Sun.Jul 07, 2019

Martech is marketing, kind of like fixing things is home ownership


Last week, I staked the claim that “ martech is marketing.” ” Whatever you think of martech and its relationship to marketing at large — or what you believe its relationship should be — it’s hard to deny that it’s not a part of marketing’s domain.

4 Evergreen Tips for Creating Evergreen Content


Evergreen content is arguably the most important type you can create. As the name suggests, evergreen isn’t just popular content. It’s the kind of content that remains popular for years and years at a time.

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A Comprehensive Guide to B2B Remarketing

The Lead Agency

Remarketing has been proven to increase conversions , improve brand recall , and reduce lost prospects. If you’re not currently using it as part of your digital marketing strategy, it’s time to start considering it.

Announcing: Brandfolder Advanced Video Functionality


Video is an increasingly important way to tell your brand’s story. Whether it’s on a company webpage or within a paid-social campaign, video is a powerful medium to engage audiences

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Is Local SEO Dead?

Pearl Digital Marketing

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead?

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More Trending

What Is Local SEO?

Pearl Digital Marketing

If you run a business that services the geographical area around your business, then you should make an effort to learn about local SEO. It’ll help you get found online by local prospects who are looking for services or products that your business offers. What Is Local SEO?

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Guide to Creating a Social Media Strategy for Your Firm

FMG Suite

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Seventy-nine percent of advisors said using social media led them to win new business, with an average asset gain of $4.6 million.

Why are SIC and NAICS Codes Important to Marketing?


Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes. .

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McKinsey on How CMOs Can Effectively Lead Growth

B2B Marketing Directions

Last month, McKinsey & Company published an article that discussed the evolving role of marketing - particularly the role of the CMO - in driving business growth.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Instagram Story Dimensions – The Complete Creative Guide


In January 2019, Instagram shared some insights and figures about their story feature. To keep it simple and to show you the importance of Instagram stories, here are a couple of these insights : 500 million Instagram accounts use Instagram Stories every day.