Wed.Dec 19, 2018

Doing Social Media Right as a Marketer


Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity.

Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources.

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Enhance Personalization with Artificial Intelligence

Marketing Insider Group

Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions and preferences.

Loyalty Programs and Holiday Mailing

Modern Marketing

As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017 , many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. It’s a great strategy when executed correctly.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Don’t Let a Small Marketing Team Hold You Back: 3 Creative Marketing Strategies from Joyride


Working with a small marketing team can be challenging, but these creative marketing strategies from Joyride will help you transform your marketing. Forms & Landing Pages Lead Nurturing Lead Scoring Marketing Automation Personalization Social Media Marketing

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2018’s Content Metric of the Year: Time


The click is better than the impression. As a metric, it gives us more clarity. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. But the click’s reign may slowly be coming to an end. As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful.

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Your Ultimate Social Media Checklist by SEMrush


Feeling overwhelmed with social media routine tasks? Breathe a sigh of relief!

How To Create A Discussions-First Community in 7 Steps


Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human.

Sales Psychology: 7 Sales Tips to Win the Customer


Everyone has their own personal sales journey. For many, they were forced to learn sales because their livelihood depended on it. For some, like me, they were just born to sell.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Analyzing Search Engine Results Pages on a Large Scale


How to import and analyze Google SERPs on a large scale. This is a tutorial on how to use Python for a better understanding of search positions of an industry (flights and tickets in this case).We

3 Tactics to Build an Engaged Email List


Are you collecting emails, but not getting the engagement you desire? This looks different for everyone. Maybe people aren’t opening your emails. Or perhaps they aren’t taking the next step to buy from you. Whatever the cause, there’s a chance you’ve got some laggards on your email list.

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How to Use Content in Account-Based Marketing to Drive Customers Engagement


Producing content has been the number one priority for marketers all over the globe for years. Content marketing is definitely an essential concern for both small and big businesses, and people are aware you can’t go very far without it.

Market Research: How to Increase Sales in a Competitive Market


Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar? Most business owners have had this experience, some on several occasions. A truly unique, never-been-done-before idea is pretty hard to come by.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

28 Remarkable Sales Stats Leaders Need to Know for 2019


It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site without reading someone’s forecast. Everyone has their own opinion for what the year ahead holds.

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Market Research: How to Increase Sales in a Competitive Market


Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar? Most business owners have had this experience, some on several occasions. A truly unique, never-been-done-before idea is pretty hard to come by.

12 Tips to Get Your Travel Content Strategy on Point

Eric Mower + Associates

Travel marketers know that content is essential to any integrated marketing strategy. Dollar for dollar, it produces three times more leads than conventional marketing. But it’s not enough to create a blog or post an occasional YouTube video.

45 Top YouTube Channels for Marketing Professionals


As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

New Year’s Resolutions for Business Owners in 2019

Outbound Engine

The new year is the perfect time to take stock and set goals for the year ahead. You may have plans to eat better, exercise more, or finally take that trip to Europe you’ve been talking about forever. For business owners, making new year’s resolutions can significantly impact their success. Here are a few of our favorite new year’s resolutions for business owners in 2019. Find a buddy.

4 Proven Conversion Rate Optimization Strategies You Should Try Today


What is Conversion Rate Optimization (CRO)? Let’s start with a definition: Conversion Rate Optimization or CRO is the use of analytics and user feedback to improve the percentage (i.e the conversion rate) of website visitors who take a desired action or, in other words, who convert.

Creative Cold Calling: Make Your Prospect Smile by Changing Your Intent


What if I told you that you could engage your prospects in meaningful conversations on the phone—nay, even make them smile—by changing your techniques in a few simple ways? You heard that right. The much-maligned cold call can bring cheer to a total stranger.

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast into a forgotten food. A mattress company appreciates the value of print. This year, B2B and B2C brands elevated their creativity to inspiring levels.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Always on the Move

Brandwatch Marketing

Closely linked to the trend of challenger banking is mobile banking, a phenomenon which is gathering steam worldwide, from China and India to many countries in Europe.

7 Ways to Engage Your Customers in Meaningful Conversation

Outbound Engine

As a business professional, you know the importance of engaging your customers. Connecting on a deeper level is the way to build trust and long-term loyalty. In person and face-to-face are great options to accomplish this.

7 Elements of a Successful Sales Strategy


Tired of jumping on sales calls and feeling nervous because you don’t know what to say? Maybe you haven’t been talking about your products or services on s ocial media because you wouldn’t confidently know what to do if someone wanted to buy your offering.

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers?


B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? You hire specialists. But no matter how good they are at their jobs, you still have to brief them on your project. In my roles over the past several years, whether consulting solo or working alongside other talented agencies, one challenge has been a constant: our clients struggle to brief us on their customers.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!