Webbiquity
AUGUST 29, 2019
Guest post by Samantha Waites. Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. It stands out and makes an impression in a way email simply can’t match. Since a postal mail document is longer lasting and likely to get more focused attention than an email, it’s vital to get it right.
Hinge Marketing
AUGUST 29, 2019
Brand identity is a frequently misunderstood concept. Much of this confusion comes from the loose and inconsistent use of brand terminology in the popular press—and even in the marketing industry itself. But “brand identity” not only has a very specific meaning, it is a powerful tool you can use to influence the way people think about your firm. The sooner you understand brand identity and what it can (and can’t) do, the sooner you can start improving your identity and changing how people percei
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Engagio
AUGUST 29, 2019
For as long as the term “Account Based Marketing” (ABM) has been around, there has existed a debate about its name, history, and quite frankly, its legitimacy. People say, “sales has always been account-based, and marketing is just now catching up” or “it’s just the acronym du jour” or even “it shouldn’t be called Account Based Marketing because it’s not just for marketers.”.
Influitive
AUGUST 29, 2019
Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
AUGUST 29, 2019
customer concept in financial chart graph. In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
AUGUST 29, 2019
We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers. Perhaps there is no better example of a great […]. The post How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years appeared first on Marketing Insider Group.
Only B2B
AUGUST 29, 2019
Tracking the return of investment (ROI) of Marketing qualified leads (MQL) in marketing, is a need that fulfills a marketing department’s goal of generating quality leads. These leads often have. The post 6 Tips to Track ROI of MQL in Marketing appeared first on ONLY B2B.
Unbounce
AUGUST 29, 2019
I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these cartoons are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little buddies are everywhere right now. For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands.
Only B2B
AUGUST 29, 2019
If you are looking for the best way to generate sales leads, you will no doubt have more options than even what you are willing to consider. For this sole. The post What Is The Best Way To Generate Sales Leads appeared first on ONLY B2B.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech Advisor
AUGUST 29, 2019
Leading brands around the globe are all using AI for digital marketing. As a result, marketing AI is now a flourishing market, with an ever-increasing number of use cases. Today, we share seven essential steps that every marketer needs to know before starting their AI journey. Artificial Intelligence (AI) is rapidly transforming every aspect of how we work.
Spiralytics
AUGUST 29, 2019
If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! It's a bit of a hefty post, so feel free to use the links below to skip to a section. Jump to a section: What is SEM? A Brief History of Search Ads. Why SEM Works for Businesses. Search Advertising Platforms. Search Advertising Trends & Statistics.
Search Engine Journal
AUGUST 29, 2019
Discover B2B content ideas to help get your brand on the radar of influencers in your industry through blogging. The post B2B Content Ideas to Generate Links & Industry Influence via @s_watts_seo appeared first on Search Engine Journal.
ClearVoice
AUGUST 29, 2019
We’ve all been there. A huge deadline is looming and you’re so focused on doing the job perfectly that you freeze up completely and leave everything until the last minute. Welcome to the debilitating world of task paralysis , “a transient feeling of being stuck in a place of uncertainty, unsure of where to begin,” according to Mary Kingsbury Enquist, assistant vice president; strategy, planning and business development at NYU Langone Medical Center.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
AUGUST 29, 2019
Every marketer knows there’s a fair share of tension between public relations and SEO teams. But the fact of the matter is that both sides are after the same thing: brand mentions. Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers.
SEMrush
AUGUST 29, 2019
In this post, we’ll give you the templates and instruction for a fully-automated data dashboard that lets you interpret, transport, and reorganize marketing data for Facebook and Instagram campaigns, in a way that is actually productive.
Content Marketing Institute
AUGUST 29, 2019
How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Continue reading → The post No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist) appeared first on Content Marketing Institute.
Golden Spiral
AUGUST 29, 2019
The Article in 60 Seconds. Most companies have a description of services, a list of product features, a company history, or an about page on their website, but not every company has a point of view. Companies with a point of view promote core values, they have a personality, and they evangelize a greater purpose than simply what they sell. What is this new product, who is it for, and why can’t your customer live without it?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
AUGUST 29, 2019
One of my first jobs out of college was working as an entry-level PR associate. Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. Unsurprisingly, I got very few emails back.
SendGrid
AUGUST 29, 2019
Take inspiration from these 7 Labor Day email examples to get your customers excited for end-of-summer savings and set the stage for your future holiday promotions! The post 7 Labor Day Email Examples to Inspire Your Next Campaign appeared first on SendGrid.
Televerde
AUGUST 29, 2019
If you’ve been in the marketing or sales world for more than a minute, you’ve likely heard the term “account-based marketing” (ABM) on a continuous loop. According to ITSMA, ABM is officially the hottest topic in the industry and Forbes recently reported that 86% of companies with an implemented ABM strategy saw incredible ROI. The increased adoption of ABM is driven by several factors: B2B buyers are no longer responding to generic messaging, as they increasingly expect marketers to speak direc
Moz
AUGUST 29, 2019
Posted by BritneyMuller You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DivvyHQ
AUGUST 29, 2019
Data helps us make smarter decisions, but it can also get overwhelming, especially when planning for a new year. Here are some tips to help you avoid end-of-year analysis paralysis and prep your content marketing team for 2020. .
Allocadia
AUGUST 29, 2019
How does an established, global brand transform itself into a digital powerhouse? Nearly ten years ago, Land O’Lakes, Inc embarked on a mission to do just that. Join us for a live webinar to understand the challenges the company faced at the beginning of their journey, and the key decisions around people, processes, and technology that enabled Land O’Lakes, Inc to evolve into the highly effective, highly integrated digital marketing organization it is today.
Modern B2B
AUGUST 29, 2019
Many B2B marketers are tasked with lead generation, but is quantity over quality really the best approach? Generating top of funnel leads is expensive and often uses a scattergun approach. Having to review and qualify all those leads – good and bad, is extremely time consuming all the while spending more at the top of funnel to fill the hopper. Instead, what if the metric you measured was opportunities?
Allocadia
AUGUST 29, 2019
Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem. How can a marketing organization drive revenue impact that the CMO needs if the metrics aren’t there to define and guide to them to success?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Lead Agency
AUGUST 29, 2019
A campaign solely based on data will likely be drastically different to one focused more closely towards creativity. Accurate, effective, data-driven campaigns are often highly targeted and show in incredibly relevant contexts. However, if your marketing is purely developed with data in mind, you may struggle to differentiate yourself and stand out in an increasingly competitive business landscape.
Allocadia
AUGUST 29, 2019
In this three-part webinar series , we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like VMware , Signify , General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first identifying the right metrics and then laying the foundation – people, data, process and technology &#
Heinz Marketing
AUGUST 29, 2019
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week, we highlight a B2B sales, marketing or business leader answering what have become OUR standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
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