Wed.Sep 16, 2020

How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success.

The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter?

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What is SEM (Search Engine Marketing) and how it relates to SEO


When you have a question, and the people around you can’t answer it, what is your favorite source of information? If you answered Google or any other internet search engine, be it Bing, Yahoo!, YouTube, know that you are accompanied by a large portion of the world population.

8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. .

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to create a WordPress site without coding?


Did you know it is possible to have a fully functional and attractive website for your company without writing a single line of code? For sure, it is not ideal if you are trying to optimize lead generation and conversions while focusing on security and data protection.

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More Trending

How to Create a Killer SaaS Content Marketing Strategy


In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21

4 Ways to Get the Most From Your Content Marketing Operations

Content Marketing Institute

Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance. Focus on these four concepts to improve productivity, energize creativity, and stay focused.

Voice Search Content Marketing: Should You Prioritize Alexa, Siri—or Neither?

Content Standard

In the near future, voice search is expected to overtake browser-based searches as the primary method of conducting searches via mobile devices.

The 12Ps of marketing technology (martech)


30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

5 B2B Email Marketing Best Practices You Need to Try


Would you like to improve your B2B email marketing strategy but aren’t sure where to start? Too many marketers make the mistake of using the same approach for their B2B email campaigns as they do for their B2C emails. That’s a bad idea.

B2B Marketing’s Role in Driving Revenue With Integrity

Fusion Marketing Partners

It is critical for everyone on the revenue generation side of the business (including you folks in the marketing department!) […]. Revenue Growth Revenue revenue generation

How to Sell Products with Facebook Shops: A Guide for Marketers


15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops.

Sourcing Content Syndication Vendors [Research Tips Included]


In the world of digital and social media marketing, one thing remains true- it’s hard. There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. Just when you think you have it all figured out, the process changes; again.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

6 Steps to Building Long-Lasting Client Relationships

Outbound Engine

For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) business. But with an ever-growing to-do list and a full calendar, how do you make time to build those lasting relationships?

Tips to Maintain Your SEO During a B2B Website Redesign

BOP Design

A common question we get at the start of a B2B web design project is, “How can we maintain our SEO during a website redesign?” If you’ve already put the effort into building a strong SEO foundation , you don’t want to lose it when you update the look and functionality of your website.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Facebook. Twitter. LinkedIn. The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data.

Developing a Brand Strategy – Brand Building 101


It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option?

5 Ways To Develop Your B2B Brand


As humans, we tend to apply narratives to everything. And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. Narratives are the connection between cause and effect, and that’s how we think!

20 Email Marketing Terms You Need to Know

Benchmark Email

Making sense of email marketing terms can sometimes feel like you’re trying to learn a new language, and it’s normal to feel lost. But intense as the jargon is, it’s important to have a clear understanding of the basics.

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Part 2: How Do Your B2B Data Analysis Practices Measure Up?

Launch Marketing

The basic concept of marketing has not changed much since its inception during the industrial revolution but how we market has drastically changed over time.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Top 5 Secrets To Generate Great Revenue With Account Based Marketing

Only B2B

The new trend for B2B marketing is all about Account Based Marketing. We can say, the contemporary name given to B2B marketing is ABM. Many market researchers suggest adopting modern ABM practices instead of conventional marketing initiatives to generate higher ROI.

What Is Dayparting or How to Adjust Your Ad Schedule Effectively?


Why is parting time (scheduling) of your ad campaign so important? When you launch an ad campaign on the advertising platform you have two possible scenarios to follow: to distribute ad serving evenly during the period or show ads only during particular days/hours. Setting the time of parting on DSP.

Part 1: The Secret Weapon To Help Your Team Do More… With Less


Earlier this week at Litmus Live Week, we shared that 78% of marketers said email is very important to business success (up 7% from last year). Well, if you’re like me—proudly in email marketing for ~15 years—you’ve known that for quite some time.

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Sales Content & The Future of Sales Enablement


Seismic Recognized as a Leader in the Latest Sales Enablement Industry Report by Leading Independent Research Firm. Doug Winter, CEO and Cofounder, Seismic. The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.