Biznology
DECEMBER 19, 2018
Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity. Here are some ideas for getting the most from your social media marketing efforts: Be Human. Social media is perhaps the most human of all the marketing activities we might undertake.
KoMarketing Associates
DECEMBER 19, 2018
As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Netbase recently conducted the “2018 Consumer Experience Analytics Report” to gauge exactly how CX professionals are honing in on their target audiences. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3 percent), web analytics (66.
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Zoominfo
DECEMBER 19, 2018
As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.
Marketing Insider Group
DECEMBER 19, 2018
Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions and preferences. While this method of marketing using customer information […].
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Influitive
DECEMBER 19, 2018
Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
DECEMBER 19, 2018
It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site without reading someone’s forecast. Everyone has their own opinion for what the year ahead holds. These opinions vary widely, many times contradicting one another. This leaves sales leaders scratching their heads trying to figure out where the opportunities are for their organization and what they need to prepare for going
Spiralytics
DECEMBER 19, 2018
Digital marketing came into fruition after the dot-com bubble burst. Significant technological changes like Google going public and the launch of Facebook and YouTube have paved the way to the current state of digital marketing. During this period, these tech companies have controlled most of how companies can collect data and reach their audiences.
Circle Studio
DECEMBER 19, 2018
As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts? Doing what matters most, fixing what’s broken and adding what’s missing can make your marketing more effective than ever.
Content Standard
DECEMBER 19, 2018
You wouldn’t think a form of advertising that predates the Civil War would be relevant to today’s consumers. But that’s exactly what has happened in recent years for the billboard industry. While most traditional forms of advertising are struggling to bring in revenue against more screen-centric alternatives, billboard marketing isn’t just surviving—it’s booming.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Outbound Engine
DECEMBER 19, 2018
The new year is the perfect time to take stock and set goals for the year ahead. You may have plans to eat better, exercise more, or finally take that trip to Europe you’ve been talking about forever. For business owners, making new year’s resolutions can significantly impact their success. Here are a few of our favorite new year’s resolutions for business owners in 2019. 1.
Sprout Social
DECEMBER 19, 2018
Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund. This latest round of investment brings its total capital raised to $103.5 million and underscores Sprout’s momentum and foothold within the social media software space.
SEMrush
DECEMBER 19, 2018
Feeling overwhelmed with social media routine tasks? Breathe a sigh of relief! SEMrush’s SMM Checklist breaks down all your tasks into what needs to be addressed on a daily, weekly, monthly, and quarterly basis, helping you to prioritize your work and achieve consistency in your social media planning.
ConvertKit
DECEMBER 19, 2018
Everyone has their own personal sales journey. For many, they were forced to learn sales because their livelihood depended on it. For some, like me, they were just born to sell. Or perhaps they were creators, probably much like you, who hated the idea of selling, but in order to make their craft a career they needed to learn all the sales tips they could.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
DECEMBER 19, 2018
Today's salespeople are afraid to pick up the phone. Yes, phone anxiety is real. At ValueSelling, we recently conducted a survey on B2B sales reps' top prospecting challenges and found that 50% of sales reps surveyed feared making cold calls. Half of the respondents we surveyed had anxiety about this essential part of their jobs. Perhaps it's generational -- after all, what millennial makes a phone call instead of texting or using social media?
ConvertKit
DECEMBER 19, 2018
Are you collecting emails, but not getting the engagement you desire? This looks different for everyone. Maybe people aren’t opening your emails. Or perhaps they aren’t taking the next step to buy from you. Whatever the cause, there’s a chance you’ve got some laggards on your email list. And, an email list is no place for inactive subscribers. But, there’s more going on here.
Content Marketing Institute
DECEMBER 19, 2018
A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast into a forgotten food. A mattress company appreciates the value of print. This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine.
ConvertKit
DECEMBER 19, 2018
Tired of jumping on sales calls and feeling nervous because you don’t know what to say? Maybe you haven’t been talking about your products or services on s ocial media because you wouldn’t confidently know what to do if someone wanted to buy your offering. It’s hard to expertly move people through your sales process if you don’t have a sales strategy in place.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ontraport
DECEMBER 19, 2018
“Build, test, deploy, analyze results, tweak, repeat.”. The post Ask the Experts: How to Craft an Airtight Marketing Campaign appeared first on The ONTRAPORT Blog.
Eric Mower + Associates
DECEMBER 19, 2018
Travel marketers know that content is essential to any integrated marketing strategy. Dollar for dollar, it produces three times more leads than conventional marketing. But it’s not enough to create a blog or post an occasional YouTube video. You need a strategy that aligns with all your travel brand’s objectives, with a solid plan and schedule for creating and distributing powerful content and an infrastructure to support it.
Outreach
DECEMBER 19, 2018
What if I told you that you could engage your prospects in meaningful conversations on the phone—nay, even make them smile—by changing your techniques in a few simple ways? You heard that right. The much-maligned cold call can bring cheer to a total stranger. Cold calls can inform buyers, engage gatekeepers, close deals, identify decision makers, and.
SEMrush
DECEMBER 19, 2018
How to import and analyze Google SERPs on a large scale. This is a tutorial on how to use Python for a better understanding of search positions of an industry (flights and tickets in this case).We will go through generating keywords (and combinations), and then through the full process of importing, manipulating, and visualizing the data. We will be using the advertools, pandas, and matplotlib packages to do the work.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ConvertKit
DECEMBER 19, 2018
Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar? Most business owners have had this experience, some on several occasions. A truly unique, never-been-done-before idea is pretty hard to come by. But just because other companies offer similar products doesn’t mean you shouldn’t pursue it.
Convert
DECEMBER 19, 2018
What is Conversion Rate Optimization (CRO)? Let’s start with a definition: Conversion Rate Optimization or CRO is the use of analytics and user feedback to improve the percentage (i.e the conversion rate) of website visitors who take a desired action or, in other words, who convert. But what is a conversion? Anyone who performs such.
Outbound Engine
DECEMBER 19, 2018
As a business professional, you know the importance of engaging your customers. Connecting on a deeper level is the way to build trust and long-term loyalty. In person and face-to-face are great options to accomplish this. Social media and email marketing have also become important ways to engage your customers in meaningful conversation. But simply sending out an occasional newsletter or social media post isn’t going to cut it.
Only B2B
DECEMBER 19, 2018
25+ Udemy Courses on Lead Generation | Be A Pro for this Christmas holiday Holidays are here. Except for lots of fun, decors, and presents, we also have. The post appeared first on ONLY B2B.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brandwatch Marketing
DECEMBER 19, 2018
Closely linked to the trend of challenger banking is mobile banking, a phenomenon which is gathering steam worldwide, from China and India to many countries in Europe. Consumers are following similar patterns: forsaking traditional retail banks in droves, instead turning to their mobile apps to handle common banking tasks such as making deposits, sending transfers, or checking account balances.
BenchmarkONE
DECEMBER 19, 2018
Most organizations invest in a CRM to help manage, monitor and optimize the sales process. In reality, a CRM can provide a host of additional benefits, many of which you may not even be aware. Whether you’re looking to track your competition, provide extra support to HR or even do something as basic as creating a content calendar, the right solution can deliver all of this and more.
Heinz Marketing
DECEMBER 19, 2018
By Joshua Baez , Marketing Consultant at Heinz Marketing. Well folks, it’s that time of year again. When the days get darker, but the nights grow brighter. The smell of pine and peppermint lingering in the air. And of course, that sweet, sweet sound of holiday music echoing from home to home. Sure, the traffic may suck and holiday shopping might be it’s own little nightmare, but hey, at the very least it just means more time to discover new holiday favorites.
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