PureB2B
JUNE 21, 2021
So, you’ve got your content marketing basics down to a T. You’ve mastered the art of communicating through social media and email. But are you able to talk to your audience by hitting that sweet spot that tickles a particular target just right just that they eventually throw in their loyalty with you? If you have yet to do this consistently, then read on – this is where content marketing personalization comes in.
SendX
JUNE 21, 2021
LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects. The great thing about these two platforms is that they complement each other. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence.
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ConvertKit
JUNE 21, 2021
Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience.
Content Marketing Institute
JUNE 21, 2021
The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel. Continue reading → The post 3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
JUNE 21, 2021
Explore how to do a competitive content analysis step-by-step in 2021. Find out how to use it to identify your own content strengths and areas for improvement.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Benchmark Email
JUNE 21, 2021
Did you know that social platforms saw an increase of 1.3 million users every day in 2020? And the number of active email users in 2023 is predicted to reach 4.3 billion. Now consider the results if you combine the two. If you’re online, you can’t ignore either social media or email marketing. Both are indispensable to… The post Social Media Emails Done Right (How to Embed Social Posts and Events) appeared first on Benchmark Email.
DivvyHQ
JUNE 21, 2021
Your content calendar is the hub for everything you produce about your brand. However, your content calendar is not just about what YOU want to say to the world — it’s about what your fans want, too. Let's walk through a few methods to gain the insight we need to create a content calendar that our audience will love. .
seo.co
JUNE 21, 2021
Why is domain hacking so important? Well, consider that more than 350 million domains exist today, so it can be hard for you to get the domain name you want. It’s even harder when you’re trying to get a domain that has enough value that people flip it to make money. A creative way to obtain your unique domain name is to do a domain hack. Now, this doesn’t mean you should do something illegal or unethical to get your desired URL.
Brandfolder
JUNE 21, 2021
At most companies, the process for making and using marketing collateral templates looks like this: Creatives mock up a template in Adobe InDesign and save it as an InDesign template.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Square 2 Marketing
JUNE 21, 2021
A Lesson In Efficiency For Your Digital Marketing And Sales Efforts. Imagine this: You are getting ready to make a wonderful and carefully planned dinner. It is your favorite meal, and making it is part of the experience that you love. Usually this meal takes you about three hours to prepare and cook, with the kids running around, the dog needing to be fed and the occasional visitor that stops by.
Matchcraft
JUNE 21, 2021
As summer rolls in throughout the Northern Hemisphere and parts of the globe are progressing towards re-opening, a bit of normalcy and optimism seems to be in the air. Related activities traditionally associated with this time of year are also following. And as a result, consumer digital behavior is also reflecting this activity. The convergence of the two are contributing to a few trends to be aware of…many of which feel like ‘old times’.
Search Engine Journal
JUNE 21, 2021
John Mueller explains why Google may choose to reward article thieves by ranking stolen content instead of the original article The post Why Google Ranks Plagiarism Over Original Content appeared first on Search Engine Journal.
OnMessage
JUNE 21, 2021
Your go-to-market story and strategy must be fully aligned. When they are not, the customer experience breaks down. The perception of your brand is damaged. Employees lose faith and trust in your company. Customers leave and go to the competition. A recent article in the Journal of Business Strategy stated why story and strategy [.]. The post Clarity and Connectivity Between Your Story and Strategy is Paramount. appeared first on OnMessage.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Search Engine Journal
JUNE 21, 2021
Learn the practical steps of App Store Optimization (ASO) from start to finish so you can improve app visibility & downloads. The post A Complete Guide to App Store Optimization (ASO) appeared first on Search Engine Journal.
Televerde
JUNE 21, 2021
Outsourced call centers provide reliable customer service infrastructure and comprehensive response systems to handle customer inquiries spanning multiple channels (phone, email, live chat, and more). While they endured a bad reputation for some time when a mass move overseas led to negative customer experiences, call centers have improved and evolved over the past decade to meet the demanding new requirements of customer support services.
Search Engine Journal
JUNE 21, 2021
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance. The post Google Phrase Match: Everything You Need to Know appeared first on Search Engine Journal.
Heinz Marketing
JUNE 21, 2021
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Search Engine Journal
JUNE 21, 2021
Google's John Mueller answered the question of where to put focus keywords on a very long web page The post John Mueller on Keyword Placement on a Page appeared first on Search Engine Journal.
Navigate the Channel
JUNE 21, 2021
Despite common belief, construction branding is about far more than a pretty logo and a nice website. While those are two key ingredients that go in the mix, they aren’t the only thing your commercial construction company needs to focus on. In fact, branding a construction company means taking into account every interaction with every customer or subcontractor along the way.
Moz
JUNE 21, 2021
Where can we look for inspiring models and methodologies to help us build better communication bridges with the communities we serve? Miriam chatted with respected experts including David Mihm, Aaron Weiche, Claire Carlile, and Ellen Dunne to equip you with tips for becoming the most connected local business in town.
ClearVoice
JUNE 21, 2021
If you’re responsible for crafting web content, chances are you’ve also been tasked with satisfying both accessibility and search engine optimization (SEO) requirements — not to mention creating content meant for consumption by humans. The good news is, if you keep one simple principle in mind, you won’t have to choose to elevate one goal over the other.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
PureB2B
JUNE 21, 2021
So, you’ve got your content marketing basics down to a T. You’ve mastered the art of communicating through social media and email. But are you able to talk to your audience by hitting that sweet spot that tickles a particular target just right just that they eventually throw in their loyalty with you? If you have yet to do this consistently, then read on - this is where content marketing personalization comes in.
33Across
JUNE 21, 2021
In a new report on the future of audience targeting, Forrester describes how known customers will be targeted in the third party cookieless future: “To target known customers in a data deprecated world, marketers must. The post 33Across Has a Supply Side Plan to Make Unauthenticated Traffic Addressable appeared first on 33Across.
Search Engine Journal
JUNE 21, 2021
Learn how to increase your SaaS conversion and activation rates with better product marketing in this webinar with Garrett Mehrguth. The post How to Integrate Your Product Into Your Performance Marketing [Webinar] appeared first on Search Engine Journal.
Optinmonster
JUNE 21, 2021
Have you been looking at different lead generation tools to grow your online business? If so, you’ve likely come across OptinMonster and wondered, “how much does it cost?” Then, when you went to the pricing page, you got to the question you REALLY wanted to know: “ Is OptinMonster worth the price? ” That’s why, in today’s post, we’re going to break down OptinMonster’s pricing and what’s included in each plan.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Hubspot
JUNE 21, 2021
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
33Across
JUNE 21, 2021
33Across takes a different approach to identity to effectively replace third-party cookies. With an embedded identity graph into.
SalesIntel
JUNE 21, 2021
The SaaS industry has suffered in 2020. According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. The low growth is primarily due to a global economic slowdown caused by the COVID-19 outbreak and the actions taken to control it. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023.
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