Zoominfo

JULY 7, 2019

As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these slumps? If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help.

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

BuzzSumo

JULY 7, 2019

Evergreen content is arguably the most important type you can create. As the name suggests, evergreen isn’t just popular content. It’s the kind of content that remains popular for years and years at a time. While it brings your site more traffic and your brand more exposure—all you have to do is sit back and enjoy it. What could be better? 4 Ways to Create Popular Content by Leveraging Data.

Tips 98

Tips Allocation Content Paid Search Agency 98

The Lead Agency

JULY 7, 2019

Remarketing has been proven to increase conversions , improve brand recall , and reduce lost prospects. If you’re not currently using it as part of your digital marketing strategy, it’s time to start considering it. It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they come to your business’ website.

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors. To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Template 78

Template Work Management Planning Marketing Management 78

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Brandfolder

JULY 7, 2019

Video is an increasingly important way to tell your brand’s story. Whether it’s on a company webpage or within a paid-social campaign, video is a powerful medium to engage audiences.

Video Marketing 74

Video Marketing Paid Social Agency Advertising Mediums Campaigns 74

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Seventy-nine percent of advisors said using social media led them to win new business, with an average asset gain of $4.6 million.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Pearl Digital Marketing

JULY 7, 2019

If you run a business that services the geographical area around your business, then you should make an effort to learn about local SEO. It’ll help you get found online by local prospects who are looking for services or products that your business offers. What Is Local SEO? Local SEO is the process of optimising your online presence so your business will show in local online searches.

SEO 64

SEO Display Google Search Marketing 64

Leadspace

JULY 7, 2019

Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes. . Most marketers don’t understand why these codes are so much more than just a random assortment of numbers–however, a majority of business databases and other research tools use these codes to classif

SIC 54

SIC Planning Paid Search Agency Aggregators 54

Genroe

JULY 7, 2019

No business can afford to ignore social media as part of its marketing mix. But, unless you are a global multinational, it is also impossible to effectively manage all of the social media networks that are on offer. To be most effective, organisations should look to be active in two or, at most, three networks. […]. The post Social Media Statistics for Australia (2019) appeared first on Genroe.

Social Media 40

Social Media Statistics Media Marketing Mix 40

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Moz

JULY 7, 2019

Posted by MiriamEllis Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features. Often, you may simply ignore them until life makes you engage. A few weeks ago, a local SEO came to me with a curious real-life anecdote, in which a client was pressuring the agency to have all their staff hit the “like” button on

Google 61

Google CAN-SPAM Paid Search Agency Guidelines 61

B2B Marketing Directions

JULY 7, 2019

Last month, McKinsey & Company published an article that discussed the evolving role of marketing - particularly the role of the CMO - in driving business growth. Marketing's moment is now: The C-suite partnership to deliver on growth was based in part on a 2019 study that included interviews with 60 C-level executives and quantitative surveys with another 200.

Peer-to-peer 45

Peer-to-peer Effectiveness Lead Scoring Lead Ranking 45

Magisto

JULY 7, 2019

In January 2019, Instagram shared some insights and figures about their story feature. To keep it simple and to show you the importance of Instagram stories, here are a couple of these insights : 500 million Instagram accounts use Instagram Stories every day. 1/3 of the most viewed Instagram Stories are from businesses. Half of the businesses on Instagram have published a story during a typical month. 96% of US marketers surveyed plan to continue using Stories ads in the next 6 months.

Creativity 73

Creativity Verticals Display Custom Publishing 73

chiefmartech

JULY 7, 2019

Last week, I staked the claim that “ martech is marketing.” Whatever you think of martech and its relationship to marketing at large — or what you believe its relationship should be — it’s hard to deny that it’s not a part of marketing’s domain. Love it or hate it, marketing technology is entangled in the practice of modern marketing.

Paid Search Agency 89

Paid Search Agency Work Management Bandwidth Planning 89

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media