Marketing Insider Group

APRIL 4, 2019

Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month. This post will share an example of […]. The post How to Create a Content Machine that Turns 1 Piece of Content Into 10 appeared first on Marketing Insider Group.

Content 251

Content Hubspot Examples Product 251

Webbiquity

APRIL 4, 2019

Guest post by Brian Bennett. A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Marketing Insider Group

APRIL 4, 2019

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is […]. The post What Is Marketing?

Press 279

Press Marketing & Strategy Marketing Promotion 279

Influitive

APRIL 4, 2019

Discussions are a critical aspect to the success of any online community. With a platform that allows for one to one interaction with like-minded people, that’s where members truly begin to identify with the community. If a community made up of highly engaged members is a roaring fire, the role of the community manager is. The post 8 Discussion Topics To Help Kick-Start Your Online Community appeared first on Influitive.

Communities 216

Communities Practices Best Practices 216

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

APRIL 4, 2019

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Account-Based Marketing (ABM) is a relatively new concept in B2B marketing […].

Account Based Marketing 263

Account Based Marketing ABM Creativity Personalization 263

Contently

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news.

PR 143

PR Cable Press Paid Search Agency 143

Unbounce

APRIL 4, 2019

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. The blogs all say Facebook is for old people. You’re hearing from others that you simply must be on Instagram.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Contently

APRIL 4, 2019

When I was an arts and culture reporter at Newsweek, an editor once overheard me in the kitchen talking to a friend from another department. I had recently watched a press screener of the Will Smith fantasy-action movie Bright , which was about to hit Netflix. Though I knew it was technically a bad movie, I was all hyped up on the way it portrayed orcs.

Content Marketing 136

Content Marketing Opinions Paid Search Agency Content 136

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

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Social Media

Content Marketing Institute

APRIL 4, 2019

If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google. Continue reading → The post How to Find and Fill a Content Gap for SEO and UX appeared first on Content Marketing Institute.

SEO 111

SEO Content Google Paid Search Agency 111

Biznology

APRIL 4, 2019

Since January I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders, understand the pain points, and figure out how to align our product and our marketing messages with what I’m hearing. While most of the conversation focused around our new product thesis: effective visitor journeys and customer experience powered by behavior-based personalized content recommendation, people couldn’t help

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Oktopost

APRIL 4, 2019

This blog post has been “remastered” from the original webinar. In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience. At the same time, the proliferation of voices and platforms has made it harder than ever to capture and hold that audience’s attention. For some industries, the challenge goes beyond merely standing out from the crowd.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organical

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Outreach

APRIL 4, 2019

It hasn’t even been a month since Unleash and I’m already feeling like Jack from Lost : Alas, if you can’t physically go back to THE Sales Engagement conference of the year in sunny San Diego, we have a couple of remedies for the Post-Unleash Blues. Unleash Highlight Video. Up first, our new Unleash 19 highlight video is here!

Conference 92

Conference Video Marketing 92

Convert

APRIL 4, 2019

The A/B testing landscape changes fast. Everything — right from what goes into the testing mix to the process of testing and the technology powering it — has a tendency to evolve rapidly. You’d recall how just a few years ago, concepts like personalization, advanced server-side testing, testing via platforms such as Google Tag Manager.

Tagging 89

Tagging Google Process Personalization 89

Circle Studio

APRIL 4, 2019

SEO, or search engine optimization, is the practice of tailoring content to appear at the top of search results. Optimizing your content for search best positions your organization to reach its customers and prospects by improving your website’s rankings organically — a.k.a. without paying to appear higher on the search engine results pages. Appearing at the top of the search results can help you reach your clients, customers, prospects and others who may be interested in your organization’s ser

SEO 76

SEO Long Tail Marketing Lead Scoring Lead Ranking 76

SmartBug Media

APRIL 4, 2019

Benjamin Franklin said it best: “It takes many good deeds to build a good reputation and only one bad one to lose it.” Your brand’s reputation is no exception. Technology has completely changed the way businesses today can (and should) approach reputation management. Thanks to social media, consumers have come to expect almost instantaneous interactions from the companies they choose to do business with.

Social Media 86

Social Media Marketing Management Social Marketing Media 86

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Account Based Marketing

Convert

APRIL 4, 2019

The A/B testing landscape changes fast. Everything — right from what goes into the testing mix to the process of testing and the technology powering it — has a tendency to evolve rapidly. You’d recall how just a few years ago, concepts like personalization, advanced server-side testing, testing via platforms such as Google Tag Manager.

Tagging 85

Tagging Google Process Personalization 85

chiefmartech

APRIL 4, 2019

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. Thank you to everyone who participated. For our analysis, we narrowed the data down to the n=365 participants who identified their role as one of these three core martech disciplines: 30.4% — Marketing Technology/Marketing IT/Marketing Technologist. 24.4% — Marketing Operations. 45.2% — Marketing Operations and Technology (combined).

Marketing Report 81

Marketing Report Customer Surveys Marketing Management Analysis 81

Litmus

APRIL 4, 2019

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. Did you ever wonder how your peers spend their email marketing dollars? In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, the

Budget Programs 79

Budget Programs Marketing Budget Marketing Budget Creation Email Marketing 79

Kapost

APRIL 4, 2019

I’d like to share an often-overlooked fact: Right now, sitting in your inbox, there are probably hundreds (though perhaps less if you keep your email organized) of subject matter experts. The post 4 Questions Keeping Marketing Leaders up at Night appeared first on Kapost Blog.

Marketing & Strategy 73

Marketing & Strategy Marketing Email Marketing Organization 73

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Content

SmartBug Media

APRIL 4, 2019

It’s a back-and-forth dilemma for every VP or Director of Marketing: Should I spend time and money to build a marketing team or just hire a marketing agency? Each comes with its own benefits and drawbacks. Here are some things you should consider as you weigh your options: 1. Cost: According to PayScale , the average marketing specialist salary is roughly $50,000, but the cost to hire and retain a full-time employee is not limited to the paycheck.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Planning 76

BenchmarkONE

APRIL 4, 2019

There are lots of resources available to help you attract and convert new customers, but what about the ones you’ve already landed? Existing clientele is one of the most valuable assets your business can have. But what happens when those awesome customers stop calling ? When months or years have gone by without any interaction? If you can find a way to re-engage these long-lost patrons, not only will you stand out from the competition, but you’ll probably generate more business in the process.

Impressions 75

Impressions CRM Tips Planning 75

ClearVoice

APRIL 4, 2019

Personalized video marketing is still in its infancy, but we break down the basics for making the most of this new tactic and highlight three of the most popular platforms for making personalized videos to seamlessly integrate with your content marketing and sales funnel. As content marketing became a household name, organizations turned to personalization strategies to refine their message and speak their clients’ language for stronger, long-lasting results.

Enterprise Management 74

Enterprise Management Top of Funnel Video Marketing Work Management 74

Hubspot

APRIL 4, 2019

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for X amount of months, they’ll ultimately lose money by acquiring them.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Atomic Reach

APRIL 4, 2019

" Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) " - HubSpot. As HubSpot Certified Partners, we wanted to bring more value to the HubSpot community by making intelligent optimization available not only for blog posts, but for marketing emails too! Make your data and content more effective with the new Atomic Reach + HubSpot integration, an end-to-end solution for content performance.

Marketing AI 71

Marketing AI Hubspot Product Landing Pages 71

Engagio

APRIL 4, 2019

I’ll never forget my first experience surfing – it was the tail end of surfing season in Nicoya Peninsula of Costa Rica. I was 19, in prime shape, and I thought to myself “how hard could it be? I’ll just rent a board and hit the waves.” With no training but plenty of hubris, I was ready to become a surfer. After hours of flailing around and getting tossed like a ragdoll by the 5-foot swells, I realized I bit of a little more than I could chew.

Account Based Marketing 67

Account Based Marketing ABM Youtube Vendors 67

SmartBug Media

APRIL 4, 2019

It’s a culture of testing, iterating, and analyzing that helps Amazon swallow up more and more industries. However, there are still thousands of specialized retail and e-commerce businesses that employ a healthy workforce and will succeed for the foreseeable future. Given Amazon’s multi-faceted organization, it obviously has the advantage in being able to sell many loss-leaders which are then subsidized by AWS (Amazon Web Services).

Amazon 70

Amazon Optimization Product User-Generated Content 70