Hinge Marketing
NOVEMBER 15, 2019
All businesses, agencies, and brands have to market themselves. It’s how they increase their brand awareness and gain customers. Marketing has been around for many years and it will be around for many years to come; but it is always changing. New platforms, methods, and tactics are introduced all the time. So let’s look at a few that simply aren’t leveraged as much as they should be!
Kapost
NOVEMBER 15, 2019
‘Tis the season to trade cliches with your colleagues in the hallways. “Can you believe the year’s almost over?” “Where did the time go?” I don’t know, Dave, it went. The post Templates for Your 2020 Content Planning appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
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Zoominfo
NOVEMBER 15, 2019
Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of an email program, no matter what kind of campaign you’re running.
Webbiquity
NOVEMBER 15, 2019
Guest post by Mathew Jade. Self-publishing isn’t just for seasonal authors. When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. You’re missing a great tactic for converting website visitors to leads if you’re not using ebooks to market your brand, products, or services.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
KoMarketing Associates
NOVEMBER 15, 2019
Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
NOVEMBER 15, 2019
In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it's a great resume booster.
Search Engine Journal
NOVEMBER 15, 2019
Learn eight ways to get real insights into how customers feel about your brand. The post 8 Ways to Collect Customer Feedback & What to Do With It via @casieg appeared first on Search Engine Journal.
Martech Advisor
NOVEMBER 15, 2019
Sales tech is evolving just as fast as its martech counterparts, but what are the practitioners telling us? The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer.
Hubspot
NOVEMBER 15, 2019
As salespeople and professionals, I'm sure you can relate to the sheer number of cold emails I get every hour of every day of every week. With so much noise in our inboxes (not to mention the issue of limited time), there’s a good chance we're not opening all of those emails. But when I receive an email from a salesperson I’m about to meet, the odds are much better that I’ll open the email and review the content.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Outbound Engine
NOVEMBER 15, 2019
In business, your reputation is everything. If your customers don’t trust you, they won’t return. They definitely won’t recommend you to friends and family. One way to bolster your reputation is by taking advantage of various types of referrals—word-of-mouth, online reviews, social sharing, and email reviews. Reputation matters, especially when you consider that most new business stems from customer referrals of one kind or another.
Hubspot
NOVEMBER 15, 2019
When I first heard the term robots.txt, I'll admit, I didn't know what it meant. Instinctively, I imagined R2D2 from "Star Wars" and thought, "What do robots have to do with SEO?". If you're anything like me, technical SEO isn't always easy to understand. However, in a study with seoClarity and BuzzStream , out of 240 SEO specialists, 59% of all respondents reported that the most effective SEO strategy used was technical onsite optimization.
Sharpspring
NOVEMBER 15, 2019
Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came from a mobile device.
Content Marketing Institute
NOVEMBER 15, 2019
This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing. Continue reading → The post ‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap] appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech Advisor
NOVEMBER 15, 2019
Whether you are an advertiser, publisher, tech provider, or an everyday consumer, we all are affected by ad fraud and invalid traffic (IVT). Learn how the industry is fighting back and what can be done to keep budgets safe, says, Mark Kopera is the Head of Product Management for Moat by Oracle Data Cloud. Digital advertising has vastly improved our ability to communicate in a more personalized and effective way with customers.
Modern B2B
NOVEMBER 15, 2019
Know your marketing performance: benchmark (and why you must do it). Our clients ask us all the time about benchmarking. Is our website converting in line with industry standards? Is our LinkedIn ad clickthrough rate above average? How does our general performance stack up against our competitors? Knowing how you compare against companies targeting the same prospects is a great way to gain perspective on your own performance and can be a terrific identifier of poor execution (or excellent compet
Martech Advisor
NOVEMBER 15, 2019
Developing personas is a great start to putting yourself in your customer's shoes. But in today’s world of e-commerce, you could fail to adapt the experience during those unpredictable, emotional moments your shopper lives in. Personas can't capture the unexpected journey customers take when they shop online. Fortifying your technology with deep learning and machine learning can help improve the customer experience in real-time, especially when they deviate from the script, writes, Diane B
BenchmarkONE
NOVEMBER 15, 2019
November is a busy time of year, but it’s also a lucrative season for sales. As a small business owner, that equates to less time and more work. To stay efficient, you need to find ways to cut some corners without losing authenticity. . When it comes to email marketing for Thanksgiving, you don’t have to reinvent the wheel. Here are six of the best email template sites to get your holiday campaigns rolling: 1.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brightedge
NOVEMBER 15, 2019
Thought leadership is original content from a person or a company that is recognized as expert in a specific topic or industry. Business continues to evolve and change, and customer expectations mature right alongside them. Consumers like to know that the companies they trust to provide them with solutions have the latest and most-effective products, […].
Valasys
NOVEMBER 15, 2019
Prologue. Even the most well-researched, relevant & highly articulated pieces of content can go unnoticed without a catchy headline. Data reveals so & the psychology backs up the problem statement. The vital question rests: How to Craft a Better Blog Title using research & Psychology? The answer lies in figuring out what types of confiscates & interests our minds & how our curiosity is intrigued.
Varicent
NOVEMBER 15, 2019
Would you feel confident about making any sort of important decision with only 7% of the data available? Well, many companies today are doing exactly that, and it’s because conversion rates reports typically look like this: But that’s not a complete picture – it’s actually not even 10% of the picture. Out of the 450 opps being measured, you’re only following the story of the 18 deals that were won, what about the other 432 that got stuck or fell off at each stage?
Brightedge
NOVEMBER 15, 2019
Chrome updated recently and now when you hover over a tab with your mouse it pops up a very prominent card with your full title tag and url. Previously, the title tag would display on hover but on a much smaller card. This change makes it easier for your visitors to read and gives you […]. The post Chrome Makes SEO Title Tags Much More Visible on Hover appeared first on BrightEdge SEO Blog.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Valasys
NOVEMBER 15, 2019
Prologue. The B2B buyers often are bump into the question How to find the target audience? According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals.
Conductor
NOVEMBER 15, 2019
What would you do with 4 labor hours back for every piece of content you publish? Would you dig deeper into your marketing strategy? Learn a new skill? Start a new project? Leading research and advisory firm Forrester recently performed an independent study on Conductor customers and found that, with Conductor, marketers save 4 labor hours per every piece of content created.
Litmus
NOVEMBER 15, 2019
Last month, we introduced our October Month of Giving , highlighting our company’s core value of “Be Beyond Litmus.” This value highlights our employees’ activity in their communities, both inside and outside Litmus, and includes a Volunteer Time Off (VTO) day every year to volunteer for the organization of their choice. We’re thrilled that so many of our employees decided to join in and use their VTO day in October to support many different organizations.
Adobe Experience Cloud Blog
NOVEMBER 15, 2019
Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. In the ever-changing digital space, a single Google update can pull the carpet right out from under your feet. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. .
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech Advisor
NOVEMBER 15, 2019
Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience. In this primer, we discuss what lead management is, best practices around capturing and managing leads, and top platforms in this space such as Salesforce.
Single Grain
NOVEMBER 15, 2019
NEW & IMPROVED! This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Enjoy! Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? There are over 1.56 billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, b
Martech Advisor
NOVEMBER 15, 2019
The corporate website is evolving. Where once it was the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose. This article by. Jennifer Dodos, Director of Marketing Communications at Mavenlink, discusses, how the corporate website fits into the current and future digital marketing landscape and how marketers can adapt to a changing environment.
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