Hubspot

MAY 28, 2018

The other day, my friend asked me why I was buying another pair of yoga pants. “Why do you need another? You pretty much only wear the same two, anyway.”. It was true. I have at least ten pairs of yoga pants, but there are two in particular I wear the most … for at least, let’s say, 80% of my yoga classes. You might not know who Vilfredo Pareto is, and you might not explicitly recognize the 80/20 rule, but I have no doubt you’re already familiar with the concept.

Rules 100

Rules Product Work Management Marketing Management 100

Brightedge

MAY 28, 2018

Humor is a great way to connect with an individual or an audience. Industry-specific jokes have the additional benefit of reinforcing the identity of its members by requiring industry knowledge to appreciate the joke or the pun. At BrightEdge I introduce the marketing demand generation group and the practice of SEO on the last day […]. The post SEO Jokes — SEO Humor for 2018 appeared first on BrightEdge SEO Blog.

SEO 91

SEO Demand Generation Demand Practices 91

JotForm

MAY 28, 2018

I re-read the comment on our support thread: “Over the years, it seems to me that JotForm has become slower and less responsive to user requested functionality improvements.” Ouch. It wasn’t the most uplifting thing I’d read that day. And I’ll admit, it stung for a moment. But I could also see.

Effectiveness 67

Effectiveness 67

Hubspot

MAY 28, 2018

People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we're eager to share with you. Check out the tactics below, and start maximizing organic traffic to your own blog.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

JotForm

MAY 28, 2018

Ryan Hoover’s entrepreneurial journey has been a lifelong endeavour of curiosity and experimentation. Through selling video game handbooks as a child to writing over 150 blog posts in one year to founding a hugely popular product-focused website, Ryan is a maker at his core—full of inspiration, in.

Product 67

Product Video Marketing Marketing Websites 67

Heinz Marketing

MAY 28, 2018

By Matt Heinz, President of Heinz Marketing. About three years ago now we started producing a weekly radio program called Sales Pipeline Radio ,(live every other Thursday at 11:30 a.m. Pacific). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured some great guests and have a line up of awesome content and special guests coming up as well.

Work Management 49

Work Management Enterprise Management CMO Marketing Management 49

Bluetext

MAY 28, 2018

In a crowded marketplace for trade and membership associations, keeping up with the top new marketing and branding trends is essential. Here are four top branding tips worth adding to your trade association marketing mix. Find Your Audience. Many trade associations, especially those with large audiences, often think they have a sense of who the right members are, and where they are in their careers.

Marketing Mix 20

Marketing Mix Paid Search Agency Tips Brand Identity 20

Zoominfo

MAY 28, 2018

As our world becomes increasingly digital, lines between business concentrations have blurred. Marketing bleeds into social media. Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth. But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR).

PR 194

PR SEO Marketing & Strategy B2B 194

Content Marketing Institute

MAY 28, 2018

Want to know how to predict and forecast your followers’ behavior? Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user.

Lead Ranking 105

Lead Ranking Social Media Tools Lead Scoring 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Convert

MAY 28, 2018

No one has a crystal ball here. And GDPR is complicated. If you’ve been listening in on groups and reading the conversations between privacy and marketing experts, you know everyone is (politely) agreeing to disagree on provision interpretations! We faced the same road-block. So we went and asked some of the most seasoned marketers and.

Opinions 61

Opinions Privacy Marketing Conversion 61