving partnership with Microsoft by interviewing Satya Nadella at their M12 conference and announcing our investments in a Dynamics integration. Here’s a quick look at what else we announced in March: Outreach Galaxy

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Does UX in Web Design Matter

SmartBug Media

User experience (UX) is an often overlooked aspect of web design. In fact, when talking to people who work in similar industries, it’s apparent that people aren’t at all sure what UX entails. Many believe that UX is merely just the end user having a simple and non-confusing experience while navigating throughout the site.

Don’t Ignore Your Rivals: Competitor Analysis Metrics That Matter

Content Standard

“Be obsessively focused on your competitors while ignoring them,” advised Brad Feld , a venture capitalist from Boulder, Colorado. Translation: Learn to mine the most relevant data points and completely disregard the rest. The benefits of business competition are pretty much endless. So instead of ignoring industry players, marketers should do the complete opposite.

Improve the Conversation About Your Brand with Better Testimonials

Leading Results Rambings

Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B marketers consider testimonials a powerful marketing tool. B2B decision-makers also trust them – 62% say peer recommendations are a strong purchasing trigger. Testimonials

How to Use Tech Intelligence to Scale Revenue Growth

HG Data

When it comes to growing your business, having a compelling value proposition is important, but it’s not much use if nobody knows about it and you don’t have the intelligence you need to tailor your message to the needs of the prospects most likely to be interested in your product offering. Two key pieces of tech intelligence information can help you address this situation and put your company on a path to scalable growth.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Google Maps Marketing Strategy: The Ultimate Cheat Sheet


A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I'm on my phone, I'll simply open the Maps app and click the "Food" or "Drinks" icon to begin perusing options near me.

The Marketing Flywheel: Has This Approach to Customer Relationships Replaced the Marketing Funnel?


Is the marketing funnel obsolete? Well, short answer: no. Long answer: kind of. While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer. While the funnel is a helpful guide through the buyer’s journey and an effective method for lead generation , it ultimately focuses too much on closing a sale and moving onto the next.

What Amazon Can Teach You About Email Marketing: 4 Key Lessons


Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the second US company ever to reach a $1 trillion market valuation.

What Does The Marketing Leader Say? Reactions To B2B Research On How CMOs Buy


PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions. The report, Inside The Head Of A Marketing Leader: The Buyer’s Journey , pulls back the curtain on exactly how CMOs buy and how these key decision-makers engage with the buyer’s journey and what drives or hinders their ability to make better buying decisions. Knowledge is power.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.