Sun.Jan 29, 2023

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10 Tools You Can Use For SEO Competitive Analysis via @sejournal, @martinibuster

Search Engine Journal

Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal.

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Microtargeting in Digital Marketing: What it Is and How it Works


In this day and age, there’s plenty of data available to brands. The world has shifted online, and that means everyone is leaving digital footprints everywhere they go. From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want.


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How To Choose Among the Best Email Service Providers?

Lake B2B

Investing in the right email service provider or ESP is all about the fit. A good ESP is not always one with rave reviews and comprehensive features, but how those features personalize to your needs. Without the right ESP fit, you can bid adieu to successful email marketing campaigns. So, what? Email marketing is only […] The post How To Choose Among the Best Email Service Providers?

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Three Easy Ways to Boost Facebook Engagement

Opt Intelligence

Facebook continues to be the 800 pound gorilla of social media. Everyone uses it (even if they don’t like to admit it). The site keeps adding features and content opportunities, each one geared towards gathering more data on users. And while users eat it up, scrolling, tapping and viewing for hours at a time, many brands see declining engagement as it becomes easier than ever to create content.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Brace for Impact: The Disconnect Costing Creatives 520 Hours Each Year


It’s no secret that the demand for creative teams and their talent has been steadily increasing since the onset of the global COVID-19 pandemic. As Brandfolder’s Director of Marketing, Adam.

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[Research Round-Up] The Continuing Importance of B2B Thought Leadership

B2B Marketing Directions

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.) Edelman and LinkedIn recently published the findings of their latest B2B thought leadership impact study.

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Karla’s App of the Week: Canva

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing Marketing professionals love beautiful, eye-catching branding with virtually appealing content materials that will grab their ideal customer’s attention. However, it’s no secret in the industry that great designs usually come with a price tag through financial investments in software and a significant level of training needed to master the art of designing.