Zoominfo

DECEMBER 17, 2017

It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day. Yet, there’s one last thing to consider before taking a well-deserved break for the holidays — corporate gift giving.

Guidelines 130

Guidelines Advertising Agencies Ethics Consulting 130

JotForm

DECEMBER 17, 2017

Follow your dreams and the money will follow Rise and grind Sleep is for losers. Work hard, play hard. Success requires stress Hustle until the haters ask if you’re hiring Motivational startup quotes are everywhere. They shout from Instagram feeds, coffee mugs and status updates. Maybe.

Startups 122

Startups Ad Building 122

Heinz Marketing

DECEMBER 17, 2017

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. We’ve used countless tools to help marketing & sales teams build prospect lists. For prospecting, accuracy and efficiency – it’s hard to beat Seamless.

Impressions 44

Impressions Contact Marketing Profiling Marketing Prospects 44

Matchcraft

DECEMBER 17, 2017

Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound marketing strategies are far less intrusive and relies more on the user to take the initiative.

Inbound Marketing 40

Inbound Marketing Paid Search Agency Top of Funnel Marketing & Strategy 40

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

B2B Marketing Directions

DECEMBER 17, 2017

There's no longer any doubt that thought leadership content is having a major impact on B2B buying decisions. Several recent research studies have shown that business buyers are consuming more thought leadership content than in the past , and that thought leadership affects decisions at every stage of the buying process. Research has also shown, however, that business buyers are becoming more selective about the content they consume.

Lead Scoring 40

Lead Scoring Lead Ranking B2B Thought Leadership Peer-to-peer 40