Content4Demand
JUNE 12, 2019
When I was first starting out in my career, I would frequently go down what I call “the rabbit hole” whenever I was asked to complete a task. You know the rabbit hole: once you question one thing, you lead yourself down a path where you question many things, most of which don’t even relate to the original question. The rabbit hole would go like this: Can I do this well?
Seismic
JUNE 12, 2019
Prior to the rise of technology, B2B sellers were behind the wheel. In the old days of selling, buyers relied on sellers to provide the information they needed to make a purchasing decision. Now, the computer firepower carried in buyers’ pockets can connect them to mountains of product information in a matter of seconds. Today’s buyers are educated, mobile, collaborative, and socially connected.
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Marketing Insider Group
JUNE 12, 2019
There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates […]. The post How to Scale Your Account Based Marketing Efforts Faster appeared first on Marketing Insider Group.
Zoominfo
JUNE 12, 2019
In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Influitive
JUNE 12, 2019
Tell me if this sounds familiar: You get a request for a reference, guest speaker, or success story. You scan your list, realize it’s incomplete, and jog over to your customer success team to ask, “Hey, know anyone who’d be a great fit?” If that’s you, you’re limiting the quality and diversity of your advocates, The post How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One appeared first on Influitive.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
JUNE 12, 2019
The post How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One appeared first on Influitive.
Content Marketing Institute
JUNE 12, 2019
Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading → The post 3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths) appeared first on Content Marketing Institute.
Circle Studio
JUNE 12, 2019
Gaining leadership buy-in for marketing initiatives can be an incredibly challenging task for many A/E/C marketers. Whether it’s a change in the business development process, implementing a new technology, launching a client experience program, building a new website, or refreshing a brand, marketers can often face an uphill battle getting buy-in. And in an industry where proposals are often synonymous with marketing, non-proposal related initiatives can be especially difficult to get approved.
SEMrush
JUNE 12, 2019
Google recently announced that they will be supporting the new How-To & FAQ structured data markup within Google Search. While implementing FAQ structured data may not lead to higher ranking positions, it can lead to capturing more visual real estate, leading to a higher click-through rate. In this guide, I am going to show you how to add, test and validate FAQ schema without any coding knowledge!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Computer Market Research
JUNE 12, 2019
Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions. This means that vendors are allocating hundreds to thousands of marketing dollars to their channel partners who don’t even apply the funds towards any marketing.
Ontraport
JUNE 12, 2019
Email marketing has an extremely high ROI, can be highly targeted and personalized, and serves as the foundation for building relationships throughout the customer lifecycle. The post Why Email Is the Only Must-have Marketing Channel appeared first on The Ontraport Blog.
Hinge Marketing
JUNE 12, 2019
“Failing to prepare is preparing to fail.” These sage words from John Robert Wooden, who won 620 games in 27 seasons as the legendary men’s head basketball coach of the University of California, Los Angeles (UCLA). I know, I am dating myself. So, what does this “Woodenism” (famous insightful quotes from the “Wizard of Westwood”) have to do with sales enablement?
Fusion Marketing Partners
JUNE 12, 2019
Last week, guest expert Ron Friedman and I presented a webinar on the BrightTALK Sales Expert Channel, titled Assess, Align […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JUNE 12, 2019
In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward.
Convert
JUNE 12, 2019
In our first article of this series on using Google Analytics to enhance your CRO, we presented the fundamentals of behavior tracking by using Google Analytics Event Tracking and how it can benefit your data in your CRO program. In this article, we’ll dive deeper to a more practical level and provide 3 ways you.
Adobe Experience Cloud Blog
JUNE 12, 2019
Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement.
SendGrid
JUNE 12, 2019
Find inspiration for your summer email campaigns with these tips and email examples. The post Planning Your Summer Email Campaigns appeared first on SendGrid.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
BenchmarkONE
JUNE 12, 2019
You’ve invested a great deal of time, money and effort into your agency, but you’re starting to think that you may want to retire, or at least move on to something new. Selling an agency like yours isn’t something to rush into. In fact, it’s smart to have a well-considered exit strategy in place. If you aren’t sure how to prepare your agency for your exit, here are a few suggestions that should put you on the right track.
Valasys
JUNE 12, 2019
Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. Artificial Intelligence is the cognitive ability of a machine to evolve & perform certain functions that are often associated only with human intelligence based on the processing of certain algorithms by machines. The phenomenon is known as machine learning & has many sub-branches such as deep-learning neural networks.
NetLine
JUNE 12, 2019
Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. Sticking with the herd, not bothering to ask the necessary questions to understand what’s best for your company, is a mistake you don’t want to make.
Convert
JUNE 12, 2019
On May 29, 2019, Nevada Governor signed into law SB 220. This law amends Nevada’s existing security and privacy law to require an operator of a website or online service for commercial purposes to permit consumers to opt-out of the sale of any covered personally identifiable information that the operator has collected or will collect.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PathFactory
JUNE 12, 2019
A couple of weeks ago I had the pleasure of hosting a series of B2B CMO breakfasts with PathFactory in New York City, Chicago, and Austin. Together with PathFactory’s VP of Marketing Elle Woulfe, we hosted 20-25 marketing leaders in each city for a conversation about what’s working and (more often) what’s not working in B2B marketing today. It’s amazing to me that after having done dozens of these events around the country now, with almost 500 total marketing executives participating from a wide
EverString
JUNE 12, 2019
How. The post SiriusDecisions Summit 2019 – A Discussion with FedEx, Capital One, and Oracle appeared first on EverString.
Choozle
JUNE 12, 2019
One2One Targeting is an integrated agency which creates and invests on behalf of their clients. Taking a holistic approach that includes a broad spectrum of disciplines, they’ve partnered with the Choozle team to plan and strategize programmatic media buying campaigns for a range of clients in the automotive industry. The Objective. Utilize Choozle in-house to expand their automotive clientele.
Nuvi
JUNE 12, 2019
Banks with Low Reputation Scores Can Benefit by Implementing Key Online Reputation Management Strategies and Monitoring Reputation Score. REDWOOD CITY, Calif. — June 13, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released its 2019 Retail Banking Reputation Report , an in-depth analysis of online data for retail banking locations representing 23 major U.S. banks.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Choozle
JUNE 12, 2019
Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Only 33 percent of marketers feel they can use their CRM data to drive decision-making.
Floodlight New Marketing
JUNE 12, 2019
Baking automation into your standard marketing workflows is a great way to cut down on redundancies, improve accuracies, and bring a renewed sense of speediness to your campaigns. But, when you're looking to implement a marketing automation platform (MAP), it can be challenging to figure out which solution will work best for you.
Choozle
JUNE 12, 2019
Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Only 33 percent of marketers feel they can use their CRM data to drive decision-making.
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