Fri.Jun 14, 2019

What is Customer Segmentation?


Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?”

Best banner ads: examples of remarkable display advertising


The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. From brand awareness to retargeting. Here are examples of the best display advertising campaigns around: Hallon.

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Adding an Account-Based Lens to Social Media


As the leaders in Account-Based Marketing (ABM), it’s only natural that our approach extends to social media. Over the years, we’ve continued to develop and evolve our social media strategy into an Account-Based Social approach, where we use social media to reach our target accounts and influence the sales cycle. Below are five key steps to consider when building an Account-Based Social strategy. Listen to your target accounts on social.

Smarter Email Marketing: Tips on How to Reach More Email Audiences

Modern Marketing

In the last decade, email marketing in India has grown by leaps and bounds. In the past, it was just your inbox and spam folders to be checked. Now, we have categorized tabs, such as inbox , social, and promotions, to look through.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers


Well, the data-driven company acquisition race continues at full throttle. As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king.

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What Goes Into A Predictive Lead Scoring Model?

Ignite Tech

What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct.

Getting Low Quality Leads From Your Facebook Ads? Here's What To Do


If you have been running Facebook ads for a while and are even generating leads from it but finding that lead quality isn‘t great or that they are not quite converting at a similar conversion rate to your Google Ads, this guide is for you.

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How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples


What is a lead in writing? It’s the opening hook that pulls you in to read a story. The lead should capture the essence of the who , what , when , where , why and how — but without giving away the entire show.

How to Measure ABM Success


So your company is moving forward with account-based marketing (ABM), and you’re planning to launch your first set of campaigns. Exciting! But I bet you’re a little overwhelmed with all the ideas your team has in store.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Start Digital Nomading: What to Expect in the First Three Months


The very first day I spent working remotely felt like a dream. I walked downstairs from my apartment overlooking the Adriatic Sea in Split, Croatia, to a co-working space.

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How to Measure ROI and Understand Engagement in Your Experiential Campaign


Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback.

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

Content Marketing Institute

In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson.

The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Do you look at paid search and see nothing but a massive collection of settings and control options? Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

What Star Wars: Galaxy’s Edge Teaches Us About Experiential Storytelling


Reading Time: 6 minutes. Disney, perhaps more than anyone, knows the power of a great experience. Time and again, from the Magic Kingdom to Epcot to Cars Land, they’ve proven their mastery in creating inimitable moments. Now they’ve done it again.

Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads


How many leads do you want? More is always the answer. To deliver ‘more’ leads, some of the largest companies in the world are turning to artificial intelligence — more specifically chatbots. How can a chatbot turn 28.3% of conversations into a lead and 23.7% of leads into sales?

Adoption of Employee Advocacy across the board


Having your employees on your side is important. And it starts with making them feel included. The truth is that your own employees are some of the easiest people to recruit to your company’s social media pages.

Most Viewed Video Ads: Father’s Day


Father’s Day is almost here, and as a 2019 survey by NRF indicates, spending is expected to reach an all-time high of $16 billion.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

It was a month or so back in April of 2019 that Bill Slawski, Author at SEO By The Sea and Director of SEO Research at Go Fish Digital , first announced he would be doing an AMA (Ask Me Anything) on the TechSEO subreddit on June 3, 2019.


Changing the Way the World Listens


At the end of the day, all anyone really wants is to be heard. It confirms we’re not alone – that our thoughts and experiences matter. With social media, it’s easy to feel like our voice is being drowned out, rather than being part of the conversation.

Delivering Episode 5: What is email design really?


In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Is it knowing your way around HTML and CSS? Or does it go beyond just code? Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Episode Transcript. On its surface, email design seems easy. It’s just writing some HTML and CSS and sending it to subscribers, right?

A Short & Sweet Guide to Software Apps vs. Suites


Companies are increasingly turning to software suites that can help them streamline their work processes, organize data, and boost productivity.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

DiscoverOrg Survey Infers Intense Growth in Competition among U.S. Companies


On 11 th June 2019, DiscoverOrg announced the results of its first-ever Purchasing Power Survey. The report measures shifts in corporate department spending over the year which substantiates that the competition among the U.S. based companies will witness a fiercer intensity, in the years to come.

Remarkable Referral Programs Start With Stellar Incentivization


Promotional tools, milestone bonuses, gamification and more can help keep your referral partners sending you traffic. The post Remarkable Referral Programs Start With Stellar Incentivization appeared first on The Ontraport Blog. Partner Programs

The Pros and Cons of NPS

Brandwatch Marketing


Sales Follow-up: Are You Doing It Right?


From unqualified, to marketing qualified, to sales qualified, each type of lead requires a different kind and level of nurturing. Here are the do’s and don’ts of following up with each one. The post Sales Follow-up: Are You Doing It Right? appeared first on The Ontraport Blog. Sales Force Automation

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.