Wed.Feb 20, 2019

The Art of the Soft Sell in Content Creation and Inbound Marketing

Modern Marketing

Not everyone likes a hard sell, but sometimes it works. It’s blatant and upfront in what it wants you to do. If it catches you in the right moment and offers you the solution you need and the offer is intriguing and reasonable, you might just go for it.

How to Improve Customer Segmentation with AI

Marketing Insider Group

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.

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How True Employee Engagement Leads to Genuine Employee Advocacy

Marketing Insider Group

Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: 39% of Marketers are “Very Concerned” with Data Exhaust

KoMarketing Associates

As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business. To gauge marketers’ current attitudes toward data exhaust, Digital Element recently conducted the “Digital Data Exhaust Report.”

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More Trending

Working with Your ABM Strategy in Oracle Eloqua

Modern Marketing

By Mark Tarro, Senior Solution Engineer, Oracle. In our everyday lives, we buy and use a growing number of add-ons that can improve the way that we work or relax. Whether it is a new and improved lens for a camera or a chrome plug-in, we want to have our new tool up and running after a brief tutorial. I think about the first time someone showed me Ghostery and how easily I was able to immediately use it in sales cycles and discovery on prospects – it was a game changer.

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How to Use Live Events in Your ABM Strategy


Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further outside the box? When it comes to content creation for ABM, there are many “go-tos” that come to mind. Think white paper, think infographic—think the many assets that form a solid content foundation.

Hate Clicks Are the New Clickbait


When Jonélle La Foucade was a contributing writer for The Edit , she committed the internet’s cardinal sin: criticizing Beyoncé. The singer’s sixth studio album, Lemonade , had just dropped, and La Foucade was over the buzz and ready to speak her truth. “I’m I’m not really a huge Beyoncé fan, so I thought it would be fun to write an article: ‘Beyoncé is Overrated AF,'” she said. Too many people, they just idolize and worship this woman, I think for no reason.

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The Top 5 Fan Favorite Sessions From Advocamp Field Day


Hey campers! You know what made Advocamp Field Day 2018 unique? It was the first Advocamp ever broadcast online. Broadcasting online meant we could jam-pack the event with even more web-exclusive speakers. Plus, we could run the numbers to discover which sessions our online Advocampers loved the most. Advocamp, for those who don’t know, is. The post The Top 5 Fan Favorite Sessions From Advocamp Field Day appeared first on Influitive.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The 14 top referrer sources by word count, device type, and categories viewed

If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study, “ Predicting sources of traffic to content in 2019 “, in which we explore traffic and the reliability of growth for each of the platforms featured here.

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Social Media Marketing News: 5 Recent Tips for Freelancers and Content Strategists


For freelancers who write blog and social media content for brands, it can be hard to keep up on every social media tool and tactic a publisher might use to promote the content you create.

If You Give a Community a Cookie … How to Create a Great Digital Neighborhood

Content Marketing Institute

How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management.

Top 10 Marketing Automation Strategies – part 1 [VIDEO]

Hinge Marketing

?. Across professional services almost all firms have started to incorporate marketing automation in their overall marketing strategy. Here is the first segment in our three-part series where we provide our top 10 marketing automation strategies for professional services firms.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Things Micro-Influencers Can Do for Your Business


Advertisements are everywhere: on the internet, in the malls, and on billboards. Wherever you go, you see posters with claims for all sorts of different products, and it can get a bit obtrusive.

5 TED Talks Your Customer Service Team Needs to Watch


Customer service is all about humanity. Face-to-face, voice-to-voice, text-to-text – the best customer service agents listen to their customers’ concerns, take them to heart and try and solve their problems. The industry is, fundamentally, rooted in compassion, personality and communication.

How to Craft the Perfect Speaking Proposal for Litmus Live


Each year, Litmus Live brings together a community of designers, developers, and marketers who live, breathe, and love email. Litmus Live speaks to all aspects of the email creative process: Design, code, strategy, planning, workflow, and analytics, and more.

What the AI-Delivered Buyer’s Journey Will Look Like in 2030

Modern B2B Marketing

It’s a new year, and you know what that means: new annual predictions. Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI).

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Digital Advertising: What Is Sequential Remarketing

SmartBug Media

The goal of any paid media campaign is to leverage your knowledge of the audience you’re attempting to reach in order to effectively isolate them with your targeting and entice them with your messaging to visit your site.

4 Ways to Build Transparency as a Leader


Trust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues.

Digital Transformation and the Data Challenge for Sales


Learn how MSC utilized Lattice's AI-powered insights to enable their sales team to intelligently cross-sell to existing customers, expand their revenue, and acquire new customers

How a CMP removes the pain of translating


Good translating is essential for travel advertising. In this blog, we detail how a creative management platform (CMP) takes the pain out of translation management by: Removing repetitive tasks. Letting translators see ad copy in context. Enabling instant feedback between designers and translators.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Avoiding Analysis Paralysis With Robert Rose from Content Advisory [#AtomicFeature:003]

Atomic Reach

If you haven't checked out our survey yet, you really should. We connected with 242 of the top content marketing influencers on how they got to where they are today. Seeing as they are the cream of the crop, we did wanted to share some of their insights.

Twitter vs. Facebook: Which Platform Should Your Business Be On?


When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook?

2019 Quick Guide for B2B Social Media Photos

BOP Design

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy.

7 Ways Dirty Data is Hurting Your Bottom Line


Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. You think you’re doing everything right to keep your car running smoothly when, in reality, you’re doing serious damage to your engine.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.