Wed.Dec 19, 2018

Doing Social Media Right as a Marketer


Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity.

Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources.

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Enhance Personalization with Artificial Intelligence

Marketing Insider Group

Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions and preferences.

Loyalty Programs and Holiday Mailing

Modern Marketing

As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017 , many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. It’s a great strategy when executed correctly.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Don’t Let a Small Marketing Team Hold You Back: 3 Creative Marketing Strategies from Joyride


Working with a small marketing team can be challenging, but these creative marketing strategies from Joyride will help you transform your marketing. Forms & Landing Pages Lead Nurturing Lead Scoring Marketing Automation Personalization Social Media Marketing

More Trending

2018’s Content Metric of the Year: Time


The click is better than the impression. As a metric, it gives us more clarity. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. But the click’s reign may slowly be coming to an end. As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful.

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B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers?


B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? You hire specialists. But no matter how good they are at their jobs, you still have to brief them on your project. In my roles over the past several years, whether consulting solo or working alongside other talented agencies, one challenge has been a constant: our clients struggle to brief us on their customers.

Sales Psychology: 7 Sales Tips to Win the Customer


Everyone has their own personal sales journey. For many, they were forced to learn sales because their livelihood depended on it. For some, like me, they were just born to sell.

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How to Use Content in Account-Based Marketing to Drive Customers Engagement


Producing content has been the number one priority for marketers all over the globe for years. Content marketing is definitely an essential concern for both small and big businesses, and people are aware you can’t go very far without it.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Tactics to Build an Engaged Email List


Are you collecting emails, but not getting the engagement you desire? This looks different for everyone. Maybe people aren’t opening your emails. Or perhaps they aren’t taking the next step to buy from you. Whatever the cause, there’s a chance you’ve got some laggards on your email list.

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28 Remarkable Sales Stats Leaders Need to Know for 2019

Modern B2B Marketing

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site without reading someone’s forecast. Everyone has their own opinion for what the year ahead holds.

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Market Research: How to Increase Sales in a Competitive Market


Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar? Most business owners have had this experience, some on several occasions. A truly unique, never-been-done-before idea is pretty hard to come by.

12 Must-Have Tools and Tactics for Content Distribution and Promotion


Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

7 Ways to Engage Your Customers in Meaningful Conversation

Outbound Engine

As a business professional, you know the importance of engaging your customers. Connecting on a deeper level is the way to build trust and long-term loyalty. In person and face-to-face are great options to accomplish this.

12 Tips to Get Your Travel Content Strategy on Point

Eric Mower + Associates

Travel marketers know that content is essential to any integrated marketing strategy. Dollar for dollar, it produces three times more leads than conventional marketing. But it’s not enough to create a blog or post an occasional YouTube video.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast into a forgotten food. A mattress company appreciates the value of print. This year, B2B and B2C brands elevated their creativity to inspiring levels.

4 Proven Conversion Rate Optimization Strategies You Should Try Today


What is Conversion Rate Optimization (CRO)? Let’s start with a definition: Conversion Rate Optimization or CRO is the use of analytics and user feedback to improve the percentage (i.e the conversion rate) of website visitors who take a desired action or, in other words, who convert.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

45 Top YouTube Channels for Marketing Professionals


As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out.

Market Research: How to Increase Sales in a Competitive Market


Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar? Most business owners have had this experience, some on several occasions. A truly unique, never-been-done-before idea is pretty hard to come by.

New Year’s Resolutions for Business Owners in 2019

Outbound Engine

The new year is the perfect time to take stock and set goals for the year ahead. You may have plans to eat better, exercise more, or finally take that trip to Europe you’ve been talking about forever. For business owners, making new year’s resolutions can significantly impact their success. Here are a few of our favorite new year’s resolutions for business owners in 2019. Find a buddy.

Always on the Move

Brandwatch Marketing

Closely linked to the trend of challenger banking is mobile banking, a phenomenon which is gathering steam worldwide, from China and India to many countries in Europe.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Your Ultimate Social Media Checklist by SEMrush


Feeling overwhelmed with social media routine tasks? Breathe a sigh of relief!

8 Inbound Marketing Strategies Every Credit Union or Bank Should Test at Least Once

SmartBug Media

At the heart of any inbound marketing strategy is the idea that marketing is most effective when you work to help prospects navigate their problem or solution, reduce friction throughout, and ultimately win the sale because you helped educate them.

How To Create A Discussions-First Community in 7 Steps


Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human.

7 Elements of a Successful Sales Strategy


Tired of jumping on sales calls and feeling nervous because you don’t know what to say? Maybe you haven’t been talking about your products or services on s ocial media because you wouldn’t confidently know what to do if someone wanted to buy your offering.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.