Fri.Nov 15, 2019

7 Underutilized Digital Marketing Techniques that are Proven Effective

Hinge Marketing

All businesses, agencies, and brands have to market themselves. It’s how they increase their brand awareness and gain customers. Marketing has been around for many years and it will be around for many years to come; but it is always changing.

Templates for Your 2020 Content Planning


‘Tis the season to trade cliches with your colleagues in the hallways. “Can you believe the year’s almost over?” ” “Where did the time go?” ” I don’t know, Dave, it went.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation


Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago.

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Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Seven Reasons to Create eBooks For Your Business in 2020


Guest post by Mathew Jade. Self-publishing isn’t just for seasonal authors. When you create eBooks , you’re using one of the most efficient and productive formats for content marketing.

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4 Quick and Easy Cybersecurity Tips for Small Businesses


Utilizing all the security tools available will make any small business a small fortress. But how do you leverage them for the greatest effect without burning through a small business budget? Small businesses should encrypt everything they have to truly stay safe.

How to Automate Your Black Friday Marketing


Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. Purchases from mobile devices are bringing in billions, too.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

NEW & IMPROVED! This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Enjoy!

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4 Types of Referrals to Benefit Your Business

Outbound Engine

In business, your reputation is everything. If your customers don’t trust you, they won’t return. They definitely won’t recommend you to friends and family.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Top 10 Sales Tech Trends for 2020

Martech Advisor

Sales tech is evolving just as fast as its martech counterparts, but what are the practitioners telling us?

7 Best Customer Thanksgiving Email Templates to Inspire You


November is a busy time of year, but it’s also a lucrative season for sales. As a small business owner, that equates to less time and more work. To stay efficient, you need to find ways to cut some corners without losing authenticity. .

Robots.txt: The Deceptively Important Part of Your SEO Strategy


When I first heard the term robots.txt, I'll admit, I didn't know what it meant. Instinctively, I imagined R2D2 from "Star Wars" and thought, "What do robots have to do with SEO?". If you're anything like me, technical SEO isn't always easy to understand.

What Is Lead Management? Definition, Process, Best Practices, and Platforms

Martech Advisor

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

HubSpot vs. Salesforce: Which is Best for B2B?


As we discussed before, in our blog post, “ HubSpot vs. Pipedrive: Which CRM is Better for Sales? ”, choosing a customer relationship management tool for your B2B company is a big decision.

How to Get a Google Ads Certification


In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.

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Is It Time to Rethink Corporate Websites — Again? 

Martech Advisor

The corporate website is evolving. Where once it was the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose. This article by.

Finding the failure points in your funnel


Would you feel confident about making any sort of important decision with only 7% of the data available?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Pulling Back the Curtain on Ad Fraud: An Inside Look at the Challenge of Invalid Traffic

Martech Advisor

Whether you are an advertiser, publisher, tech provider, or an everyday consumer, we all are affected by ad fraud and invalid traffic (IVT).

Agile Marketing | Overview and 8 Reasons to Adopt It in 2020


Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. In the ever-changing digital space, a single Google update can pull the carpet right out from under your feet. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. .

How to find the target audience: 6 simple steps


Prologue. The B2B buyers often are bump into the question How to find the target audience? According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”.

Know your marketing performance: benchmark (and why you must do it)

Modern B2B

Know your marketing performance: benchmark (and why you must do it). Our clients ask us all the time about benchmarking. Is our website converting in line with industry standards? Is our LinkedIn ad clickthrough rate above average? How does our general performance stack up against our competitors?

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Adapt Your Personas to the Emotional Moment

Martech Advisor

Developing personas is a great start to putting yourself in your customer's shoes. But in today’s world of e-commerce, you could fail to adapt the experience during those unpredictable, emotional moments your shopper lives in.

Increase Marketing Productivity in 6 Steps with SEO Technology


What would you do with 4 labor hours back for every piece of content you publish? Would you dig deeper into your marketing strategy? Learn a new skill? Start a new project?

How to Use Facebook Audience Insights for Precise Ad Targeting


Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact with your audience. But how do you know you’re reaching the right people? You need to dig deeper than knowing just age and gender of your followers.

How to Craft a Better Blog Title Using Research & Psychology


Prologue. Even the most well-researched, relevant & highly articulated pieces of content can go unnoticed without a catchy headline. Data reveals so & the psychology backs up the problem statement. The vital question rests: How to Craft a Better Blog Title using research & Psychology? The answer lies in figuring out what types of confiscates & interests our minds & how our curiosity is intrigued.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.