Sun.Jul 07, 2019

Martech is marketing, kind of like fixing things is home ownership


Last week, I staked the claim that “ martech is marketing.” ” Whatever you think of martech and its relationship to marketing at large — or what you believe its relationship should be — it’s hard to deny that it’s not a part of marketing’s domain.

4 Evergreen Tips for Creating Evergreen Content


Evergreen content is arguably the most important type you can create. As the name suggests, evergreen isn’t just popular content. It’s the kind of content that remains popular for years and years at a time.

Tips 69

A Comprehensive Guide to B2B Remarketing

The Lead Agency

Remarketing has been proven to increase conversions , improve brand recall , and reduce lost prospects. If you’re not currently using it as part of your digital marketing strategy, it’s time to start considering it.

McKinsey on How CMOs Can Effectively Lead Growth

B2B Marketing Directions

Last month, McKinsey & Company published an article that discussed the evolving role of marketing - particularly the role of the CMO - in driving business growth.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Guide to Creating a Social Media Strategy for Your Firm

FMG Suite

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Seventy-nine percent of advisors said using social media led them to win new business, with an average asset gain of $4.6 million.

New Things I’ve Learned About Google Review Likes


Posted by MiriamEllis Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features.