Wed.Dec 30, 2020

How to Prioritize Email Newsletters and Send Them Consistently


With so many things to do in a day, it can be easy to lose sight of the value of creating and sending email newsletters. But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget.

Beating Yourself Up Makes You Fail


We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a big enough “Why.” You have to manage your willpower “muscle” carefully.

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The Secret Fears of the Modern-Day CEO


Is there really such a thing as a “fearless leader?” CEOs, expected to lead their company forward, often present themselves as bulletproof. But running a business can be unnerving and filled with unspoken fears.

24 Content Marketing Awards to Target Now for 2021 Recognition

Content Standard

Regardless of the form it takes, content powers your company’s marketing and sets the tone for the public’s perception of your products and/or services. With all the effort you and your team put into creating it, wouldn’t it feel amazing to be recognized for your work?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

2020 Retrospective: Moving forward together, quickly


It’s nearly impossible to predict the course of an unprecedented event like the COVID-19 pandemic. Even as we substituted handshakes with “elbow-bumps,” we could hardly predict how quickly and dramatically things would change.

More Trending

How to Use Google Trends for Keyword Research


Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale.

Building an Online Community Super Users Program

Higher Logic

The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. Learn how to build your own!

10 of This Year’s Best Web Designs

SmartBug Media

What Makes for Great Web Design? A company website is your 24/7 salesperson. It’s the home for all of your marketing content. Whether you’re considering a website redesign or starting from scratch, an effective website can have massive implications on the success of your business.

How to Use Social Media for SEO Link Building

Table of Contents. Does Social Media Affect SEO? Include Links in Your Social Media Profiles. + Use Social Media to Share Content. + How to Create Compelling Content. + How to Create Viral Content. + How Often to Share on Social Media for Link Building.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Enhancement Round-Up Q4 2020

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform.

How to Choose a DSP Solution for B2B Programmatic Advertising


Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must choose a DSP solution.

B2B Sales: What It Is and How To Sell Like a Pro

Visitor Queue

When you tell people you work in sales, one of the first things that can come to their mind is images of you selling door-to-door, peddling vacuum cleaners or briefcases to regular homeowners.

The Five Types of Utility in Marketing


How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

2020’s Top Ten Tech Posts

HG Data

2020 was a challenging year for many companies. For most of us, face-to-face meetings became impossible, so we looked for alternative ways to reach and connect with the right prospects. Nobody had time to waste on accounts that had little likelihood of becoming customers.

Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]


The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one.

Our Must-Read 2020 Content

Content Science Review

Review our picks for Content Science Review's can’t-miss 2020 content. Article

What is B2B Marketing? And how to do it successfully

Marketing Graham

I’m occasionally asked “What is B2B Marketing?” ” I’ve always thought the answer was obvious. But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin.


How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

7 steps to make video marketing a success in 2021

Ledger Bennett

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. Video is awesome. It’s engaging, emotive and mega-easy to consume.

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How to Market On Instagram to Generate Leads?

Unbound B2B

Introduction. 90% of accounts follow a business on Instagram. That makes it a great platform for lead generation. With the right Instagram lead generation strategies, you can quickly drive visitors to your website, generate more orders, and boost your profit. Want to know how?

6 B2B Sales Trends to Watch Out for in 2021


What a year it has been! You would never have anticipated 2020 for what it was and for all that we have been through. For SDRs and sales leaders, the hardships brought forth by COVID-19 has been unimaginable.

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3 Questions to Answer When Creating Personas for B2B Marketing Campaigns

Launch Marketing

The growing complexities in B2B marketing have driven successful marketers to take a more detailed look at the characteristics of their prospects. Doing so gives marketing teams an understanding of who their prospects are, what they are looking for and how to reach them.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Best Free Graphic Design Software for Marketers and Beginners


When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results.

Announcing the 2020 Global Messaging Engagement Report


The new 2020 Global Messaging Engagement Report explores email and messaging engagement to help senders understand what recipients prefer. The post Announcing the 2020 Global Messaging Engagement Report appeared first on SendGrid. Best Practices Email Marketing

5 Marketing Tactics You Should Be Using in 2021

Stevens & Tate

Over the course of the year, businesses will implement various marketing tactics, some of which are hot, new marketing trends, others that have already been proven to be effective. However, Some marketing tactics that began in 2020 will still work in 2021.

Improve Your Lead Segmentation Through Interactive Content


Improve Your Lead Segmentation Through Interactive Content. Hey there! We’re back with another set of tips and ideas that might just sky-rocket your marketing strategy. And this time it’s all about how to improve your lead segmentation through interactive content. .

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.