Wed.Sep 18, 2019

Account-Based Marketing: Can Your Organization Benefit?

Modern Marketing

Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years.

Failure Is Always an Option (and an Opportunity)

Content Marketing Institute

Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? Well, this author does.) And how can we benefit from mistakes?

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Location-Based Marketing on the Rise

V12 Data

Location-Based Marketing on the Rise. Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5

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Why Advocacy Marketing Must Include Employees

Marketing Insider Group

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Report: CX Remains a Priority for Marketers, But Many Only ‘Somewhat Satisfied’ with Results

KoMarketing Associates

Many marketers have already made it a priority to provide an excellent customer experience, but according to new research, not all of them are satisfied with the results of their efforts thus far.

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More Trending

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends.

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Marketing Attribution: Keep It Simple


Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. Sometimes seen as more art than science, it’s often given too little attention – or too much. When sales cycles are short, marketing attribution can be fairly straightforward.

5 B2B Content Marketing Mistakes and How To Fix Them

Launch Marketing

Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever.

Researching New Markets: A 3-Step Guide


A comprehensive guide by SEMrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the brand new Market Explorer tool. Market Research

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching?


While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform.

Enabling Distributors to Sell Your Product with Delight Content

SmartBug Media

In the world of manufacturing, one of life’s biggest questions is: What are manufacturers without distributors? Manufacturers are responsible for bringing designs to life and doing so at scale.

These Influencers Are Computer-Generated: The Future of Marketing, or Untrustworthy Advertising?


More likely than not, you see influencer posts on your Instagram feed daily. In many ways, they become part of your life -- influencing everything from exercise classes you take, to clothes you buy. It's undeniable that influencer marketing is powerful.

5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery. Research/consideration. Purchase/decision.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why The Facebook Pixel Is Essential To Your eCommerce Business

ATAK Interactive

With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance.

Marketing Attribution: Keep It Simple


Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. Sometimes seen as more art than science, it’s often given too little attention – or too much. When sales cycles are short, marketing attribution can be fairly straightforward.

Hyper-Personalized Customer Engagement: Why Account-Based Selling?


According to The State of Enterprise Sales Enablement 2019 , 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information.

How to Write an Effective Communications Plan [+ Template]


Remember the “ Tide Pod Challenge ?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent?

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Why CLV Matters


IBM successfully multiplied its revenue by 10x with a single stat. SurveyMonkey reduced its time spent on campaign management by 40% by using one piece of data. And Netflix lowered its churn rate to only 4% simply by understanding this number. The stat they all used? Customer Lifetime Value, or CLV, which is a measure […]. The post Why CLV Matters appeared first on The Ontraport Blog.

Are Psychological Attributes Useful? How Should They be Used in Marketing and Sales?

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. One of Matt’s recent LinkedIn posts received more comments than usual, and it got me thinking. But first, here’s a high-level overview of the post.

What You Should Do With Old Content That’s Not Getting Traffic

Single Grain

If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. It may be dated, it may be irrelevant to your business or it may just not be very good. So what do you do with all that content?

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers


Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Not Translating Your Customer Portals? You May Be Harming Brand Loyalty

Martech Advisor

Keeping new international customers takes care and positive engagement, including catering to their needs in secure login experiences.

5 Unique Ways To Boost Customer Acquisition


One of the surest ways to grow a business is having the ability to attract and retain a significant number of buying consumers. However, this is never the easiest of tasks, especially with the competition now growing faster than ever in nearly all industries.

10 Tips for Overcoming Common Sales Objections


Convincing someone that they need a product or service can be extremely difficult, especially if this person is a cold call or email. Even with warm leads or referrals, chances are you’ll still face objections, rejections and more objections. And because of this, it is easy to get discouraged.

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Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget via @coreydmorris

Search Engine Journal

Here are ways to save money, become more efficient, and see better performance from your content investment. The post Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget via @coreydmorris appeared first on Search Engine Journal. Content Marketing

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

10 Tweetable Marketing Productivity Quotes


Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. Sometimes it’s poor planning. Sometimes it’s unanticipated distractions. And sometimes you just need a quick dose of motivation.

How to Put Negative Customer Feedback to Work for You

Martech Advisor

No one likes to hear negative customer feedback, but savvy marketers know that unhappy customers give you powerful insight into what’s working—and what’s not—with your product or service.

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How Tech Insights Help You Score & Prioritize Your Best Leads

HG Data

Even with a clearly defined ideal customer profile, it can be hard to decide which leads your sales and marketing teams should be giving the most attention to. Reaching out to leads with relevant messages already takes a lot of time when executing on campaigns, so the last thing you want to be spending more time on is figuring out which leads to select for your campaign.