Wed.Jun 12, 2019

Your Customers Are Calling You. Are You Picking Up?

The Forward Observer

In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company.

Impostor Syndrome: Don’t Go Down the Rabbit Hole


When I was first starting out in my career, I would frequently go down what I call “the rabbit hole” whenever I was asked to complete a task.

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Avoiding Social Media Burnout


Social media is great. You can arrange events with your friends on Facebook. You can share your road trip adventures with friends on Instagram. You can increase your business’ visibility on Twitter. The possibilities go on and on.

3 Ways to Make the Modern Buyer Love You


Prior to the rise of technology, B2B sellers were behind the wheel. In the old days of selling, buyers relied on sellers to provide the information they needed to make a purchasing decision.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Scale Your Account Based Marketing Efforts Faster

Marketing Insider Group

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers?

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Report: Poor Data is Stopping Marketers from Providing an Optimal Customer Experience

KoMarketing Associates

Marketers work hard to create a single customer view (SCV) that they can rely upon to cater to their customers’ wants and needs. However, they face many hurdles along the way that hinder their ability to create a comprehensive view of their target audience, one of them being data.

How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One


Tell me if this sounds familiar: You get a request for a reference, guest speaker, or success story. You scan your list, realize it’s incomplete, and jog over to your customer success team to ask, “Hey, know anyone who’d be a great fit?” If that’s you, you’re limiting the quality and diversity of your advocates, The post How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One appeared first on Influitive.

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How to Add FAQ Schema to Any Page Using Google Tag Manager [Easy Guide]


Google recently announced that they will be supporting the new How-To & FAQ structured data markup within Google Search. While implementing FAQ structured data may not lead to higher ranking positions, it can lead to capturing more visual real estate, leading to a higher click-through rate.

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How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One


The post How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One appeared first on Influitive. Customer Success Teams Customer-Powered Enterprise Finding Your Advocates Marketing Leaders advocate marketing B2B brand advocates brand champions finding your advocates nurturing advocates

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)

Content Marketing Institute

Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. She had a point to make. Continue reading → The post 3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths) appeared first on Content Marketing Institute.

Best Practices for Identifying, Developing, and Engaging Your Target Audience

Heinz Marketing

By Josh Baez , Engagement Manager at Heinz Marketing. As B2B marketers, understanding our target audience is essential to every single thing twe do. Our audience influences the content we create, the messaging we write, the products we help bring to market — everything.

Assess: Your First Step to Power B2B Revenue Growth

Fusion Marketing Partners

Last week, guest expert Ron Friedman and I presented a webinar on the BrightTALK Sales Expert Channel, titled Assess, Align […]. B2B Revenue Growth B2B Revenue revenue assessment Revenue Growth

How to Target Your Mobile Users with Push Notifications

Single Grain

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Beyond BuzzFeed’s Juicy Headlines: Article Types and Themes that Earn Outstanding Shares and Insanely Valuable Links


Call it clickbait, call it good copy, but don’t call it ineffective. There’s no doubt BuzzFeed headlines grab attention. It’s clear the publisher has put a lot of time into understanding how to write titles that drive clicks.

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ABM Has Become Table Stakes for Creating Epic B2B Customer Experiences


Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo.

Sales Enablement: Your Game Plan to Repeatable High Growth

Hinge Marketing

“Failing to prepare is preparing to fail.” These sage words from John Robert Wooden, who won 620 games in 27 seasons as the legendary men’s head basketball coach of the University of California, Los Angeles (UCLA). I know, I am dating myself. So, what does this “Woodenism” (famous insightful quotes from the “Wizard of Westwood”) have to do with sales enablement? This Woodenism was part of the philosophy that helped Coach Wooden win.

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5 Must-Follow B2B Sales Influencers


In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Distribute Your Branded Video Content with the PESO Model


You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you finally find yourself with a perfectly crafted video. So, now what?

19 Impressive Product Demo Videos You'll Want to Copy


In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.

Co-op MDF Programs: How to Deal with Unused Channel Marketing Funds

Computer Market Research

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions.

Why Email Is the Only Must-have Marketing Channel


Email marketing has an extremely high ROI, can be highly targeted and personalized, and serves as the foundation for building relationships throughout the customer lifecycle. The post Why Email Is the Only Must-have Marketing Channel appeared first on The Ontraport Blog. Email Marketing

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Keep your Contact Data Current and Actionable in One Easy Step


According to Demand Generation Reports’ 2018 Database Strategies and Contact Acquisition Survey, 83 percent of respondents reported that old and outdated data was their biggest challenge. Furthermore, 71 percent said that they don’t have time or resources to implement an effective contact data management process. Given that your customer contact data can decay at a rate of 30 to 70 percent a year, it’s easy to see how keeping your data fresh can seem to be an insurmountable task.

Find A Talking Dog For Boring Niches


To speak about the growing importance of content marketing a story comes to mind. Once, a Man walked into a bar with a sign that said, “Talking Dog Inside.” He went to the back of the bar and found the talking dog that spent half an hour explaining to him the intricacies of his canine life.

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing


Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different.


Why Local SEO Is Essential for Financial Companies

SmartBug Media

Have you ever driven all the way to a business only to find that the location was closed for the day or had moved, even though Google showed that it was open? It’s incredibly disappointing, to say the least.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!