Fri.Feb 24, 2012

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing disconnect and you will find thousands of articles written on this topic. I am here to tell you that it is very real and thriving within manufacturing companies.

Our Top 5 Best Practices for Hosting an Effective Webinar


Are you looking to draw more prospects to your Web site and generate more new leads? Hosting a webinar is one inbound marketing tool that can help you draw in qualified leads. I’ve recently read “ The New Rules of Marketing & PR ,” by David Meerman Scott.

Trending Sources

Dear LinkedIn Member – About Your Invitation To Connect

B2B Marketing Traction

Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. On LinkedIn I usually only connect to people I know. This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites.

How Marketing Executives are Adapting to Online Tools [Infographic]

Modern B2B Marketing

by Jason Miller In today’s ever-evolving marketing world, few can argue the need for an aggressive and comprehensive online marketing campaign to help a company stay competitive.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

What B2B Marketers Need to Know About Customer Retention


Although you wouldn't know it after a particularly poor customer service interaction (we've all been there), most organizations really are invested in keeping customers happy. It costs about 5 times more to acquire a new customer than it does to generate new business from an existing customer.

Social Media’s Addictive Personality Kills Business


Image via Wikipedia. I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of the social media “metrics” marketers turn to are mere hollow representations of success.

Webinar: 5 Ways to Engage Your Facebook Community


We're proud to announce Part Two of our Webinar Series: Proven Strategies to Grow, Engage and Convert Facebook Fans, which will provide five effective ideas for engaging and keeping your Facebook fans ! Attendees of the "5 Ways to Engage Your Facebook Community" webinar will learn: Optimizing the Frequency of Your Facebook Posts. The Secret to Getting Posts Shared & Responded To. How Interactive Content Can Increase Your 'People Talking About This' Rating, Timeline & Ticker Exposure.