Tue.Oct 11, 2022

article thumbnail

How to Build a Digital Product Brand That Lasts

Webbiquity

Guest post by Tara Dwyer. A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Image credit: Olya Kobruseva on Pexels.

article thumbnail

Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. I was asked by the team at Demand Gen Report to contribute my views, and those thoughts are republished below.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? It’s a new title, and it was all the rage a few years ago , but there’s an answer to this question that may help us uncover what stands in the way of CCO becoming more widely accepted on the C-Suite.

article thumbnail

How to Recession-Proof Your Marketing Strategy

Influitive

Last month, the Influitive leadership team kicked off our first ever Recession Proof Marketing (RPM) event in Boston. We brought together some customer marketing executives to brainstorm how today’s marketing teams can drive profitability in or out of a recession environment. “You need like-minded marketers [and] executives that are trying to solve big problems around […].

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

8 easy ways to improve your marketing capabilities

Martech

The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” The CMO replies, “What if we don’t and they stay?” Legend has it that this conversation is real and may have even happened at your company. Marketing is about people.

More Trending

article thumbnail

Anchor Text: What Is It & How To Optimize It? via @sejournal, @wburton27

Search Engine Journal

Use anchor text to help your content rank in the search engines result pages. Learn why it's important plus the best practices from Google. The post Anchor Text: What Is It & How To Optimize It? appeared first on Search Engine Journal.

article thumbnail

The State of Search Indexing in 2022: IndexNow, Overall Trends and Best Practices

Brightedge

The way search engines index sites hasn’t changed substantially over the last three decades. While it is important for web admins to consistently update their processes in line with best practices if they wish to maintain fast, comprehensive indexing, the underlying search engine technology has remained largely the same at a fundamental level. But that may be about to change.

Practices 127
article thumbnail

The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

23.6% of U.S. e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices.

SERP 124
article thumbnail

Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner

CopyBlogger

Content marketing mistakes are easy to spot on the web these days, because the concept of content marketing is under. Continue Reading. The post Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

ClickBank Review

The Daily Egg

ClickBank is one of the first affiliate networks and has heavily influenced newcomers in the industry. The platform is accessible to sellers. The post ClickBank Review appeared first on The Daily Egg.

article thumbnail

LinkedIn Users Bring Crying and More Personal Content, Should You?

Content Marketing Institute

Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform.

Linkedin 121
article thumbnail

Lightspeed POS Review

The Daily Egg

Lightspeed is an intuitive POS system that works best for restaurants and quick-service businesses. With incredible hospitality-specific features and transferable hardware, Lightspeed. The post Lightspeed POS Review appeared first on The Daily Egg.

POS 117
article thumbnail

Social media moderation: How to respond to world events

Sprout Social

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Google Cloud Rebrands Data Studio As “Looker Studio” via @sejournal, @BrianFr07823616

Search Engine Journal

Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows. The post Google Cloud Rebrands Data Studio As “Looker Studio” appeared first on Search Engine Journal.

Google 105
article thumbnail

How to ID and organize data with a new CDP

Martech

When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. “The CDP is great, but it’s not magic,” said Amanda Cardona, owner of ALC Renaissance Consulting at The MarTech Conference. “So, it needs to have a clear ingestion process in order for it to be able to help you activate in an efficient and clean way.”.

article thumbnail

Content Marketing for SaaS: The Ahrefs Guide

Ahrefs

Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs. As a result, every SaaS’s content marketing strategy will be different.

article thumbnail

How Do I Promote My B2B Website?

BOP Design

Finding the best way to promote your B2B website can be difficult. There are multiple platforms and options that you can share your website on to create traffic and generate leads. You can promote your website organically or through paid ads. Another great option is using social media to direct users to your website. Here are some of the best ways to promote your B2B website.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

4 Ways to Make Disability Part of the Equality Conversation

Salesforce Marketing Cloud

The global talent shortage isn’t easing up anytime soon. A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. As business leaders focus on how to attract and retain the best talent, they’d do well to consider the often untapped community of people with disabilities. One-third of households in the U.S. include people with disabilities, representing an opportunity for organizations committed to diversity, equity, and inclusion.

article thumbnail

Short-Form Video Advertising Battle: How YouTube Shorts Defeated the Competition

Bannersnack

15 minutes read There have been so many updates in the digital advertising space in the last few years. And 2022 is no different. We all know it, feel it, and live it. The good thing is we love updates, especially when they can help us improve the way we communicate with our audience and create better experiences for them. Since short-form videos have gained so much popularity in the last few years, we decided to conduct an experiment to see what is the best advertising platform for short-form v

Youtube 98
article thumbnail

3 Ways To Promote Efficient Growth With Resources You Already Have

Salesforce Marketing Cloud

“Our selling motions may never be the same.” “Competitive intensity is only going to increase … we could fall behind.” “We will have to do more with less given hiring and spending freezes.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession.

article thumbnail

Consumer Privacy and The Future of Digital Marketing

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Consumer Privacy and The Future of Digital Marketing.

Privacy 98
article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce Marketing Cloud

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Utilities can use this change to build trusted relationships and collaborate with customers on decarbonization efforts. No longer just a one-way relationship, the new utility-customer partnership helps us work together toward a more resilient grid and makes utilities more valuable than ever.

article thumbnail

YouTube Launches @username Handles To Help Drive Traffic via @sejournal, @BrianFr07823616

Search Engine Journal

YouTube has a new way for users to find and engage with content creators directly by tagging them. The post YouTube Launches @username Handles To Help Drive Traffic appeared first on Search Engine Journal.

Youtube 97
article thumbnail

A guide to Google Analytics 4 for marketing agencies

Martech

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses.

article thumbnail

12 GA4 Expectations You Need To Have As It Replaces Universal Analytics via @sejournal, @adamproehl

Search Engine Journal

Making the switch from Universal isn't easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals. The post 12 GA4 Expectations You Need To Have As It Replaces Universal Analytics appeared first on Search Engine Journal.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

How to Design Your 1st Cold Email Outreach Campaign

DivvyHQ

When it comes to marketing, email still reigns supreme as the best way to reach new prospects. But designing your first cold email outreach campaign can be daunting. Check out our latest article from guest contributor Chris Tweten of Spacebar Collective on the best practices to ensure your emails get delivered, and deliver on your goals.

article thumbnail

TikTok Adds New Photo Feature to Rival Instagram

Search Engine Journal

TikTok announces it's rolling out Photo Mode, a carousel format made specifically for sharing still images on the app. The post TikTok Adds New Photo Feature to Rival Instagram appeared first on Search Engine Journal.

article thumbnail

Three Key Lessons to Enhance Your Email Marketing Personalization Using Data?

Litmus

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. . But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a good customer experience is understanding that journey and meeting each person with a consistent, yet tailored, email message at every opportunity.