How to Get Started With Account-Based Marketing in 8 Steps
KoMarketing Associates
SEPTEMBER 16, 2020
Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. ( TOPO ).
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