Thu.Feb 14, 2019

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Will AI Kill Emotion in Marketing?

Biznology

Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that soak in for a moment. A larger impact than the internet. ‘Cause, y’know, that’s been a non-event over the last couple decades. Of course, I’ve talked with a number of marketers who worry that this shift will make them obsolete — that once the machines are in charge, their creativity and passion and emotion will take a bac

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5 Benefits of AI for Digital Marketers

Marketing Insider Group

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one. Investing in new technology is […]. The post 5 Benefits of AI for Digital Marketers appeared first on Marketing Insider Group.

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Database Marketing: Five Important Things to Know

Webbiquity

Guest post by Nick Rojas. A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients.

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How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE

Influitive

HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids. They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. At a time. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term

Vision Edge Marketing

You’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” Type it into Google and you’ll receive about a billion hits. We’re also seeing customer-facing job titles specific to Customer Success. However, we believe that every company needs to be focused on customer success, whether there is a designated person in this role or not. In the words of Nick Mehta, CEO of Gainsight, “The success of your business is inherently intertwined with the success of your customer.”.

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15 Questions to Ask Before Hiring a Web Design and Development Partner

Circle Studio

Selecting the right agency partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: 1.

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A LinkedIn Ad Campaign Blueprint for Reaching B2B Leaders

SEMrush

If you want to be reaching B2B leaders with your paid marketing, then you need to take a close look at the LinkedIn ad platform. Let‘s take a closer look at some of the kinds of ads you can run on LinkedIn and why I believe more people should be using the platform.

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The Ultimate Guide to Relationship Marketing

Hubspot

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. For instance, research conducted by Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result in an increase in company revenue by 25-95%.

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What You Need to Know About Native Advertising

Content Marketing Institute

Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading → The post What You Need to Know About Native Advertising appeared first on Content Marketing Institute.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Operational Side of Outstanding Customer Experience

Kapost

Customer experience may feel like the latest buzzword, but expectations and trust are two factors that weigh heavily for a B2B Buyer. The State of the Connected Customer Report from Salesforce. The post The Operational Side of Outstanding Customer Experience appeared first on Kapost Blog.

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Spice Up Your Value Prop: 3 Tips To Attract More Customers

Outreach

The best way to attract new customers? Make your value proposition attractive. It sounds obvious, but can be surprisingly hard to do. A good value prop goes beyond a high-level description of your product or service and a list of features - it shows you understand your prospect and leaves them wanting more. After a while, the value prop that worked so well at first just doesn’t have the same spark anymore.

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Good Data Helps Marketing & Sales Feel the Love

DealSignal

The relationship between Marketing and Sales can be contentious. It’s an old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones, while Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. So what’s behind this tension and what can be done to help Marketing and Sales rekindle their love so they can work together more effectively as a revenue generating team?

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The Emergence of the Marketing Technologist

Atomic Reach

According to research conducted by Forrester , there will be a greater than 300% increase in investment in artificial intelligence in 2017 compared with 2016. But, why is this important? Who will be driving the spend behind these investments? Simultaneous to the increase in spend, is the emergence of the Marketing Technologist. But, what is a Marketing Technologist?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Email and Brands: a Great Love Story

Liveintent

We talk about a lot of things on this little video blog of ours: cookies, identity graphs, data sets, and who would win in a battle between Voltron and Megazord. But something we don’t talk much about is love. And one of the greatest love stories out there is between Email and Brands. More times than I can count, the relationship between brands and email has followed the plot of any great romantic comedy.

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2019 State of Experiential Research Study

AgencyEA

As a global full-service brand experience agency, EA conducted an industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond. Here, we chronicle the study’s data and insights, including new developments influencing the industry and how brands are using experiential marketing to achieve […].

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8 Interviewing Skills for Writing Like an Expert on Anything (Even If You’re Not Neil deGrasse Tyson)

ClearVoice

Do you have the essential interviewing skills that can help you write like a professional journalist? Great interviewers embrace curiosity. They enjoy researching the topic and subject. They actively listen to the words and the silences between them, and they look for ways to make subject matter relatable to readers. How does Neil deGrasse Tyson unlock the ability to talk to anyone about anything in the universe?

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Why We Created The Purposeful Marketing Method

ATAK Interactive

In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors. I’ve learned about data points built on fantasy like “publicity value.” I have met a con-artist who uses an alias and a P.O. Box to sell his software. I have watched companies pay “influencers” whose followers are 90% fake. It’s marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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6 Ways to Wow B2B Buyers With Interactive Content

Content4Demand

When Demand Gen Report issued The 2018 Content Preferences Survey Report , 81% of respondents said they wanted more interactive content that they can access on demand. Most of us are certainly aware of the need to create effective interactive content. But how confident are you that you know how to do it? Content4Demand produces interactive assets every day, and we’ve got six tips to help you step up your interactive game.

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Why We Created The Purposeful Marketing Method

ATAK Interactive

In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors. I’ve learned about data points built on fantasy like “publicity value.” I have met a con-artist who uses an alias and a P.O. Box to sell his software. I have watched companies pay “influencers” whose followers are 90% fake. It’s marketing.

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CRM Database, Explained in 400 Words or Less

Hubspot

How do you manage your contacts and deals? If you're manually keeping track of them with spreadsheets and documents, you're likely in need of some automation and organization. Manual data entry can result in missing contact information due to human error. Plus, it's difficult to keep team members in the loop about contact and deal movement. And transferring customer ownership if a salesperson leaves the company is a challenge.

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Introducing The Purposeful Marketing Method

ATAK Interactive

In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors. I’ve learned about data points built on fantasy like “publicity value.” I have met a con-artist who uses an alias and a P.O. Box to sell his software. I have watched companies pay “influencers” whose followers are 90% fake. It’s marketing.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What is the Future of Recruitment Marketing?

SmartBug Media

In the old days of recruitment marketing, you put a job posting on your careers website, Indeed, and maybe LinkedIn, and that was it. However, job applicants today are looking for more. Are you giving it to them? In today’s age, there are so many options for a job seeker that you have to work harder to stay relevant and top of mind. Today, you are probably on par with many other organizations if you are still only posting jobs to job boards.

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Innovating Ahead of The Curve: A Breakthrough for Inbox Tracking

eDataSource

The email industry is now within six weeks of losing access to consumer Gmail inbox data, which has been critical to marketers’ ability to track commercial email performance. The Gmail audience reflects a large share of email activity throughout the world, so maintaining visibility into Gmail activity is essential. How will you maintain visibility?

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Only B2B - Untitled Article

Only B2B

Subscribe for blog. The post appeared first on ONLY B2B.

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5 Ways Your Boss Wants You to Improve This Year

Hubspot

It’s a tradition to set New Year’s resolutions , and for many people, these goals involve improving things in their personal lives, like health and wealth. Consider how much time you spend on your career, however, and you’ll see it makes sense to set some resolutions relating to the workplace, too. Try some of the following ideas to more deeply engage with your work life this year, and chances are your boss will recognize the investment. 1.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Should You Invest in Classic 1-to-1 ABM if Broad, Programmatic ABM is Working?

Engagio

In this day in age, it’s all about automation. “I don’t want to think, just do things for me” is the prevailing mentality in a high-tech world. This way of thinking is also percolating into the business world, and it turns out we like it there as well. Technology combined with knowledge and best practices allow companies to scale their ABM programs.

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6 Reasons You Need a Podcast

Leading Results Rambings

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Creating good podcasts and utilizing them to benefit your business requires planning, learning some new technology, social media and content creation skills, and a strong knowledge of your buyer personas. Podcasting is hard work, but it’s worth it. Here are 6 reasons to start a business podcast.

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Brands Are Moving Towards A DIY Model – Should That Include Programmatic?

Digilant

Marketers are rejoicing at being part of the information age, where not every channel operates in it’s own silo and we don’t need to hire an expert to do the smallest things, like change copy on a webpage or set-up a marketing automation campaign. If we have a doubt or a question there’s always Google. If you need to figure out how to set-up your email campaign or debug a platform issue there’s a YouTube video for that.