Content Marketing Institute
SEPTEMBER 18, 2019
Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes? Continue reading → The post Failure Is Always an Option (and an Opportunity) appeared first on Content Marketing Institute.
Porch Group Media
SEPTEMBER 18, 2019
Location-Based Marketing on the Rise. Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. In a report by Factual , almost 9 in 10 marketers said location-based advertising and marketing resulted in higher sales, followed by growth in their customer base (86%) and higher customer e
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InsightSquared
SEPTEMBER 18, 2019
Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. Sometimes seen as more art than science, it’s often given too little attention – or too much. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.
Marketing Insider Group
SEPTEMBER 18, 2019
With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a tactic that involves identifying customers and brand advocates who have a strong network within your target audience.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
SEPTEMBER 18, 2019
Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. Sometimes it’s poor planning. Sometimes it’s unanticipated distractions. And sometimes you just need a quick dose of motivation. If you fall into that last category, we have just the thing for you.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
SEPTEMBER 18, 2019
Many marketers have already made it a priority to provide an excellent customer experience, but according to new research, not all of them are satisfied with the results of their efforts thus far. Pointillist recently published the “2019 State of Customer Journey Management and CX Measurement” report, and statistics showed that most marketers (87 percent) claim exceptional customer experience is “very” or “extremely important” to their organization today.
Rev
SEPTEMBER 18, 2019
Programmatic Advertising. Made by our friends at Venngage — The Infographics & U ser Persona Maker. The post Programmatic Display Ads: The Handy All-You-Need Infographic appeared first on LeadCrunch.
Biznology
SEPTEMBER 18, 2019
When it comes to designing a successful app, the key component that drives adoption is User Experience (UX). Consumers have a low tolerance rate for apps that don’t perform intuitively, load quickly, and are easy to use. Good UX is not just a good idea. It should be at the heart of every design decision you make. The process itself is complex, but the result shouldn’t be.
Search Engine Journal
SEPTEMBER 18, 2019
Here are ways to save money, become more efficient, and see better performance from your content investment. The post Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget via @coreydmorris appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ATAK Interactive
SEPTEMBER 18, 2019
With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance. 2018 statistics show that more than 93% of marketers use Facebook for advertising and more than 3 million businesses use Facebook to promote their services or products.
Hubspot
SEPTEMBER 18, 2019
Remember the “ Tide Pod Challenge ?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product.
Brandpoint
SEPTEMBER 18, 2019
Convincing someone that they need a product or service can be extremely difficult, especially if this person is a cold call or email. Even with warm leads or referrals, chances are you’ll still face objections, rejections and more objections. And because of this, it is easy to get discouraged. The fact of the matter is that people aren’t usually super willing to throw money at a product or service until they are extremely convinced of its value, along with having their boss on board,
Launch Marketing
SEPTEMBER 18, 2019
Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. The term is just a fancy way of packaging tactics and techniques we as marketers should have been implementing all along.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SEMrush
SEPTEMBER 18, 2019
A comprehensive guide by SEMrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the brand new Market Explorer tool.
ATAK Interactive
SEPTEMBER 18, 2019
With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance. 2018 statistics show that more than 93% of marketers use Facebook for advertising and more than 3 million businesses use Facebook to promote their services or products.
Vidyard
SEPTEMBER 18, 2019
Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. KITCHENER, Ontario – September 18, 2019 – Vidyard , a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world.
Leadspace
SEPTEMBER 18, 2019
Marketers who use market segmentation are seeing a 760 percent increase in revenue. What’s stopping you from seeing similar results? If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segme ntation to improve your email campaigns, ads, and even your blog content. In this guide, we’ll show you how you can properly segment your customers and market to maximize your revenue.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
SEPTEMBER 18, 2019
While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. This content serves as a way to chronicle our daily lives, vacations, and interesting outings. Stories also allow us to tap into our creative or highly visual side.
SmartBug Media
SEPTEMBER 18, 2019
In the world of manufacturing, one of life’s biggest questions is: What are manufacturers without distributors? Manufacturers are responsible for bringing designs to life and doing so at scale. But without distributors to push those products to a network of retailers, the manufacturer would be stocked with great products, but have no end users to buy them.
ATAK Interactive
SEPTEMBER 18, 2019
With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance. 2018 statistics show that more than 93% of marketers use Facebook for advertising and more than 3 million businesses use Facebook to promote their services or products.
Seismic
SEPTEMBER 18, 2019
According to The State of Enterprise Sales Enablement 2019 , 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Companies are moving towards account-based selling to fill this gap by enhancing the buyer experience in a more effective and efficient manner.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech Advisor
SEPTEMBER 18, 2019
Keeping new international customers takes care and positive engagement, including catering to their needs in secure login experiences. This means localizing the full customer experience, including “My Account” and customer support portals, writes, Craig Witt, Chief Revenue Officer, MotionPoint. Companies often translate their public websites and omnichannel content for global buyers.
LeadSquared
SEPTEMBER 18, 2019
In the modern connected era, email marketing software provides a strategy that allows businesses to directly contact the people who are most likely to buy from them. The trick to a successful email marketing strategy is to provide custom emails for individual people. Doing this by hand is possible, but it can quickly become hard work and boring – especially if you have more than a handful of customers.
Martech Advisor
SEPTEMBER 18, 2019
Digital transformation is an opportunity for businesses to leverage technology to deliver a cutting-edge user experience. Learn how digital transformation can benefit your small business, writes Shane Barker, Digital Strategist, Shane Barker Consulting. For decades, businesses have been aided by technologies that helped them deliver better, faster, and cheaper products and services.
Data Cleaning/CRM Appending
SEPTEMBER 18, 2019
Account-Based Marketing has taken the B2B world by a storm. Almost 70% of B2B companies are reported to be using Account-Based Marketing strategy at some level or the other. ABM technique has already gained enough momentum and is already replacing traditional B2B marketing approaches very rapidly. Being said that, ABM is still quite new and most of the companies are not able to get the maximum out of it.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Madison Logic
SEPTEMBER 18, 2019
There are plenty of ABM resources available on the web. This can make it hard to separate the good advice from the bad and the accurate definitions from the incorrect ones. That’s why we chose to put together this collection of ABM terms and definitions — to serve as a comprehensive guide on the basic. The post 15 ABM Definitions Every Marketer Needs to Know appeared first on Madison Logic Blog.
Martech Advisor
SEPTEMBER 18, 2019
No one likes to hear negative customer feedback, but savvy marketers know that unhappy customers give you powerful insight into what’s working—and what’s not—with your product or service. In this article, SurveyMonkey CMO Leela Srinivasan shares tips for making tough feedback a powerful pillar of your marketing strategy. You’ll learn the importance of getting curious about feedback, how to create appropriate outlets for collecting it, and why it’s vital to get
Vidyard
SEPTEMBER 18, 2019
Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. KITCHENER, Ontario – September 18, 2019 – Vidyard , a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world.
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