Wed.Sep 18, 2019

Account-Based Marketing: Can Your Organization Benefit?

Modern Marketing

Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years.

Failure Is Always an Option (and an Opportunity)

Content Marketing Institute

Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? Well, this author does.) And how can we benefit from mistakes?

Location-Based Marketing on the Rise

V12 Data

Location-Based Marketing on the Rise. Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5

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Why Advocacy Marketing Must Include Employees

Marketing Insider Group

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: CX Remains a Priority for Marketers, But Many Only ‘Somewhat Satisfied’ with Results

KoMarketing Associates

Many marketers have already made it a priority to provide an excellent customer experience, but according to new research, not all of them are satisfied with the results of their efforts thus far.

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More Trending

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends.

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5 B2B Content Marketing Mistakes and How To Fix Them

Launch Marketing

Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever.

What You Should Do With Old Content That’s Not Getting Traffic

Single Grain

If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. It may be dated, it may be irrelevant to your business or it may just not be very good. So what do you do with all that content?

Marketing Attribution: Keep It Simple


Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. Sometimes seen as more art than science, it’s often given too little attention – or too much. When sales cycles are short, marketing attribution can be fairly straightforward.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Strengthen Your Content Marketing Strategy With Video


Get insight into incorporating video into your content marketing strategy. Lot's of examples to provide context. The post How to Strengthen Your Content Marketing Strategy With Video appeared first on MarketMuse. Content Creation

Video 78

Why The Facebook Pixel Is Essential To Your eCommerce Business

ATAK Interactive

With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance.

Marketing Attribution: Keep It Simple


Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. Sometimes seen as more art than science, it’s often given too little attention – or too much. When sales cycles are short, marketing attribution can be fairly straightforward.

Hyper-Personalized Customer Engagement: Why Account-Based Selling?


According to The State of Enterprise Sales Enablement 2019 , 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery. Research/consideration. Purchase/decision.

Are Psychological Attributes Useful? How Should They be Used in Marketing and Sales?

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. One of Matt’s recent LinkedIn posts received more comments than usual, and it got me thinking. But first, here’s a high-level overview of the post.

Why CLV Matters


IBM successfully multiplied its revenue by 10x with a single stat. SurveyMonkey reduced its time spent on campaign management by 40% by using one piece of data. And Netflix lowered its churn rate to only 4% simply by understanding this number. The stat they all used? Customer Lifetime Value, or CLV, which is a measure […]. The post Why CLV Matters appeared first on The Ontraport Blog.

Video Email Marketing: How to Boost Your Sends with Video


If you printed out all the emails sent each year, they’d stretch to Mars and back three times. And that’s not even counting texts or tweets.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Not Translating Your Customer Portals? You May Be Harming Brand Loyalty

Martech Advisor

Keeping new international customers takes care and positive engagement, including catering to their needs in secure login experiences.

Researching New Markets: A 3-Step Guide


A comprehensive guide by SEMrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the brand new Market Explorer tool. Market Research

10 Tweetable Marketing Productivity Quotes


Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. Sometimes it’s poor planning. Sometimes it’s unanticipated distractions. And sometimes you just need a quick dose of motivation.

Hosting a webinar? Avoid these 8 viewer pet peeves


Webinars. We all have a preconceived notion of what we expect when we sign up for one. For most, we’ve experienced a spectrum of webinar quality. There are fantastic webinars, which leave us feeling ready to conquer the world.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Write a Creative Brief


Reading Time: 4 minutes. Anyone who thinks of creativity as something so spontaneous and unruly that it can’t possibly be reduced to a few pages of text, needs to hear these two words: creative brief.

10 Tips for Overcoming Common Sales Objections


Convincing someone that they need a product or service can be extremely difficult, especially if this person is a cold call or email. Even with warm leads or referrals, chances are you’ll still face objections, rejections and more objections. And because of this, it is easy to get discouraged.

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How to Put Negative Customer Feedback to Work for You

Martech Advisor

No one likes to hear negative customer feedback, but savvy marketers know that unhappy customers give you powerful insight into what’s working—and what’s not—with your product or service.

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How Tech Insights Help You Score & Prioritize Your Best Leads

HG Data

Even with a clearly defined ideal customer profile, it can be hard to decide which leads your sales and marketing teams should be giving the most attention to. Reaching out to leads with relevant messages already takes a lot of time when executing on campaigns, so the last thing you want to be spending more time on is figuring out which leads to select for your campaign.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.