Fri.Jun 14, 2019

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What is Customer Segmentation?

Salesforce Marketing Cloud

Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?

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Best banner ads: examples of remarkable display advertising

Bannerflow

The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. From brand awareness to retargeting.

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Adding an Account-Based Lens to Social Media

DemandBase

As the leaders in Account-Based Marketing (ABM), it’s only natural that our approach extends to social media. Over the years, we’ve continued to develop and evolve our social media strategy into an Account-Based Social approach, where we use social media to reach our target accounts and influence the sales cycle. Below are five key steps to consider when building an Account-Based Social strategy. 1.

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

Well, the data-driven company acquisition race continues at full throttle. As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How To Reply To Online Reviews

Biznology

Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent of consumers read reviews once a week, and out of that population, more than 90% use the reviews to inform their consumer decisions making.

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Getting Low Quality Leads From Your Facebook Ads? Here's What To Do

SEMrush

If you have been running Facebook ads for a while and are even generating leads from it but finding that lead quality isn‘t great or that they are not quite converting at a similar conversion rate to your Google Ads, this guide is for you. See my three advanced tactics to sky-rocket your lead quality from Facebook ads.

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5 Tips for Recruitment Marketing to Get Great Hires [Examples]

Content Marketing Institute

In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson. Continue reading → The post 5 Tips for Recruitment Marketing to Get Great Hires [Examples] appeared first on Content Marketing Institute.

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How to Start Digital Nomading: What to Expect in the First Three Months

ClearVoice

The very first day I spent working remotely felt like a dream. I walked downstairs from my apartment overlooking the Adriatic Sea in Split, Croatia, to a co-working space. Filled with long tables and plush couches, I found a spot near a window, giving me a glimpse of the shore and the waves past the street. Inspiring quotes added color and dimension to the concrete walls — and within an hour I had learned how to use an espresso machine to make (free) Americanos.

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Remarkable Referral Programs Start With Stellar Incentivization

Ontraport

Promotional tools, milestone bonuses, gamification and more can help keep your referral partners sending you traffic. The post Remarkable Referral Programs Start With Stellar Incentivization appeared first on The Ontraport Blog.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads

Convert

How many leads do you want? More. More is always the answer. To deliver ‘more’ leads, some of the largest companies in the world are turning to artificial intelligence — more specifically chatbots. How can a chatbot turn 28.3% of conversations into a lead and 23.7% of leads into sales? ([link] This is exactly what.

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Sales Follow-up: Are You Doing It Right?

Ontraport

From unqualified, to marketing qualified, to sales qualified, each type of lead requires a different kind and level of nurturing. Here are the do’s and don’ts of following up with each one. The post Sales Follow-up: Are You Doing It Right? appeared first on The Ontraport Blog.

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Delivering Episode 5: What is email design really?

Litmus

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Is it knowing your way around HTML and CSS? Or does it go beyond just code? Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Episode Transcript.

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A Short & Sweet Guide to Software Apps vs. Suites

Hubspot

Companies are increasingly turning to software suites that can help them streamline their work processes, organize data, and boost productivity. Even back in 2017, 83% of enterprises were using Microsoft Office’s software suite to due daily tasks like managing email, writing reports, building spreadsheets, and presenting slideshows. Since then, other software suites like G Suite, which now boasts over five million paid users , have gained steam.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Marketers Love Madison Logic’s ABM Symposiums

Madison Logic

Searching for a new car can be a huge challenge. There are so many different brands, types, colors, etc. The options are endless. If you start asking around for advice, chances are you want to find someone who’s owned the same car and can speak to it on a personal level. You definitely DON’T want. The post Marketers Love Madison Logic’s ABM Symposiums appeared first on Madison Logic Blog.

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6 Signs a Lead Generation Agency Is the Real Deal

BenchmarkONE

Lead generation is a tremendous, time-consuming job. So much so that many companies forego most of the process altogether or leave their lead generation efforts to an outsourced partner. While a lead generation agency isn’t for every business, there’s certainly something to be said for many companies off-loading this cumbersome task to an organization that specializes in it.

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DiscoverOrg Survey Infers Intense Growth in Competition among U.S. Companies

Valasys

On 11 th June 2019, DiscoverOrg announced the results of its first-ever Purchasing Power Survey. The report measures shifts in corporate department spending over the year which substantiates that the competition among the U.S. – based companies will witness a fiercer intensity, in the years to come. The survey unveiled that 71% of the companies have increased their expense budgets for current fiscal.

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Adoption of Employee Advocacy across the board

DrumUp

Having your employees on your side is important. And it starts with making them feel included. The truth is that your own employees are some of the easiest people to recruit to your company’s social media pages. Most of them will quickly accept your invitation, not least of all because they know the other people.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Most Viewed Video Ads: Father’s Day

illumin

Father’s Day is almost here, and as a 2019 survey by NRF indicates, spending is expected to reach an all-time high of $16 billion. As spending on clothing, special outings, and gift cards heats up, advertisers have created effective advertising that truly showcases the reality of, challenges of, and importance of fatherhood. Take a look at the Top 10 pre-Father’s Day “dad ads” below: Bagel Bites.

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Going From Impossible to Inevitable: A Case Study on Inbound Marketing

Engagio

Startups are hard. In fact, in the beginning, it can seem nearly impossible. But startups are exciting. There’s nothing like the prospect of building something that can change the world. That will keep you going, and when you reach a certain point, your success goes from impossible to inevitable. Aaron Ross and Jason Lemkin know a thing or two about this.

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A Week in The Life of a Successful Financial Advisor: John Galego

FMG Suite

? ? ? ? ? ? ? ?. Do you wonder how other advisors manage their digital marketing? Tune in to our “Week in the Life” webinar where we interview a real advisor just like you who are seeing success with digital marketing. In our in-depth interview with John Galego, President & Founder of Atlas Wealth Strategies with LPL Financial, we’ll uncover his best tips for growing his firm and answer your questions about his marketing system.

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Intent Data: A Common Language for Sales and Marketing Teams

Aberdeen

Sales and marketing haven’t always seen eye to eye. That’s probably not news to you. But even though you’ve gotten this far without complete harmony between your team and sales, there’s real value in working toward alignment. According to research from SiriusDecisions , B2B organizations with closely-aligned sales and marketing departments see 24% faster three-year revenue growth and 27% faster three-year profit growth.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance.

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12 Mantras for Effective Email Marketing

Data Cleaning/CRM Appending

Email marketing is a powerful tool in today’s marketing realm. Email marketing lets you directly connect with your potential leads and can lead to their conversion. The email has been around for several decades now and has established itself as a credible mode of communication. The email has replaced almost all forms of official documentation […].

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Marketing Ops REVolution at Your Organization

Allocadia

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization. Over the past few years the position has evolved to become a strategic leader that drives revenue for the organization.

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Michelle Cardinal selected as Cynopsis Top Women in Media Honoree

Rain: The Growth Agency

R2C Group, the performance-minded advertising agency, is elated to announce that CEO and Co-Founder Michelle Cardinal is a Cynopsis Top Women in Media Honoree. Michelle is recognized in the awards as an Industry Leader with a career that spans more than 20 years in advertising and media. Michelle has relentlessly bucked conventional wisdom by finding smarter ways to look at the math that fuels the ad industry and continues to grow R2C, including in 2017 adding Leavened, a TV measurement and opti

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Adoption of Employee Advocacy across the board

DrumUp

Having your employees on your side is important. And it starts with making them feel included. The truth is that your own employees are some of the easiest people to recruit to your company’s social media pages.

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Michelle Cardinal selected as Cynopsis Top Women in Media Honoree

Rain: The Growth Agency

R2C Group, the performance-minded advertising agency, is elated to announce that CEO and Co-Founder Michelle Cardinal is a Cynopsis Top Women in Media Honoree. Michelle is recognized in the awards as an Industry Leader with a career that spans more than 20 years in advertising and media. Michelle has relentlessly bucked conventional wisdom by finding smarter ways to look at the math that fuels the ad industry and continues to grow R2C, including in 2017 adding Leavened, a TV measurement and opti

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Research in Action Names e-Spirit “Market Leader” in its Vendor Selection Matrix for Web Experience Management

E-Spirit

Company’s today face stiff global competition making buying the right digital experience platform--one that delivers personalized digital experiences to customers in real time on any channel--critically important.