Wed.Sep 16, 2020

article thumbnail

How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. ( TOPO ).

article thumbnail

8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. . It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy !

Linkedin 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways To Develop Your B2B Brand

Zoominfo

As humans, we tend to apply narratives to everything. And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. Narratives are the connection between cause and effect, and that’s how we think! But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one produ

article thumbnail

The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

B2B Marketing’s Role in Driving Revenue With Integrity

Fusion Marketing Partners

It is critical for everyone on the revenue generation side of the business (including you folks in the marketing department!) […].

B2B 166

More Trending

article thumbnail

20 Email Marketing Terms You Need to Know

Benchmark Email

Making sense of email marketing terms can sometimes feel like you’re trying to learn a new language, and it’s normal to feel lost. But intense as the jargon is, it’s important to have a clear understanding of the basics. Some terms have legal implications that are crucial to be aware of, while others represent trends… The post 20 Email Marketing Terms You Need to Know appeared first on Benchmarkemail.

article thumbnail

Best Customer Service Software

The Daily Egg

Customer service is the lifeblood of businesses. From small ecommerce sites to Fortune 500s, organizations of all sizes across every industry must prioritize their customers to be successful. But like everything else in today’s day and age, customer support has gone digital. When a current or prospective customer has an inquiry or needs some assistance, […].

Software 139
article thumbnail

The 12Ps of marketing technology (martech)

ClickZ

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Further, for martech to succeed, the technology needs to be successfully adopted and utilized by the marketing team in a manner that advances, or accelerates, the marketing strategy.

article thumbnail

4 Ways to Get the Most From Your Content Marketing Operations

Content Marketing Institute

Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance. Focus on these four concepts to improve productivity, energize creativity, and stay focused. Continue reading → The post 4 Ways to Get the Most From Your Content Marketing Operations appeared first on Content Marketing Institute.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Tips to Maintain Your SEO During a B2B Website Redesign

BOP Design

A common question we get at the start of a B2B web design project is, “How can we maintain our SEO during a website redesign?” If you’ve already put the effort into building a strong SEO foundation , you don’t want to lose it when you update the look and functionality of your website. As an SEO Manager, below are my tips for maintaining your SEO before, during, and after a B2B website redesign.

SEO 115
article thumbnail

How to Legally Steal Other People’s Content

DrumUp

Reading Time: 5 minutes What if there were a way to legally and ethically “steal” other people’s content so you never have to fret about keeping your content current ever again? Now, obviously, you don’t want to cross the gods of Google ranking or legally infringe on anyone’s hard.

Ethics 119
article thumbnail

Sourcing Content Syndication Vendors [Research Tips Included]

PureB2B

In the world of digital and social media marketing, one thing remains true- it’s hard. There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. Just when you think you have it all figured out, the process changes; again. So, it’s worth asking, do I need a content syndication vendor to do this for me?

Vendors 110
article thumbnail

How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Digital marketing becomes your invaluable tool.Digital marketing tactics allow you to meet your prospects when and where they’re searching while still building that rapport.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Facebook. Twitter. LinkedIn. The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole.

article thumbnail

Voice Search Content Marketing: Should You Prioritize Alexa, Siri—or Neither?

Content Standard

In the near future, voice search is expected to overtake browser-based searches as the primary method of conducting searches via mobile devices. The market for these voice search solutions has produced a shortlist of voice-activated assistants offered by major tech companies, with Amazon’s Alexa and Apple’s Siri leading the way in name recognition.

article thumbnail

3 Traits of Great B2B Lead Management

LeanData

As growth rates stall or fall in the current economy, you’re likely looking to make the most of every potential customer. Now is the time to maximize what’s possible from every lead and account. In LeanData’s guide to lead management, we unpack exactly how B2B revenue teams are extracting value from revenue assets, and what great lead management looks like.

article thumbnail

What Is Dayparting or How to Adjust Your Ad Schedule Effectively?

Smartyads

Why is parting time (scheduling) of your ad campaign so important? When you launch an ad campaign on the advertising platform you have two possible scenarios to follow: to distribute ad serving evenly during the period or show ads only during particular days/hours. Setting the time of parting on DSP.

Ads 98
article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

17 School Advertising Ideas and Tricks to Boost Enrollments

Bannersnack

We’re living in a time when the internet is everything, a place where people go to find anything from A to Z, and this includes education. As a result, advertising for a school is now done online as well since future students are sure to start doing their research there instead of actually going to […].

article thumbnail

6 Steps to Building Long-Lasting Client Relationships

Outbound Engine

For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) business. But with an ever-growing to-do list and a full calendar, how do you make time to build those lasting relationships? Strengthening the relationships you have with your clients will make for a very smart investment as well.

article thumbnail

The Complete Guide to Creating a Facebook Sales Funnel

Hubspot

Facebook is the largest social media platform out there with over 2.44 billion monthly active users. This makes it a great place to reach a massive chunk of your target audience. While organic reach can help you reach a good number of people, it’s been shrinking over time due to increasing competition for space in the news feed. This makes Facebook ads the go-to source for reaching a wider audience than you can organically.

article thumbnail

What Dynamic Content Can Do for Your Email Marketing Strategy

BenchmarkONE

It may not be obvious, but as marketers, it’s our job to be creative. We have to constantly think of new ways to generate leads, convert those leads, and keep prospects engaged so that we’re the first company they think of when they’re ready for a solution. . We try various different methods, like social media campaigns or pop-ups. But one thing that has proven to have the highest ROI is email marketing. .

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Sales Content & The Future of Sales Enablement

Seismic

Seismic Recognized as a Leader in the Latest Sales Enablement Industry Report by Leading Independent Research Firm. Doug Winter, CEO and Cofounder, Seismic. The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. It’s always an important moment for the sales enablement space, and 2020 is no different.

article thumbnail

ConvertKit’s August 2020 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2020.

article thumbnail

Developing a Brand Strategy – Brand Building 101

Sharpspring

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape. In this post, we’ll walk you through the basics of how to build your brand and set your business up for success in a saturated marketplace.

article thumbnail

Part 2: How Do Your B2B Data Analysis Practices Measure Up?

Launch Marketing

The basic concept of marketing has not changed much since its inception during the industrial revolution but how we market has drastically changed over time. With the introduction of the digital age, we have seen a rise in the number of marketing channels, tactics and strategies you can use to target your audience and an increase in the tools we use to measure the success of campaigns.

article thumbnail

Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Achieve Social Inbox Zero, Add Alt Text to Posts, Analyze Data with Ease, and More

Emplifi

We’re constantly improving your Socialbakers experience. Check out the new product releases below!

Product 95
article thumbnail

Sourcing Content Syndication Vendors [Research Tips Included]

PureB2B

In the world of digital and social media marketing, one thing remains true- it’s hard. There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. Just when you think you have it all figured out, the process changes; again. So, it’s worth asking, do I need a content syndication vendor to do this for me?

Vendors 62
article thumbnail

Boomers are purchasing more online – are you prepared to win their business?

Liveintent

There are so many ways our collective consumer behavior has changed since the pandemic made its unwelcome entrance into our lives. We’re buying more ice cream and less deodorant, shunning gyms for alternative workouts and using an appalling amount of plastic. We’re also spending more dollars online. U.S. retail e-commerce sales for the second quarter of 2020 jumped 31.8% from the previous quarter, according to the Commerce Department.