Sun.Jul 07, 2019

Martech is marketing, kind of like fixing things is home ownership

chiefmartech

Last week, I staked the claim that “ martech is marketing.” ” Whatever you think of martech and its relationship to marketing at large — or what you believe its relationship should be — it’s hard to deny that it’s not a part of marketing’s domain.

A Comprehensive Guide to B2B Remarketing

The Lead Agency

Remarketing has been proven to increase conversions , improve brand recall , and reduce lost prospects. If you’re not currently using it as part of your digital marketing strategy, it’s time to start considering it.

4 Evergreen Tips for Creating Evergreen Content

BuzzSumo

Evergreen content is arguably the most important type you can create. As the name suggests, evergreen isn’t just popular content. It’s the kind of content that remains popular for years and years at a time.

Tips 89

Instagram Story Dimensions – The Complete Creative Guide

Magisto

In January 2019, Instagram shared some insights and figures about their story feature. To keep it simple and to show you the importance of Instagram stories, here are a couple of these insights : 500 million Instagram accounts use Instagram Stories every day.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Is Local SEO Dead?

Pearl Digital Marketing

SEO 72

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What Is Local SEO?

Pearl Digital Marketing

If you run a business that services the geographical area around your business, then you should make an effort to learn about local SEO. It’ll help you get found online by local prospects who are looking for services or products that your business offers. What Is Local SEO?

SEO 62

New Things I’ve Learned About Google Review Likes

Moz

Posted by MiriamEllis Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features.

Why are SIC and NAICS Codes Important to Marketing?

Leadspace

Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes. .

SIC 62

McKinsey on How CMOs Can Effectively Lead Growth

B2B Marketing Directions

Last month, McKinsey & Company published an article that discussed the evolving role of marketing - particularly the role of the CMO - in driving business growth.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.