Thu.Apr 26, 2012

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. I found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe.

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New Research: B2B Content is a Dead End

Digital B2B Marketing

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering?

Trending Sources

The Most Important Words In Social Media

Marketing Insider Group

“ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare. And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words.

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Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline


Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Marketing and Sales alignment is essential to a well-oiled lead funnel.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

The Ultimate Glossary of Performance Metrics Every Marketer Should Know


Good marketers live by their data. Metrics help us set goals and track progress, and numbers confirm we did a good job. Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. By digging into results, we can understand what worked well, what didn't work well, and then learn from it. Now be strong, you data-driven marketer , you!

Navigate the Marketing Technology Landscape with this Map

Everything Technology Marketing

The marketing technology landscape can be quite confusing. There are dozens of solution categories, each with dozens of great vendors. Where to start?

B2B Blogging – 8 Ways to Promote Your Blog

B2B Marketing Traction

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Problem is, many research papers contradict each other.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Perform a Link Audit to Monitor Link Building Efforts


Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit. A link audit is best done manually.

Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business


This week a client of ours participated in Philly Tech Week by presenting a seminar on how a business can embrace social media tools to build their brands, while also keeping an eye on protecting its core ideas and identity and ensuring not to infringe on that of others.

The Care and Feeding of Your Marketing Automation Engine


Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a database marketing business, and database marketing requires a continuous effort to run campaigns and maintain an

Why an IPO is NOT an Exit Strategy, And How to Plan for It

Modern B2B Marketing

by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Mobile Matters for Facebook Marketers [Free Guide]


Do you think about your mobile audience when you create content for your Facebook page? Probably, not, am I right? You might even assume that it's not a concern since you don't think your audience uses mobile all that much anyway. Well, the truth might surprise you. Almost half of Facebooks 800M members access the social site through mobile devices. However, many brand pages don't have their content optimized for this audience, leaving mobile Facebook fans frustrated and confused.