Wed.Jun 12, 2019

Your Customers Are Calling You. Are You Picking Up?

The Forward Observer

In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company.

Impostor Syndrome: Don’t Go Down the Rabbit Hole

Content4Demand

When I was first starting out in my career, I would frequently go down what I call “the rabbit hole” whenever I was asked to complete a task.

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Avoiding Social Media Burnout

Tapinfluence

Social media is great. You can arrange events with your friends on Facebook. You can share your road trip adventures with friends on Instagram. You can increase your business’ visibility on Twitter. The possibilities go on and on.

3 Ways to Make the Modern Buyer Love You

Seismic

Prior to the rise of technology, B2B sellers were behind the wheel. In the old days of selling, buyers relied on sellers to provide the information they needed to make a purchasing decision.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

Guest post by Daniela McVicker. Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it?

More Trending

Report: Poor Data is Stopping Marketers from Providing an Optimal Customer Experience

KoMarketing Associates

Marketers work hard to create a single customer view (SCV) that they can rely upon to cater to their customers’ wants and needs. However, they face many hurdles along the way that hinder their ability to create a comprehensive view of their target audience, one of them being data.

How Automated Email Templates Help You Scale Up Your Personalization

Modern Marketing

When you’re marketing to an audience who number in the millions, manual personalization becomes an impossible task.

How to Scale Your Account Based Marketing Efforts Faster

Marketing Insider Group

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers?

Best Practices for Identifying, Developing, and Engaging Your Target Audience

Heinz Marketing

By Josh Baez , Engagement Manager at Heinz Marketing. As B2B marketers, understanding our target audience is essential to every single thing twe do. Our audience influences the content we create, the messaging we write, the products we help bring to market — everything.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)

Content Marketing Institute

Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. She had a point to make. Continue reading → The post 3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths) appeared first on Content Marketing Institute.

Assess: Your First Step to Power B2B Revenue Growth

Fusion Marketing Partners

Last week, guest expert Ron Friedman and I presented a webinar on the BrightTALK Sales Expert Channel, titled Assess, Align […]. B2B Revenue Growth B2B Revenue revenue assessment Revenue Growth

How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One

Influitive

Tell me if this sounds familiar: You get a request for a reference, guest speaker, or success story. You scan your list, realize it’s incomplete, and jog over to your customer success team to ask, “Hey, know anyone who’d be a great fit?” If that’s you, you’re limiting the quality and diversity of your advocates, The post How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One appeared first on Influitive.

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How to Target Your Mobile Users with Push Notifications

Single Grain

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Sales Enablement: Your Game Plan to Repeatable High Growth

Hinge Marketing

“Failing to prepare is preparing to fail.” These sage words from John Robert Wooden, who won 620 games in 27 seasons as the legendary men’s head basketball coach of the University of California, Los Angeles (UCLA). I know, I am dating myself. So, what does this “Woodenism” (famous insightful quotes from the “Wizard of Westwood”) have to do with sales enablement? This Woodenism was part of the philosophy that helped Coach Wooden win.

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Co-op MDF Programs: How to Deal with Unused Channel Marketing Funds

Computer Market Research

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions.

The Leadership Message – Attracting Prospects Through a Point-of-View

ATAK Interactive

Leadership belongs to those who take it. – Sheryl Sandberg. Any business can pay to attract consumers. If you want 1 million eyeballs on your website tomorrow, you can pay a nice offshore company to make that happen.

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How to Add FAQ Schema to Any Page Using Google Tag Manager [Easy Guide]

SEMrush

Google recently announced that they will be supporting the new How-To & FAQ structured data markup within Google Search. While implementing FAQ structured data may not lead to higher ranking positions, it can lead to capturing more visual real estate, leading to a higher click-through rate.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why Email Is the Only Must-have Marketing Channel

Ontraport

Email marketing has an extremely high ROI, can be highly targeted and personalized, and serves as the foundation for building relationships throughout the customer lifecycle. The post Why Email Is the Only Must-have Marketing Channel appeared first on The Ontraport Blog. Email Marketing

ABM Has Become Table Stakes for Creating Epic B2B Customer Experiences

Modern B2B Marketing

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo.

Keep your Contact Data Current and Actionable in One Easy Step

Synthio

According to Demand Generation Reports’ 2018 Database Strategies and Contact Acquisition Survey, 83 percent of respondents reported that old and outdated data was their biggest challenge. Furthermore, 71 percent said that they don’t have time or resources to implement an effective contact data management process. Given that your customer contact data can decay at a rate of 30 to 70 percent a year, it’s easy to see how keeping your data fresh can seem to be an insurmountable task.

5 Must-Follow B2B Sales Influencers

Zoominfo

In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Why Local SEO Is Essential for Financial Companies

SmartBug Media

Have you ever driven all the way to a business only to find that the location was closed for the day or had moved, even though Google showed that it was open? It’s incredibly disappointing, to say the least.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different.

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How One2One Targeting uses Choozle to grow their automotive clientele

Choozle

One2One Targeting is an integrated agency which creates and invests on behalf of their clients.

BrightEdge vs. Conductor

MarketMuse

A look at BrightEdge versus Conductor and the MarketMuse advantage. The post BrightEdge vs. Conductor appeared first on MarketMuse. Content Strategy Tools

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.