Wed.Feb 20, 2019

The Art of the Soft Sell in Content Creation and Inbound Marketing

Modern Marketing

Not everyone likes a hard sell, but sometimes it works. It’s blatant and upfront in what it wants you to do. If it catches you in the right moment and offers you the solution you need and the offer is intriguing and reasonable, you might just go for it.

How to Improve Customer Segmentation with AI

Marketing Insider Group

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

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PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.

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How True Employee Engagement Leads to Genuine Employee Advocacy

Marketing Insider Group

Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: 39% of Marketers are “Very Concerned” with Data Exhaust

KoMarketing Associates

As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business. To gauge marketers’ current attitudes toward data exhaust, Digital Element recently conducted the “Digital Data Exhaust Report.”

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More Trending

The Top 5 Fan Favorite Sessions From Advocamp Field Day


Hey campers! You know what made Advocamp Field Day 2018 unique? It was the first Advocamp ever broadcast online. Broadcasting online meant we could jam-pack the event with even more web-exclusive speakers. Plus, we could run the numbers to discover which sessions our online Advocampers loved the most. Advocamp, for those who don’t know, is. The post The Top 5 Fan Favorite Sessions From Advocamp Field Day appeared first on Influitive.

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Working with Your ABM Strategy in Oracle Eloqua

Modern Marketing

By Mark Tarro, Senior Solution Engineer, Oracle. In our everyday lives, we buy and use a growing number of add-ons that can improve the way that we work or relax. Whether it is a new and improved lens for a camera or a chrome plug-in, we want to have our new tool up and running after a brief tutorial. I think about the first time someone showed me Ghostery and how easily I was able to immediately use it in sales cycles and discovery on prospects – it was a game changer.

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Hate Clicks Are the New Clickbait


When Jonélle La Foucade was a contributing writer for The Edit , she committed the internet’s cardinal sin: criticizing Beyoncé. The singer’s sixth studio album, Lemonade , had just dropped, and La Foucade was over the buzz and ready to speak her truth. “I’m I’m not really a huge Beyoncé fan, so I thought it would be fun to write an article: ‘Beyoncé is Overrated AF,'” she said. Too many people, they just idolize and worship this woman, I think for no reason.

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Social Media Marketing News: 5 Recent Tips for Freelancers and Content Strategists


For freelancers who write blog and social media content for brands, it can be hard to keep up on every social media tool and tactic a publisher might use to promote the content you create.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The 14 top referrer sources by word count, device type, and categories viewed

If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study, “ Predicting sources of traffic to content in 2019 “, in which we explore traffic and the reliability of growth for each of the platforms featured here.

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Top 10 Marketing Automation Strategies – part 1 [VIDEO]

Hinge Marketing

?. Across professional services almost all firms have started to incorporate marketing automation in their overall marketing strategy. Here is the first segment in our three-part series where we provide our top 10 marketing automation strategies for professional services firms.

If You Give a Community a Cookie … How to Create a Great Digital Neighborhood

Content Marketing Institute

How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management.

5 Things Micro-Influencers Can Do for Your Business


Advertisements are everywhere: on the internet, in the malls, and on billboards. Wherever you go, you see posters with claims for all sorts of different products, and it can get a bit obtrusive.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Craft the Perfect Speaking Proposal for Litmus Live


Each year, Litmus Live brings together a community of designers, developers, and marketers who live, breathe, and love email. Litmus Live speaks to all aspects of the email creative process: Design, code, strategy, planning, workflow, and analytics, and more.

What the AI-Delivered Buyer’s Journey Will Look Like in 2030


It’s a new year, and you know what that means: new annual predictions. Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI).

4 Ways to Build Transparency as a Leader


Trust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues.

Digital Transformation and the Data Challenge for Sales


Learn how MSC utilized Lattice's AI-powered insights to enable their sales team to intelligently cross-sell to existing customers, expand their revenue, and acquire new customers

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Twitter vs. Facebook: Which Platform Should Your Business Be On?


When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook?

Avoiding Analysis Paralysis With Robert Rose from Content Advisory [#AtomicFeature:003]

Atomic Reach

If you haven't checked out our survey yet, you really should. We connected with 242 of the top content marketing influencers on how they got to where they are today. Seeing as they are the cream of the crop, we did wanted to share some of their insights.

How to Breathe New Life Into Your Google Search Results With Rich Snippets


Google rich snippets. What the heck are those? They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up.

7 Ways Dirty Data is Hurting Your Bottom Line


Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. You think you’re doing everything right to keep your car running smoothly when, in reality, you’re doing serious damage to your engine.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

2019 Quick Guide for B2B Social Media Photos

BOP Design

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy.

Digital Advertising: What Is Sequential Remarketing

SmartBug Media

The goal of any paid media campaign is to leverage your knowledge of the audience you’re attempting to reach in order to effectively isolate them with your targeting and entice them with your messaging to visit your site.

The Cloud Accelerates Digital Transformation to Industry 4.0


Aberdeen research underscores that migrating to the Cloud is critical for manufacturers in their digital transformation journey to Industry 4.0 Figure 1). Figure 1: Benefits of Manufacturing’s Move to the Cloud.

Boost Conversion Rates: 9 Tips that Improve User Experience and Skyrocket Conversions


People may think logic makes them tick. But the best brands in the business know that logic comes later, when they want to convince themselves of the validity of their decisions. The truth is – Emotions rule sales.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!