Fri.Nov 15, 2019

7 Underutilized Digital Marketing Techniques that are Proven Effective

Hinge Marketing

All businesses, agencies, and brands have to market themselves. It’s how they increase their brand awareness and gain customers. Marketing has been around for many years and it will be around for many years to come; but it is always changing.

Templates for Your 2020 Content Planning

Kapost

‘Tis the season to trade cliches with your colleagues in the hallways. “Can you believe the year’s almost over?” ” “Where did the time go?” ” I don’t know, Dave, it went.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Zoominfo

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago.

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Seven Reasons to Create eBooks For Your Business in 2020

Webbiquity

Guest post by Mathew Jade. Self-publishing isn’t just for seasonal authors. When you create eBooks , you’re using one of the most efficient and productive formats for content marketing.

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More Trending

4 Quick and Easy Cybersecurity Tips for Small Businesses

Biznology

Utilizing all the security tools available will make any small business a small fortress. But how do you leverage them for the greatest effect without burning through a small business budget? Small businesses should encrypt everything they have to truly stay safe.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

NEW & IMPROVED! This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Enjoy!

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How to Automate Your Black Friday Marketing

Sharpspring

Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. Purchases from mobile devices are bringing in billions, too.

7 Best Customer Thanksgiving Email Templates to Inspire You

Hatchbuck

November is a busy time of year, but it’s also a lucrative season for sales. As a small business owner, that equates to less time and more work. To stay efficient, you need to find ways to cut some corners without losing authenticity. .

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Robots.txt: The Deceptively Important Part of Your SEO Strategy

Hubspot

When I first heard the term robots.txt, I'll admit, I didn't know what it meant. Instinctively, I imagined R2D2 from "Star Wars" and thought, "What do robots have to do with SEO?". If you're anything like me, technical SEO isn't always easy to understand.

Top 10 Sales Tech Trends for 2020

Martech Advisor

Sales tech is evolving just as fast as its martech counterparts, but what are the practitioners telling us?

Six Ways Inbound Marketing is Different for SaaS Companies

SmartBug Media

Saas marketing doesn't have a "one size fits all" strategy. This unique vertical requires the best marketing tactics needed to meet revenue goals specific to each company and audience.

What is Thought Leadership? 5 Steps to Becoming a Thought Leader

Brightedge

Thought leadership is original content from a person or a company that is recognized as expert in a specific topic or industry. Business continues to evolve and change, and customer expectations mature right alongside them.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 Tips for Creating a Persuasive Data-Focused Pitch Deck

ClearVoice

What few full-time writers realized before they set out into the great unknown of entrepreneurism is how many hats they’d be asked to wear. In addition to churning out content for publications and brands, part of maintaining a steady income is bringing in new business.

Chrome Makes SEO Title Tags Much More Visible on Hover

Brightedge

Chrome updated recently and now when you hover over a tab with your mouse it pops up a very prominent card with your full title tag and url. Previously, the title tag would display on hover but on a much smaller card. This change makes it easier for your visitors to read and gives you […].

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9 Festive Holiday Video Ideas You’ll Want to Steal

Vidyard

Holiday videos are a chance for marketers to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video.

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How to Get a Google Ads Certification

Hubspot

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing. Continue reading → The post ‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

What Is Lead Management? Definition, Process, Best Practices, and Platforms

Martech Advisor

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience.

HubSpot vs. Salesforce: Which is Best for B2B?

SmarkLabs

As we discussed before, in our blog post, “ HubSpot vs. Pipedrive: Which CRM is Better for Sales? ”, choosing a customer relationship management tool for your B2B company is a big decision.

Increase Marketing Productivity in 6 Steps with SEO Technology

Conductor

What would you do with 4 labor hours back for every piece of content you publish? Would you dig deeper into your marketing strategy? Learn a new skill? Start a new project?

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Finding the failure points in your funnel

FunnelCake

Would you feel confident about making any sort of important decision with only 7% of the data available?

4 Types of Referrals to Benefit Your Business

Outbound Engine

In business, your reputation is everything. If your customers don’t trust you, they won’t return. They definitely won’t recommend you to friends and family.

How to find the target audience: 6 simple steps

Valasys

Prologue. The B2B buyers often are bump into the question How to find the target audience? According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”.

The New Performance Marketing Agency Model [An Infographic]

QuanticMind

A three-pronged combination of changing consumer buying habits, the vast proliferation of data, and a constant need to stay at the forefront of digital disruption has prompted organizations to place greater importance than ever before on using statistical insights to drive strategic decision making.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Agile Marketing | Overview and 8 Reasons to Adopt It in 2020

Marketo

Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. In the ever-changing digital space, a single Google update can pull the carpet right out from under your feet. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. .

Is It Time to Rethink Corporate Websites — Again? 

Martech Advisor

The corporate website is evolving. Where once it was the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose. This article by.

How to Use Facebook Audience Insights for Precise Ad Targeting

Hootsuite

Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact with your audience. But how do you know you’re reaching the right people? You need to dig deeper than knowing just age and gender of your followers.