B2B Marketing Directions

JUNE 17, 2018

One of the major themes in B2B marketing and sales over the past decade has been the emergence of empowered and independent buyers. Numerous research studies have shown that business buyers are using the wealth of easily-accessible information to perform their own research regarding potential purchases. Some research has also shown that many B2B buyers are delaying conversations with vendor sales reps until later in the buying process.

Demand Generation Agencies 45

Demand Generation Agencies B2B Demand Generation B2B Sales 45

Brightedge

JUNE 17, 2018

The Spring Tour of the Leading SEO Conference Is a Wrap! On April 19th, BrightEdge concluded the first leg of its Share Global Insights Tour in London. Share, a series of one-day SEO conferences for digital marketers, by digital marketers, kicked off the 2018 tour with stops in New York in March and London in April […]. The post Share Global Insights Tour 2018 Update appeared first on BrightEdge SEO Blog.

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Conference SEO Leads Lead 45

Heinz Marketing

JUNE 17, 2018

Forever, competitive intelligence has been manual, time-consuming to do comprehensively, and inherently just a snapshot in time of what’s happening. Of course, your competitors are likely evolving as quickly as you are, so that competitive intelligence project you completed last month is already out of date. Crayon makes competitive intelligence seamless, instant and ongoing.

Differentiation 40

Differentiation Course Paid Search Agency Brand Identity 40

PureB2B

JUNE 17, 2018

When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content to your leads. As they continue through the process, they are driven down your sales funnel to the point where they’re ready to make a purchase decision.

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Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 114

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JUNE 17, 2018

Nothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world.

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Storytelling Examples Brand Identity Branding 237