INDUSTRY INSIGHTS YOUR PEERS ARE READING
Our biases can make us do silly things. Our biases can also be leveraged to influence our decision-making. The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. MORE
Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old school” while the other half believe their approach is innovative. MORE
The post appeared first on ONLY B2B. blogs intent data MORE
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. MORE
Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut. MORE
Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task. MORE
Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. MORE
If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. MORE
You’ve heard it a thousand times before: your email marketing campaign is only as good as the copy you write. But we’re here to share something else. If you’re not getting the desired results from your email marketing campaign, the problem might not be the content. While the right emails have the potential to create impressive revenue increases, missing out on important details can cause the unsubscribe button to work overtime. MORE
PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions. MORE
As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. MORE
By Lisa Heay , Planning Manager at Heinz Marketing. My career began as an in-house marketer. Prior to my consulting days, I didn’t know how consultants did what they did. I had this misguided vision of consultants being these experts that knew absolutely everything about their field. There must be some kind of agency handbook for each industry they could reference with all the answers, right? But now, being on the other side, I know that’s silly. We don’t know all the answers. MORE
A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I'm on my phone, I'll simply open the Maps app and click the "Food" or "Drinks" icon to begin perusing options near me. MORE
What was the last piece of content you read? One of the most successful content marketing influencers out there, Ahava Leibtag , explains how important it is to read, read, and read more. MORE
Is the marketing funnel obsolete? Well, short answer: no. Long answer: kind of. While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer. MORE
The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. MORE
A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism. MORE
If you follow professional sports, you know that you can’t just boil a player’s value or ability to perform down to a single statistic. One metric can’t reveal that much insight -- analytics is more complicated than that. MORE
Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the second US company ever to reach a $1 trillion market valuation. MORE
For the 5th year, we’ve run The Stackies Awards , where marketers send in a single slide that illustrates their “stack” — the collection of marketing technology tools they use and how they conceptualize them together. We received 48 entries this year, and some truly incredible ones. MORE
Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B marketers consider testimonials a powerful marketing tool. MORE
Outreach really SPRUNG forward this March! MORE
For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments. MORE
Research has shown that 60-80 % of satisfied customers don’t go back to the business that initially satisfied them. Many customers simply can’t remember the name of the person who helped them find a health insurance plan five years ago or inspected their house last summer. MORE
Marketing Insider Group
APRIL 3, 2019
Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old school” while the other half believe their approach is innovative.
InsightSquared
APRIL 3, 2019
Our biases can make us do silly things. Our biases can also be leveraged to influence our decision-making. The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results.
Marketing Insider Group
APRIL 3, 2019
Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task.
KoMarketing Associates
APRIL 3, 2019
As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers.
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Modern Marketing
APRIL 3, 2019
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Modern Marketing
APRIL 3, 2019
A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism.
Content Marketing Institute
APRIL 3, 2019
Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut.
Only B2B
APRIL 3, 2019
The post appeared first on ONLY B2B. blogs intent data
Modern B2B Marketing
APRIL 3, 2019
For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments.
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Account-Based Marketing is a strategy, not a solution.
MarketMuse
APRIL 3, 2019
This year at ContentTECH Summit there’s a special track called “The Future of Content.” Sessions in this track are all slated for the last day of the summit. Fortunately, the session run consecutively, so you won’t miss a thing!
Sharpspring
APRIL 3, 2019
If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience.
Outbound Engine
APRIL 3, 2019
Research has shown that 60-80 % of satisfied customers don’t go back to the business that initially satisfied them. Many customers simply can’t remember the name of the person who helped them find a health insurance plan five years ago or inspected their house last summer.
Heinz Marketing
APRIL 3, 2019
By Lisa Heay , Planning Manager at Heinz Marketing. My career began as an in-house marketer. Prior to my consulting days, I didn’t know how consultants did what they did. I had this misguided vision of consultants being these experts that knew absolutely everything about their field. There must be some kind of agency handbook for each industry they could reference with all the answers, right? But now, being on the other side, I know that’s silly. We don’t know all the answers.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Hatchbuck
APRIL 3, 2019
You’ve heard it a thousand times before: your email marketing campaign is only as good as the copy you write. But we’re here to share something else. If you’re not getting the desired results from your email marketing campaign, the problem might not be the content. While the right emails have the potential to create impressive revenue increases, missing out on important details can cause the unsubscribe button to work overtime.
Hubspot
APRIL 3, 2019
If you follow professional sports, you know that you can’t just boil a player’s value or ability to perform down to a single statistic. One metric can’t reveal that much insight -- analytics is more complicated than that.
Leading Results Rambings
APRIL 3, 2019
Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B marketers consider testimonials a powerful marketing tool.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Hubspot
APRIL 3, 2019
A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I'm on my phone, I'll simply open the Maps app and click the "Food" or "Drinks" icon to begin perusing options near me.
Hubspot
APRIL 3, 2019
Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the second US company ever to reach a $1 trillion market valuation.
Brandpoint
APRIL 3, 2019
Is the marketing funnel obsolete? Well, short answer: no. Long answer: kind of. While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Contently
APRIL 3, 2019
The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here.
PathFactory
APRIL 3, 2019
PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions.
Delivra
APRIL 3, 2019
Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%.
Atomic Reach
APRIL 3, 2019
What was the last piece of content you read? One of the most successful content marketing influencers out there, Ahava Leibtag , explains how important it is to read, read, and read more.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
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