Mon.Oct 19, 2020

Create Dozens of Unique Social Posts in Seconds with AI


Life’s too short to manually upload all your content to social media. Our enterprise customers share a LOT of content every day, and often the same posts go to multiple profiles on each social network.

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5 Digital Marketing Trends to Stay Ahead of the Curve


A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. Today’s buyers are young.

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How Awareness and Empathy Can Improve Your Job Performance

Marketing Insider Group

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss.

What is Link Juice and how it impacts on digital strategies


Many important factors impact the ranking of a website on Google. Some of them are well known and are always on the radar of professionals who work with SEO. However, the less experienced may not be properly aware of Link Juice.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How To Master Your Digital Marketing Funnel in 7 Proven Steps


We’ll start with a universal truth: digital marketing is confusing. It seems like there are a million pipelines to build, a thousand campaigns to maintain and measure, and a ton of marketing gurus on LinkedIn sharing their profound yet irrelevant secrets. Featured Content Marketing

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More Trending

What to Know About Google’s FAQ Rich Snippets

Content Marketing Institute

Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature.

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How to choose marketing automation software


30-second summary: With all the tools and software available, it can be hard deciding on the right one for your business. Even though you are utilizing automation, your company does not have to be a robot.

The LinkedIn Insight Tag: What It Is and How to Use It


LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks.

Sales Pipeline Radio, Episode 225: Q & A with Christina Mautz @crmautz

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden.

How to Boost Your Conversational Marketing Strategy with Chatbots

SmartBug Media

The goal of conversational marketing is simple: help encourage a dialogue with customers quickly, seamlessly, and on a large scale.

How Brandpoint is Celebrating Global Diversity and Awareness Month


As October is Global Diversity Awareness Month, I thought there was no better time to give an update on a few things we’ve been doing at Brandpoint.

How to Add Links to Instagram Stories with Swipe-Up


How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on your link.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Coming soon to Sprout: Instagram messaging, via Facebook’s Messenger API

Sprout Social

More than one billion people around the world use Instagram every month for inspiration, connection and communication, and 90% of those people follow a business on the platform.

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How to Create a Custom Emma Popup on Your Site (Step by Step)


Do you want to create a custom Emma popup to increase your mailing list? Email marketing is one of the best ways to build long-lasting relationships with your website visitors, increase site traffic, and drive conversions. But building an email list isn’t always easy.

Design Tips and Tricks for Using the New Magisto


An arsenal of design tricks up your video-making sleeve. You don’t have to be a professional designer to make high-quality videos. With Magisto’s exclusive design features and customizable options, your videos will elevate your content and stop your followers mid-scroll.

The Power of Social Engagement


Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Tips for an Effective 2021 Email Program: A Preview of October’s Litmus Live Day


The only thing we know about 2021 is … that it’s coming. Normally, email teams begin planning and creating content calendars months in advance, likely using a combo of business goals with knowledge of subscriber interactions and adding in new initiatives or attributes to test.

4 Secrets to Building a Content Marketing Funnel That Converts


Building a content marketing funnel can be a complex undertaking, especially one that consistently turns browsers into buyers. But we've learned a few things about how to do this and today, we'd like to share a few of our secrets with you. Let's go!

YouTube hashtags: How to use hashtags to increase video views

Sprout Social

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own.

How to Host a Virtual Holiday Party & Bond With Your Team


Throughout my career, I've worked at a company that was fully remote, a company that was partially remote, and several fully in-person organizations. Each company approached holiday parties differently. In fact, most of the remote organizations didn't even offer team bonding activities.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What the Stackie Awards can teach us about the perfect martech stack


30-second summary: The Stackie Awards are presented each year at the annual MarTech Conference, a conference series put on by, Third Door Media, and MarTech Today. There were 48 entries in the 2019 Stackies, with five winners.

Want to Create Content That Sells? Here Are 7 Essential Steps to Drive Revenue

The Brit Agency

Content is the pillar behind any Inbound Marketing strategy , yet most content doesn’t sell or generate revenue for the organization creating it.

9 Australian Websites That Will Inspire Your Design


It's no question that Australia is one of the most visually stunning places on Earth. And, for generations, Australian artists have embraced the continent's colorful culture in their work.

Regain Customer Loyalty With Content — an Interview With Jay Baer


We talk about the buyer’s journey all the time. Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. Our funnel is set in stone, with a definitive top, middle, and end. What about the importance of customer loyalty?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.