Fri.Feb 24, 2012

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing disconnect and you will find thousands of articles written on this topic. I am here to tell you that it is very real and thriving within manufacturing companies.

Our Top 5 Best Practices for Hosting an Effective Webinar


Are you looking to draw more prospects to your Web site and generate more new leads? Hosting a webinar is one inbound marketing tool that can help you draw in qualified leads. I’ve recently read “ The New Rules of Marketing & PR ,” by David Meerman Scott.

Trending Sources

Dear LinkedIn Member – About Your Invitation To Connect

B2B Marketing Traction

Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. On LinkedIn I usually only connect to people I know. This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites.

How Marketing Executives are Adapting to Online Tools [Infographic]

Modern B2B Marketing

by Jason Miller In today’s ever-evolving marketing world, few can argue the need for an aggressive and comprehensive online marketing campaign to help a company stay competitive.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

What B2B Marketers Need to Know About Customer Retention


Although you wouldn't know it after a particularly poor customer service interaction (we've all been there), most organizations really are invested in keeping customers happy. It costs about 5 times more to acquire a new customer than it does to generate new business from an existing customer.

Social Media’s Addictive Personality Kills Business


Image via Wikipedia. I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of the social media “metrics” marketers turn to are mere hollow representations of success.

Webinar: 5 Ways to Engage Your Facebook Community


We're proud to announce Part Two of our Webinar Series: Proven Strategies to Grow, Engage and Convert Facebook Fans, which will provide five effective ideas for engaging and keeping your Facebook fans ! Attendees of the "5 Ways to Engage Your Facebook Community" webinar will learn: Optimizing the Frequency of Your Facebook Posts. The Secret to Getting Posts Shared & Responded To. How Interactive Content Can Increase Your 'People Talking About This' Rating, Timeline & Ticker Exposure.