Thu.Aug 29, 2019

What Needs to be Included on Your Business Letterhead?


Guest post by Samantha Waites. Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. It stands out and makes an impression in a way email simply can’t match.

Understanding Brand Identity

Hinge Marketing

Brand identity is a frequently misunderstood concept. Much of this confusion comes from the loose and inconsistent use of brand terminology in the popular press—and even in the marketing industry itself.

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ABM or B2B Marketing?


For as long as the term “Account Based Marketing” (ABM) has been around, there has existed a debate about its name, history, and quite frankly, its legitimacy.

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Report: 51% of Marketers are Now Using CDPs to Make the Most of their Data

KoMarketing Associates

customer concept in financial chart graph. In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What Is a Featured Snippet on Google and How Do You Get One?


Learn how to increase your chances of getting a featured snippet on Google to improve your contents’ visibility, clicks, conversions, and revenue. Content Marketing Corporate Web

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Finish What You Started: How to Avoid Task Paralysis


We’ve all been there. A huge deadline is looming and you’re so focused on doing the job perfectly that you freeze up completely and leave everything until the last minute.

How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years

Marketing Insider Group

We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers.

3 Steps to Map (and Improve) Corporate Culture

Carla Johnson

Last week I was in Singapore to give a workshop and speak at the B2B Marketing Forum. I enjoy talking to marketers from all parts of the world and in all industries, because each person has a perspective that teaches me something new.

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?


Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. Webroot, a. The post Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community? appeared first on Influitive.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Myths About Using Video for Sales: Debunked


Lots more businesses are using lots more video, and not just on social media, either. People are coming around to the fact that video has a place throughout the sales cycle and across the customer journey, from your first contact with a prospect to enabling customer success.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers.

7 Simple Tips to Help You Get Started With Artificial Intelligence in Digital Marketing

Martech Advisor

Leading brands around the globe are all using AI for digital marketing. As a result, marketing AI is now a flourishing market, with an ever-increasing number of use cases. Today, we share seven essential steps that every marketer needs to know before starting their AI journey.

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6 Tips to Track ROI of MQL in Marketing

Only B2B

Tracking the return of investment (ROI) of Marketing qualified leads (MQL) in marketing, is a need that fulfills a marketing department’s goal of generating quality leads. These leads often have. The post 6 Tips to Track ROI of MQL in Marketing appeared first on ONLY B2B. blogs Marketing ROI of MQL

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

4 Important Steps to Crafting a Powerful B2B Point of View

Golden Spiral

The Article in 60 Seconds. Most companies have a description of services, a list of product features, a company history, or an about page on their website, but not every company has a point of view.

View 75

No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

Content Marketing Institute

How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Continue reading → The post No Product Ready at Launch?

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What is E-Commerce Marketing? Platforms, Strategies, & Tools

Martech Advisor

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.”

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The Anatomy of a Perfectly Built Sales Pipeline


Studies show that if your business has a well-defined sales process, you’ll see higher revenue growth than those that don’t.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Employee advocacy & content curation: how you can boost engagement

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads? Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace.

Tactics to Close the Gaps in Your Account Based Marketing Strategy


If you’ve been in the marketing or sales world for more than a minute, you’ve likely heard the term “account-based marketing” (ABM) on a continuous loop.

13 essential Twitter stats to guide your strategy

Sprout Social

Understanding user trends and behavior for a platform like Twitter is essential for getting the most out of your marketing efforts.

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Getting Started With Content Strategy Basics


Discover the basics of good content strategy including ROI determination, buyer personas, user intent, topic research and content clusters. The post Getting Started With Content Strategy Basics appeared first on MarketMuse. SEO Content Strategy

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Build Nurture Campaigns Based on Buyer Intent


Marketers are responsible for sourcing qualified leads for their sales team through their content, programs, and campaigns. But not every lead marketers encounter are ready be sent directly to sales for followup. That’s when marketers whip out their secret weapon: the nurture campaign.

13 PR Blogs You Should Be Reading This Year


One of my first jobs out of college was working as an entry-level PR associate.

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What Is The Best Way To Generate Sales Leads

Only B2B

If you are looking for the best way to generate sales leads, you will no doubt have more options than even what you are willing to consider. For this sole. The post What Is The Best Way To Generate Sales Leads appeared first on ONLY B2B. blogs B2B Lead Generation

A Marketer’s Secret Data Weapon to Analyze Facebook and Instagram Ad Campaigns


In this post, we’ll give you the templates and instruction for a fully-automated data dashboard that lets you interpret, transport, and reorganize marketing data for Facebook and Instagram campaigns, in a way that is actually productive. Social Media

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.