Fri.Jun 14, 2019

What is Customer Segmentation?


Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?”

Best banner ads: examples of remarkable display advertising


The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. From brand awareness to retargeting. Here are examples of the best display advertising campaigns around: Hallon.


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Adding an Account-Based Lens to Social Media


As the leaders in Account-Based Marketing (ABM), it’s only natural that our approach extends to social media. Over the years, we’ve continued to develop and evolve our social media strategy into an Account-Based Social approach, where we use social media to reach our target accounts and influence the sales cycle. Below are five key steps to consider when building an Account-Based Social strategy. Listen to your target accounts on social.

Smarter Email Marketing: Tips on How to Reach More Email Audiences


In the last decade, email marketing in India has grown by leaps and bounds. In the past, it was just your inbox and spam folders to be checked. Now, we have categorized tabs, such as inbox , social, and promotions, to look through. Helping with email categorization is a smart move by inbox service providers aiming to retain their customer base, which includes increasingly sophisticated digital citizens.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers


Well, the data-driven company acquisition race continues at full throttle. As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company.

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What Goes Into A Predictive Lead Scoring Model?

Ignite Tech

What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct. With ineffective, guesswork-led models running rampant across the industry, it’s no surprise that most people consider lead scoring to be a joke. Predictive Lead Scoring Is Changing The Game.

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

Content Marketing Institute

In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson. Continue reading → The post 5 Tips for Recruitment Marketing to Get Great Hires [Examples] appeared first on Content Marketing Institute. Company News

Delivering Episode 5: What is email design really?


In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Is it knowing your way around HTML and CSS? Or does it go beyond just code? Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Episode Transcript. On its surface, email design seems easy. It’s just writing some HTML and CSS and sending it to subscribers, right?

How to Measure ROI and Understand Engagement in Your Experiential Campaign


Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback. Meanwhile, experiential campaigns collect real-time feedback by observing audience reactions to design, content layout, flow, and other variables.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Measure ABM Success


So your company is moving forward with account-based marketing (ABM), and you’re planning to launch your first set of campaigns. Exciting! But I bet you’re a little overwhelmed with all the ideas your team has in store. You’re talking about running ads alongside web personalization, strategic SDR email touches tied to direct mailers, and everything in between.

Remarkable Referral Programs Start With Stellar Incentivization


Promotional tools, milestone bonuses, gamification and more can help keep your referral partners sending you traffic. The post Remarkable Referral Programs Start With Stellar Incentivization appeared first on The Ontraport Blog. Partner Programs

Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads


How many leads do you want? More is always the answer. To deliver ‘more’ leads, some of the largest companies in the world are turning to artificial intelligence — more specifically chatbots. How can a chatbot turn 28.3% of conversations into a lead and 23.7% of leads into sales? link] This is exactly what. Marketing Trending Post

The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Do you look at paid search and see nothing but a massive collection of settings and control options? Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, Relevance and Response.

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The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Sales Follow-up: Are You Doing It Right?


From unqualified, to marketing qualified, to sales qualified, each type of lead requires a different kind and level of nurturing. Here are the do’s and don’ts of following up with each one. The post Sales Follow-up: Are You Doing It Right? appeared first on The Ontraport Blog. Sales Force Automation

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What Star Wars: Galaxy’s Edge Teaches Us About Experiential Storytelling


Reading Time: 6 minutes. Disney, perhaps more than anyone, knows the power of a great experience. Time and again, from the Magic Kingdom to Epcot to Cars Land, they’ve proven their mastery in creating inimitable moments. Now they’ve done it again. Star Wars : Galaxy’s Edge’s two 14-acre amusement parks (one in Disneyland, one in Disney World) are designed to give visitors a unique, personalized experience steeped in Star Wars sights, sounds, and lore.

Getting Low Quality Leads From Your Facebook Ads? Here's What To Do


If you have been running Facebook ads for a while and are even generating leads from it but finding that lead quality isn‘t great or that they are not quite converting at a similar conversion rate to your Google Ads, this guide is for you. See my three advanced tactics to sky-rocket your lead quality from Facebook ads. Social Media

A Short & Sweet Guide to Software Apps vs. Suites


Companies are increasingly turning to software suites that can help them streamline their work processes, organize data, and boost productivity. Even back in 2017, 83% of enterprises were using Microsoft Office’s software suite to due daily tasks like managing email, writing reports, building spreadsheets, and presenting slideshows. Since then, other software suites like G Suite, which now boasts over five million paid users , have gained steam.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples


What is a lead in writing? It’s the opening hook that pulls you in to read a story. The lead should capture the essence of the who , what , when , where , why and how — but without giving away the entire show. Funny thing about this blog post: When I sat down to write it, it dawned on me that I was trying to write a good lead for a post about how to write a good lead. That sure sent me down a rabbit hole.

Most Viewed Video Ads: Father’s Day


Father’s Day is almost here, and as a 2019 survey by NRF indicates, spending is expected to reach an all-time high of $16 billion. As spending on clothing, special outings, and gift cards heats up, advertisers have created effective advertising that truly showcases the reality of, challenges of, and importance of fatherhood. Take a look at the Top 10 pre-Father’s Day “dad ads” below: Bagel Bites.

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How to Use Long Tail Keywords to Boost PPC Search Traffic


There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords?

Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

It was a month or so back in April of 2019 that Bill Slawski, Author at SEO By The Sea and Director of SEO Research at Go Fish Digital , first announced he would be doing an AMA (Ask Me Anything) on the TechSEO subreddit on June 3, 2019. Since then we’ve waited in eager anticipation to learn what we can from one of the most respected voices in the SEO community. Related: Read our AMA recap with Paul Shapiro. 73 comments later, fused with both in-depth questions and answers, the AMA had concluded.


7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Adoption of Employee Advocacy across the board


Having your employees on your side is important. And it starts with making them feel included. The truth is that your own employees are some of the easiest people to recruit to your company’s social media pages. Most of them will quickly accept your invitation, not least of all because they know the other people. Others employee advocacy LinkedIn Marketing

Marketers Love Madison Logic’s ABM Symposiums

Madison Logic

Searching for a new car can be a huge challenge. There are so many different brands, types, colors, etc. The options are endless. If you start asking around for advice, chances are you want to find someone who’s owned the same car and can speak to it on a personal level. You definitely DON’T want. The post Marketers Love Madison Logic’s ABM Symposiums appeared first on Madison Logic Blog. B2B Lead Gen

6 Signs a Lead Generation Agency Is the Real Deal


Lead generation is a tremendous, time-consuming job. So much so that many companies forego most of the process altogether or leave their lead generation efforts to an outsourced partner. While a lead generation agency isn’t for every business, there’s certainly something to be said for many companies off-loading this cumbersome task to an organization that specializes in it.

DiscoverOrg Survey Infers Intense Growth in Competition among U.S. Companies


On 11 th June 2019, DiscoverOrg announced the results of its first-ever Purchasing Power Survey. The report measures shifts in corporate department spending over the year which substantiates that the competition among the U.S. based companies will witness a fiercer intensity, in the years to come. The survey unveiled that 71% of the companies have increased their expense budgets for current fiscal. The budget has been increased by a considerable margin of 41%, on average, for all of them.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.