Tue.Feb 13, 2018

Influencer marketing is fully integrating with social media marketing strategy

Biznology

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

What Is Thought Leadership? And When You Should Use It?

Marketing Insider Group

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought […]. The post What Is Thought Leadership? And When You Should Use It? appeared first on Marketing Insider Group. Content Marketing

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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

Why Less Is More for Customer Experience in 2018

Marketing Insider Group

CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a […]. The post Why Less Is More for Customer Experience in 2018 appeared first on Marketing Insider Group. Content Marketing

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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The Greatest Content Marketers Have These 5 Qualities

ScribbleLive

What exactly makes a content marketer truly great? Are they born that way and simply destined for content marketing stardom?

Operation acronym: How to speak the language of the content marketing funnel

Tomorrow People

If you’re going to work with a content marketing agency, you’d better know your way around the content marketing funnel, and understand all the terms that come with it. Let the TP team be your translators. Inbound campaigns. Conversion assets. There’s a whole bank of vocabulary that comes with a content marketing strategy , and not all of it’s familiar even to dyed-in-the-wool marketeers. But all types of content marketing are pretty straightforward when you understand the purpose behind them.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria.

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3 Ways CMOs Can Prepare Against Data Breaches

Act-On

Marketers can help prepare against data breaches, so long as they have the right operational plans in place to manage them. A plan that’s done well, in fact, can even be its own marketing opportunity. Here are three ways marketers can harness their data preparedness. Privacy and cybersecurity

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

10 Women in Technology Speakers to Keynote Your Event

Type A Communications

February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events.

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How to Implement a Social Selling Strategy

Modern B2B Marketing

Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry trends in recent times. This is mostly thanks to the growth of social media.

Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?” survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video.

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It Takes Three To Tango In Digital Optimization

Marketing Insider Group

Building a comprehensive, large scale digital optimization program that works takes not two, but three to tango. Platform, process, people. Calling it the 3 Ps would be easy but it’s more important to spell it all out in order to let each of these 3 critical components sink in mind, most effectively. Think of the three-legged stool […]. The post It Takes Three To Tango In Digital Optimization appeared first on Marketing Insider Group.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

ViewPoint

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders. Following is an edited transcript, or you can listen to the program in its entirety here.

CEO’s #1 Focus to Protect Revenue This Year – Part 3

Fusion Marketing Partners

B2B Customer loyalty and customer experience (CX) Customer loyalty (CL) is the number one focus for many CEOs and business […]. B2B Marketing Buyer's Journey Customer Loyalty

What B2B Brands Need to Know to Succeed on LinkedIn

Content Marketing Institute

“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run. My answer is always the same: “B2B customers are people too.”.

The Value of a Qualified Lead

Lead Liaison

As salespeople we are all excited about what we do, that’s why we do it. We are passionate about our products, services or solutions and will talk to anyone anytime about it if they show the least bit of interest.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine. . Being visible in different locations means more visibility, awareness, and opportunities to buy. .

The Marketer’s Guide to Customer Engagement [Infographic]

Zoominfo

The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

Secrets to getting customers to value you as a trusted guide

Televerde

For those that know me, they know that I truly enjoy sharing the knowledge I’ve gained over my career. When asked to join Gerhard Gschwandtner for an on-stage conversation at the Sales 3.0 conference about building sales relationships in the digital age, I readily agreed.

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GDPR Compliance: 8 Steps B2B Marketers Need to Take

Oktopost

Forget Bitcoin, Personal Data is the new currency. Just think about what Facebook, Apple, Amazon, and Google have in common – they all thrive on collecting user data, at scale. Not only that, their ability to effectively monetize this data with advertising has turned them into multi-billionaires. The more data you give, the richer they […]. B2B Marketing CMO GDPR Marketing Automation Marketing Tips

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Secrets to getting customers to value you as a trusted guide

Televerde

Sales 3.0 is about making sales organizations highly efficient and effective, but it’s also about providing enormous ROI on the right sales-technology tools for your team and converting leads into sales is critical for success. I’m looking forward to presenting at @Sales30Conf in #SFO!

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The Building Blocks for a Killer Marketing Plan in 2018

Navigate the Channel

2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference.

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Community Values: How Embracing Facebook’s Algorithm Change Helps Businesses Thrive

Aberdeen

Over the past few years, it has become impossible not to notice Facebook’s pervasive nature as a platform for not-so-subtle advertisements.

Facebook Continues to Emphasize Personal Content With New Feature

Hubspot

By now, it's clear: Facebook is trying to convince everyone that it's putting the "social" back in "social media.".

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

From interruptive to irresistible

Heinz Marketing

There are emails I get once a month that I aggressively despise but for some reason can’t get myself off of their mailing list. There are emails I get daily that I can’t WAIT to receive and read. Both instances are part of marketing campaigns, intended to get my attention and ultimately my business. One is interruptive, an increasing pain that makes me angry. The other is irresistible, a welcome part of my day and something I often share with colleagues.

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How to Recover from 8 Embarrassing Office Blunders

Hubspot

Whether you forgot a deadline, accidentally CC'd the CEO in a snarky email about the annual holiday party, or got caught insulting your boss on Facebook, embarrassing yourself at the office can feel like the end of the world.

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Unlock the Secret to Discovering your Customer’s Needs

Olympia Consulting Sales

Do you really know your customer’s needs? I know, it sounds like a simple question. “Of Of course I know my customer”, many will reply. But, I ask for a reason, so let me elaborate further. Does your entire organization know your customer’s needs? You may be shocked to know how few of your team really know what … The post Unlock the Secret to Discovering your Customer’s Needs appeared first on Olympia Consulting. Sales

Drive SaaS Company Growth by Identifying Your North Star Metric

Golden Spiral

As a SaaS company, are you measuring what matters? In recent years, a concept called The North Star Metric (NSM) has emerged from Silicon Valley. The NSM is defined as the single metric that best captures the core measure of your organization’s growth. It is a critical part of aligning your entire team, determining strategic initiatives, and scaling your company. Here are three keys to identifying, measuring, and improving your NSM: Strategy

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.