Fri.Jun 14, 2019

What is Customer Segmentation?


Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?”

Best banner ads: examples of remarkable display advertising


The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. From brand awareness to retargeting. Here are examples of the best display advertising campaigns around: Hallon.

Adding an Account-Based Lens to Social Media


As the leaders in Account-Based Marketing (ABM), it’s only natural that our approach extends to social media. Over the years, we’ve continued to develop and evolve our social media strategy into an Account-Based Social approach, where we use social media to reach our target accounts and influence the sales cycle. Below are five key steps to consider when building an Account-Based Social strategy. Listen to your target accounts on social.

Smarter Email Marketing: Tips on How to Reach More Email Audiences

Modern Marketing

In the last decade, email marketing in India has grown by leaps and bounds. In the past, it was just your inbox and spam folders to be checked. Now, we have categorized tabs, such as inbox , social, and promotions, to look through.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How To Reply To Online Reviews


Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making.

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More Trending

What Goes Into A Predictive Lead Scoring Model?

Ignite Tech

What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct.

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

Content Marketing Institute

In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson.

Getting Low Quality Leads From Your Facebook Ads? Here's What To Do


If you have been running Facebook ads for a while and are even generating leads from it but finding that lead quality isn‘t great or that they are not quite converting at a similar conversion rate to your Google Ads, this guide is for you.

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How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples


What is a lead in writing? It’s the opening hook that pulls you in to read a story. The lead should capture the essence of the who , what , when , where , why and how — but without giving away the entire show.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Measure ROI and Understand Engagement in Your Experiential Campaign


Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback.

How to Start Digital Nomading: What to Expect in the First Three Months


The very first day I spent working remotely felt like a dream. I walked downstairs from my apartment overlooking the Adriatic Sea in Split, Croatia, to a co-working space.

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How to Measure ABM Success


So your company is moving forward with account-based marketing (ABM), and you’re planning to launch your first set of campaigns. Exciting! But I bet you’re a little overwhelmed with all the ideas your team has in store.

Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads


How many leads do you want? More is always the answer. To deliver ‘more’ leads, some of the largest companies in the world are turning to artificial intelligence — more specifically chatbots. How can a chatbot turn 28.3% of conversations into a lead and 23.7% of leads into sales?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers


Well, the data-driven company acquisition race continues at full throttle. As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king.

What Star Wars: Galaxy’s Edge Teaches Us About Experiential Storytelling


Reading Time: 6 minutes. Disney, perhaps more than anyone, knows the power of a great experience. Time and again, from the Magic Kingdom to Epcot to Cars Land, they’ve proven their mastery in creating inimitable moments. Now they’ve done it again.

14 of the Best WordPress Survey Plugins


Are your users happy with your website, or are you simply assuming they are?

Adoption of Employee Advocacy across the board


Having your employees on your side is important. And it starts with making them feel included. The truth is that your own employees are some of the easiest people to recruit to your company’s social media pages.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

A Short & Sweet Guide to Software Apps vs. Suites


Companies are increasingly turning to software suites that can help them streamline their work processes, organize data, and boost productivity.

Changing the Way the World Listens


At the end of the day, all anyone really wants is to be heard. It confirms we’re not alone – that our thoughts and experiences matter. With social media, it’s easy to feel like our voice is being drowned out, rather than being part of the conversation.

Delivering Episode 5: What is email design really?


In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Is it knowing your way around HTML and CSS? Or does it go beyond just code? Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Episode Transcript. On its surface, email design seems easy. It’s just writing some HTML and CSS and sending it to subscribers, right?

The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Do you look at paid search and see nothing but a massive collection of settings and control options? Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Most Viewed Video Ads: Father’s Day


Father’s Day is almost here, and as a 2019 survey by NRF indicates, spending is expected to reach an all-time high of $16 billion.

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How to Use Buyer Personas in the Financial Services Industry

SmartBug Media

From personal banking to loans and mortgages to financial advising and other financial offerings, the financial services industry serves a variety of customers.

DiscoverOrg Survey Infers Intense Growth in Competition among U.S. Companies


On 11 th June 2019, DiscoverOrg announced the results of its first-ever Purchasing Power Survey. The report measures shifts in corporate department spending over the year which substantiates that the competition among the U.S. based companies will witness a fiercer intensity, in the years to come.

Remarkable Referral Programs Start With Stellar Incentivization


Promotional tools, milestone bonuses, gamification and more can help keep your referral partners sending you traffic. The post Remarkable Referral Programs Start With Stellar Incentivization appeared first on The Ontraport Blog. Partner Programs

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.