Tue.Feb 13, 2018

10 Women in Technology Speakers to Keynote Your Event

Type A Communications

February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events.

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Influencer marketing is fully integrating with social media marketing strategy


I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

What Is Thought Leadership? And When You Should Use It?

Marketing Insider Group

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought […]. The post What Is Thought Leadership? And When You Should Use It? appeared first on Marketing Insider Group. Content Marketing

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Nine Social Media Marketing Stats You Can Use


According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

Interview with Tiffani Bova

Onalytica B2B

Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Location: Los Angeles, California. Bio: Tiffani Bova is the global customer growth and innovation evangelist at Salesforce.

The Greatest Content Marketers Have These 5 Qualities


What exactly makes a content marketer truly great? Are they born that way and simply destined for content marketing stardom?

The Building Blocks for a Killer Marketing Plan in 2018

Navigate the Channel

2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference.

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3 Ways CMOs Can Prepare Against Data Breaches


Marketers can help prepare against data breaches, so long as they have the right operational plans in place to manage them. A plan that’s done well, in fact, can even be its own marketing opportunity. Here are three ways marketers can harness their data preparedness. Privacy and cybersecurity

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Operation acronym: How to speak the language of the content marketing funnel

Tomorrow People

If you’re going to work with a content marketing agency, you’d better know your way around the content marketing funnel, and understand all the terms that come with it. Let the TP team be your translators. Inbound campaigns. Conversion assets. There’s a whole bank of vocabulary that comes with a content marketing strategy , and not all of it’s familiar even to dyed-in-the-wool marketeers. But all types of content marketing are pretty straightforward when you understand the purpose behind them.

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It Takes Three To Tango In Digital Optimization

Marketing Insider Group

Building a comprehensive, large scale digital optimization program that works takes not two, but three to tango. Platform, process, people. Calling it the 3 Ps would be easy but it’s more important to spell it all out in order to let each of these 3 critical components sink in mind, most effectively. Think of the three-legged stool […]. The post It Takes Three To Tango In Digital Optimization appeared first on Marketing Insider Group.

How to Implement a Social Selling Strategy

Modern B2B Marketing

Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry trends in recent times. This is mostly thanks to the growth of social media.

Facebook Continues to Emphasize Personal Content With New Feature


By now, it's clear: Facebook is trying to convince everyone that it's putting the "social" back in "social media.".

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?” survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video.

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What B2B Brands Need to Know to Succeed on LinkedIn

Content Marketing Institute

“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run. My answer is always the same: “B2B customers are people too.”.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria.

How to Recover from 8 Embarrassing Office Blunders


Whether you forgot a deadline, accidentally CC'd the CEO in a snarky email about the annual holiday party, or got caught insulting your boss on Facebook, embarrassing yourself at the office can feel like the end of the world.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life


Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders. Following is an edited transcript, or you can listen to the program in its entirety here.

Secrets to getting customers to value you as a trusted guide


For those that know me, they know that I truly enjoy sharing the knowledge I’ve gained over my career. When asked to join Gerhard Gschwandtner for an on-stage conversation at the Sales 3.0 conference about building sales relationships in the digital age, I readily agreed.

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The Value of a Qualified Lead

Lead Liaison

As salespeople we are all excited about what we do, that’s why we do it. We are passionate about our products, services or solutions and will talk to anyone anytime about it if they show the least bit of interest.


The Marketer’s Guide to Customer Engagement [Infographic]


The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Secrets to getting customers to value you as a trusted guide


Sales 3.0 is about making sales organizations highly efficient and effective, but it’s also about providing enormous ROI on the right sales-technology tools for your team and converting leads into sales is critical for success. I’m looking forward to presenting at @Sales30Conf in #SFO!

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)


There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine. . Being visible in different locations means more visibility, awareness, and opportunities to buy. .

CEO’s #1 Focus to Protect Revenue This Year – Part 3

Fusion Marketing Partners

B2B Customer loyalty and customer experience (CX) Customer loyalty (CL) is the number one focus for many CEOs and business […]. B2B Marketing Buyer's Journey Customer Loyalty

GDPR Compliance: 8 Steps B2B Marketers Need to Take


Forget Bitcoin, Personal Data is the new currency. Just think about what Facebook, Apple, Amazon, and Google have in common – they all thrive on collecting user data, at scale. Not only that, their ability to effectively monetize this data with advertising has turned them into multi-billionaires. The more data you give, the richer they […]. B2B Marketing CMO GDPR Marketing Automation Marketing Tips

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Community Values: How Embracing Facebook’s Algorithm Change Helps Businesses Thrive

Aberdeen CMO Essentials

Over the past few years, it has become impossible not to notice Facebook’s pervasive nature as a platform for not-so-subtle advertisements.

How to connect ActiveDEMAND to Survey Anyplace


Automatically Create Contacts in ActiveDEMAND from Survey Anyplace Responses. A more creative take on questionnaires is a great way to engage and build your audiences these days.

From interruptive to irresistible

Heinz Marketing

There are emails I get once a month that I aggressively despise but for some reason can’t get myself off of their mailing list. There are emails I get daily that I can’t WAIT to receive and read. Both instances are part of marketing campaigns, intended to get my attention and ultimately my business. One is interruptive, an increasing pain that makes me angry. The other is irresistible, a welcome part of my day and something I often share with colleagues.

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Unlock the Secret to Discovering your Customer’s Needs

Olympia Consulting Sales

Do you really know your customer’s needs? I know, it sounds like a simple question. “Of Of course I know my customer”, many will reply. But, I ask for a reason, so let me elaborate further. Does your entire organization know your customer’s needs? You may be shocked to know how few of your team really know what … The post Unlock the Secret to Discovering your Customer’s Needs appeared first on Olympia Consulting. Sales

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.