Marketing Insider Group

JANUARY 25, 2017

You write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site. But how is it possible that still a few of those visitors are converting into leads and clients? That’s the question! Everyone on the web is in a big rush. Whether they’re browsing […]. The post Why It’s Important to Understand the Expectations of Your Site Visitors appeared first on Marketing Insider Group.

Traffic 164

Traffic Design Marketing Websites Leads 164

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We took a close look to learn how these big names got it right.

Twitter 150

Twitter Marketing Strategy Marketing & Strategy Planning 150

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Armed with this understanding you’ll be able to target the right people, at the right time, in the right way. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Smashmouth Marketing

JANUARY 25, 2017

The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO. I’ve known the founders, Scott Albro and Craig Rosenberg, as clients, industry partners and friends for years.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Biznology

JANUARY 25, 2017

Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How do I know what my audience needs? How do I build content to meet their most pressing needs? How do I get this content in front of them in a timely manner? How do I scale this across multiple marketing teams vying for the limited time and attention of the same audience?

Campaigns 116

Campaigns Terms and Conditions Lead Scoring Lead Ranking 116

Vidyard

JANUARY 25, 2017

When you sell, are you making change? Last week, we hosted some great sales and marketing expert panelists to chat about the top sales tactics and strategies in 2017. This is a recap of that webinar session , so that we can bring you top insights to help you excel in 2017. Why might you need these insights, you ask? Well, one of the few constants about business is that it’s always changing.

Tactics 79

Tactics Peer-to-peer Webinar Metrics Advertising Mediums 79

Kapost

JANUARY 25, 2017

Using a unique mix of writing tips for B2B content helps organizations accomplish some very important things in a highly competitive digital space. Well-written, dynamic, interesting content: Builds interest and sustainable engagement with target audiences. Sets an organization apart from the competition in meaningful ways. Keeps clients moving through the buyer’s journey towards purchase, seamlessly. …and much more.

Barriers 66

Barriers Top of Funnel Tips Buyer Personas 66

Sprout Social

JANUARY 25, 2017

Social media is great for branding and customer service , but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. The great thing about using social media is it gives you the ability to find qualified sales leads, not just random people who might be interested in what you’re offering.

Sales Qualified Leads 75

Sales Qualified Leads High Quality Lead Sales Leads Lead Scoring 75

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords. Is Google Adwords still a viable channel for them?

SEM 59

SEM Paid Search Agency Adwords Companies 59

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

distribion

JANUARY 25, 2017

There are a vast number of marketing channels you have to consider each day. Managing the right mixture of marketing options and executing your efforts efficiently can leave you with a huge headache. For your marketing campaign to be successful, you have to reach your audience at every stage of their complex buyer journey with just the right brand message at just the right time across a multitude of channels.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Webinar Metrics Automation 52

SnapApp

JANUARY 25, 2017

Today, I’m going to tell you why snackable content is the answer to your content woes.

Content 63

Content Leads Lead Marketing Qualified Leads 63

EveryoneSocial

JANUARY 25, 2017

It’s complicated. By day I work in marketing for EveryoneSocial. But by night I have my own personal brand. A loyal following on Instagram devoted to posts about fashion, French, and the (not so) occasional glass of champagne and slice of cake. Like many in the working world, the lines between my professional brand and personal brand are blurring. I try to say that I’ll use LinkedIn and Twitter for work, and Instagram and Snapchat for play, but inevitably the lines between business and ple

Examples 49

Examples Personalization Brand Identity Branding 49

The ROI Guy

JANUARY 25, 2017

A common mantra for many sales strategies is to "Engage earlier and higher". So does this strategy have real merit, and if so, how do you best enable your sales reps to be successful? Does the early bird really get the worm? First, does it really make a difference if sales reps engage earlier? Although buyers leverage digital more than ever in their decision making process, and as a result appear to engage with reps later in the decision making process (up to 57% of the way through), sales reps

Comparison 46

Comparison Peer-to-peer Forrester Marketing Management 46

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Webinar Metrics

distribion

JANUARY 25, 2017

There are a vast number of marketing channels you have to consider each day. Managing the right mixture of marketing options and executing your efforts efficiently can leave you with a huge headache. For your marketing campaign to be successful, you have to reach your audience at every stage of their complex buyer journey with just the right brand message at just the right time across a multitude of channels.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Webinar Metrics Automation 40

Adacado

JANUARY 25, 2017

Real-time creative is a technology that automatically targets display ad creative based on user’s geographic location, time of day, weather, first-party data, third-party data and multivariate testing in order to algorithmically optimize and serve personalized ads. The post Real-Time Creative (RTC) appeared first on Adacado.

Creativity 40

Creativity Display Order Optimization 40

The Freeman Company

JANUARY 25, 2017

Face-to-face interaction is key to this summer celebration

Brand Identity 40

Brand Identity Branding 40

Content Standard

JANUARY 25, 2017

When you hear the term “marketing campaign,” does it make you cringe a little? Marketers lead complex, ever-evolving professional lives, many of which have historically been dominated by creating and executing campaigns with short shelf lives. Sure, when a marketer oversees the completion of a successful digital campaign that uses multiple channels to promote a product or service, it’s easy for him to chalk up the campaign as another win.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Microsite 44

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Engagio

JANUARY 25, 2017

There are many arguments on blogs, podcasts, and talks declaring “Account Based Marketing isn’t new.” Sure, there are elements of ABM that smart B2B practitioners have been doing for years, such as focusing on accounts rather than leads and sending personalized communication to decision makers. However, there are many aspects that have been recently established to supplement selling efforts or overhauled and modernized.

Sales Management 48

Sales Management Account Based Marketing ABM Lead Ranking 48

chiefmartech

JANUARY 25, 2017

The following is a guest post by the remarkable David Raab , principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco , and now head of the CDP Institute. You can download the latest CDP Industry Profile report from their site. Customer Data Platforms are having a moment — a category that was named just three years ago now has more than two dozen vendors with over $300 million revenue, $700 million funding, and bet

Enterprise Management 54

Enterprise Management Work Management Marketing Automation Services Marketing Management 54

Convert

JANUARY 25, 2017

Mobile technology continues to rapidly change how we experience and co-exist with society around us – with its evolution having a significant impact on how we perceive daily life. In a year’s time it’s expected there will be as many as 8.2 billion handsets in circulation. This number accounts for more people than there are.

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Hubspot

JANUARY 25, 2017

Popular culture makes entrepreneurship seem very appealing. Between "Shark Tank," "Joy," and "The Social Network," it can be hard to deduce what the experience of founding and running your own business is truly like. The hard truth of the startup world: 90% of all startups fail, and the most common reason for failure is a lack of market need for the product or service.

Startups 60

Startups Social Networks Network Marketing Research 60

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Social Media

SnapApp

JANUARY 25, 2017

Today, I’m going to tell you why snackable content is the answer to your content woes. There’s a lot of hype around long , in-depth posts rights now, and with good reason. Similar to the way a skyscraper rises noticeably above the city skyline, long-form content can help you stand out. But what happens when all the buildings are skyscrapers? Nobody reads your content.

Top of Funnel 63

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 63