DivvyHQ
NOVEMBER 1, 2022
We all know that content marketing is a great tactic to leverage for nearly every industry. But what about highly competitive industries? Our latest article from Madeleine Crichton dives deep into content marketing, specifically for highly competitive industries, and details the struggles and solutions to help companies stand out among the sea of other competitors.
Vision Edge Marketing
NOVEMBER 1, 2022
There is currently a 98.1% chance of a global recession, according to a probability model run by Ned Davis Research. Many of us are familiar with the popular measure that is often used to determine whether the US is considered to be in a recession. If GDP, the value of all goods and services produced during a specific period, falls for two consecutive quarters.
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Zoominfo
NOVEMBER 1, 2022
For people who build products, real user feedback is simply invaluable. It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day.
CopyBlogger
NOVEMBER 1, 2022
You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zoominfo
NOVEMBER 1, 2022
In collaboration with Bain & Company , we recently hosted two panel discussions for enterprise CMOs in New York and Boston. ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ a
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
NOVEMBER 1, 2022
SEO isn’t dead—far from it. But it is more competitive than it was ten years ago, which means it’s harder to master. The post 7 Easy Steps to Increase SEO Traffic? appeared first on The Daily Egg.
Martech
NOVEMBER 1, 2022
Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Why we care.
The Daily Egg
NOVEMBER 1, 2022
If you’re thinking about a side hustle that could turn into a rewarding full-time job, one option is to start a Shopify. The post 7 Easy Steps to Dropship on Shopify appeared first on The Daily Egg.
Content Marketing Institute
NOVEMBER 1, 2022
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
NOVEMBER 1, 2022
Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Why we care. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real.
Search Engine Journal
NOVEMBER 1, 2022
Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site's performance. The post Website Performance & Health Monitoring: Tips & Best Practices appeared first on Search Engine Journal.
Martech
NOVEMBER 1, 2022
Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register today for “Your Guide to Creating Consistent Experiences Across Multiple Websites,” presented by Acquia.
Search Engine Journal
NOVEMBER 1, 2022
A majority of marketers say they're struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The post 71% Of Marketers Are Struggling To Meet Customer Expectations appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
NOVEMBER 1, 2022
Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. A looming recession. Inflation at levels the U.S. has not seen for 40 years. And ongoing labor and supply chain issues.
Acrolinx
NOVEMBER 1, 2022
More and more businesses are diving into content creation, but are they optimizing this marketing channel? What is “good content,” and how do you create it? Here to … Continue reading "The State of Content Creation: How to Create and Optimize “Good Content,” with Robert Rose". The post The State of Content Creation: How to Create and Optimize “Good Content,” with Robert Rose appeared first on Acrolinx.
Martech
NOVEMBER 1, 2022
While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of potential buyers walk away after a bad experience.
HG Data
NOVEMBER 1, 2022
HG Cloud Consumption is designed to give you a comprehensive look at how a company is consuming and spending on the cloud. The post HG Cloud Consumption appeared first on HG Insights.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Acrolinx
NOVEMBER 1, 2022
The UK’s Financial Conduct Authority has crafted a brand new regulation called Consumer Duty. This aims to improve communications among financial services companies to address banking scandals and … Continue reading "A Closer Look at the New UK Consumer Duty and How it Impacts Your Business Content, with Anne Godbold from Accenture". The post A Closer Look at the New UK Consumer Duty and How it Impacts Your Business Content, with Anne Godbold from Accenture appeared first on Acrolinx
HG Data
NOVEMBER 1, 2022
Technology Market Share Analysis: $7.5B Human Capital Management Opportunity In this step-by-step video, Martin Villegas, Account Executive, demonstrates how HG Insights’ pioneering Technology Intelligence helped a customer uncover a Human Capital Management (HCM) opportunity worth $7.5B. HG Insights delivers customizable market views, allowing users to peer into prospective companies and see what IT products they … The post HG Use Case: Human Capital Management Opportunity appeared
LeanData
NOVEMBER 1, 2022
It’s a common sales and marketing Catch-22: A prospect submits a form on your website, requesting more information. The clock is ticking. Your team has a small window to respond before the prospect goes dark. You need more information to respond intelligently, but there’s no time for research. On the other hand, if your team reaches out immediately, the customer experience threatens to be impersonal and unimpressive.
Acrolinx
NOVEMBER 1, 2022
The secret to content success at Wayfair is an ingenious content governance program built on a solid content audit system. Megan Nixon is very tied to content governance … Continue reading "The Secret to Content Success at Wayfair, with Megan Nixon". The post The Secret to Content Success at Wayfair, with Megan Nixon appeared first on Acrolinx.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Search Engine Journal
NOVEMBER 1, 2022
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New Ad Placements In App Store appeared first on Search Engine Journal.
Scoop.it
NOVEMBER 1, 2022
GoPro. Nike. Apple. These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. Businesses don’t create an army of brand advocates by accident. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.
Search Engine Journal
NOVEMBER 1, 2022
Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. The post Google Introduces New Search Labels For Coupons & Promos appeared first on Search Engine Journal.
Buffer
NOVEMBER 1, 2022
Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Having a space to share the ups and downs of small business ownership and having people around you who understand your challenges can help make you more resilient and able to weather the storm t
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Search Engine Journal
NOVEMBER 1, 2022
Learn SEO tips to help you spot a sudden change in keyword search volume trends before it throws your SEO campaigns off the rails. The post How SEO Experts Predict & Fix Surprise Demand Shifts With Search Data appeared first on Search Engine Journal.
MarketMuse
NOVEMBER 1, 2022
Most content marketers only consider the cost to produce the content without taking any performance results into account. You need to know both.
Search Engine Journal
NOVEMBER 1, 2022
From vector to keyword-based search (and possibly hybrid), stay updated with how search engines work. The post Semantic Search With Vectors appeared first on Search Engine Journal.
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