Thu.Aug 29, 2019

What Needs to be Included on Your Business Letterhead?

Webbiquity

Guest post by Samantha Waites. Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. It stands out and makes an impression in a way email simply can’t match.

Understanding Brand Identity

Hinge Marketing

Brand identity is a frequently misunderstood concept. Much of this confusion comes from the loose and inconsistent use of brand terminology in the popular press—and even in the marketing industry itself.

Brand 96

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ABM or B2B Marketing?

Engagio

For as long as the term “Account Based Marketing” (ABM) has been around, there has existed a debate about its name, history, and quite frankly, its legitimacy.

B2B 81

Report: 51% of Marketers are Now Using CDPs to Make the Most of their Data

KoMarketing Associates

customer concept in financial chart graph. In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future.

Report 181

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

What Is a Featured Snippet on Google and How Do You Get One?

Act-On

Learn how to increase your chances of getting a featured snippet on Google to improve your contents’ visibility, clicks, conversions, and revenue. Content Marketing Corporate Web

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How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years

Marketing Insider Group

We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers.

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Influitive

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. Webroot, a. The post Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community? appeared first on Influitive.

A Complete Guide to SEM (Paid Search)

Spiralytics

If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! It's a bit of a hefty post, so feel free to use the links below to skip to a section. Jump to a section: What is SEM? A Brief History of Search Ads. Why SEM Works for Businesses.

SEM 99

A Marketer’s Secret Data Weapon to Analyze Facebook and Instagram Ad Campaigns

SEMrush

In this post, we’ll give you the templates and instruction for a fully-automated data dashboard that lets you interpret, transport, and reorganize marketing data for Facebook and Instagram campaigns, in a way that is actually productive. Social Media

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Finish What You Started: How to Avoid Task Paralysis

ClearVoice

We’ve all been there. A huge deadline is looming and you’re so focused on doing the job perfectly that you freeze up completely and leave everything until the last minute.

6 Tips to Track ROI of MQL in Marketing

Only B2B

Tracking the return of investment (ROI) of Marketing qualified leads (MQL) in marketing, is a need that fulfills a marketing department’s goal of generating quality leads. These leads often have. The post 6 Tips to Track ROI of MQL in Marketing appeared first on ONLY B2B. blogs Marketing ROI of MQL

MQL 90

3 Steps to Map (and Improve) Corporate Culture

Carla Johnson

Last week I was in Singapore to give a workshop and speak at the B2B Marketing Forum. I enjoy talking to marketers from all parts of the world and in all industries, because each person has a perspective that teaches me something new.

How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years

Marketing Insider Group

We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers.

Viral 141

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What Is The Best Way To Generate Sales Leads

Only B2B

If you are looking for the best way to generate sales leads, you will no doubt have more options than even what you are willing to consider. For this sole. The post What Is The Best Way To Generate Sales Leads appeared first on ONLY B2B. blogs B2B Lead Generation

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers.

SMB 81

4 Important Steps to Crafting a Powerful B2B Point of View

Golden Spiral

The Article in 60 Seconds. Most companies have a description of services, a list of product features, a company history, or an about page on their website, but not every company has a point of view.

View 79

13 PR Blogs You Should Be Reading This Year

Hubspot

One of my first jobs out of college was working as an entry-level PR associate.

PR 77

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Employee advocacy & content curation: how you can boost engagement

Scoop.it

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads? Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace.

7 Simple Tips to Help You Get Started With Artificial Intelligence in Digital Marketing

Martech Advisor

Leading brands around the globe are all using AI for digital marketing. As a result, marketing AI is now a flourishing market, with an ever-increasing number of use cases. Today, we share seven essential steps that every marketer needs to know before starting their AI journey.

Help 109

7 search engine optimisation best practices in 2019

Altitude Branding

Whether you’re new to online marketing or a well-seasoned veteran, you know that finding the best SEO strategies can be somewhat overwhelming. Experts are always sharing new tips and tricks that business owners should focus on.

Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these cartoons are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird.

Design 107

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Sell to the CIO: Top 10 Do’s and Don’ts

Zoominfo

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)!

How to Build Nurture Campaigns Based on Buyer Intent

SnapApp

Marketers are responsible for sourcing qualified leads for their sales team through their content, programs, and campaigns. But not every lead marketers encounter are ready be sent directly to sales for followup. That’s when marketers whip out their secret weapon: the nurture campaign.

Tactics to Close the Gaps in Your Account Based Marketing Strategy

Televerde

If you’ve been in the marketing or sales world for more than a minute, you’ve likely heard the term “account-based marketing” (ABM) on a continuous loop.

How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

Content Standard

Every marketer knows there’s a fair share of tension between public relations and SEO teams. But the fact of the matter is that both sides are after the same thing: brand mentions.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!