What, When, and How to Measure Your Twitter Marketing
Content Standard
OCTOBER 15, 2016
One benefit of having a social strategy is that you get instant feedback on your marketing efforts. I’m not talking about the real-time analytics tools built into platforms. I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. Those user interactions are what give social media its addictive quality in the first place—and when it comes to assessing your social performance, they’re a simple place to start.
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