Sat.Jan 09, 2021

How to Create Content Engagement Strategy With the Right Metrics

Outgrow

How to Create Content Engagement Strategy With the Right Metrics. Content engagement is often taken as the holy grail for many marketers. Looking at content analytics can help determine if a strategy is working and make any adjustments necessary.

7 Must-Know Facts About Content Syndication and Intent

TrueInfluence

Content syndication is the simplest approach to increase website traffic — but not the easiest. You (or your content syndication partner) let prospective buyers know about a prime piece of relevant content, based on their past behavior. They go get the content from a website. Data is captured.

B2B Reads: Startups, Loyalty Programs, and the 7×7 Rule

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.