Marketing Insider Group
FEBRUARY 20, 2019
Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to […].
Influitive
FEBRUARY 20, 2019
Hey campers! You know what made Advocamp Field Day 2018 unique? It was the first Advocamp ever broadcast online. Broadcasting online meant we could jam-pack the event with even more web-exclusive speakers. Plus, we could run the numbers to discover which sessions our online Advocampers loved the most. Advocamp, for those who don’t know, is. The post The Top 5 Fan Favorite Sessions From Advocamp Field Day appeared first on Influitive.
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Marketing Insider Group
FEBRUARY 20, 2019
Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. (Source) Employees of socially engaged […].
KoMarketing Associates
FEBRUARY 20, 2019
As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
FEBRUARY 20, 2019
In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons. Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? According to Amy Segelin, partner at Chaloner, a national communications, PR and marketing recruitment firm in Manhattan, “The social and digital revolution has change
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
FEBRUARY 20, 2019
It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge of industry trends.
ClearVoice
FEBRUARY 20, 2019
For freelancers who write blog and social media content for brands, it can be hard to keep up on every social media tool and tactic a publisher might use to promote the content you create. On the other hand, if you can do just a little bit to keep yourself educated about the latest social media updates so you can keep up with your clients’ social media strategies, then your potential for helping give your client optimal service — even on social media — grows greatly.
Content Marketing Institute
FEBRUARY 20, 2019
How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading → The post If You Give a Community a Cookie … How to Create a Great Digital Neighborhood appeared first on Content Marketing Institute.
Hubspot
FEBRUARY 20, 2019
In order to sell someone, you first have to get them to book a meeting with you. And as salespeople know, this is far easier said than done. Reps make countless calls each day, hoping and praying that one of their prospects will pick up the phone. Finally, someone does -- and what do they say? "I'm too busy for this.". "Can you just send some information?".
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
FEBRUARY 20, 2019
Source Service as a software companies had better put their best SaaS pricing pages forward if they hope to stay on top of the competition. The thing is, it’s not easy developing the perfect pricing page, no matter what type of service you offer. You may wonder if you should have a free plan. Or, […] The post Best SaaS Pricing Pages – 4 Key Examples From Crazy Egg Experts appeared first on The Daily Egg.
Hinge Marketing
FEBRUARY 20, 2019
?. Across professional services almost all firms have started to incorporate marketing automation in their overall marketing strategy. Here is the first segment in our three-part series where we provide our top 10 marketing automation strategies for professional services firms. TRANSCRIPTION: Across professional services almost all firms have started to incorporate marketing automation in their overall marketing strategy.
The Daily Egg
FEBRUARY 20, 2019
Heatmaps have been our signature product since 2005. But we’ve grown quite a bit since then, and you may be surprised to learn about the full range of website optimization tools that we offer. Aside from heatmaps and the four other valuable reports we provide on the health of your website, we also give you […] The post Visitor Recordings Part One: Seeing Value And Overcoming Obstacles appeared first on The Daily Egg.
Spiralytics
FEBRUARY 20, 2019
Advertisements are everywhere: on the internet, in the malls, and on billboards. Wherever you go, you see posters with claims for all sorts of different products, and it can get a bit obtrusive. As much as regular people can wish them all away, it’s a different story for marketers—ads are necessary to drive awareness, sales, and reach growth goals.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BenchmarkONE
FEBRUARY 20, 2019
Customer service is all about humanity. Face-to-face, voice-to-voice, text-to-text – the best customer service agents listen to their customers’ concerns, take them to heart and try and solve their problems. The industry is, fundamentally, rooted in compassion, personality and communication. So it’s only logical that your customer service team should study their craft by watching TED Talks – lectures that don’t feel like lectures, delivered by amiable professionals with illustrative PowerPoints.
SmartBug Media
FEBRUARY 20, 2019
The goal of any paid media campaign is to leverage your knowledge of the audience you’re attempting to reach in order to effectively isolate them with your targeting and entice them with your messaging to visit your site. That being the case, there are ways that you can use the data from your own site and how visitors are interacting with it to help give you a leg up on your competition.
Hubspot
FEBRUARY 20, 2019
When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Both social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site. But they're also incredibly different in terms of purpose.
Atomic Reach
FEBRUARY 20, 2019
If you haven't checked out our survey yet, you really should. We connected with 242 of the top content marketing influencers on how they got to where they are today. Seeing as they are the cream of the crop, we did wanted to share some of their insights. Robert Rose was gracious enough to provide some thoughtful answers into how to avoid analysis paralysis.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
FEBRUARY 20, 2019
Trust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues. A host of factors improve trust in the workplace -- from diversity and inclusion to individual leaders being more open and transparent with their teams. To discuss trust in the workplace, I spoke with best-selling author Marcus Buckingham , who recently finished his latest book Nine Lies About Work (co-a
Bannerflow
FEBRUARY 20, 2019
Good translating is essential for travel advertising. In this blog, we detail how a creative management platform (CMP) takes the pain out of translation management by: Removing repetitive tasks. Letting translators see ad copy in context. Enabling instant feedback between designers and translators. Providing a platform for effective optimisation. By comparing the “old way” of production, with the in-house method using a CMP the benefits are clear.
Heinz Marketing
FEBRUARY 20, 2019
By Joshua Baez , Engagement Manager at Heinz Marketing. So much of what constitutes sales and marketing today is noise, and while noise may keep prospects busy sifting between what’s important and what’s not, it doesn’t do much to tip the marketing scales in your favor. Noise doesn’t stand out. It doesn’t get noticed. It doesn’t drive interest, engagement, urgency, or, most importantly, action.
Eric Mower + Associates
FEBRUARY 20, 2019
My four-year-old son came home from preschool the other day and told me “teamwork makes the dream work.” Aside from being impressed with his ever-burgeoning vocabulary, what really made me happy was the sentiment. Working with clients in crisis throughout my career I’ve come to realize just how important teamwork is in these situations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Heinz Marketing
FEBRUARY 20, 2019
By Joshua Baez , Engagement Manager at Heinz Marketing. So much of what constitutes sales and marketing today is noise, and while noise may keep prospects busy sifting between what’s important and what’s not, it doesn’t do much to tip the marketing scales in your favor. Noise doesn’t stand out. It doesn’t get noticed. It doesn’t drive interest, engagement, urgency, or, most importantly, action.
LeadSquared
FEBRUARY 20, 2019
Website automation isn’t just the future of online business—it’s available now, and companies would be wise to start taking advantage of it. Your website is one of your core touchpoints for prospects to enter your funnel. But inefficient tracking, poor lead collection, and manual tasks associated with outreach make it harder to extract the full benefits.
Sprout Social
FEBRUARY 20, 2019
This post Social media listening: Your launchpad to success on social originally appeared on Sprout Social.
Convert
FEBRUARY 20, 2019
People may think logic makes them tick. But the best brands in the business know that logic comes later, when they want to convince themselves of the validity of their decisions. The truth is – Emotions rule sales. And a simple way to elicit positive prospect responses is through memorable on-site interactions. In short, make.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ontraport
FEBRUARY 20, 2019
Matt Coffy founded CustomerBloom in 2010, an international digital marketing agency specializing in profit engines, which is a proprietary sales funnel marketing platform. Coffy recently built and launched PracticeBloom, a marketing agency for medical practices and the healthcare community. He’s appeared on CNN, speaks at numerous industry events yearly, and has a podcast and news […].
Moz
FEBRUARY 20, 2019
Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows.
BOP Design
FEBRUARY 20, 2019
The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. The importance of keeping up with your social media presence has only increased over the decades—everyone from Baby Boomers to Gen Z are logging on and connecting with your B2B brand on a daily basis. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized.
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