Sat.Oct 15, 2016

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What, When, and How to Measure Your Twitter Marketing

Content Standard

One benefit of having a social strategy is that you get instant feedback on your marketing efforts. I’m not talking about the real-time analytics tools built into platforms. I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. Those user interactions are what give social media its addictive quality in the first place—and when it comes to assessing your social performance, they’re a simple place to start.

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Why Do Creative People So Often Struggle to Pick a Direction & Ship?

Marketing Insider Group

Your creative intuition is a powerful guide. So why does it occasionally seem like you’re wandering in circles, unable to move past a single piece of a project? It just doesn’t feel like you can get it RIGHT, so you keep agonizing over that part of the work. Today, we learn about the Art of the Unfinished. We assume that, Read More. The post Why Do Creative People So Often Struggle to Pick a Direction & Ship?

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Driving action from a customer satisfaction programme

Savanta

Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. Others are passive observers – they simply report on the situation but do little to change it.

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Twitter’s Paradox, and 4 Other Stories You Should Read

Contently

Here’s what you missed while you were registering to vote (you were doing that, right?)… McSweeney’s: Are You the Next Rock Star Social Media Manager Who’s Willing to Literally Die for Content? Selected by Noah Waldman, editorial intern. Today is my last day as Contently’s editorial intern, which means I’ve been on the job hunt, which means I’ve been seeing a lot of job listings that look exactly like this, only not satirical.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.